{"title":"Shopify B2B \u0026 Wholesale: selling to professionals","description":"\u003cp\u003e\u003cem\u003eLast updated: January 15, 2026 — Reviewed by: Marion, Shopify B2B \u0026amp; Wholesale Expert at LobsTTer since 2015\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis page presents our approach to designing and operating a \u003cstrong\u003eB2B \/ Wholesale\u003c\/strong\u003e channel on Shopify: professional portal, company accounts, dedicated catalogs and pricing, order rules, taxation, and integrations with your business tools.\u003c\/p\u003e\n\u003ch2\u003eWhat a true Shopify B2B project must cover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured company accounts\u003c\/strong\u003e: roles (buyer, approver), access rights, customer segmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB2B catalogs and pricing\u003c\/strong\u003e: price lists by customer or group, tiers, MOQs, units of sale.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional ordering process\u003c\/strong\u003e: quick orders, reordering, multi-item carts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT and tax rules\u003c\/strong\u003e: exemptions, country-specific rules, consistency with invoicing and accounting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePayment and terms\u003c\/strong\u003e: immediate or deferred payment, deposits, credit limits based on context.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness flows\u003c\/strong\u003e: synchronization with ERP, PIM, WMS, invoicing, logistics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy do many B2B projects on Shopify fail?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFake B2B\u003c\/strong\u003e: promo codes or hidden collections that don't scale.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo poorly managed stores\u003c\/strong\u003e: B2C \/ B2B duplication without clear product, stock, and pricing rules.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eERP addressed too late\u003c\/strong\u003e: data inconsistencies, manual re-entries, and operational debt.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOur B2B approach\u003c\/h2\u003e\n\u003cp\u003eEach project is guided by \u003cstrong\u003eMarion, Shopify B2B \u0026amp; Wholesale expert at LobsTTer\u003c\/strong\u003e. The work begins with an analysis of your sales model: customer typologies, pricing rules, tax constraints, logistics, and ERP dependencies.\u003c\/p\u003e\n\u003cp\u003eBased on this, we design a \u003cstrong\u003erobust Shopify architecture\u003c\/strong\u003e: dedicated catalogs, access rules, ordering workflows, and business connectors. The goal is a B2B channel that your teams can use daily, without technical debt or short-term re-building.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ecase studies\u003c\/strong\u003e listed below (\u003ccode\u003e\/products\/\u003c\/code\u003e pages) illustrate real-world situations: structured Wholesale, ERP integrations, multi-catalogs, ordering rules, and industrialization.\u003c\/p\u003e\n\u003cp\u003eUseful links: \u003ca title=\"Shopify Connectors: ERP and business tools\" href=\"https:\/\/lobstter.com\/collections\/connecteur-api\"\u003eConnectors \u0026amp; business flows\u003c\/a\u003e · \u003ca title=\"Shopify Architecture and Development\" href=\"https:\/\/lobstter.com\/collections\/developpement-web\"\u003eArchitecture \u0026amp; development\u003c\/a\u003e · \u003ca title=\"LobsTTer Method and Positioning\" href=\"https:\/\/lobstter.com\/pages\/agence-shopify\"\u003eOur method\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eClient proof — Shopify B2B project\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEnexo PRO\u003c\/strong\u003e — PrestaShop to Shopify Plus B2B redesign and migration \u003cbr\u003e\u003ca title=\"Enexo PRO Shopify Plus B2B case study\" href=\"https:\/\/lobstter.com\/products\/enexopro-com-refonte-migration-prestashop-shopify-plus-b2b\"\u003e View full case study \u003c\/a\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e★★★★★ — Quality of work: 5 \/ Communication: 5\u003c\/strong\u003e\u003cbr\u003e\"The LobsTTer agency successfully met our needs and challenges for the complete redesign of our B2B site on Shopify Plus. Very good communication with the whole team. We continue our collaboration by relying on their ongoing support to develop our site's performance.\"\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e— Enexo PRO, June 2025\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eHow to sell to businesses on Shopify?\u003c\/summary\u003e\n    \u003cp\u003eA reliable B2B channel on Shopify is built around company accounts (roles, rights, validation), dedicated catalogs and prices (by group or customer), and a professional ordering process (quick order, MOQ, units of sale). The critical point is the consistency of data (products, prices, taxes, stocks) with your business tools to avoid re-entries and invoicing discrepancies.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eWhat features are essential for a scalable Shopify B2B (Wholesale)?\u003c\/summary\u003e\n    \u003cp\u003eEssential: professional customer segmentation, access rules, pricing by list or group, payment terms (immediate or deferred depending on the context), tax rules (VAT, exemptions, countries), and adapted ordering workflows (multi-item carts, reordering, quick order). Without framing these rules, you fall back into a \"fake B2B\" (hidden collections, promo codes) which breaks down as soon as the volume or number of customers increases.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eWhat budget should be planned for a Shopify B2B project?\u003c\/summary\u003e\n    \u003cp\u003eThe budget primarily depends on the level of rules (pricing, taxes, deferred payment), catalog volume, and integration with tools (ERP\/PIM\/WMS\/invoicing). In practice, a properly framed and deployed B2B foundation often starts around €10,000 ex. VAT when development and flows need to be reliably established, and can go beyond €30,000–€80,000 ex. VAT as soon as multiple catalogs, complex rules, and business connectors need to be industrialized.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eWhat steps ensure the success of a Shopify B2B project?\u003c\/summary\u003e\n    \u003cp\u003eSteps that prevent re-building: (1) frame the sales model (customer typologies, pricing rules, taxation, logistics, payment), (2) define the Shopify architecture (catalogs, access, workflows), (3) lock down the \"single source of truth\" for data (products\/prices\/stocks), (4) test in real conditions (orders, invoicing, returns\/credits) before going live, then (5) document and train teams for daily operation.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003eWhat types of ERP and business tools are typically connected to Shopify B2B?\u003c\/summary\u003e\n    \u003cp\u003eB2B projects typically connect Shopify to an ERP (commercial management + accounting), sometimes a PIM (product data), a WMS (logistics), and an invoicing tool. The key point is not \"the connector,\" but the design of the flows: what data drives prices, stocks, VAT, company accounts, and how exceptions are managed (credits, backorders, delays, out-of-stock, multi-warehouses).\u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eObjective:\u003c\/strong\u003e quickly validate if Shopify is the right foundation for your B2B and define the architecture to implement — or avoid.\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Book an appointment: Shopify B2B \u0026amp; Wholesale project\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e Book an appointment \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"ateliers-auguste-fr-eshop-maroquinerie-sur-shopify-migration-depuis-prestashop","title":"Ateliers-Auguste.fr Ecommerce Leather goods on Shopify - Migration from Prestashop","description":"\u003ch2\u003e◎ Project Objectives\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMigrate from PrestaShop to Shopify Advanced without data loss\u003c\/li\u003e\n  \u003cli\u003eSecure existing SEO (URLs, content, structure)\u003c\/li\u003e\n  \u003cli\u003eImprove conversion rate for a premium catalog\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ PrestaShop → Shopify Advanced Migration\u003c\/h2\u003e\n\n\u003ch3\u003e◈ Migration Scope\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProducts with SEO URL redirects\u003c\/li\u003e\n  \u003cli\u003eOrders and customer histories\u003c\/li\u003e\n  \u003cli\u003eCatalog structuring by color via metafields\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ Challenges Addressed\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eZero SEO disruption during platform change\u003c\/li\u003e\n  \u003cli\u003eClean data recovery without duplicates\u003c\/li\u003e\n  \u003cli\u003eScalable technical foundation for growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Semantic SEO \u0026 Content Structuring\u003c\/h2\u003e\n\n\u003cp\u003e\nThe SEO work was not treated as a promise of positioning, but as a \u003cstrong\u003efoundation for readability and consistency\u003c\/strong\u003e:\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInitial semantic audit (structure, strong pages, competition)\u003c\/li\u003e\n  \u003cli\u003eReview and optimization of META tags according to actual intentions\u003c\/li\u003e\n  \u003cli\u003eClear structuring of H1 \/ H2 \/ H3\u003c\/li\u003e\n  \u003cli\u003eOptimization of existing product and collection pages\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nOptimizations were carried out \u003cstrong\u003ewith the Ateliers Auguste team\u003c\/strong\u003e, in shared and recorded sessions, to ensure autonomy post-launch.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Custom Developments\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIntelligent linking of color variants via metafields\u003c\/li\u003e\n  \u003cli\u003eCreation of dedicated collections to improve navigation\u003c\/li\u003e\n  \u003cli\u003eFront-end adaptations for a premium rendering consistent with the brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Support \u0026 Training\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdvice and app selection (GDPR, invoicing, newsletter, multi-currency)\u003c\/li\u003e\n  \u003cli\u003eShopify back-office training: 2 sessions of 2 hours (recorded)\u003c\/li\u003e\n  \u003cli\u003eTransfer of best practices for daily management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ The Brand\u003c\/h2\u003e\n\n\u003cp\u003e\n\u003cstrong\u003e\n\u003ca href=\"https:\/\/ateliers-auguste.fr\/\" target=\"_blank\" rel=\"noopener\"\u003e\nAteliers Auguste\n\u003c\/a\u003e\n\u003c\/strong\u003e\nis a premium French leather goods brand, with a physical presence in the Marais in Paris.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Official Customer Review\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eMerchant's review:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n  \u003cem\u003e\n  “Great job. We are delighted with our collaboration with Ludovic's team at Lobstter.\n  We were able to configure and customize the Shopify that suits us.\n  We hope it will significantly increase our turnover.”\n  \u003c\/em\u003e\n\u003c\/blockquote\u003e\n\n\u003cp\u003e\nService: Store build or redesign\u003cbr\u003e\nRating: 5\/5 – Quality of work \u0026 communication\u003cbr\u003e\nDate: October 2022\n\u003c\/p\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n  \u003cp\u003e\n  This project illustrates our approach: a reliable Shopify migration, a clean SEO foundation,\n  and support designed to last.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n  \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e\n    \u003cstrong\u003eMake an appointment\u003c\/strong\u003e\n  \u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e","brand":"Shopify Advanced","offers":[{"title":"Migration Dev Support","offer_id":39838377738334,"sku":"","price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-ateliers-augustefr-ecommerce-maroquinerie-sur-shopify-migration-depuis-prestashop-expert-shopify-965713.jpg?v=1743584898"},{"product_id":"febronie-com-creation-dun-site-b2b-sur-shopify-plus","title":"Febronie.com Creation of a B2B site on Shopify Plus","description":"\u003ch2\u003e Developments\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Shopify Plus\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e B2B\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003cdiv align=\"justify\"\u003e\n\n\u003ch2\u003e Febronie: a rich and inspiring French brand\u003c\/h2\u003e\n\n \u003cp\u003eCreated in 2010, Febronie is a French brand dedicated to the craftsmanship of household linens, decoration and beach towels. The brand stands out for its sustainable creations, mostly hand-woven from natural cotton and linen. Inspired by cultural diversity, travel and a passion for fabrics and materials, Febronie has combined artisanal know-how with contemporary designs to create essential everyday pieces. For the products, do not hesitate to visit the following link: \u003ca title=\"Eshop Febronie\" href=\"https:\/\/www.febronie.com\/fr\/\" data-mce-href=\"https:\/\/www.febronie.com\/fr\/\"\u003eFebronie\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch2\u003e Setting up the Febronie E-commerce site\u003c\/h2\u003e\n\n \u003cp\u003eShopify Plus agency, LobsTTer, played a key role in the creation of the Febronie brand's B2B site. It began with a scoping workshop to understand the specific needs of the brand and develop an appropriate strategy. This process made it possible to define the parameters to be put in place and the specific developments to be carried out to optimize the site. The cost of these services was established based on the amount of work to be carried out and the specific needs of the brand.\u003c\/p\u003e\n\n\u003ch2\u003e Services offered by LobsTTer in setting up the site\u003c\/h2\u003e\n\n \u003cp\u003eThe LobsTTer agency provided a series of services as part of the creation of Febronie's B2B site. Among these services, we find the \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=Migration\"\u003emigration\u003c\/a\u003e and import of the brand's products and customers. The agency also took care of the installation and configuration of the theme best suited to the site. She proceeded to optimize images and alternative texts through the use of a paid application.\u003c\/p\u003e\n\n\u003ch3\u003e Site settings\u003c\/h3\u003e\n\n \u003cp\u003eIn addition to configuring the theme, LobsTTer made several settings to ensure the proper functioning of the site. These settings include installing the header and footer menu, configuring customer navigation, and creating the home page and product pages. The agency has also set up collections of examples with filters, and created contact pages, general conditions of sale (CGV), delivery information, legal notices, and return conditions. LobsTTer also ensured the configuration of native payment methods, VAT rates, stocks, locations, and integrated Click\u0026amp;Collect functionality to facilitate the customer purchasing experience. It also took care of setting up the domain name and SSL certificate to ensure the security of the site.\u003c\/p\u003e\n\n\u003ch4\u003e SEO optimization of the site\u003c\/h4\u003e\n\n \u003cp\u003eIn addition to the creation and configuration of the site, LobsTTer paid particular attention to SEO optimization. She developed an SEO-friendly methodology to improve the referencing of the Febronie site on search engines. This includes creating meta descriptions for the home page and training the Febronie team to write meta descriptions for other pages. SEO optimization is a key element in increasing online visibility and attracting more visitors to the site. Learn more about the importance of \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=SEO\"\u003eSEO\u003c\/a\u003e optimization.\u003c\/p\u003e\n\n\u003ch2\u003e Installing applications\u003c\/h2\u003e\n\n \u003cp\u003eLobsTTer also installed various applications necessary for the proper functioning of the site. These applications have been carefully selected to meet the specific needs of the Febronie brand. They include applications for inventory management, payment processing, and other tools that make the purchasing process easier for customers and site management for the Febronie team.\u003c\/p\u003e\n\n\u003ch3\u003e Specific developments and post-launch support\u003c\/h3\u003e\n\n \u003cp\u003eLobsTTer provided specific development services to tailor the site to the precise needs of the Febronie brand. These developments were made based on the time spent by the LobsTTer team. In addition to these developments, LobsTTer provided post-launch support, including updates, specific requests, and advice to ensure the success of the site after its launch. To learn more about the importance of post-launch support in the world of \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=E-commerce\"\u003eE-commerce\u003c\/a\u003e , do not hesitate to visit this link.\u003c\/p\u003e\n\n\u003cp\u003e In conclusion, LobsTTer provided valuable expertise in the creation of the B2B site for the Febronie brand, by providing a range of services which made it possible to create a high-performance E-commerce site adapted to the specific needs of the brand.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Get a quote for your BtoB E-commerce site\u003c\/h3\u003e \nIf you would like to obtain a quote for your BtoB E-commerce site, go to our quote request page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/combien-coute-un-site-shopify-obtenir-un-estimatif-un-devis\"\u003eQuote\u003c\/a\u003e .\n\u003ch3\u003e Make an appointment with a Shopify BtoB expert\u003c\/h3\u003e\n\n If you would like to make an appointment with a Shopify BtoB expert from our agency to discuss your project, go to our appointment booking page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eMeeting with a Shopify Expert\u003c\/a\u003e .\n\u003ch3\u003e Conclusion\u003c\/h3\u003e\n\n If you are looking for an agency specializing in the creation of BtoB E-commerce sites on the Shopify platform, LobsTTer is the ideal partner. We are at your disposal to help you create an efficient, tailor-made E-commerce site that meets your needs.\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"B2B website creation","offer_id":40010135994462,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-febronie-creation-dun-site-b2b-sur-shopify-plus-473030.jpg?v=1775251885"},{"product_id":"shilton-migration-depuis-prestashop","title":"Shilton.fr Migration from Prestashop","description":"\u003ch2\u003eMigration \u003c\/h2\u003e\n\u003ch2\u003ePrestashop\u003c\/h2\u003e\n\u003ch2\u003eShopify Plus\u003c\/h2\u003e\n\u003ch2\u003eB2B\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eLobsTTer agency, specialized in E-commerce projects on Shopify Plus, presents a rigorous methodology for migrating from Prestashop to Shopify, redesigning E-commerce sites, and implementing B2B solutions.\u003c\/p\u003e\n\u003ch2\u003ePhase 1: Workshop and Scoping Meeting\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eValidation of client needs during a scoping meeting.\u003c\/li\u003e\n\u003cli\u003eEstablishment of a strategic plan for migration and redesign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 2: Data Migration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTransfer of products, orders, and customers from Prestashop to Shopify.\u003c\/li\u003e\n\u003cli\u003eImporting blog content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 3: Design and Mock-up\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreation of mock-ups for desktop and mobile, with revisions and adjustments.\u003c\/li\u003e\n\u003cli\u003eDesign of key pages such as the Homepage, product pages, and blog.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 4: Configuration and Setup\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSelection and configuration of the most suitable Shopify theme.\u003c\/li\u003e\n\u003cli\u003eInstallation and activation of Shopify's native functionalities.\u003c\/li\u003e\n\u003cli\u003eConfiguration of crucial elements such as payment methods and delivery options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSEO and Training\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImplementation of an SEO-friendly methodology.\u003c\/li\u003e\n\u003cli\u003eSEO training for autonomous management of Meta tags.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 5: Project Management\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUse of tools like Trello for rigorous project tracking.\u003c\/li\u003e\n\u003cli\u003eIn-depth testing in front and back office on different devices.\u003c\/li\u003e\n\u003cli\u003eComprehensive training for managing the Shopify back office.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 6: Functional Development and Integration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntegration of mock-ups and development of specific functionalities.\u003c\/li\u003e\n\u003cli\u003eInstallation of third-party applications to enrich site functionalities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInstallation of Specific Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelection of apps such as Doofinder, Klaviyo, Lengow to improve user experience.\u003c\/li\u003e\n\u003cli\u003eIntegration of tools for managing customer reviews, sizes, and shipments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 7: B2B Implementation\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDesign and development of a B2B solution on a dedicated subdomain.\u003c\/li\u003e\n\u003cli\u003eIntegration of applications for efficient B2B management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConclusion and Post-Launch Support\u003c\/h3\u003e\n\u003cp\u003eLobsTTer agency offers comprehensive support, from planning to implementation, ensuring a smooth transition to Shopify and a successful E-commerce site redesign. Their expertise guarantees a personalized approach that meets the specific needs of each project.\u003c\/p\u003e\n\u003cp\u003eDiscover the fashion brand \u003ca href=\"https:\/\/www.shilton.fr\/\" title=\"Shilton: an E-commerce site on Shopify Plus\" target=\"_blank\"\u003eShilton\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":40320612139102,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/shilton-migration-depuis-prestashop-1638870.png?v=1775716205"},{"product_id":"enexopro-com-refonte-migration-prestashop-shopify-plus-b2b","title":"EnexoPro.com Case Study: PrestaShop to Shopify Plus B2B Redesign and Migration","description":"\u003cp\u003e\u003cem\u003eUpdated on: December 31, 2025 — Reviewed by: Marion, Shopify B2B \u0026amp; Wholesale Expert at LobsTTer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis case study details the redesign and migration of Enexo PRO from PrestaShop to \u003cstrong\u003eShopify Plus\u003c\/strong\u003e to structure a more reliable, higher-performing, and easier-to-operate \u003cstrong\u003eB2B\u003c\/strong\u003e channel on a daily basis.\u003c\/p\u003e\n\u003cp\u003eTo delve deeper into the complete method (pro portal, business rules, logistics, integrations, operations), consult: \u003ca title=\"Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/collections\/shopify-b2b-wholesale\"\u003e Shopify B2B \/ Wholesale \u003c\/a\u003e.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#contexte-b2b\"\u003eB2B Context and Objectives\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#cadrage-migration\"\u003eFraming and Migration\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#defis-migration\"\u003eChallenges of a PrestaShop → Shopify Plus Migration in B2B\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#architecture-shopify-plus-b2b\"\u003eShopify Plus B2B Architecture\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#kpis-stack-apps\"\u003eKPIs and Recommended App Stack\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#optimisation-post-lancement\"\u003ePost-Launch Optimization and Support\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#avis-client\"\u003eOfficial Shopify Client Review\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"contexte-b2b\"\u003e\n\u003ch2\u003eB2B Context and Objectives\u003c\/h2\u003e\n\u003cp\u003eEnexo PRO operates a B2B e-commerce with a substantial catalog, invoicing needs, and multi-carrier logistics constraints. The PrestaShop platform was reaching its limits in terms of maintainability and evolution (data, SEO, marketing management, performance).\u003c\/p\u003e\n\u003cp\u003eThe objective of transitioning to \u003cstrong\u003eShopify Plus\u003c\/strong\u003e: to secure B2B operations, reduce operational friction, and build an evolutive foundation (acquisition, conversion, retention) driven by KPIs.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"cadrage-migration\"\u003e\n\u003ch2\u003eFraming and Migration\u003c\/h2\u003e\n\u003ch3\u003eFraming Workshop\u003c\/h3\u003e\n\u003cp\u003eA framing workshop allowed us to lock down priorities: data structure, B2B logic, tracking, SEO migration plan, and post-launch roadmap. The framing helped avoid \"aesthetic redesign\" effects in favor of a useful project: reliability, performance, and operations.\u003c\/p\u003e\n\u003ch3\u003eData Migration\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMigration of products, collections, and content with SEO integrity control.\u003c\/li\u003e\n\u003cli\u003eMigration of customers and orders with progressive testing before cutover.\u003c\/li\u003e\n\u003cli\u003eStrict redirection plan to preserve organic traffic and avoid 404 errors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection id=\"defis-migration\"\u003e\n\u003ch2\u003eChallenges of a PrestaShop → Shopify Plus Migration in B2B\u003c\/h2\u003e\n\u003cp\u003eA B2B migration is not limited to \"moving a catalog.\" The critical points to secure for Enexo PRO were: data consistency (catalog, attributes, variants), SEO continuity (URLs, redirects, content), the ability to handle high order volumes, and the establishment of a stable environment for daily operations.\u003c\/p\u003e\n\u003cp\u003eSuccess primarily lies in the method: precise framing, tested migration, clean redirects, and then progressive activation of levers (acquisition, conversion, retention) without breaking existing systems.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"architecture-shopify-plus-b2b\"\u003e\n\u003ch2\u003eShopify Plus B2B Architecture\u003c\/h2\u003e\n\u003cp\u003eThe Shopify Plus foundation was structured to serve a B2B channel: performance, scalability, data quality, and the ability to iterate quickly. The challenge was to obtain a robust platform where each evolution (marketing, catalog, logistics) would not create technical debt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOperations-oriented approach: clean data, simple workflows, controlled business rules.\u003c\/li\u003e\n\u003cli\u003eShopify Plus foundation ready for iterations: conversion, merchandising, customer journey.\u003c\/li\u003e\n\u003cli\u003eIntegrated logic for tooling to avoid manual manipulations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor a complete view of B2B patterns (pro portal, order rules, integrations, operations), see: \u003ca title=\"Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/collections\/shopify-b2b-wholesale\"\u003e Shopify B2B \/ Wholesale \u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"kpis-stack-apps\"\u003e\n\u003ch2\u003eKPIs and Recommended App Stack\u003c\/h2\u003e\n\u003cp\u003eFor Enexo PRO, the app stack was recommended based on a simple logic: each app must solve a concrete problem (data, logistics, invoicing, acquisition, conversion) and be linked to a KPI.\u003c\/p\u003e\n\u003ch3\u003eData \u0026amp; Catalog\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAkeneo Connector by LobsTTer\u003c\/strong\u003e: massive data import\/export.\u003cbr\u003eEssential for managing a catalog of +1,000 products and industrializing updates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShipping \u0026amp; Logistics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtlas Pickup Points — Premium\u003c\/strong\u003e: pickup point management.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: shipping revenue +77% versus 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShippingbo\u003c\/strong\u003e: multi-carrier orchestration.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: shipping revenue +88% versus 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColissimo (Official)\u003c\/strong\u003e: France carrier integration to secure shipments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eB2B Invoicing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple Invoice — Usage Based\u003c\/strong\u003e: automated invoicing adapted to B2B.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: B2B orders (+284%).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAcquisition \u0026amp; Marketing\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree Apps with Major Impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle \u0026amp; YouTube\u003c\/strong\u003e: primary acquisition channel.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: +1,022% acquired customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook \u0026amp; Instagram\u003c\/strong\u003e: new channel activated.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlaviyo\u003c\/strong\u003e: email \u0026amp; SMS.\u003cbr\u003eEmail conversion rate: 5%. Opportunity: underutilized.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKwanko tracking\u003c\/strong\u003e: affiliation tracking to measure marketing performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConversion \u0026amp; Customer Experience\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSearch \u0026amp; Discovery (Shopify)\u003c\/strong\u003e: improved product search and merchandising.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: conversion rate +101% (0.85% vs 0.42%).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheckout Blocks\u003c\/strong\u003e: customization of the checkout funnel (Shopify Plus) to reduce friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelleasy\u003c\/strong\u003e: upsells and cross-sells to increase average order value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eiAdvize\u003c\/strong\u003e: AI shopping assistant to improve shopping experience and support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJudge.me Reviews\u003c\/strong\u003e: customer reviews to build trust and conversion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoyoly\u003c\/strong\u003e: loyalty program.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: 28% returning customers on enexo-pro-app.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNotify Me!™\u003c\/strong\u003e: back-in-stock notifications to reduce lost sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMst: Wishlist\u003c\/strong\u003e: wishlists + marketing automation to support retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuizify\u003c\/strong\u003e: product quizzes to guide choices and aid conversion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSEO Protection (Migration)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects — Pro +\u003c\/strong\u003e: redirection management and post-cutover control.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: organic traffic +1,022%.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection id=\"optimisation-post-lancement\"\u003e\n\u003ch2\u003ePost-Launch Optimization and Support\u003c\/h2\u003e\n\u003cp\u003eAfter going live, the objective is not \"to have a site\" but to manage a high-performing B2B channel: tracking quality, conversion iterations, search improvement, checkout optimization, and progressive marketing activation. This work transforms a migration into a growth lever.\u003c\/p\u003e\n\u003cp\u003eFor Enexo PRO, the approach consisted of prioritizing high-impact actions (acquisition, conversion, retention) while maintaining a stable and easy-to-evolve platform.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"avis-client\"\u003e\n\u003ch2\u003eOfficial Shopify Client Review\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e★★★★★ — Quality of work: 5 \/ Communication: 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e« The LobsTTer agency successfully met our needs and challenges for the complete redesign of our B2B site on Shopify Plus. Very good communication with the entire team. We are continuing our collaboration, relying on their ongoing support to develop our site's performance. »\u003c\/blockquote\u003e\n\u003cp\u003e\u003cem\u003eOfficial source: Shopify Partners Directory.\u003c\/em\u003e\u003cbr\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.shopify.com\/partners\/directory\/partner\/matvestmoche\" target=\"_blank\"\u003e View official Shopify source \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eVerifiable Evidence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClient review published on the Shopify Partners Directory (rating 5\/5).\u003c\/li\u003e\n\u003cli\u003eQuantified KPIs presented with the associated app stack (acquisition, orders, conversion, shipping, retention).\u003c\/li\u003e\n\u003cli\u003eShopify Plus B2B approach documented and linked to a post-launch operations method.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003ca title=\"Rendez-vous Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e Schedule an appointment \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"E-commerce project management","offer_id":40938629333086,"sku":null,"price":50000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-enexoprocom-refonte-migration-prestashop-shopify-plus-b2b-expert-shopify-931498.jpg?v=1735829758"},{"product_id":"connexion-erp-sage-100-shopify-plus","title":"An'ge Paris.com Migration + Sage 100 ERP Connection to Shopify Plus","description":" \u003ch2\u003eProject Context\u003c\/h2\u003e\n  \u003cp\u003eAn'ge, a ready-to-wear brand from the Dadier Group, chose LobsTTer, an official Shopify Plus agency, to migrate its e-commerce site from PrestaShop to Shopify Plus. The main challenge was to integrate unified B2C\/B2B management directly connected to the Sage 100 ERP, while improving the user experience.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\n \n \n\n \n\n  \u003ch2\u003eStrategic Migration Objectives\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eEfficiently migrate a complex multi-channel B2C and B2B site.\u003c\/li\u003e\n    \u003cli\u003eConnect Shopify Plus with Sage 100 ERP.\u003c\/li\u003e\n    \u003cli\u003eImprove the site's UX and commercial effectiveness.\u003c\/li\u003e\n    \u003cli\u003eAutomate marketing and logistics processes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eSolutions Implemented Using Shopify Apps\u003c\/h2\u003e\n\n  \u003ch3\u003e1. Technical Management and SEO Optimization\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects:\u003c\/strong\u003e Optimal redirection management to preserve acquired SEO.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e2. Enhanced Customer Experience and Navigation\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSearch \u0026amp; Discovery:\u003c\/strong\u003e Intuitive navigation and advanced search facilitating product access.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSort'd Merchandiser:\u003c\/strong\u003e Intelligent merchandising optimizing page commercial performance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMst: Wishlist + Marketing Flow:\u003c\/strong\u003e Customer loyalty through an enriched wishlist and automated reminders.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e3. Omnichannel and International Strategy\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeglot – Translate Your Store:\u003c\/strong\u003e Multilingual translation for successful international development.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShoppingfeed:\u003c\/strong\u003e Automated product feed distribution to major marketplaces.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e4. Marketing Automation and Customer Conversion\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlow:\u003c\/strong\u003e Automation of essential internal processes (marketing, logistics, customer relations).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSplio: Marketing Automation:\u003c\/strong\u003e Personalized automated marketing campaigns increasing customer engagement.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSales Genius:\u003c\/strong\u003e Proactive sales strategy effectively increasing conversions.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e5. Flexible Payment and Optimized Checkout\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAlma – Widget:\u003c\/strong\u003e Attractive split payment facilitating higher-value purchases.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCheckout Blocks:\u003c\/strong\u003e Advanced customization of the purchase funnel to maximize conversion rates.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e6. Shipping and Pickup Management\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSendcloud:\u003c\/strong\u003e Simplified shipping management and efficient order tracking.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAtlas Pickup Points:\u003c\/strong\u003e Easy selection of in-store or relay pickup points.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e7. Customer Communication and Enhanced Engagement\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMega Callback:\u003c\/strong\u003e Automatic customer callbacks to optimize customer relations.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNotify Me!™:\u003c\/strong\u003e Automatic restock alerts for products.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstafeed:\u003c\/strong\u003e Seamless integration of Instagram content strengthening social engagement.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e8. Efficient Invoicing Management\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSimple Invoice:\u003c\/strong\u003e Automation and simplification of customer invoicing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eResults Achieved with Shopify Plus and Sage 100 ERP\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eSeamless integration of B2B\/B2C sales with Sage 100 ERP.\u003c\/li\u003e\n    \u003cli\u003eSignificant increase in conversion rates.\u003c\/li\u003e\n    \u003cli\u003eOptimization of internal processes through advanced automation.\u003c\/li\u003e\n    \u003cli\u003eInternational development facilitated by efficient multilingual management.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eWhy Choose LobsTTer for Your Shopify Project?\u003c\/h2\u003e\n  \u003cp\u003eLobsTTer agency, an official Shopify Plus partner, is an expert in complex migrations with integrated ERP, guaranteeing tangible and rapid commercial results.\u003c\/p\u003e\n\n  \u003cp\u003e\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Contact LobsTTer to succeed in your Prestashop to Shopify migration\"\u003e📅 \u003cstrong\u003eBook an appointment with a LobsTTer Shopify expert for your ERP migration\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":41792536412254,"sku":null,"price":30000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-ange-pariscom-migration-connexion-erp-sage-100-a-shopify-plus-519900.jpg?v=1774721887"},{"product_id":"migration-prestashop-shopify-agence-expert","title":"Made in france.fr Case Study: PrestaShop → Shopify Migration (Long Catalog + SEO 301\/404)","description":"\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eSummary (10 s):\u003c\/strong\u003e Case study — Made in France.fr: migration from PrestaShop to Shopify for a very large catalog, with SEO safeguarding (301 plan + 404 handling post-launch) and a navigation structure designed for long product ranges.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated on:\u003c\/strong\u003e January 25, 2026\u003cbr\u003e\u003cstrong\u003eReviewed by Marion:\u003c\/strong\u003e a Shopify Migration Expert at LobsTTer\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eMigrating a PrestaShop site with a \u003cstrong\u003every wide product range\u003c\/strong\u003e is not just about \"importing products.\" The real risk is twofold: \u003cstrong\u003edisorganizing the catalog\u003c\/strong\u003e (navigation, filters, category pages) and \u003cstrong\u003ebreaking SEO\u003c\/strong\u003e (URLs, redirects, missing pages, 404s post-launch).\u003c\/p\u003e\n\u003cp\u003eFor Made in France.fr, the main challenge was to achieve a more user-friendly Shopify foundation while preserving existing value: historical category pages, product sheets, indexed content, and navigation habits.\u003c\/p\u003e\n\u003ch2\u003e◎ Context and Challenges\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal platform:\u003c\/strong\u003e PrestaShop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e very large catalog (products, variants, categories, SEO pages)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMain risk:\u003c\/strong\u003e loss of traffic and conversions if SEO intentions are not maintained\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObjective:\u003c\/strong\u003e migrate to Shopify with a more stable catalog structure and smoother operation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Why do \"long product ranges\" require a different method?\u003c\/h2\u003e\n\u003cp\u003eAs the catalog grows, problems don't come from the theme. They come from the \u003cstrong\u003edata structure\u003c\/strong\u003e: inconsistent attributes, poorly standardized variants, excessively deep categories, unmanageable filters, and \"historical SEO\" pages that no longer correspond to a clear intent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eData:\u003c\/strong\u003e a raw import reproduces (and amplifies) defects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigation:\u003c\/strong\u003e without logic (collections, tags, meta fields, filters), the catalog becomes unreadable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEO:\u003c\/strong\u003e without a 301 plan + 404 monitoring, valuable pages are lost without even realizing it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Our LobsTTer approach (specialized in large catalogs)\u003c\/h2\u003e\n\u003ch3\u003e◈ 1) Framing: mapping before migrating\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003einventory of product types, variants, attributes, and content,\u003c\/li\u003e\n\u003cli\u003eidentification of truly useful pages (business + SEO),\u003c\/li\u003e\n\u003cli\u003edefinition of a launch MVP (what must be perfect on D-Day vs. what can evolve later).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 2) Shopify Architecture: making the range readable\u003c\/h3\u003e\n\u003cp\u003eThe goal is not \"to have all categories as before,\" but to have a usable catalog:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003estructured collections (clear navigation),\u003c\/li\u003e\n\u003cli\u003emeta fields to standardize product information (materials, uses, labels, etc.),\u003c\/li\u003e\n\u003cli\u003emaintainable filter logic (not an overcomplicated system),\u003c\/li\u003e\n\u003cli\u003equality controls on titles, variants, media, and information consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 3) Data migration: integrity checks (not just an import)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eproduct + variant + media recovery with systematic checks,\u003c\/li\u003e\n\u003cli\u003ecleaning\/standardization of attributes when necessary,\u003c\/li\u003e\n\u003cli\u003esample testing, then scaling up,\u003c\/li\u003e\n\u003cli\u003e\"long catalog\" oriented acceptance testing: search, filters, category pages, mobile performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Migration SEO: 301 plan + 404 management (the decisive point)\u003c\/h2\u003e\n\u003cp\u003eFor Made in France.fr, the SEO part was treated as a distinct project: preserving the existing, without perpetuating past errors.\u003c\/p\u003e\n\u003ch3\u003e◈ 1) Inventory of URLs and prioritization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eextraction of PrestaShop URLs (products, categories, content),\u003c\/li\u003e\n\u003cli\u003esorting \"to absolutely keep\" vs \"to consolidate\" vs \"to drop,\"\u003c\/li\u003e\n\u003cli\u003eidentification of sensitive pages: traffic, backlinks, historical category pages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 2) Clean mapping and 301 redirects\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 mapping when the intent is identical,\u003c\/li\u003e\n\u003cli\u003emapping to the best Shopify page when the structure evolves (without random redirects),\u003c\/li\u003e\n\u003cli\u003eavoiding loops and redirect chains,\u003c\/li\u003e\n\u003cli\u003evalidation of the redirection file before migration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 3) After launch: handling \"real\" 404s\u003c\/h3\u003e\n\u003cp\u003eEven with good mapping, 404s always appear after launch (external links, forgotten old pages, generated URLs, historical errors). The difference is in the management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecollection of 404s (Search Console + field feedback),\u003c\/li\u003e\n\u003cli\u003ecreation of relevant 301s (to a page that matches the intent),\u003c\/li\u003e\n\u003cli\u003ecorrection of causes: broken internal linking, deleted pages without alternatives, filters generating useless URLs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Results\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEO Continuity:\u003c\/strong\u003e +18% in the number of clicks before\/after migration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e404 Reduction:\u003c\/strong\u003e automatically managed by an App with rules\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCatalog Exploitation:\u003c\/strong\u003e simplified management with batch processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ What this project shows (and why it's not \"a standard migration\")\u003c\/h2\u003e\n\u003cp\u003eWhen the range is very wide, the subject is not the platform: it's the \u003cstrong\u003emastery of the catalog structure\u003c\/strong\u003e and the \u003cstrong\u003emastery of post-migration SEO\u003c\/strong\u003e. Without a method, you end up with a Shopify \"in place\" but difficult to operate, and SEO that slowly degrades (404s, lost pages, broken intents).\u003c\/p\u003e\n\u003cp\u003eTo understand our complete framework (scope, deliverables, cost factors, risks), see: \u003ca title=\"See our complete approach: PrestaShop to Shopify migration (method, deliverables, risks)\" href=\"\/en\/collections\/migration-prestashop-vers-shopify\"\u003e See our complete approach: PrestaShop → Shopify Migration \u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAnother comparable case study: \u003ca title=\"Another case study: PrestaShop to Shopify migration (Hindbag)\" href=\"https:\/\/lobstter.com\/products\/migration-du-site-hindbag-fr-de-prestashop-vers-shopify\"\u003e Another case study: PrestaShop → Shopify migration (Hindbag) \u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eKey takeaways (long catalogs):\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eValue lies in the catalog architecture (collections, meta fields, filters), not in \"the import.\"\u003c\/li\u003e\n\u003cli\u003eSEO is won through the 301 plan + 404 handling after launch.\u003c\/li\u003e\n\u003cli\u003eA successful migration is measured at D+30, not on D-Day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Agence lobsTTer","offers":[{"title":"site migration","offer_id":41896346124382,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-made-in-francefr-migration-prestashop-vers-shopify-expertise-lobstter-pour-1000-produits-562172.jpg?v=1753887911"}],"url":"https:\/\/lobstter.com\/en\/collections\/shopify-b2b-wholesale.oembed","provider":"Agence lobsTTer","version":"1.0","type":"link"}