{"title":"Official Shopify Plus Agency \u0026 Premier Partners","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eUpdated on: December 31, 2025\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eReviewed by: a Shopify Expert at LobsTTer\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis page brings together our \u003cstrong\u003ecase studies\u003c\/strong\u003e and references on Shopify Plus: redesigns, migrations, e-commerce architecture, integrations (ERP\/POS), B2B, international, and performance optimization. The objective is simple: to help you quickly assess our standards, our approaches, and the types of projects we secure.\u003c\/p\u003e\n\u003ch2\u003eWhy Shopify Plus changes the way you manage your e-commerce\u003c\/h2\u003e\n\u003cp\u003eBeyond a certain volume, Shopify Plus is no longer just about \"making a website.\" The challenges become structural: reliability of flows (ERP\/PIM), actual performance, catalog governance, checkout, internationalization (Markets), B2B, omnichannel (POS), and the ability to evolve the store without regression.\u003c\/p\u003e\n\u003ch2\u003eShopify Plus Case Studies available on this page\u003c\/h2\u003e\n\u003cp\u003eBelow you will find a selection of Shopify Plus projects led by LobsTTer (UX, development, connectors, redesign, migration, support). Each card corresponds to a detailed case study.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eWhat to expect from a Shopify Plus agency in 2026\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchitecture and scalability\u003c\/strong\u003e: a foundation that stands the test of time, even as the catalog, channels, and team grow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable business flows\u003c\/strong\u003e: stock, prices, orders, and customers synchronized with your tools (ERP, PIM, WMS, \u003ca title=\"Shopify POS support: complete setup and team training\" href=\"https:\/\/lobstter.com\/products\/accompagnement-shopify-pos\"\u003ePOS\u003c\/a\u003e).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance and CRO\u003c\/strong\u003e: speed, user journey, clean tracking, and iterations driven by KPIs, not by \"micro-changes.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternational and B2B\u003c\/strong\u003e: Markets, localization, tax rules, dedicated catalogs, and prices when necessary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-launch support\u003c\/strong\u003e: an evolution framework to continuously improve, correct, and advance the store.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eVerifiable Proof\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Premier Partner (France)\u003c\/strong\u003e: LobsTTer is listed in the official Shopify directory, filter \u003cstrong\u003ePremier Partners\u003c\/strong\u003e (France). Shopify shows \u003cstrong\u003e1 - 5 out of 5 partners\u003c\/strong\u003e at this level in France.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRanking by level\u003c\/strong\u003e: Shopify indicates that partners are ranked by level according to several factors, including \u003cstrong\u003eexperience\u003c\/strong\u003e and \u003cstrong\u003esuccess on Shopify\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.shopify.com\/fr\/partenaires\/directory\/services?minPrice=\u0026amp;maxPrice=\u0026amp;locationCodes=loc-fr\u0026amp;partnerTiers=tier_premier\u0026amp;sort=DEFAULT\" rel=\"noopener\" target=\"_blank\"\u003eSee the official source: Shopify Partners directory (Premier Partners, France)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eBook an appointment\u003c\/strong\u003e: discuss with a Shopify Plus expert to frame your redesign, migration or architecture (risks, budget, planning, KPI priorities).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Book an appointment with a Shopify Plus expert (audit and scoping)\"\u003eBook an appointment\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"migration-de-site-e-commerce-squarespace-vers-shopify","title":"Fempo.com Migration of Squarespace e-commerce site to Shopify Plus","description":"\u003ch2\u003eThanks to our Shopify Plus agency, \u003ca title=\"migrate its website to a Shopify Plus solution adapted to e-commerce\" href=\"https:\/\/fempo.co\" target=\"_blank\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eFEMPO\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e was able to migrate its website to a \u003cstrong\u003eShopify Plus\u003c\/strong\u003e solution adapted to e-commerce.\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003eIts new Shopify Plus store features a fluid and intuitive user experience and an easy-to-use back office.\u003c\/h3\u003e\n\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca href=\"#tab1\" class=\"active\"\u003eOverview\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eGraphic redesign\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab3\"\u003eOptimized back office\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab4\"\u003eMulti-product page\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli id=\"tab1\" class=\"active\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFEMPO is a pure player that started its online sales business on the Squarespace CMS. Thanks to its success, its activity quickly developed, and it became complicated to continue working on this platform. Thanks to our Shopify agency, FEMPO was able to migrate its website to a \u003cstrong\u003eShopify Plus\u003c\/strong\u003e solution adapted to e-commerce. Its new Shopify store features a fluid and intuitive user experience and an easy-to-use back office. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGraphic redesign\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe website migration was an opportunity for advanced improvements in terms of web design. Especially for the responsive part, with graphic creations entirely adapted to be mobile-friendly. The template used was \u003cstrong\u003emeticulously customized\u003c\/strong\u003e to obtain a unique visual rendering corresponding to the visual identity of the FEMPO brand. The graphic charter delivered was adapted as best as possible to make the website a perfect digital showcase. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab3\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA turnkey back office\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDespite the numerous developments carried out, our Shopify experts worked on the ease of use of the back office. We selected the best solutions so that our client can be autonomous and work pleasantly on their online store. Each section of the template has been set up to be easily accessible and modifiable. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab4\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA multi-product page\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe developed \u003ca title=\"duo-set-pack-fempo\" href=\"https:\/\/fempo.co\/collections\/les-packs-de-lespace\/products\/trio-set?variant=28014339260491\" target=\"_blank\"\u003ea \"pack\" product page\u003c\/a\u003e to allow multiple items to be added to the cart from a single page. Here are its features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDynamic price display: automatic update based on selected items. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnit stock management: each product retains its distinct stock to facilitate inventory. When a product in the pack is out of stock, the corresponding multi-product page no longer appears on the site.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/gyazo.com\/1584057fc313ad4eed8cfbdef511c667\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/1584057fc313ad4eed8cfbdef511c667.mp4\"\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Shopify plus website","offer_id":28413101801566,"sku":"","price":50000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-fempocom-migration-de-site-e-commerce-squarespace-vers-shopify-plus-expert-shopify-141512.jpg?v=1743584896"},{"product_id":"creation-dune-boutique-shopify-internationale-pour-la-marque-de-maroquinerie-rsvp","title":"RSVP-paris.com Creation of an international Shopify Plus store for leather goods","description":"\u003ch2\u003e Strategy\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Ecommerce\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e International\u003c!-- split --\u003e\n\n\u003c\/h2\u003e\n\n\u003ch2\u003e The LobsTTer agency chosen by RSVP for its international Ecommerce strategy\u003c\/h2\u003e\n\n\u003cp\u003e \u003ca title=\"RSVP Ecommerce Site\" href=\"https:\/\/rsvp-paris.com\/fr\"\u003eRSVP\u003c\/a\u003e , an elegant Parisian leather goods brand, has chosen our Shopify agency to expand its Ecommerce activity internationally. Our mission included improving the multilingualism of their existing store, as well as repairing a Google Analytics connector.\u003c\/p\u003e\n\n\u003cp\u003e Alongside these actions, we have created a dedicated website for Korea. This project required the duplication of their current site and the integration of Korean typography. It was vital to ensure that the Parisian RSVP brand would be properly represented and easily accessible to Korean customers.\u003c\/p\u003e\n\n \u003cp\u003eFinally, we implemented and configured several inventory management and CRM applications. We also connected the Effitrace logistics ERP, making sure to maintain a Latin alphabet to ensure the proper functioning of the site.\u003c\/p\u003e\n\n\u003ch3\u003e Improvements to the RSVP store\u003c\/h3\u003e\n\n\u003ch4\u003e 1- Multilingual optimization\u003c\/h4\u003e\n\n\u003cp\u003e We optimized multilingual for the existing RSVP site, making it more accessible and user-friendly for an international audience.\u003c\/p\u003e\n\n\u003ch4\u003e 2- Repair of the Google Analytics connector\u003c\/h4\u003e\n\n\u003cp\u003e We also fixed a broken Google Analytics connector, to ensure accurate and useful data collection for tracking and optimizing site performance.\u003c\/p\u003e\n\n\u003ch4\u003e 3- Creation of a dedicated website in Korean\u003c\/h4\u003e\n\n\u003cp\u003e On top of that, we created a dedicated Shopify website for the Korean market, duplicating the existing one and integrating Korean typography.\u003c\/p\u003e\n\n\u003ch3\u003e Features implemented by our team\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Multilingual optimization\u003c\/li\u003e\n\n\u003cli\u003e Repairing the Google Analytics connector\u003c\/li\u003e\n\n \u003cli\u003eCreation of a dedicated site in Korean\u003c\/li\u003e\n\n\u003cli\u003e Installation and configuration of inventory management and CRM applications\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e Installation of inventory management and CRM applications\u003c\/h4\u003e\n\n\u003cp\u003e We have installed and configured different inventory management and CRM applications for RSVP. These tools help improve product management, sales and customer relations, thereby contributing to greater operational efficiency.\u003c\/p\u003e\n\n\u003ch4\u003e Connection to the Effitrace logistics ERP\u003c\/h4\u003e\n\n\u003cp\u003e In addition, we connected the Effitrace logistics ERP, while preserving a Latin alphabet to ensure the fluidity of operations. This step was crucial to ensure efficient and smooth logistics management.\u003c\/p\u003e\n\n\u003ch2\u003e Examples of success with our agency\u003c\/h2\u003e\n\n \u003cp\u003eRSVP is just one example of brands that have successfully expanded their Ecommerce business internationally through our \u003ca href=\"https:\/\/lobstter.com\/collections\/shopify-plus\" title=\"Lobstter Shopify Plus agency\"\u003eShopify Plus agency\u003c\/a\u003e . We pride ourselves on our expertise and ability to help our clients achieve their growth goals.\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Custom theme","offer_id":30291213320286,"sku":"","price":50000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-rsvp-pariscom-creation-dune-boutique-shopify-plus-internationale-de-maroquinerie-563504.png?v=1775233954"},{"product_id":"case-study-hindbag-migration-prestashop-shopify-plus","title":"Hindbag.fr PrestaShop to Shopify Plus Migration","description":"\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003e10-second summary — Hindbag:\u003c\/strong\u003e PrestaShop to Shopify Plus migration with UX redesign and customization module. Result: smoother mobile experience, simplified daily operations.\u003c\/div\u003e\n\u003c!-- split --\u003e\n\u003cp\u003e\u003cstrong\u003eSector:\u003c\/strong\u003e ethical fashion \u0026amp; accessories.\u003cbr\u003e\u003cstrong\u003eMission:\u003c\/strong\u003e replatforming PrestaShop → Shopify Plus, UX redesign, product customization.\u003cbr\u003e\u003cstrong\u003eLobsTTer Role:\u003c\/strong\u003e Shopify Plus Partner Agency — design, recovery, integration, go-live support.\u003c\/p\u003e\n\u003ch2\u003eContext \u0026amp; Challenges\u003c\/h2\u003e\n\u003cp\u003eHindbag was operating on PrestaShop with increasing technical constraints and imperfect mobile journeys. The objective: gain implementation speed, simplify daily management, and offer a clear customization experience for the user.\u003c\/p\u003e\n\u003ch2\u003eProject Objectives\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1.\u003c\/strong\u003e Replatform to Shopify Plus without service interruption.\u003cbr\u003e\u003cstrong\u003e2.\u003c\/strong\u003e UX \u0026amp; mobile-first design redesign aligned with Hindbag's identity.\u003cbr\u003e\u003cstrong\u003e3.\u003c\/strong\u003e Develop an accessory customization module that is easy to configure on the back-office side and fluid on the front-end.\u003c\/p\u003e\n\u003ch2\u003eScope \u0026amp; Deliverables\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTheme 2.0 \u0026amp; UX:\u003c\/strong\u003e unified templates, clarified purchasing journey, highlighting customization options.\u003cbr\u003e\u003cstrong\u003eCustomization:\u003c\/strong\u003e dedicated interface (front) + pricing rules and controls (back).\u003cbr\u003e\u003cstrong\u003eContent \u0026amp; media:\u003c\/strong\u003e block rationalization, editorial hierarchy, and consistent iconography.\u003cbr\u003e\u003cstrong\u003eQuality \u0026amp; Recipe:\u003c\/strong\u003e functional and mobile testing, framed switchover plan.\u003c\/p\u003e\n\u003ch2\u003eKey Results\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMobile experience:\u003c\/strong\u003e more direct navigation, reduced decision time.\u003cbr\u003e\u003cstrong\u003eOperations:\u003c\/strong\u003e simplified back-office for the team, faster daily operations.\u003cbr\u003e\u003cstrong\u003eCustomization:\u003c\/strong\u003e clear option configuration, reduced product friction.\u003c\/p\u003e\n\u003ch2\u003eStack \u0026amp; Integrations (selection)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eShopify Plus\u003c\/strong\u003e (theme 2.0, optimized checkout),\u003cbr\u003e\u003cstrong\u003eCustomization apps\u003c\/strong\u003e (visual rules, variations),\u003cbr\u003e\u003cstrong\u003eAnalytics\u003c\/strong\u003e (journey monitoring),\u003cbr\u003e\u003cstrong\u003eSupport \u0026amp; Emailing\u003c\/strong\u003e (customer service \u0026amp; marketing CRM tools).\u003c\/p\u003e\n\u003ch2\u003eLessons Learned\u003c\/h2\u003e\n\u003cp\u003eCentralizing the customization logic into a readable UX flow improves understanding of the offer and limits errors. Anticipating the structure of templates and media before integration speeds up the recipe and secures the go-live.\u003c\/p\u003e\n\u003ch2\u003eGo further\u003c\/h2\u003e\n\u003cp\u003eFor details on the migration process (phases, SEO, 301 redirects) and offers, consult our pillar page: \u003ca title=\"Migration PrestaShop vers Shopify — page service\" href=\"https:\/\/lobstter.com\/collections\/migration-prestashop-vers-shopify\"\u003ePrestaShop → Shopify Migration\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eBook an appointment\u003c\/strong\u003e — Speak to a Shopify Expert about your migration project (express audit \u0026amp; action plan).\u003cbr\u003e\u003ca title=\"Planifier un rendez-vous migration PrestaShop → Shopify\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eBook a call with a Shopify Expert\u003c\/a\u003e\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"Migration \/ Redesign","offer_id":30303871926366,"sku":"","price":20000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/hindbag-migration-prestashop-vers-shopify-plus-7328139.webp?v=1776130575"},{"product_id":"mes-voisins-producteurs-com-supermarche-bio-livraison-a-velo-domicile-point-relai-entreprise","title":"My neighbors producers.com Connector for delivery point management","description":"\u003ch2\u003e Back developments\u003c\/h2\u003e\n\n\u003ch2\u003e Connector\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003ch3\u003e The development on this site of a schedule for orders and deliveries of fruit and vegetables harvested the same day was particularly complex.\u003c\/h3\u003e\n\n \u003ch4\u003eThis involved building a connector and integrating the URBIT (logistician) API, with a dynamic calculation of the delivery price.\u003c\/h4\u003e\n\n\u003cp\u003e\u003cbr\u003e Three possibilities:\u003cbr\u003e home delivery by bike\u003cbr\u003e business delivery\u003cbr\u003e delivery to relay point.\u003cbr\u003e It is also necessary at the same time to manage the availability of products versus the current orders planned in the tour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eSee the website\u003c\/span\u003e \u003ca title=\"My neighbors producers.com organic supermarket. Delivery by bike to home \/ relay point \/ business\" href=\"https:\/\/www.mesvoisinsproducteurs.com\/\"\u003emesvoisinsproducteurs.com\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/gyazo.com\/d5cc9fb4a23b6e21de2cd75faa509b9c\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" controls=\"controls\"\u003e\u003csource src=\"https:\/\/i.gyazo.com\/d5cc9fb4a23b6e21de2cd75faa509b9c.mp4\" type=\"video\/mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Agence Ecommerce Shopify","offers":[{"title":"Eshop","offer_id":32203630542942,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true},{"title":"Audit","offer_id":32203630575710,"sku":"","price":160.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-mes-voisins-producteurscom-connecteur-pour-gestion-des-points-de-livraison-expert-shopify-152277.jpg?v=1743584897"},{"product_id":"philippe-conticini-fr-patissier-de-prestige-developpement-de-creneaux-de-livraison-pour-produits-frais","title":"Philippe Conticini.fr Development of a food delivery app","description":"\u003ch2\u003e Shopify app\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n\u003cp\u003e Creation of an Application with development of tailor-made codes to manage delivery schedules in the food or catering industry\u003c\/p\u003e\n\n\u003ch2\u003e Shopify connector\u003c\/h2\u003e\n\n\u003cp\u003e Construction of a connector and integration of the \u003cstrong\u003eURBIT\u003c\/strong\u003e API (logistician with delivery service with a reduced carbon footprint).\u003c\/p\u003e\n\n\u003ch2\u003e Price Management\u003c\/h2\u003e\n\n\u003cp\u003e Dynamic calculation of the delivery price for food: Fresh versus frozen\u003c\/p\u003e\n\n\u003ch2\u003e Product management\u003c\/h2\u003e\n\n\u003cp\u003e Management of fresh products for catering in the order for collection in store or delivery.\u003c!-- split --\u003e See the website \u003ca href=\"https:\/\/philippeconticini.fr\/\"\u003ephilippeconticini.fr\u003c\/a\u003e\u003c\/p\u003e\n\n \u003ch3\u003eDevelopment of delivery slots for fresh products\u003c\/h3\u003e\n\n\u003ch4\u003e Technical requirements\u003c\/h4\u003e\n\n\u003cp\u003e To meet this need, developers must have the following skills:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Knowledge of web development, particularly using technologies such as HTML, CSS, JavaScript and PHP.\u003c\/li\u003e\n\n\u003cli\u003e Knowledge of API development, particularly regarding integration with URBIT.\u003c\/li\u003e\n\n\u003cli\u003e Skills in developing JSON files for storing and retrieving customization options for each product.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch4\u003e Functionality\u003c\/h4\u003e\n\n \u003cp\u003eThe development of delivery slots for fresh products aims to allow users to order products from the famous pastry chef Philippe Conticini online on the philippeconticini.fr website. Users can select customization options for each product, such as ingredients and toppings, and determine whether the product will be delivered or picked up in store. The site uses a connector to integrate the URBIT API, which allows dynamic calculation of the delivery price based on the carbon footprint.\u003c\/p\u003e\n\n\u003ch4\u003e Solution\u003c\/h4\u003e\n\n\u003cp\u003e To provide a smooth user experience, the developers created a JSON file to store the customization options for each product. This file is used to retrieve options when the user places an order online. The developers also worked on the product sheet to integrate the thousands of possible combinations of customization options.\u003c\/p\u003e\n\n \u003cp\u003eUsing the skills outlined above, developers were able to create a fresh produce delivery system that allows users to order online with ease, while ensuring eco-friendly delivery using URBIT's API .\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Custom made","offer_id":31953258315870,"sku":"","price":30000.0,"currency_code":"EUR","in_stock":true},{"title":"4H package","offer_id":31953258348638,"sku":"","price":375.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-philippe-conticinifr-developpement-dune-app-de-livraison-pour-lalimentaire-expert-shopify-615409.jpg?v=1743584897"},{"product_id":"the-frankie-shop-refonte-du-site-web-et-deploiement-a-linternational","title":"The Frankie Shop.com E-commerce redesign and international deployment Shopify Plus","description":"\u003cdiv align=\"justify\"\u003e\n\u003ch2\u003eRedesign of a ready-to-wear brand's website\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/eu.thefrankieshop.com\/\" title=\"The Frankie Shop - e-commerce redesign and international deployment\"\u003e\u003cstrong\u003eThe Frankie Shop\u003c\/strong\u003e\u003c\/a\u003e\u003cstrong\u003e opened a new international website dedicated to European customers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eThe Frankie Shop chose our certified Shopify agency for its two-phase digital project: improving the design and user experience of its website, and offering a service adapted to its customers' location. \u003c\/p\u003e\n\u003ch3\u003eRedesign of the US online sales website\u003c\/h3\u003e\n\u003cp\u003eFirst, we applied our e-commerce expertise to refine our client's mock-ups. After choosing the most suitable theme for the project, we intervened in development to achieve a \u003cstrong\u003eunique, clean design\u003c\/strong\u003e, completely in line with the brand image. \u003c\/p\u003e\n\u003cp\u003eWe also developed essential e-commerce functionalities for seamless shopping: the ability to \u003cstrong\u003eview all product images directly from the collection page\u003c\/strong\u003e, and the \u003cstrong\u003equick shop, entirely developed\u003c\/strong\u003e via a concise and efficient pop-up.\u003c\/p\u003e\n\u003ciframe width=\"640\" height=\"281\" src=\"https:\/\/www.loom.com\/embed\/b849ea3318bd4a6ba165c670a5cc2d01\"\u003e\u003c\/iframe\u003e \u003cbr\u003e\u003cbr\u003eThe product page was customized to display \u003cstrong\u003etwo photos per line\u003c\/strong\u003e on desktop, with an image slider showing one photo per line on mobile to offer a maximized product view on all devices. \u003cbr\u003e\u003cbr\u003eWe also improved the user experience by installing a new \u003cstrong\u003estock alert\u003c\/strong\u003e app, more sophisticated than the one previously used by The Frankie Shop. This allowed us to achieve a design perfectly in line with the brand identity through CSS adjustments, as well as streamline back office management.\u003cbr\u003e\u003cbr\u003eFinally, we developed a unique blog system to obtain an unstructured layout in each blog post, the ultimate differentiating detail. \u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003eCreation of a dedicated European website\u003c\/h3\u003e\n\u003cp\u003eIn parallel, we opened an online store exclusively for the brand's European customers. This involved implementing a geolocation app and a specific back-office configuration to restrict delivery addresses. \u003c\/p\u003e\n\u003cp\u003eIn terms of design and features, we duplicated the work done on the new American site to ensure a smooth transition for regular users. \u003c\/p\u003e\n\u003cp\u003eOur service included support over several months to fine-tune the work and ensure optimal results in the long term.\u003c\/p\u003e\n\u003ch2\u003eE-commerce Redesign, LobsTTer is a team of specialists\u003c\/h2\u003e\n\u003cp\u003eIf you are a merchant, startup, DNVB, very small business (TPE) or small and medium-sized enterprise (SME), you know how important it is to have an effective e-commerce site to sell your products online. However, setting up an e-commerce site can be a complex task, which can make it difficult to choose the agency to help you do it.\u003c\/p\u003e\n\u003cp\u003eOur Shopify agency is an expert in e-commerce redesign. We specialize in e-commerce site redesign, which means we can help businesses improve their online presence by providing them with an effective and attractive e-commerce site. We are experts in e-commerce redesign, which means we know the latest trends and techniques in e-commerce sites.\u003c\/p\u003e\n\u003cp\u003eOur Shopify agency supports TPEs \u0026 SMEs in developing their online presence internationally. We have the experience and knowledge to help you build an effective e-commerce site and promote it worldwide.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExpert's opinion: \u003cmeta charset=\"utf-8\"\u003e\"Deploying a \u003cstrong\u003efashion brand internationally\u003c\/strong\u003e on Shopify requires an \u003cstrong\u003eoptimized redesign\u003c\/strong\u003e, multilingual management, and an impeccable user experience. Trust \u003ca href=\"https:\/\/lobstter.com\" rel=\"noopener\" title=\"Shopify agency specializing in redesign and international development\"\u003e\u003cspan\u003eour\u003c\/span\u003e\u003cspan\u003e expert\u003c\/span\u003e\u003cspan\u003e Shopify\u003c\/span\u003e\u003cspan\u003e agency\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\u003cspan\u003e international\u003c\/span\u003e\u003cspan\u003e expansion\u003c\/span\u003e\u003c\/a\u003e to structure your \u003cstrong\u003eglobal growth\u003c\/strong\u003e, improve your \u003cstrong\u003eUX\/UI\u003c\/strong\u003e, and optimize your \u003cstrong\u003eSEO for each target market\u003c\/strong\u003e.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"Eshop redesign","offer_id":32203616682078,"sku":"","price":50000.0,"currency_code":"EUR","in_stock":true},{"title":"Models","offer_id":32203616714846,"sku":"","price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-the-frankie-shopcom-refonte-e-commerce-et-deploiement-a-linternational-shopify-plus-expert-shopify-912379.jpg?v=1743584895"},{"product_id":"oppo-com-ux-design-maquettes-creation-du-eshop-from-scratch","title":"Oppo.com UX Design + Mockups + Shopify site creation from scratch","description":"\u003ch2\u003eComplete Shopify site creation mission:\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003eUX UI proposals to optimize the user journey.\u003c\/h3\u003e\n\u003cp\u003eA very important step in telephony and compared to competitors. Like Apple, the mock-ups to create a site with an ultra-short user journey were strategic.\u003c\/p\u003e\n\u003ch3\u003eMobile-first mock-up creation.\u003c\/h3\u003e\n\u003cp\u003eOf course, mock-ups created with a 100% mobile-first approach!\u003c\/p\u003e\n\u003ch3\u003eTheme Development \u0026amp; Integration \"from scratch\"\u003c\/h3\u003e\n\u003cp\u003eCreating a 100% custom or \"from scratch\" Shopify site is a strategic skill for major brands that need a strong DNA and specifications for their market, such as telephony, with a lot of information to provide on a phone product page, not to mention product comparisons.\u003c\/p\u003e\n\u003ch3\u003eSite 100% manageable by the merchant.\u003c\/h3\u003e\n\u003cp\u003eGiven the many specificities of the product page, which had to include more than fifty specifications. It was obviously necessary to offer 100% manageable collection and product page management while maintaining the graphic aspect of the Front-end. \u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"OPPO Telephony\" href=\"https:\/\/oppo.com\"\u003e\u003cstrong\u003eOPPO\u003c\/strong\u003e\u003c\/a\u003e is the fourth largest global phone manufacturer in Q1 2021. This online store is therefore crucial for the French market to guide customers towards online phone purchases. A 100% UX e-shop with complex characteristics.\u003c\/p\u003e\n\u003ch4\u003eWe created a Shopify site with the following specificities:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA \"from Scratch\" site\u003c\/li\u003e\n\u003cli\u003eA custom homepage\u003c\/li\u003e\n\u003cli\u003eA product comparison tool\u003c\/li\u003e\n\u003cli\u003eA manageable mega menu\u003c\/li\u003e\n\u003cli\u003eA dynamic shopping cart for complementary CROSS-SELL products\u003c\/li\u003e\n\u003cli\u003eOriginal collection pages with filters and prominently featured products\u003c\/li\u003e\n\u003cli\u003eAn enriched product page with 8 pop-ups for characteristics manageable in the Back office\u003c\/li\u003e\n\u003cli\u003eAnd many other features...\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConclusion on creating a custom Shopify site\u003c\/h3\u003e\n\u003cp\u003eThe choice to go for a site created 100% from scratch or custom, or to stick to specific developments from an existing theme, is primarily a financial choice and a choice of differentiation. It must then be designed to effectively manage and administer the personalization of each section, without having to systematically contact the agency that created the custom Shopify site. In this case, pixel-perfect construction can be a real strategy for every visitor and prospect to retain a very strong brand image thanks to the visual aspect of the site.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/gyazo.com\/2dbf5cdc8116dc6fac763435bf57e3e6\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/2dbf5cdc8116dc6fac763435bf57e3e6.mp4\"\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Eshop","offer_id":39341896925278,"sku":"","price":100000.0,"currency_code":"EUR","in_stock":true},{"title":"Workshop","offer_id":39341896958046,"sku":"","price":750.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-oppocom-ux-design-maquettes-creation-du-ecommerce-from-scratch-expert-shopify-746794.jpg?v=1735829109"},{"product_id":"perrotin-store-com-migration-refonte-from-scratch-api-multi-stores","title":"Perrotin store.com Migration - Redesign from Scratch - Multi stores API","description":"\u003cdiv align=\"justify\"\u003e\n\n\u003ch2\u003e Database\u003c\/h2\u003e \nThe team must manage the complex mission of creating a Shopify site with a database connected to each country. A task that requires in-depth technical expertise.\n\u003ch2\u003e API Connectors\u003c\/h2\u003e\n\n Find out how LobsTTer can help you with technical development for your Shopify e-commerce site. Take advantage of their expertise in API connectors and flow management to improve your back-office performance.\u003c!-- split --\u003e\n\u003ch3\u003e Migrating a complex database with many metafields\u003c\/h3\u003e\n\n\u003ch4\u003e Technical expertise\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency has a team of data migration experts who have in-depth knowledge of complex databases and metafields. They are able to understand the structure of your current database and transfer it to a new system without losing any data.\u003c\/p\u003e\n\n\u003ch4\u003e Project planning and management\u003c\/h4\u003e\n\n \u003cp\u003elobsTTer is also able to plan and manage the end-to-end migration project, helping to minimize disruption for your business. Their planning process is based on a complete understanding of your needs and constraints, ensuring that the migration is completed on time and as required.\u003c\/p\u003e\n\n\u003ch4\u003e Quality of service\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency is committed to providing superior service to its clients. They have a proven track record of successful database migrations, with happy customers. Their rigorous quality control processes ensure that all data is transferred correctly and the new system is fully functional before going into production.\u003c\/p\u003e\n\n\u003ch4\u003e Technical support\u003c\/h4\u003e\n\n \u003cp\u003elobsTTer also provides ongoing technical support to ensure that any issues that may arise after migration are quickly resolved. Their technical support team is available 24\/7 to answer any questions and resolve any issues related to database migration.\u003c\/p\u003e\n\n\u003ch4\u003e Conclusion\u003c\/h4\u003e\n\n\u003cp\u003e By working with the lobsTTer agency, you benefit from their technical expertise, their project planning and management, their quality of service, and their ongoing technical support. You can be confident that your database migration will be completed securely, quickly, and with minimal disruption to your business.\u003c\/p\u003e\n\n\u003ch3\u003e Responsive “Pixel Perfect” integration of models\u003c\/h3\u003e\n\n\u003ch4\u003e Expertise in web integration\u003c\/h4\u003e\n\n \u003cp\u003eThe lobsTTer agency has a team of web integration experts, who have the experience and skills necessary to integrate responsive “Pixel Perfect” models. They are up to date with the latest trends and technologies in web integration, and can guarantee high-quality results.\u003c\/p\u003e\n\n\u003ch4\u003e Respect of deadlines and budgets\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency is renowned for its ability to meet deadlines and budgets. She has implemented effective processes and tools to ensure that projects are delivered on time and on budget.\u003c\/p\u003e\n\n\u003ch4\u003e Transparent communication\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency attaches great importance to communication with its clients. She ensures transparent communication throughout the responsive “Pixel Perfect” integration process of the models, regularly informing clients of the progress of the project and responding to their questions and concerns.\u003c\/p\u003e\n\n\u003ch4\u003e Quality customer service\u003c\/h4\u003e\n\n \u003cp\u003eThe lobsTTer agency is known for its exceptional customer service. It does everything it can to meet the needs of its customers and guarantee their satisfaction. She is available to answer questions and offer technical support, even after project delivery.\u003c\/p\u003e\n\n\u003ch4\u003e Conclusion\u003c\/h4\u003e\n\n\u003cp\u003e By working with the lobsTTer agency, you will benefit from its expertise in web integration, its ability to meet deadlines and budgets, its transparent communication and its exceptional customer service. You can be assured that your responsive “Pixel Perfect” model integration project will be in good hands.\u003c\/p\u003e\n\n\u003ch3\u003e Creation of a mega menu\u003c\/h3\u003e\n\n\u003ch4\u003e Technical expertise\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency team has extensive experience in creating complex menus. They have the technical skills necessary to create a powerful and easy-to-use mega menu.\u003c\/p\u003e\n\n\u003ch4\u003e Custom design\u003c\/h4\u003e\n\n \u003cp\u003eThe lobsTTer agency can create a tailor-made mega menu that matches the visual identity of your company. They can also add animations and visual effects to make your menu more attractive.\u003c\/p\u003e\n\n\u003ch4\u003e SEO Optimization\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency can create a mega menu optimized for search engines, using semantic tags to help search engine robots understand the structure of your website.\u003c\/p\u003e\n\n\u003ch4\u003e Cross-platform compatibility\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency can ensure that your mega menu works correctly on all browsers and platforms, including mobile devices.\u003c\/p\u003e\n\n\u003ch4\u003e Ongoing support\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency can provide ongoing support for your mega menu, resolving technical issues and making updates as needed.\u003c\/p\u003e\n\n\u003ch4\u003e Reactivity\u003c\/h4\u003e\n\n\u003cp\u003e The lobsTTer agency is responsive, it can respond quickly to your requests and adjust the menu according to your needs.\u003c\/p\u003e\n\n\u003ch3\u003e Creating sophisticated filters\u003c\/h3\u003e\n\n\u003cli\u003e\n\n \u003ch3\u003eDynamic serialization scripts for signed and numbered works with the creation and management of hundreds of variants per product\u003c\/h3\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ch3\u003e Creation of a “Mother” store database connected to other sites by country\u003c\/h3\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003ch3\u003e Creation of an API managing product flows, orders, stocks for all entities\u003c\/h3\u003e\n\n\n\u003c\/li\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ca href=\"https:\/\/gyazo.com\/c13aeb60755e69e2c427e9d5d5412961\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" controls=\"controls\"\u003e\u003csource src=\"https:\/\/i.gyazo.com\/c13aeb60755e69e2c427e9d5d5412961.mp4\" type=\"video\/mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\n\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"Eshop creation","offer_id":39515477180510,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/galerie-perrotin-migration-refonte-from-scratch-api-multi-stores-3799163.jpg?v=1775467746"},{"product_id":"pret-a-pousser-fr-developpement-dune-fiche-produit-from-scratch","title":"Prêt à pousser.fr Shopify Plus Shopify Product Page Development","description":"\u003ch2\u003eHow to create an effective Shopify product page for your online store?\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003cdiv align=\"justify\"\u003e\n\u003ch3\u003eCreating a product page on Shopify is crucial for a successful online store.\u003c\/h3\u003e\n\u003cp\u003eIn this article, we will focus on creating a Bundle product page, which allows customers to choose multiple products at once using a dynamic form. We will also examine the technical Back and Front developments to improve user experience.\u003c\/p\u003e\n\u003ch3\u003eOptimizing a Bundle from Scratch for multi-variant selections on the product page\u003c\/h3\u003e\n\u003cp\u003eOptimizing your Shopify product page is essential to increasing sales. We will show you how to create a Bundle from Scratch to allow your customers to select multiple variants at once.\u003c\/p\u003e\n\u003ch3\u003eSupport for migration from Prestashop\u003c\/h3\u003e\n\u003cp\u003eIf you are migrating from Prestashop to Shopify, it is important to \u003cstrong\u003eknow\u003c\/strong\u003e how to efficiently transfer all your data. We will show you how to migrate your product pages, customers, and orders without losing important data.\u003c\/p\u003e\n\u003ch3\u003eStrategic support on Shopify Plus\u003c\/h3\u003e\n\u003cp\u003eShopify Plus offers advanced features for large businesses. We offer strategic support to help you make the most of this platform and increase your sales.\u003c\/p\u003e\n\u003ch3\u003eSEO Support\u003c\/h3\u003e\n\u003cp\u003eGood natural referencing is essential to attract customers to your online store. We offer personalized SEO support to improve your ranking in search results.\u003c\/p\u003e\n\u003ch3\u003eShopify Tutorial: tips and tricks for creating effective product pages\u003c\/h3\u003e\n\u003cp\u003eWe have gathered tips and tricks to help you create effective product pages on Shopify. We will show you how to optimize your content, images, and descriptions to improve user experience and increase sales.\u003c\/p\u003e\n\u003ch2\u003eHow to write a good Shopify product page to boost your E-commerce?\u003c\/h2\u003e\n\u003cp\u003eWriting a \u003cem\u003egood Shopify product page\u003c\/em\u003e is essential for the success of your E-commerce. A well-written product page can convince potential customers to buy your products and foster their loyalty. In this article, we present the key elements for writing a \u003cem\u003egood Shopify product page\u003c\/em\u003e.\u003c\/p\u003e\n\u003ch3\u003e1. Highlight the product's features and benefits\u003c\/h3\u003e\n\u003cp\u003eA \u003cem\u003egood Shopify product page\u003c\/em\u003e must clearly present the product's features and benefits. Be sure to describe the technical specifications, materials used, dimensions, etc. It is also important to highlight the benefits that the customer can derive from using the product.\u003c\/p\u003e\n\u003ch3\u003e2. Use clear and concise language\u003c\/h3\u003e\n\u003cp\u003eTo write a \u003cem\u003egood Shopify product page\u003c\/em\u003e, it is essential to use clear and concise language. Avoid technical terms and jargon, and prefer vocabulary that is understandable to everyone. This will facilitate your customers' understanding and encourage them to buy.\u003c\/p\u003e\n\u003ch3\u003e3. Integrate quality visuals\u003c\/h3\u003e\n\u003cp\u003eVisuals play a crucial role in writing a \u003cem\u003egood Shopify product page\u003c\/em\u003e. Make sure to include high-quality images that show the product from different angles and highlight its features. If possible, add videos or animations to offer a more immersive experience to your customers.\u003c\/p\u003e\n\u003ch3\u003e4. Optimize your product page's SEO\u003c\/h3\u003e\n\u003cp\u003eFor a \u003cem\u003egood Shopify product page\u003c\/em\u003e to be effective, it is important that it is well-referenced on search engines. Integrate relevant keywords in the title, description, and tags, and make sure to respect good practices in terms of \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=SEO\"\u003eSEO\u003c\/a\u003e to improve the visibility of your E-commerce.\u003c\/p\u003e\n\u003ch3\u003e5. Think about the user experience\u003c\/h3\u003e\n\u003cp\u003eA \u003cem\u003egood Shopify product page\u003c\/em\u003e must offer a pleasant user experience. Make sure that the layout is clear and uncluttered, and use titles and bullet points to facilitate reading. Don't forget to include clear calls to action, such as \"Add to cart\" or \"Buy now\", to encourage visitors to make a purchase.\u003c\/p\u003e\n\u003ch3\u003e6. Provide additional information\u003c\/h3\u003e\n\u003cp\u003eFinally, to write a \u003cem\u003egood Shopify product page\u003c\/em\u003e, do not hesitate to provide additional information, such as usage tips, suggestions for combining with other products, or customer reviews. This will strengthen visitors' trust in your E-commerce and increase conversion chances.\u003c\/p\u003e\n\u003ch2\u003eGet help writing your product pages\u003c\/h2\u003e\n\u003cp\u003eIf you would like to benefit from our team's expertise in writing optimized product pages for your E-commerce, do not hesitate to book an \u003ca title=\"Appointment for advice with a Shopify Expert\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eappointment with a Shopify Expert\u003c\/a\u003e. To get a personalized \u003ca title=\"Get a personalized quote\" href=\"https:\/\/lobstter.com\/pages\/combien-coute-un-site-shopify-obtenir-un-estimatif-un-devis\"\u003equote\u003c\/a\u003e, consult our dedicated page.\u003c\/p\u003e\n\u003ch2\u003eIn conclusion\u003c\/h2\u003e\n\u003cp\u003eWriting a \u003cem\u003egood Shopify product page\u003c\/em\u003e is essential for the success of your E-commerce. By following the advice presented in this article and calling on professionals, you will be able to optimize your product pages and thus boost the sales of your online store. Don't forget to check out our other resources, such as our articles on digital marketing and social media management for your E-commerce.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eIn the project for the client Prêt à pousser: \u003c\/strong\u003ewe therefore developed\u003cstrong\u003e \u003c\/strong\u003ea custom Bundle \u003cstrong\u003eShopify product page\u003c\/strong\u003e with a dynamic form to choose sub-products. But also \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBack and Front technical developments\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupport for migration from \u003ca href=\"\/en\/collections\/prestashop\" title=\"Migration from Prestashop\"\u003ePrestashop\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrategic support on Shopify Plus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSEO Support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca href=\"https:\/\/pretapousser.fr\" title=\"Pret à pousser Eshop jardin d'intérieur\" style=\"color: #ff2a00;\" target=\"_blank\"\u003e view the e-commerce site\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/gyazo.com\/e0d7bb6322d56ef8e4064d13c72ed69a\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" controls=\"controls\"\u003e\u003csource src=\"https:\/\/i.gyazo.com\/e0d7bb6322d56ef8e4064d13c72ed69a.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"DEV from Scratch","offer_id":39557983109214,"sku":"","price":20000.0,"currency_code":"EUR","in_stock":true},{"title":"2H audit","offer_id":39557983141982,"sku":"","price":200.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-pret-a-pousserfr-shopify-plus-developpement-dune-fiche-produit-from-scratch-expert-shopify-131474.jpg?v=1743584897"},{"product_id":"diouda-fr-migration-refonte-depuis-oasis-vers-shopify","title":"Diouda.fr Migration Redesign of the site from Oasis to Shopify Plus","description":"\u003ch2\u003e Experience and professionalism, for a complex migration from \u003cstrong\u003eOasis\u003c\/strong\u003e to Shopify Plus\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n \u003cp\u003e\u003ca href=\"HTTPS:\/\/Diouda.fr\" title=\"Diouda leader in cosmetics for mixed or black skin\"\u003e\u003cspan style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\"\u003e\u003cstrong style=\"color: #ff2a00;\" data-mce-style=\"color: #ff2a00;\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eDiouda.fr\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e has been the leader, since 1998, in the cosmetics market for mixed or black skin.\u003c\/p\u003e\n\n\u003cp\u003e Shopify is a powerful and flexible Ecommerce platform that offers a complete solution for businesses wanting to grow their online presence. This is why Diouda.fr decided to migrate its site from Oasis to Shopify Plus. Thanks to our expertise and professionalism, the complex migration could be carried out without problems, allowing tens of thousands of orders and customers, as well as thousands of products, to be recovered.\u003c\/p\u003e\n\n \u003cp\u003eThe tree view with thousands of products is a crucial part of the migration, as it greatly influences the user's browsing experience. To do this, we had to rebuild the entire framework of the site to ensure an optimal browsing experience. We also made sure to carefully consider the menu for a maximum browsing experience.\u003c\/p\u003e\n\n\u003cp\u003e Collections have been managed with multiple tags to optimize search results. Cross collections for the same product have also been implemented for better visibility.\u003c\/p\u003e\n\n\u003cp\u003e In addition to the migration, we installed and configured a powerful Web Marketing application, Klaviyo, to maximize marketing opportunities. Additionally, the Trustpilot reviews app has been installed and configured to give customers the confidence to shop online.\u003c\/p\u003e\n\n \u003cp\u003eIn conclusion, the migration of Diouda.fr to Shopify Plus has helped strengthen the company's online presence, providing an optimal browsing experience and a greater opportunity for online marketing activities. Diouda.fr thanks to this migration has only strengthened its position on the market!\u003c\/p\u003e\n\n\u003ch4\u003e In summary :\u003c\/h4\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e The tree structure with thousands of products is of course decisive, the entire framework had to be rebuilt\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Think carefully about the menu for a maximum browsing experience.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Collections have been managed with multiple tags to optimize results with cross collections for the same product.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003eA powerful Web Marketing application: \u003ca href=\"\/en\/blogs\/nos-partenaires-shopify\/klaviyo-marketing-e-commerce-email-marketing-sms\" title=\"Our Partner Klaviyo\"\u003e\u003cspan style=\"text-decoration: underline; color: #ff2a00;\" data-mce-style=\"text-decoration: underline; color: #ff2a00;\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\" data-mce-style=\"text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003eKlaviyo\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e has been configured.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e The Trustpilot review application has been installed and configured.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e The Nosto application has been installed and configured.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cbr\u003e \u003ca href=\"https:\/\/gyazo.com\/21a592897dc2a505b56979be86a17c0c\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" controls=\"controls\"\u003e\u003csource src=\"https:\/\/i.gyazo.com\/21a592897dc2a505b56979be86a17c0c.mp4\" type=\"video\/mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\n\u003ch2\u003e What are the advantages of working with the lobsTTer agency for your Shopify \u0026amp; Shopify Plus needs?\u003c\/h2\u003e\n\n\u003ch3\u003e Shopify redesign\u003c\/h3\u003e\n\n \u003cp\u003elobsTTer has a team of experienced Shopify designers and developers. We can help you transform your existing online store into a modern, functional storefront that reflects your brand image. We have a deep understanding of the Shopify platform and its features, allowing us to provide tailor-made solutions for your redesign needs.\u003c\/p\u003e\n\n\u003ch3\u003e Shopify site redesign\u003c\/h3\u003e\n\n\u003cp\u003e lobsTTer can also help you completely redesign your Shopify site. We work with you to understand your business goals and target audience to create a user experience that encourages purchases and builds customer loyalty. We ensure your new Shopify site is optimized for performance and conversion, using modern UX\/UI design techniques and proven web development practices.\u003c\/p\u003e\n\n\u003ch3\u003e Shopify Plus Migration\u003c\/h3\u003e\n\n \u003cp\u003elobsTTer can help you migrate your Shopify Plus store. We have experience managing complex migration projects, and we can ensure your transition to Shopify Plus goes smoothly. We work with you to define the specifications of your new Shopify Plus store and take care of the configuration and customization of the platform. We can also help you integrate your existing systems, such as your ERP system or inventory management software.\u003c\/p\u003e\n\n\u003ch3\u003e Shopify Plus\u003c\/h3\u003e\n\n \u003cp\u003elobsTTer can also help you make the most of Shopify Plus features. We have experience designing and developing high-traffic Shopify Plus sites, and we can help you use the platform's features to improve your user experience and increase your conversions. We can also help you integrate third-party tools, such as marketing automation solutions or supply chain management applications.\u003c\/p\u003e\n\n\u003cp\u003e With lobsTTer agency, you can be sure that your Shopify store is in good hands. We are committed to providing high-end custom solutions to meet your Shopify Plus redesign, migration or optimization needs.\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":39566314176606,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true},{"title":"Expression of needs","offer_id":39566314209374,"sku":"","price":375.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-dioudafr-migration-refonte-du-site-depuis-oasis-vers-shopify-plus-expert-shopify-842348.jpg?v=1743584897"},{"product_id":"socup-fr-migration-depuis-magento-vers-shopify-et-refonte-graphique","title":"Socup.fr Migration from Magento to Shopify Plus and graphic redesign","description":"\u003ch2\u003e - Save on Magento costs\u003cbr\u003e - Get a more manageable site on Shopify\u003cbr\u003e - Provide a better user experience\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003ch3\u003e This project combines a migration from Magento to Shopify, and a graphic redesign.\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e We developed customized sections of the theme, coded the Front and applications to improve the user experience for So'Cup customers.\u003c\/li\u003e\n\n\u003cli\u003e We have migrated all the data: products, orders, customers, promotional codes, blog articles, collections. All without forgetting meta descriptions, titles, and URL redirections to maintain SEO.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eBack theme developments and codes\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e In addition to aesthetic development to adhere to the So'Cup graphic charter\u003c\/li\u003e\n\n\u003cli\u003e We have coded a color link per product, allowing you to keep one product per color while displaying thumbnails allowing you to quickly navigate from one color to another.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n \u003ca href=\"https:\/\/gyazo.com\/45240e5bad635850f8e90f2f519289b2\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/45240e5bad635850f8e90f2f519289b2.mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e","brand":"Shopify Plus","offers":[{"title":"Migration + Redesign","offer_id":39629603438686,"sku":"","price":16000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-socupfr-migration-depuis-magento-vers-shopify-plus-et-refonte-graphique-expert-shopify-326850.jpg?v=1743584896"},{"product_id":"inoui-editions-com-developpements-sur-mesure-et-accompagnement-shopify","title":"Inoui-editions.com Developments \u0026amp; support Shopify Plus ","description":"\u003cdiv align=\"justify\"\u003e\n\n\u003ch2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e The evolution of a growing e-commerce site is a decisive choice to optimize the user experience.\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003ca title=\"Inoui Editions, prestigious brand in the manufacture of scarves\" href=\"https:\/\/fr.inoui-editions.com\/\"\u003e\u003cspan\u003e\u003cstrong\u003eInoui Editions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e , a prestigious brand in the manufacturing of scarves, has fully understood that all the finesse of a collection and its Eshop must be optimized down to the smallest detail.\u003c\/p\u003e\n\n\u003ch3\u003e - \u003cbr\u003eCustomized Cross-sell \u0026amp; Up-sell developments\u003c\/h3\u003e\n\n\u003cp\u003e To increase sales and customer satisfaction, it is important to implement features that maximize Cross-sell \u0026amp; Up-sell opportunities.\u003c\/p\u003e\n\n\u003cp\u003e Tailor-made developments for Cross-sell \u0026amp; Up-sell may include providing suggestions for related or complementary products when customers browse the site. Recommendation algorithms can also be used to suggest products based on customers' purchasing history and preferences.\u003c\/p\u003e\n\n\u003ch3\u003e -\u003cbr\u003e Redesign of product sheet\u003c\/h3\u003e\n\n\u003cp\u003e Redesigning product sheets and collections can also help improve the user experience. Product sheets should be clear, informative and complete, with high-quality images and demo videos.\u003c\/p\u003e\n\n\u003ch3\u003e -\u003cbr\u003e Redesign of collections sheet\u003c\/h3\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e Collection sheets must be organized in such a way as to facilitate navigation and product search.\u003c\/p\u003e\n\n\u003ch3\u003e - \u003cbr\u003eRedesign of the basket\u003c\/h3\u003e\n\n\u003cp\u003e Redesigning the shopping cart is also essential to improve the user experience. It's important to make it easy for customers to see the contents of their cart, change quantities, and apply discount codes. It's also important to allow customers to continue browsing the site and keep items in their shopping cart when they leave the site.\u003c\/p\u003e\n\n\u003ch3\u003e -\u003cbr\u003e Support for all tasks\u003cbr\u003e\n\n\u003c\/h3\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e It is important to have post-project support to ensure functionality evolves. This may include workshops to identify user needs, user testing to validate features before going live, and training for teams responsible for managing the site.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003ca href=\"https:\/\/gyazo.com\/c4c6f5938717f59db7d55f812fd318d5\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay=\"autoplay\" muted=\"\" loop=\"loop\" playsinline=\"\" controls=\"controls\"\u003e\u003csource src=\"https:\/\/i.gyazo.com\/c4c6f5938717f59db7d55f812fd318d5.mp4\" type=\"video\/mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\n\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"Monthly support","offer_id":39639941349470,"sku":"","price":6000.0,"currency_code":"EUR","in_stock":true},{"title":"4H support","offer_id":39639941382238,"sku":"","price":375.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-inoui-editionscom-developpements-accompagnement-shopify-plus-expert-shopify-106354.jpg?v=1743584897"},{"product_id":"etude-de-cas-kookai-shopify-plus","title":"Kookai.fr Case Study: Shopify Plus Architecture \u0026 Growth-Driven Approach","description":"\u003cp\u003e\n\u003cstrong\u003eUpdated on:\u003c\/strong\u003e December 24, 2025\u003cbr\u003e\n\u003cstrong\u003eReviewed by:\u003c\/strong\u003e a Shopify Expert at LobsTTer\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis case study shows how \u003cstrong\u003eLobsTTer, a Shopify Plus agency\u003c\/strong\u003e, helped Kookaï structure a\n\u003cstrong\u003eperformance-oriented e-commerce architecture\u003c\/strong\u003e, capable of absorbing load while maintaining reliable execution.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe objective was not only to increase sales, but to implement a \u003cstrong\u003esustainable e-commerce growth strategy\u003c\/strong\u003e,\nbased on measurable levers: multi-channel acquisition, data-driven merchandising, customer loyalty, and operations automation.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe results obtained in 2025 (+56.8% of revenue vs 2024) are the fruit of joint work between the Kookaï and LobsTTer teams,\ncombining technological choices, advanced Shopify application configuration, and rigorous monitoring of business KPIs.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"#contexte\" title=\"Go to Context and objectives section\"\u003eContext \u0026amp; objectives\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#resultats\" title=\"Go to 2025 vs 2024 Results section\"\u003e2025 vs 2024 Results\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#strategies\" title=\"Go to Strategies and solutions section\"\u003eStrategies, solutions \u0026amp; KPIs\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#bestpractices\" title=\"Go to Best practices section\"\u003eBest practices to remember\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#serp\" title=\"Go to 2026 Positioning section\"\u003eWhat this case demonstrates for LobsTTer in 2026\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2 id=\"contexte\"\u003e◎ Context \u0026amp; objectives\u003c\/h2\u003e\n\n\u003cp\u003e\nBefore LobsTTer's intervention, Kookaï faced typical challenges for a fashion brand in an acceleration phase:\npronounced seasonality, sales peaks, omnichannel complexity (stores + online), and the need to better monitor performance by channel.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Kookaï (fashion, strong seasonality, omnichannel)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Shopify Plus + ERP \/ POS integrations + automations\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eObjective:\u003c\/strong\u003e accelerate growth without compromising operations or degrading customer experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"resultats\"\u003e◎ Overall results 2025 vs 2024 (01\/01 → 24\/12)\u003c\/h2\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRevenue:\u003c\/strong\u003e €1,666,370 → \u003cstrong\u003e+56.8%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNumber of orders:\u003c\/strong\u003e 20,093 → \u003cstrong\u003e+39.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAverage order value:\u003c\/strong\u003e €93.44 → \u003cstrong\u003e+11.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNew customers:\u003c\/strong\u003e 10,302 → \u003cstrong\u003e+27.7%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRepeat customers:\u003c\/strong\u003e 5,726 → \u003cstrong\u003e+44.0%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRepeat customer revenue:\u003c\/strong\u003e €819,027 → \u003cstrong\u003e+67.9%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\nThese figures reflect growth that is not based solely on acquisition:\nperformance also comes from an improvement in average order value, better conversion, and an increase in the proportion of repeat customers.\n\u003c\/p\u003e\n\n\u003ch2 id=\"strategies\"\u003e◎ Strategies, solutions \u0026amp; monitored KPIs\u003c\/h2\u003e\n\n\u003ch3\u003e◈ 1) Multi-channel acquisition \u0026amp; activation\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: diversify channels, measure the actual contribution of each lever, increase the volume of new customers while keeping CAC under control.\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eSolutions\u003c\/strong\u003e: LobsTTer structured a multi-channel approach with a simple logic: each tool is linked to a KPI.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo (Email \u0026amp; SMS)\u003c\/strong\u003e: flows (welcome, abandoned cart, post-purchase, reactivation) + new vs. repeat customer segmentation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMeta Ads \u0026amp; TikTok Ads\u003c\/strong\u003e: dynamic retargeting oriented towards high-performing categories\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGoogle + Bing (Search \/ Shopping)\u003c\/strong\u003e: campaigns structured by product type + remarketing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWisepops\u003c\/strong\u003e: contextual email capture to feed Klaviyo scenarios\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNew customer rate: \u003cstrong\u003e+27.7%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRevenue by channel: \u003cstrong\u003eSearch +71%\u003c\/strong\u003e, \u003cstrong\u003eSocial +280%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eCAC by source\u003c\/li\u003e\n  \u003cli\u003eContribution of flows and campaigns to revenue (incremental)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 2) Merchandising \u0026amp; conversion\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: large catalog, heterogeneous performance, need to increase average order value without trivializing discounts.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCategory prioritization\u003c\/strong\u003e: SWEATER, CARDIGAN, COAT, T-SHIRT\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLably\u003c\/strong\u003e: new arrivals \/ best-sellers \/ last pieces badges\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSort’d \u0026amp; Depict\u003c\/strong\u003e: collection sorting, discovery, more relevant internal search\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiscount Ninja\u003c\/strong\u003e: progressive mechanics and bundles focused on cart value\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAverage order value: \u003cstrong\u003e+11.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eConversion by category\u003c\/li\u003e\n  \u003cli\u003eStar categories: \u003cstrong\u003eSWEATER +227%\u003c\/strong\u003e, \u003cstrong\u003eCARDIGAN +245%\u003c\/strong\u003e, \u003cstrong\u003eCOAT +209%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eCatalog renewal: \u003cstrong\u003e18 of the top 20 products\u003c\/strong\u003e are new for 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 3) Loyalty \u0026amp; customer value (LTV)\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: structure repeat purchases, better exploit purchase intent, strengthen customer relationships in a highly competitive fashion market.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo\u003c\/strong\u003e: repurchase and dormant customer reactivation scenarios\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWishlist Hero\u003c\/strong\u003e: capture purchase intent + targeted reminders\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAMP Back-in-Stock\u003c\/strong\u003e: sales recovery on out-of-stock items\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMakappi (mobile application)\u003c\/strong\u003e: proprietary channel (push, new arrivals access, engagement)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRepeat customers: \u003cstrong\u003e+44%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRepeat customer revenue: \u003cstrong\u003e+67.9%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eOrders per customer\u003c\/li\u003e\n  \u003cli\u003eShare of revenue via mobile app: \u003cstrong\u003e3.9%\u003c\/strong\u003e (+124%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 4) Operations \u0026amp; scalability\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: absorb increased volume, limit omnichannel friction, avoid degradation of customer support.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCustom ERP \/ POS connectors\u003c\/strong\u003e (e.g., Fastmag): stock, order, and omnichannel constraint synchronization\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShopify Flow\u003c\/strong\u003e: fulfillment and business rule automation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatrixify\u003c\/strong\u003e: bulk operations on the catalog (prices, stock, metadata)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGorgias\u003c\/strong\u003e: centralized support, macros, and quality monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAbility to absorb \u003cstrong\u003e+39.6%\u003c\/strong\u003e of orders without disruption\u003c\/li\u003e\n  \u003cli\u003eOrder processing time\u003c\/li\u003e\n  \u003cli\u003eVolume of tickets per order\u003c\/li\u003e\n  \u003cli\u003eCSAT (customer satisfaction) and response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 5) AEO \u0026amp; content readability (complementary lever)\u003c\/h3\u003e\n\n\u003cp\u003e\nSince 2024, LobsTTer has integrated AEO as a complementary lever to SEO and CRO:\nmaking product content and FAQs more exploitable by Google, Bing, and AI engines.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStructuring of FAQs oriented towards real purchase questions\u003c\/li\u003e\n  \u003cli\u003eIndexing validation via Google Search Console and Bing Webmaster Tools\u003c\/li\u003e\n  \u003cli\u003eIndustrialization via the LobsTTer App (consistency and large-scale deployment)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIndexing coverage of enriched pages\u003c\/li\u003e\n  \u003cli\u003eReduction of informational friction (repetitive support questions)\u003c\/li\u003e\n  \u003cli\u003eLong-term stability of visibility for product-related queries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"bestpractices\"\u003e◎ Best practices to remember\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLink each tool to a measurable KPI (otherwise it's just noise)\u003c\/li\u003e\n  \u003cli\u003eStabilize operations before accelerating acquisition\u003c\/li\u003e\n  \u003cli\u003ePrioritize categories and new arrivals: growth comes from the product, not just the channel\u003c\/li\u003e\n  \u003cli\u003eStructure retention (flows, wishlist, back-in-stock) to increase customer value\u003c\/li\u003e\n  \u003cli\u003eImplement catalog governance and automations for clean scaling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"serp\"\u003e◎ What this case demonstrates for LobsTTer in 2026\u003c\/h2\u003e\n\n\u003cp\u003e\nThis project illustrates LobsTTer's value proposition in 2026:\na \u003cstrong\u003eShopify agency focused on architecture, performance, and evolutions\u003c\/strong\u003e,\ncapable of managing complex Shopify Plus projects and activating sustainable growth after launch.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe difference is not \"having apps\", but \u003cstrong\u003eknowing how to configure them, make them work together\u003c\/strong\u003e,\nand measure the real impact on the business.\n\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cdiv class=\"encadre-info\"\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat explains Kookaï's growth in 2025 (vs 2024)?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      An orchestration of KPI-driven levers: multi-channel acquisition (Search, Social, Email), data-driven merchandising, retention (flows, wishlist, back-in-stock), and operations automation to absorb +39.6% orders.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhy Shopify Plus for this project?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Because the complexity was real: omnichannel, business integrations (ERP\/POS), automations, scaling up. Shopify Plus serves here as a reliable foundation for evolving the ecosystem without technical debt or operational fragility.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhich KPIs does LobsTTer prioritize for this type of support?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Revenue, orders, average order value, share of repeat customers, repeat customer revenue, channel performance (Search\/Social\/Email), category performance, volume of support tickets per order, and operational scalability indicators.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eHow are apps chosen and configured without unnecessary stacking?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      By starting with KPIs and business constraints: each app must have a clear role (acquisition, conversion, retention, ops), measurable parameters (e.g., flows, segments, merchandising rules, bundles), and consistency with the core system (ERP\/POS, logistics, support).\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat is the benefit of an ERP\/POS connector for an omnichannel brand?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Ensuring reliable synchronization of stock and statuses, managing preparation priorities, reducing errors, and maintaining customer experience when volume increases. It is a scalability lever, not a \"nice to have.\"\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat is the role of AEO (FAQ, AI engines) in LobsTTer's approach?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      A complementary lever since 2024: structuring useful FAQs (real purchase questions), validating their proper consideration in Google Search Console and Bing, and enhancing content readability for AI engines, without promising ranking.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eAre you looking for a Shopify agency capable of driving growth with clear KPIs?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Schedule an appointment with a LobsTTer Shopify expert\"\u003eSchedule an appointment\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e","brand":"Shopify Plus","offers":[{"title":"API","offer_id":39661720600670,"sku":"","price":30000.0,"currency_code":"EUR","in_stock":true},{"title":"Specifications","offer_id":39661720633438,"sku":"","price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-kookaifr-mode-application-connecteur-erp-shopify-plus-expert-shopify-541929.jpg?v=1743584896"},{"product_id":"all4ride-co-developpement-from-scratch-shopify-plus","title":"All4ride.co Development from scratch Shopify Plus","description":"\u003ch2\u003e Custom developments for Shopify Plus\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003ch2\u003e Benefits of working with the lobsTTer agency for Shopify Plus from scratch development\u003c\/h2\u003e\n\n\u003ch3\u003e Technical expertise\u003c\/h3\u003e\n\n \u003cp\u003eThe lobsTTer agency team has solid technical expertise in Shopify site development. They have in-depth knowledge of Shopify Plus features and capabilities and can create custom solutions to meet your specific business needs.\u003c\/p\u003e\n\n\u003ch3\u003e Close collaboration\u003c\/h3\u003e\n\n\u003cp\u003e The lobsTTer agency works closely with its clients to understand their needs and business objectives. They involve their clients at every stage of the development process to ensure that the site meets their expectations.\u003c\/p\u003e\n\n\u003ch3\u003e High quality of work\u003c\/h3\u003e\n\n\u003cp\u003e The lobsTTer agency is committed to providing superior quality solutions to its clients. Their development team follows rigorous quality standards to ensure that the code is clean, efficient, and easy to maintain.\u003c\/p\u003e\n\n\u003ch3\u003e Exceptional user experience\u003c\/h3\u003e\n\n \u003cp\u003eThe lobsTTer agency specializes in creating exceptional user experiences. They can create custom designs that reflect your brand identity and improve the user experience on your Shopify site.\u003c\/p\u003e\n\n\u003ch3\u003e Ongoing support\u003c\/h3\u003e\n\n\u003cp\u003e The lobsTTer agency provides ongoing support to its clients after the site launch. They offer maintenance and support services to ensure that the site remains up to date and functioning properly.\u003c\/p\u003e\n\n\u003ch3\u003e Conclusion\u003c\/h3\u003e\n\n\u003cp\u003e Working with the lobsTTer agency for the development of your Shopify Plus site from scratch will allow you to benefit from their technical expertise, close collaboration, high quality of work, exceptional user experience and support continuous. Contact them to learn more about their services.\u003c\/p\u003e\n\n\u003ch2\u003e The project: \u003cspan data-mce-fragment=\"1\"\u003escratch development on Shopify Plus for ALL4ride\u003c\/span\u003e\n\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.all4ride.co\" title=\"all4ride.co is the specialist in motorcycles, electric quads and spare parts\" style=\"color: #ff2a00;\" target=\"_blank\" data-mce-href=\"https:\/\/www.all4ride.co\"\u003eAll4ride.co\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e is the specialist in motorcycles, electric quads and spare parts.\u003c\/p\u003e\n\n\u003ch3\u003e - Mega menu creation on 3 levels\u003cbr\u003e - Product page customization\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e- Collection page personalization: delivery day, color sticker\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e - Style customization on Shopify Plus\u003c\/span\u003e\n\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMega Menu creation on 3 levels:\u003c\/strong\u003e Take advantage of the advantages of mega menus for navigation on your e-commerce site. Make it easier for your customers to find products and services.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProduct page customization:\u003c\/strong\u003e Personalize the product pages of your e-commerce site with features such as zoom tools and 360-degree images.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eCollection page customization:\u003c\/strong\u003e Personalize your collections and make their navigation more intuitive. Add custom personalization elements.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eCustomize the style on Shopify Plus:\u003c\/strong\u003e Customize the style of your Shopify Plus store with unique premium features. Create a shopping experience for your customers.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e \u003ca href=\"https:\/\/gyazo.com\/0c62a94ec97ac73a3f4fe30f6bd696b5\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/0c62a94ec97ac73a3f4fe30f6bd696b5.mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Dev Shopify Plus","offer_id":39668810088542,"sku":"","price":100000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-all4rideco-developpement-from-scratch-shopify-plus-expert-shopify-652291.jpg?v=1743584896"},{"product_id":"unistellar-com-creation-du-eshop-sur-shopify-plus","title":"Unistellar.com Shopify Plus for industrial SMEs","description":"\u003ch2\u003eOur agency's creation of the E-commerce site on Shopify Plus for the American and European market\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003eOur main goal was to create the shortest, simplest, and clearest user journey while integrating the maximum amount of technical product information.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSetting up a \u003cstrong\u003eShopify Plus\u003c\/strong\u003e store\u003c\/li\u003e\n\u003cli\u003eGraphic proposals and mockup creation on \u003cstrong\u003eFigma\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAvalara\u003c\/strong\u003e tax setup\u003c\/li\u003e\n\u003cli\u003eApp installations:\u003cbr\u003e\u003cstrong\u003e- Trustpilot\u003c\/strong\u003e for reviews\u003cbr\u003e\u003cstrong\u003e- Geo Pro\u003c\/strong\u003e for geolocation\u003cbr\u003e- Connection to \u003ca href=\"https:\/\/lobstter.com\/blogs\/actualites-shopify-par-les-experts-agence-lobstter\/comment-connecter-votre-boutique-shopify-a-odoo\" title=\"How to connect your Shopify store to Odoo?\"\u003e\u003cstrong\u003eODOO\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem data-mce-fragment=\"1\"\u003eOdoo\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e is an open-source suite of business management software tools covering all your company's needs: CRM, E-commerce, Accounting, Inventory, Point of Sale, Management...\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCustom development to manage a product page with multiple sections \"configurable\" by the merchant\u003c\/li\u003e\n\u003cli\u003eMini-comparator within the product page\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca title=\"Eshop https:\/\/shop.unistellar.com\/\" href=\"https:\/\/shop.unistellar.com\/\" target=\"_blank\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003eUnistellar\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e, the pioneer of new astronomy, is behind a new category of telescopes, the eVscopes. It has become one of the world leaders in this type of telescope.\u003cbr\u003eeVscopes are the most powerful and easiest-to-use smart telescopes in the world, allowing them to bring the wonders of the universe to life in seconds, even in light-polluted urban environments.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ca href=\"https:\/\/gyazo.com\/1ac613e5192486d8cbedb019cadd2a60\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/1ac613e5192486d8cbedb019cadd2a60.mp4\"\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eBenefits of choosing Shopify Plus for Industrial \/ Technology sector companies internationally\u003c\/h2\u003e\n\u003cp\u003eOur agency builds e-commerce sites on Shopify Plus in the industrial or technology sector for the American, Asian, and European markets, for example. Our main objective is to create a simple and clear user journey while integrating the maximum amount of technical product information, manageable by the company in the back office with custom fields. Here are the benefits of choosing Shopify Plus:\u003c\/p\u003e\n\u003ch3\u003eSimple and quick technical product page settings on Shopify Plus\u003c\/h3\u003e\n\u003cp\u003eThanks to our agency, Shopify Plus becomes easy to set up and configure to meet the specific needs of technology companies in managing their product pages. Our agency also uses effective project management tools to ensure a timely launch.\u003c\/p\u003e\n\u003ch3\u003eCustom graphic proposals on Shopify Plus\u003c\/h3\u003e\n\u003cp\u003eWith Shopify Plus, our agency offers companies the opportunity to customize their e-commerce site with a unique graphic charter to reflect their brand image and market positioning. Mockups can be created using tools such as Figma to ensure a professional, unique, and tailor-made graphic rendering.\u003c\/p\u003e\n\u003ch3\u003eAccess to specific Shopify Plus apps\u003c\/h3\u003e\n\u003cp\u003eShopify Plus offers a wide selection of applications to help businesses manage their e-commerce site, such as Avalara for tax and customs fee management. The platform is also compatible with third-party software, such as Odoo, to facilitate inventory and order management in this company's example.\u003c\/p\u003e\n\u003ch3\u003eFrom Scratch Development on Shopify Plus\u003c\/h3\u003e\n\u003cp\u003eShopify Plus allows technology companies to customize their product page according to their needs. Our Shopify developers can create specific functionalities, such as a mini-comparator within the product page to help customers make their choice.\u003c\/p\u003e\n\u003ch3\u003eHighlighting technical products\u003c\/h3\u003e\n\u003cp\u003eShopify Plus allows the highlighting of technical products, such as Unistellar's telescopes, by creating a product page with multiple sections \"configurable\" by the merchant. This highlighting brings the wonders of the universe to life in seconds, even in light-polluted urban environments.\u003c\/p\u003e\n\u003ch3\u003eConclusion on Shopify Plus x Industrial \u0026 Tech SMEs\u003c\/h3\u003e\n\u003cp\u003eBy choosing Shopify Plus, companies in the Industrial \u0026 Technology sectors can benefit from numerous advantages in managing their e-commerce site. With customization and bespoke development tools, as well as access to useful applications, Shopify Plus is a powerful and effective platform to reach an international audience and increase online sales.\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Eshop","offer_id":39720829190238,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true},{"title":"4H workshop","offer_id":39720958525534,"sku":"","price":375.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-unistellarcom-shopify-plus-pour-tpe-pme-industrielles-expert-shopify-645346.jpg?v=1743584897"},{"product_id":"furlan-marri-com-site-ecommerce-sur-mesure-shopify-plus","title":"Furlan-Marri.com Customized Ecommerce Site Shopify More Watchmaking","description":"\u003cdiv align=\"justify\"\u003e\n\u003ch2\u003e Shopify Plus specialist agency\u003c\/h2\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eLobsTTer is an agency specializing in the creation and redesign of e-commerce sites on Shopify Plus. Their experts in UX design and web development offer an optimized user experience and personalized solutions to maximize sales and revenue.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Creation of wireframes\u003c\/h2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e \n\u003cspan data-mce-fragment=\"1\"\u003eLobsTTer offers wireframe creation services to improve the user experience of your website or application. Wireframes are preliminary models which define the structure and layout of the user interface, and which allow you to visualize the possible interactions between the different elements.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003e Creation of models\u003c\/h2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n \u003cspan data-mce-fragment=\"1\"\u003eThe LobsTTer agency offers mock-up creation services for the design of web and mobile interfaces, for optimized user journeys and a successful user experience.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003e Integration\u003c\/h2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n \u003cspan data-mce-fragment=\"1\"\u003eThe integration of mockups is a crucial step in website design. It consists of transforming designs into functional web pages, respecting web standards and best practices in terms of accessibility and performance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003e Back Developments\u003c\/h2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e \n\u003cspan data-mce-fragment=\"1\"\u003eBack e-commerce developments are essential to guarantee a smooth and secure user experience. Discover the benefits of overhauling the back-end infrastructure to improve the performance and security of your online shopping site.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003e Front Developments\u003c\/h2\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n \u003cspan data-mce-fragment=\"1\"\u003eFront-end developments in e-commerce are all development work aimed at improving the user experience on online sales sites. This may include designing and optimizing the visual presentation, implementing user interaction features, and improving site performance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2\u003e Set-up settings\u003c\/h2\u003e\n\n\u003cp\u003e \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe set-up configuration in e-commerce refers to the initial configuration of an online sales site. It includes installing and customizing core functionality, such as product management, order and payment management, and setting up automated processes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e The bandwidth and availability of Shopify's servers is a real advantage for the \u003ca href=\"https:\/\/www.furlanmarri.com\/\" title=\"Furlan Marri Swiss Watchmaking\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFurlan Marri.com site.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e In fact, when each watch is launched on a specific date, the checkout easily supports 8 orders per second!\u003cbr\u003e \u003cem\u003e\u003cbr\u003e\"Very nice team, smart and here for you for whatever projects you need. We appreciate their work. When there is a change to do, they will help you to make it in time and this is professional from them. Thanks!\" Andrea\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cbr\u003e \u003cbr\u003e\u003ca href=\"https:\/\/gyazo.com\/38a05aac2caf7d56e4e191c30cf0a01c\"\u003e\u003cvideo controls=\"controls\" playsinline=\"\" loop=\"loop\" muted=\"\" autoplay=\"autoplay\" width=\"1000\" alt=\"Video from Gyazo\"\u003e\u003csource type=\"video\/mp4\" src=\"https:\/\/i.gyazo.com\/38a05aac2caf7d56e4e191c30cf0a01c.mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\n\n\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"Shopify Plus","offer_id":39732831551582,"sku":"","price":30000.0,"currency_code":"EUR","in_stock":true},{"title":"Models","offer_id":39732831584350,"sku":"","price":4000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-furlan-marricom-site-ecommerce-sur-mesure-shopify-plus-dhorlogerie-expert-shopify-592737.jpg?v=1735828754"},{"product_id":"biolane-fr-refonte-site-parcours-utilisateur","title":"Biolane.fr Shopify Plus Redesign \u0026 UX User Journey","description":"\u003cp\u003e\u003cstrong\u003e🎯 10-Second Summary:\u003c\/strong\u003e\u003cbr\u003eThe Biolane redesign by LobsTTer increased the conversion rate by 30% through optimizing the subscription journey on Shopify Plus. Budget: from €30,000.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Hero Section with main question --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- Optimized Q\u0026A Section --\u003e\n\u003csection\u003e\n\u003cdiv class=\"bd\"\u003e\n\u003ch2\u003e🔍 What was the Biolane redesign project?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca style=\"color: #e45136; text-decoration: underline;\" href=\"https:\/\/biolane.fr\" target=\"_blank\"\u003eBiolane.fr\u003c\/a\u003e\u003c\/strong\u003e is the French leader in baby diaper subscriptions. The LobsTTer agency carried out a complete redesign of their e-commerce site on \u003cstrong\u003e\u003ca style=\"color: #e45136; text-decoration: underline;\" href=\"https:\/\/lobstter.com\/collections\/shopify-plus\"\u003eShopify Plus\u003c\/a\u003e\u003c\/strong\u003e to optimize the user experience and subscription journey. Discover our other \u003ca style=\"color: #e45136; text-decoration: underline;\" href=\"https:\/\/lobstter.com\/collections\/all\"\u003ee-commerce projects\u003c\/a\u003e and \u003ca style=\"color: #e45136; text-decoration: underline;\" href=\"https:\/\/lobstter.com\/\"\u003eservices\u003c\/a\u003e as well.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSector:\u003c\/strong\u003e Subscription E-commerce - Childcare\u003cbr\u003e\u003cstrong\u003ePlatform:\u003c\/strong\u003e Shopify Plus\u003cbr\u003e\u003cstrong\u003eDuration:\u003c\/strong\u003e 3-6 months\u003cbr\u003e\u003cstrong\u003eBudget:\u003c\/strong\u003e From €30,000\u003c\/div\u003e\n\u003csection\u003e\n\u003ch2\u003e🎯 What were the objectives of the Biolane redesign?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMain objectives:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimize the customer journey\u003c\/strong\u003e to reduce friction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprove the conversion rate\u003c\/strong\u003e from visitors to subscribers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompletely revamp the site's graphic charter\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimize UX Design\u003c\/strong\u003e in the subscription steps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlight the Biolane brand identity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eExpected results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #FDF6F0;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eMetric\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eObjective\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eConversion rate\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e+30% minimum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #FDF6F0;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eCart abandonment rate\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eJourney time\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e-40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e⚙️ How to conduct an e-commerce UX redesign?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLobsTTer's 6-step methodology:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"display: grid; gap: 20px; margin: 20px 0;\"\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e1️⃣ Audit \u0026amp; Needs Validation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompetitive analysis, market study, technical and financial feasibility to define project requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e2️⃣ Mockup Creation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGraphic intention board\u003c\/li\u003e\n\u003cli\u003eResponsive homepage\u003c\/li\u003e\n\u003cli\u003eCMS page template\u003c\/li\u003e\n\u003cli\u003eCollection page and product sheet\u003c\/li\u003e\n\u003cli\u003eOptimized subscription journey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e3️⃣ Project Management\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePersonalized Trello dashboard, front\/back office testing, 4H video training, 15-day after-sales support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e4️⃣ Mockup Integration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntegration in HTML, CSS, and JavaScript for a fluid and pleasant user experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e5️⃣ Custom Developments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTechnical functionalities developed from scratch to optimize the subscription page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border: 1px solid #dee2e6; padding: 20px; border-radius: 8px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e6️⃣ Final Optimization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSimplification of subscription steps with intuitive forms and reduced information.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e💰 How much does a Shopify Plus redesign like Biolane cost?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBiolane project pricing:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"background: #E45136; color: white; border: 1px solid #B8391A; padding: 20px; border-radius: 8px; margin: 20px 0;\"\u003e\n\u003cp style=\"color: white; font-size: 18px; font-weight: bold; margin: 10px 0;\"\u003eFrom €30,000\u003c\/p\u003e\n\u003cp style=\"color: white; margin: 10px 0;\"\u003e\u003cstrong\u003eThis rate includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"color: white;\"\u003e\n\u003cli\u003eComplete UX audit and competitive analysis\u003c\/li\u003e\n\u003cli\u003eCreation of desktop and mobile mockups\u003c\/li\u003e\n\u003cli\u003eCustom Shopify Plus developments\u003c\/li\u003e\n\u003cli\u003eIntegration of the new graphic charter\u003c\/li\u003e\n\u003cli\u003e4H training and 15-day support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eOther available packages:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #FDF6F0;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003ePackage\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eDuration\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003ePrice\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eBoost\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e1 day\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e€750\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #FDF6F0;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eIntense\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e2 days\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e€1,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003eMonthly Application Maintenance\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e8H\/month\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dee2e6;\"\u003e€750\/month\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\n\u003ch2\u003e📊 What results can be expected from a UX redesign?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurable performance indicators:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion rate:\u003c\/strong\u003e Average increase of 25-40%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCart abandonment rate:\u003c\/strong\u003e Reduction of 20-35%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJourney time:\u003c\/strong\u003e Decrease of 30-50%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Satisfaction (NPS):\u003c\/strong\u003e Improvement of 15-25 points\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetention rate:\u003c\/strong\u003e Increase of 20-30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"background: #FDF6F0; border: 1px solid #ffeaa7; padding: 20px; border-radius: 8px; margin: 20px 0;\"\u003e\n\u003cstrong\u003e⚠️ Important:\u003c\/strong\u003e Results depend on the industry, the quality of the existing system, and the implementation of UX recommendations.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e❓ E-commerce UX Redesign FAQ\u003c\/h2\u003e\n\u003cdiv style=\"margin: 20px 0;\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does a Shopify Plus redesign take?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGenerally between \u003cstrong\u003e3 to 6 months\u003c\/strong\u003e depending on the project's complexity, the number of custom functionalities, and client feedback rounds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 20px 0;\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow to measure the ROI of a UX redesign?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThrough KPI analysis: conversion rate, average order value, retention rate, customer satisfaction (NPS), and revenue generated over 12 months post-launch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 20px 0;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhich businesses can benefit from a redesign like Biolane?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast-growing e-commerce brands\u003c\/li\u003e\n\u003cli\u003eSites with a subscription model\u003c\/li\u003e\n\u003cli\u003eCompanies looking to optimize their conversion\u003c\/li\u003e\n\u003cli\u003eBrands requiring a premium experience\u003c\/li\u003e\n\u003cli\u003eSites with high traffic requiring scalability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 20px 0;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if my site is not on Shopify?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLobsTTer performs \u003ca title=\"Shopify Migration: Explanations\" href=\"https:\/\/lobstter.com\/collections\/migration\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #e45136;\"\u003e\u003cspan style=\"text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cu\u003emigrations\u003c\/u\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e from Prestashop, WooCommerce, Magento to Shopify\/Shopify Plus while preserving SEO and data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReady to optimize your user journey?\u003c\/h2\u003e\n\u003cp\u003eLet's discuss your e-commerce redesign project with our certified Shopify Plus experts.\u003c\/p\u003e\n\u003cdiv style=\"margin: 20px 0;\"\u003e\u003ca style=\"background: white; color: #e45136; padding: 15px 30px; text-decoration: none; border-radius: 5px; font-weight: bold; display: inline-block;\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e 📅 Schedule an appointment with an expert \u003c\/a\u003e\u003c\/div\u003e\n\u003cp style=\"font-size: 14px; opacity: 0.9;\"\u003e✅ Free 30-minute consultation\u003cbr\u003e✅ Quick audit of your current site\u003cbr\u003e✅ Personalized recommendations\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Dev Support","offer_id":39896217747550,"sku":null,"price":30000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-biolanefr-refonte-shopify-plus-parcours-utilisateur-ux-expert-shopify-743148.jpg?v=1735829175"},{"product_id":"wilovape-fr-creation-dune-plateforme-btoc-btob-shopify-marketplace","title":"Wilovape.fr Creation of a BtoC BtoB Shopify \u0026amp; Marketplace platform","description":"\u003ch2\u003e Developments\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Marketplace\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch2\u003e BtoB\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Shopify\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003ch2\u003e Work with the lobsTTer agency for your BtoB E-commerce and Marketplace needs\u003c\/h2\u003e\n\n\u003cp\u003e If you are looking for an agency specializing in the creation of E-commerce sites, lobsTTer is the perfect choice. We offer customized solutions to meet your specific needs, as we did for our client Wilo.\u003c\/p\u003e\n\n\u003ch3\u003e Wilo, leader in the electronic cigarette market with subscription\u003c\/h3\u003e\n\n\u003cp\u003e The Wilo company is a leader in the subscription electronic cigarette market. We worked with them on an ambitious project which had four major axes.\u003c\/p\u003e\n\n\u003ch4\u003e Building a BtoC site\u003c\/h4\u003e\n\n \u003cp\u003eThe first axis was the construction of a BtoC site which allowed individuals to purchase products and subscribe to services online. Using our expertise in web development, we have created an easy-to-use platform tailored to the needs of Wilo customers. Users can easily browse products and choose a subscription that suits them. Payments are secure and the site complies with current standards.\u003c\/p\u003e\n\n\u003ch4\u003e Building a BtoB site\u003c\/h4\u003e\n\n\u003cp\u003e The second axis was the creation of a BtoB site which allowed tobacco shops to place orders online. We designed a simple and intuitive platform that made it easy for merchants to connect and order Wilo products.\u003c\/p\u003e\n\n\u003ch4\u003e Building a marketplace\u003c\/h4\u003e\n\n \u003cp\u003eThe third axis was the construction of a marketplace for Wilo salespeople. They can easily manage their affiliated tobacconists and get their commissions. We used our platform development expertise to create a marketplace that met our client's specific needs.\u003c\/p\u003e\n\n\u003ch4\u003e Build an ODR management system via an API\u003c\/h4\u003e\n\n\u003cp\u003e The fourth axis was the construction of an ODR Reimbursement Offer management system via an API. We created a bespoke system that allowed Wilo to easily manage their customers' refund requests.\u003c\/p\u003e\n\n\u003cp\u003e Thanks to our expertise and experience in the field of E-commerce, we were able to create effective solutions for Wilo. If you are looking to build a tailor-made E-commerce platform, do not hesitate to contact us for a quote.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003e \u003ca href=\"https:\/\/gyazo.com\/0eaf0bf376f1cdd32cde89ce51c68e60\"\u003e\u003cvideo alt=\"Video from Gyazo\" width=\"1000\" autoplay muted loop playsinline controls\u003e\u003csource src=\"https:\/\/i.gyazo.com\/0eaf0bf376f1cdd32cde89ce51c68e60.mp4\" type=\"video\/mp4\"\u003e\u003c\/source\u003e\u003c\/video\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cbr\u003e\n \u003ch2\u003eWork with our agency LobsTTer for your BtoB Shopify Plus needs\u003c\/h2\u003e\n\n\u003ch3\u003e Introduction\u003c\/h3\u003e\n\n The world of e-commerce is constantly evolving, especially for BtoB companies. Today, it is essential to have a high-performance E-commerce platform to succeed in your field of activity. If you are looking for a BtoB E-commerce solution, LobsTTer is the agency you need.\n\u003ch3\u003e Why choose LobsTTer for your BtoB E-commerce site?\u003c\/h3\u003e\n\n\u003ch4\u003e Shopify BtoB expertise\u003c\/h4\u003e\n\n LobsTTer specializes in the creation of BtoB E-commerce sites on the Shopify platform. We have extensive knowledge of this platform and are constantly on the lookout for the latest features and updates to provide our customers with the best possible experience.\n\u003ch4\u003e Your tailor-made BtoB E-commerce site\u003c\/h4\u003e \nWe create tailor-made BtoB E-commerce sites to meet your specific needs. We work closely with our clients to understand their objectives and design a personalized BtoB E-commerce site that meets their needs.\n\u003ch4\u003e Shopify Plus BtoB API\u003c\/h4\u003e\n\n We have advanced expertise in Shopify BtoB APIs. We can help you integrate features specific to your business, such as customer relationship management (CRM) systems, inventory management systems (IMS) and much more.\n\u003ch4\u003e BtoB CMS Shopify Plus\u003c\/h4\u003e\n\n We are also experts in content management on the Shopify platform. We can help you effectively manage your content using Shopify's Content Management System (CMS) tools.\n\u003ch4\u003e BtoB and BtoC platform\u003c\/h4\u003e \nWe are able to design E-commerce sites that meet your BtoB and BtoC needs. We can help you maximize your online reach by providing a seamless shopping experience for your BtoB and BtoC customers.\n\u003ch3\u003e Get a quote for your BtoB E-commerce site\u003c\/h3\u003e\n\n If you would like to obtain a quote for your BtoB E-commerce site, go to our quote request page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/combien-coute-un-site-shopify-obtenir-un-estimatif-un-devis\"\u003eQuote\u003c\/a\u003e .\n\u003ch3\u003e Make an appointment with a Shopify BtoB expert\u003c\/h3\u003e\n\n If you would like to make an appointment with a Shopify BtoB expert from our agency to discuss your project, go to our appointment booking page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eMeeting with a Shopify Expert\u003c\/a\u003e .\n\u003ch3\u003e Conclusion\u003c\/h3\u003e \nIf you are looking for an agency specializing in the creation of BtoB E-commerce sites on the Shopify platform, LobsTTer is the ideal partner. We are at your disposal to help you create an efficient, tailor-made E-commerce site that meets your needs.","brand":"Shopify Plus","offers":[{"title":"Marketplace","offer_id":39950445543518,"sku":null,"price":80000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-wilovapefr-creation-dune-plateforme-btoc-btob-shopify-marketplace-expert-shopify-428516.jpg?v=1735829227"},{"product_id":"comme-des-garcons-com-creation-dun-connecteur-erp-vers-pos-shopify-plus","title":"Comme des garcons.com Creating a Cegid Retail ERP to Shopify Plus POS Connector","description":"\u003ch2\u003eDevelopments\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch2\u003eConnector\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch2\u003eCegid Retail\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch2\u003ePOS\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cbr\u003e\n\u003ch2\u003eShopify Plus\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eThe connector: An essential tool for your online store x ERP\u003c\/h2\u003e\n\u003cp\u003eA \u003cstrong\u003econnector\u003c\/strong\u003e is an \u003cstrong\u003eApplication Programming Interface\u003c\/strong\u003e (API) that links two computer systems. In the case of an \u003cstrong\u003eonline store\u003c\/strong\u003e, the connector synchronizes information between the \u003cstrong\u003eERP - Enterprise Resource Planning\u003c\/strong\u003e and the \u003cstrong\u003ePOS - Point of Sale\u003c\/strong\u003e Shopify. The LobsTTer agency specializes in creating Shopify and Shopify Plus connectors.\u003c\/p\u003e\n\u003ch2\u003ePOS - Point of Sale and data flows\u003c\/h2\u003e\n\u003cp\u003eThe Shopify POS (Point of Sale) is the system that manages your store's online sales. It is necessary to synchronize information between the POS and the ERP to ensure efficient management of your store. The connector establishes an \u003cstrong\u003eupstream flow\u003c\/strong\u003e and a \u003cstrong\u003edownstream flow\u003c\/strong\u003e of data for \u003cstrong\u003eproduct synchronization\u003c\/strong\u003e, \u003cstrong\u003estock synchronization\u003c\/strong\u003e, \u003cstrong\u003eorder synchronization\u003c\/strong\u003e, \u003cstrong\u003ecustomer synchronization\u003c\/strong\u003e, and \u003cstrong\u003eprice synchronization\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWebhook: The real-time synchronization tool\u003c\/h3\u003e\n\u003cp\u003eA \u003cstrong\u003ewebhook\u003c\/strong\u003e is a tool that sends data in \u003cstrong\u003ereal-time\u003c\/strong\u003e to the ERP as soon as an action occurs on the Shopify POS. This allows for immediate updating of information in the ERP for integrated management of your Shopify store.\u003c\/p\u003e\n\u003ch4\u003eLobsTTer's added value\u003c\/h4\u003e\n\u003cp\u003eThe LobsTTer agency offers \u003cstrong\u003eturnkey\u003c\/strong\u003e management solutions for your online store. We develop customized flows to \u003cstrong\u003eERP WMS software\u003c\/strong\u003e and offer a complete solution including stock, price, product sheet, order, and customer management. We rely on our Shopify \u0026amp; Shopify Plus expertise to integrate additional features into your store. Do not hesitate to request a \u003ca href=\"https:\/\/lobstter.com\/pages\/combien-coute-un-site-shopify-obtenir-un-estimatif-un-devis\"\u003equote\u003c\/a\u003e to learn more about our services for creating an \u003cstrong\u003eERP connector like Cegid Retail to Shopify POS\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eOur promise: seamless integration\u003c\/h2\u003e\n\u003cp\u003eWith the LobsTTer agency, you benefit from seamless integration between your \u003cstrong\u003eEnterprise Resource Planning\u003c\/strong\u003e (ERP) and your Shopify Point of Sale (POS) thanks to our expertise in \u003cstrong\u003eShopify connector\u003c\/strong\u003e development. This allows you to efficiently manage your \u003cstrong\u003eonline store\u003c\/strong\u003e without having to worry about data synchronization. Whether for \u003cstrong\u003estock synchronization\u003c\/strong\u003e, \u003cstrong\u003eprice synchronization\u003c\/strong\u003e, or \u003cstrong\u003ecustomer synchronization\u003c\/strong\u003e, we ensure a continuous flow of data between your ERP and your Shopify POS.\u003c\/p\u003e\n\u003ch3\u003eOptimizing your Shopify store with our connector\u003c\/h3\u003e\n\u003cp\u003eOur \u003cstrong\u003eShopify Plus connector\u003c\/strong\u003e optimizes the operation of your online store by synchronizing data in \u003cstrong\u003ereal-time\u003c\/strong\u003e between your ERP and your Shopify POS. This helps prevent stock shortages, ensures up-to-date prices, and provides a better customer experience. To learn more about our offer, do not hesitate to schedule an \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eappointment with a Shopify Expert\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eYour daily management is our priority\u003c\/h4\u003e\n\u003cp\u003eThat's why we are committed to providing \u003cstrong\u003eturnkey\u003c\/strong\u003e management solutions that meet your specific needs. With a customized approach for our ERP to Shopify POS connector, we help you synchronize your Shopify POS with your ERP.\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"ERP Connector","offer_id":39976075984990,"sku":null,"price":30000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-comme-des-garconscom-creation-dun-connecteur-erp-cegid-retail-vers-pos-shopify-plus-expert-shopify-722115.jpg?v=1743584897"},{"product_id":"febronie-com-creation-dun-site-b2b-sur-shopify-plus","title":"Febronie.com Creation of a B2B site on Shopify Plus","description":"\u003ch2\u003e Developments\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e Shopify Plus\u003c\/h2\u003e\n\n\u003cbr\u003e\n\u003ch2\u003e B2B\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003cdiv align=\"justify\"\u003e\n\n\u003ch2\u003e Febronie: a rich and inspiring French brand\u003c\/h2\u003e\n\n \u003cp\u003eCreated in 2010, Febronie is a French brand dedicated to the craftsmanship of household linens, decoration and beach towels. The brand stands out for its sustainable creations, mostly hand-woven from natural cotton and linen. Inspired by cultural diversity, travel and a passion for fabrics and materials, Febronie has combined artisanal know-how with contemporary designs to create essential everyday pieces. For the products, do not hesitate to visit the following link: \u003ca title=\"Eshop Febronie\" href=\"https:\/\/www.febronie.com\/fr\/\" data-mce-href=\"https:\/\/www.febronie.com\/fr\/\"\u003eFebronie\u003c\/a\u003e .\u003c\/p\u003e\n\n\u003ch2\u003e Setting up the Febronie E-commerce site\u003c\/h2\u003e\n\n \u003cp\u003eShopify Plus agency, LobsTTer, played a key role in the creation of the Febronie brand's B2B site. It began with a scoping workshop to understand the specific needs of the brand and develop an appropriate strategy. This process made it possible to define the parameters to be put in place and the specific developments to be carried out to optimize the site. The cost of these services was established based on the amount of work to be carried out and the specific needs of the brand.\u003c\/p\u003e\n\n\u003ch2\u003e Services offered by LobsTTer in setting up the site\u003c\/h2\u003e\n\n \u003cp\u003eThe LobsTTer agency provided a series of services as part of the creation of Febronie's B2B site. Among these services, we find the \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=Migration\"\u003emigration\u003c\/a\u003e and import of the brand's products and customers. The agency also took care of the installation and configuration of the theme best suited to the site. She proceeded to optimize images and alternative texts through the use of a paid application.\u003c\/p\u003e\n\n\u003ch3\u003e Site settings\u003c\/h3\u003e\n\n \u003cp\u003eIn addition to configuring the theme, LobsTTer made several settings to ensure the proper functioning of the site. These settings include installing the header and footer menu, configuring customer navigation, and creating the home page and product pages. The agency has also set up collections of examples with filters, and created contact pages, general conditions of sale (CGV), delivery information, legal notices, and return conditions. LobsTTer also ensured the configuration of native payment methods, VAT rates, stocks, locations, and integrated Click\u0026amp;Collect functionality to facilitate the customer purchasing experience. It also took care of setting up the domain name and SSL certificate to ensure the security of the site.\u003c\/p\u003e\n\n\u003ch4\u003e SEO optimization of the site\u003c\/h4\u003e\n\n \u003cp\u003eIn addition to the creation and configuration of the site, LobsTTer paid particular attention to SEO optimization. She developed an SEO-friendly methodology to improve the referencing of the Febronie site on search engines. This includes creating meta descriptions for the home page and training the Febronie team to write meta descriptions for other pages. SEO optimization is a key element in increasing online visibility and attracting more visitors to the site. Learn more about the importance of \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=SEO\"\u003eSEO\u003c\/a\u003e optimization.\u003c\/p\u003e\n\n\u003ch2\u003e Installing applications\u003c\/h2\u003e\n\n \u003cp\u003eLobsTTer also installed various applications necessary for the proper functioning of the site. These applications have been carefully selected to meet the specific needs of the Febronie brand. They include applications for inventory management, payment processing, and other tools that make the purchasing process easier for customers and site management for the Febronie team.\u003c\/p\u003e\n\n\u003ch3\u003e Specific developments and post-launch support\u003c\/h3\u003e\n\n \u003cp\u003eLobsTTer provided specific development services to tailor the site to the precise needs of the Febronie brand. These developments were made based on the time spent by the LobsTTer team. In addition to these developments, LobsTTer provided post-launch support, including updates, specific requests, and advice to ensure the success of the site after its launch. To learn more about the importance of post-launch support in the world of \u003ca href=\"https:\/\/lobstter.com\/search?type=product%2Cpage%2Carticle\u0026amp;options%5Bprefix%5D=last\u0026amp;q=E-commerce\"\u003eE-commerce\u003c\/a\u003e , do not hesitate to visit this link.\u003c\/p\u003e\n\n\u003cp\u003e In conclusion, LobsTTer provided valuable expertise in the creation of the B2B site for the Febronie brand, by providing a range of services which made it possible to create a high-performance E-commerce site adapted to the specific needs of the brand.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Get a quote for your BtoB E-commerce site\u003c\/h3\u003e \nIf you would like to obtain a quote for your BtoB E-commerce site, go to our quote request page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/combien-coute-un-site-shopify-obtenir-un-estimatif-un-devis\"\u003eQuote\u003c\/a\u003e .\n\u003ch3\u003e Make an appointment with a Shopify BtoB expert\u003c\/h3\u003e\n\n If you would like to make an appointment with a Shopify BtoB expert from our agency to discuss your project, go to our appointment booking page by clicking on the following link: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003eMeeting with a Shopify Expert\u003c\/a\u003e .\n\u003ch3\u003e Conclusion\u003c\/h3\u003e\n\n If you are looking for an agency specializing in the creation of BtoB E-commerce sites on the Shopify platform, LobsTTer is the ideal partner. We are at your disposal to help you create an efficient, tailor-made E-commerce site that meets your needs.\u003c\/div\u003e","brand":"Shopify Plus","offers":[{"title":"B2B website creation","offer_id":40010135994462,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-febronie-creation-dun-site-b2b-sur-shopify-plus-473030.jpg?v=1775251885"},{"product_id":"shilton-migration-depuis-prestashop","title":"Shilton.fr Migration from Prestashop","description":"\u003ch2\u003eMigration \u003c\/h2\u003e\n\u003ch2\u003ePrestashop\u003c\/h2\u003e\n\u003ch2\u003eShopify Plus\u003c\/h2\u003e\n\u003ch2\u003eB2B\u003c\/h2\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eLobsTTer agency, specialized in E-commerce projects on Shopify Plus, presents a rigorous methodology for migrating from Prestashop to Shopify, redesigning E-commerce sites, and implementing B2B solutions.\u003c\/p\u003e\n\u003ch2\u003ePhase 1: Workshop and Scoping Meeting\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eValidation of client needs during a scoping meeting.\u003c\/li\u003e\n\u003cli\u003eEstablishment of a strategic plan for migration and redesign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 2: Data Migration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTransfer of products, orders, and customers from Prestashop to Shopify.\u003c\/li\u003e\n\u003cli\u003eImporting blog content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 3: Design and Mock-up\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreation of mock-ups for desktop and mobile, with revisions and adjustments.\u003c\/li\u003e\n\u003cli\u003eDesign of key pages such as the Homepage, product pages, and blog.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 4: Configuration and Setup\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSelection and configuration of the most suitable Shopify theme.\u003c\/li\u003e\n\u003cli\u003eInstallation and activation of Shopify's native functionalities.\u003c\/li\u003e\n\u003cli\u003eConfiguration of crucial elements such as payment methods and delivery options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSEO and Training\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImplementation of an SEO-friendly methodology.\u003c\/li\u003e\n\u003cli\u003eSEO training for autonomous management of Meta tags.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 5: Project Management\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUse of tools like Trello for rigorous project tracking.\u003c\/li\u003e\n\u003cli\u003eIn-depth testing in front and back office on different devices.\u003c\/li\u003e\n\u003cli\u003eComprehensive training for managing the Shopify back office.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 6: Functional Development and Integration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntegration of mock-ups and development of specific functionalities.\u003c\/li\u003e\n\u003cli\u003eInstallation of third-party applications to enrich site functionalities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eInstallation of Specific Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelection of apps such as Doofinder, Klaviyo, Lengow to improve user experience.\u003c\/li\u003e\n\u003cli\u003eIntegration of tools for managing customer reviews, sizes, and shipments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePhase 7: B2B Implementation\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDesign and development of a B2B solution on a dedicated subdomain.\u003c\/li\u003e\n\u003cli\u003eIntegration of applications for efficient B2B management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConclusion and Post-Launch Support\u003c\/h3\u003e\n\u003cp\u003eLobsTTer agency offers comprehensive support, from planning to implementation, ensuring a smooth transition to Shopify and a successful E-commerce site redesign. Their expertise guarantees a personalized approach that meets the specific needs of each project.\u003c\/p\u003e\n\u003cp\u003eDiscover the fashion brand \u003ca href=\"https:\/\/www.shilton.fr\/\" title=\"Shilton: an E-commerce site on Shopify Plus\" target=\"_blank\"\u003eShilton\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":40320612139102,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/shilton-migration-depuis-prestashop-1638870.png?v=1775716205"},{"product_id":"g-heat-refonte-ecommerce-shopify-plus","title":"G-HEAT Shopify Plus e-commerce redesign","description":"\u003ch2\u003eE-commerce Redesign on Shopify Plus: Improve Performance and UX\u003c\/h2\u003e\n\u003cp\u003eImprove user experience and boost sales with an optimized e-commerce redesign on Shopify Plus with increased performance.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003eCase Study: E-commerce Site Redesign for G-Heat\u003c\/h3\u003e\n\u003csection\u003e\n\u003ch4\u003eProject Context and Objectives\u003c\/h4\u003e\n\u003cp\u003eLobsTTer agency was commissioned to orchestrate the redesign of G-Heat's e-commerce site, specializing in heated and cooling clothing, to improve user experience and optimize content management.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003eRedesign Strategy\u003c\/h2\u003e\n\u003ch3\u003eTheme Selection\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelection of a theme adapted to G-Heat's specific needs.\u003c\/li\u003e\n\u003cli\u003eMigration of existing content to the new URL while preserving SEO integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eResponsive Optimization\u003c\/h3\u003e\n\u003cp\u003eImproved mobile experience through extensive optimization of the site's responsive format.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eFunctional Improvements\u003c\/h3\u003e\n\u003ch4\u003eUser Interface and Navigation\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreation of an intuitive menu to facilitate user navigation.\u003c\/li\u003e\n\u003cli\u003eImplementation of fluid and logical navigation through different product categories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBack-office and Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConfiguration of a personalized back-office to allow the client to easily manage their product catalog.\u003c\/li\u003e\n\u003cli\u003eActivation of necessary native functionalities to support e-commerce operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eIntegration and Specific Development\u003c\/h3\u003e\n\u003ch4\u003eAdditional Pages and Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConfiguration of an enriched 'pro' page with dynamic sections to present products in detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePersonalization and Technical Adjustments\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCSS retouching and theme adjustments to meet brand requirements.\u003c\/li\u003e\n\u003cli\u003eCollaboration with the former developer to resume existing code and minimize SEO impacts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eInstallation of Support Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstallation and configuration of applications for translation into three languages, cookie management, and customer reviews.\u003c\/li\u003e\n\u003cli\u003eIntegration of marketing features such as cross-sell, upsell, stock alerts, and product recommendations in the blog.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003eThe redesign carried out by LobsTTer for G-Heat's e-commerce site has not only improved the site's visual and functional aspects but also strengthened its operational efficiency, allowing G-Heat to position itself advantageously in the competitive sector of innovative clothing.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Shopify Plus","offers":[{"title":"E-commerce project management","offer_id":40728994119774,"sku":null,"price":20000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-g-heat-refonte-ecommerce-shopify-plus-expert-shopify-474956.jpg?v=1735829750"},{"product_id":"enexopro-com-refonte-migration-prestashop-shopify-plus-b2b","title":"EnexoPro.com Case Study: PrestaShop to Shopify Plus B2B Redesign and Migration","description":"\u003cp\u003e\u003cem\u003eUpdated on: December 31, 2025 — Reviewed by: Marion, Shopify B2B \u0026amp; Wholesale Expert at LobsTTer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis case study details the redesign and migration of Enexo PRO from PrestaShop to \u003cstrong\u003eShopify Plus\u003c\/strong\u003e to structure a more reliable, higher-performing, and easier-to-operate \u003cstrong\u003eB2B\u003c\/strong\u003e channel on a daily basis.\u003c\/p\u003e\n\u003cp\u003eTo delve deeper into the complete method (pro portal, business rules, logistics, integrations, operations), consult: \u003ca title=\"Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/collections\/shopify-b2b-wholesale\"\u003e Shopify B2B \/ Wholesale \u003c\/a\u003e.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#contexte-b2b\"\u003eB2B Context and Objectives\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#cadrage-migration\"\u003eFraming and Migration\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#defis-migration\"\u003eChallenges of a PrestaShop → Shopify Plus Migration in B2B\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#architecture-shopify-plus-b2b\"\u003eShopify Plus B2B Architecture\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#kpis-stack-apps\"\u003eKPIs and Recommended App Stack\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#optimisation-post-lancement\"\u003ePost-Launch Optimization and Support\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#avis-client\"\u003eOfficial Shopify Client Review\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"contexte-b2b\"\u003e\n\u003ch2\u003eB2B Context and Objectives\u003c\/h2\u003e\n\u003cp\u003eEnexo PRO operates a B2B e-commerce with a substantial catalog, invoicing needs, and multi-carrier logistics constraints. The PrestaShop platform was reaching its limits in terms of maintainability and evolution (data, SEO, marketing management, performance).\u003c\/p\u003e\n\u003cp\u003eThe objective of transitioning to \u003cstrong\u003eShopify Plus\u003c\/strong\u003e: to secure B2B operations, reduce operational friction, and build an evolutive foundation (acquisition, conversion, retention) driven by KPIs.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"cadrage-migration\"\u003e\n\u003ch2\u003eFraming and Migration\u003c\/h2\u003e\n\u003ch3\u003eFraming Workshop\u003c\/h3\u003e\n\u003cp\u003eA framing workshop allowed us to lock down priorities: data structure, B2B logic, tracking, SEO migration plan, and post-launch roadmap. The framing helped avoid \"aesthetic redesign\" effects in favor of a useful project: reliability, performance, and operations.\u003c\/p\u003e\n\u003ch3\u003eData Migration\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMigration of products, collections, and content with SEO integrity control.\u003c\/li\u003e\n\u003cli\u003eMigration of customers and orders with progressive testing before cutover.\u003c\/li\u003e\n\u003cli\u003eStrict redirection plan to preserve organic traffic and avoid 404 errors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection id=\"defis-migration\"\u003e\n\u003ch2\u003eChallenges of a PrestaShop → Shopify Plus Migration in B2B\u003c\/h2\u003e\n\u003cp\u003eA B2B migration is not limited to \"moving a catalog.\" The critical points to secure for Enexo PRO were: data consistency (catalog, attributes, variants), SEO continuity (URLs, redirects, content), the ability to handle high order volumes, and the establishment of a stable environment for daily operations.\u003c\/p\u003e\n\u003cp\u003eSuccess primarily lies in the method: precise framing, tested migration, clean redirects, and then progressive activation of levers (acquisition, conversion, retention) without breaking existing systems.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"architecture-shopify-plus-b2b\"\u003e\n\u003ch2\u003eShopify Plus B2B Architecture\u003c\/h2\u003e\n\u003cp\u003eThe Shopify Plus foundation was structured to serve a B2B channel: performance, scalability, data quality, and the ability to iterate quickly. The challenge was to obtain a robust platform where each evolution (marketing, catalog, logistics) would not create technical debt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOperations-oriented approach: clean data, simple workflows, controlled business rules.\u003c\/li\u003e\n\u003cli\u003eShopify Plus foundation ready for iterations: conversion, merchandising, customer journey.\u003c\/li\u003e\n\u003cli\u003eIntegrated logic for tooling to avoid manual manipulations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor a complete view of B2B patterns (pro portal, order rules, integrations, operations), see: \u003ca title=\"Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/collections\/shopify-b2b-wholesale\"\u003e Shopify B2B \/ Wholesale \u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"kpis-stack-apps\"\u003e\n\u003ch2\u003eKPIs and Recommended App Stack\u003c\/h2\u003e\n\u003cp\u003eFor Enexo PRO, the app stack was recommended based on a simple logic: each app must solve a concrete problem (data, logistics, invoicing, acquisition, conversion) and be linked to a KPI.\u003c\/p\u003e\n\u003ch3\u003eData \u0026amp; Catalog\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAkeneo Connector by LobsTTer\u003c\/strong\u003e: massive data import\/export.\u003cbr\u003eEssential for managing a catalog of +1,000 products and industrializing updates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShipping \u0026amp; Logistics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAtlas Pickup Points — Premium\u003c\/strong\u003e: pickup point management.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: shipping revenue +77% versus 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShippingbo\u003c\/strong\u003e: multi-carrier orchestration.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: shipping revenue +88% versus 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColissimo (Official)\u003c\/strong\u003e: France carrier integration to secure shipments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eB2B Invoicing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple Invoice — Usage Based\u003c\/strong\u003e: automated invoicing adapted to B2B.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: B2B orders (+284%).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAcquisition \u0026amp; Marketing\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFree Apps with Major Impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle \u0026amp; YouTube\u003c\/strong\u003e: primary acquisition channel.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: +1,022% acquired customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFacebook \u0026amp; Instagram\u003c\/strong\u003e: new channel activated.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlaviyo\u003c\/strong\u003e: email \u0026amp; SMS.\u003cbr\u003eEmail conversion rate: 5%. Opportunity: underutilized.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKwanko tracking\u003c\/strong\u003e: affiliation tracking to measure marketing performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConversion \u0026amp; Customer Experience\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSearch \u0026amp; Discovery (Shopify)\u003c\/strong\u003e: improved product search and merchandising.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: conversion rate +101% (0.85% vs 0.42%).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheckout Blocks\u003c\/strong\u003e: customization of the checkout funnel (Shopify Plus) to reduce friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelleasy\u003c\/strong\u003e: upsells and cross-sells to increase average order value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eiAdvize\u003c\/strong\u003e: AI shopping assistant to improve shopping experience and support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJudge.me Reviews\u003c\/strong\u003e: customer reviews to build trust and conversion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoyoly\u003c\/strong\u003e: loyalty program.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: 28% returning customers on enexo-pro-app.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNotify Me!™\u003c\/strong\u003e: back-in-stock notifications to reduce lost sales.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMst: Wishlist\u003c\/strong\u003e: wishlists + marketing automation to support retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuizify\u003c\/strong\u003e: product quizzes to guide choices and aid conversion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSEO Protection (Migration)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects — Pro +\u003c\/strong\u003e: redirection management and post-cutover control.\u003cbr\u003e\u003cstrong\u003eImpact\u003c\/strong\u003e: organic traffic +1,022%.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection id=\"optimisation-post-lancement\"\u003e\n\u003ch2\u003ePost-Launch Optimization and Support\u003c\/h2\u003e\n\u003cp\u003eAfter going live, the objective is not \"to have a site\" but to manage a high-performing B2B channel: tracking quality, conversion iterations, search improvement, checkout optimization, and progressive marketing activation. This work transforms a migration into a growth lever.\u003c\/p\u003e\n\u003cp\u003eFor Enexo PRO, the approach consisted of prioritizing high-impact actions (acquisition, conversion, retention) while maintaining a stable and easy-to-evolve platform.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection id=\"avis-client\"\u003e\n\u003ch2\u003eOfficial Shopify Client Review\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e★★★★★ — Quality of work: 5 \/ Communication: 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e« The LobsTTer agency successfully met our needs and challenges for the complete redesign of our B2B site on Shopify Plus. Very good communication with the entire team. We are continuing our collaboration, relying on their ongoing support to develop our site's performance. »\u003c\/blockquote\u003e\n\u003cp\u003e\u003cem\u003eOfficial source: Shopify Partners Directory.\u003c\/em\u003e\u003cbr\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.shopify.com\/partners\/directory\/partner\/matvestmoche\" target=\"_blank\"\u003e View official Shopify source \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003cstrong\u003eVerifiable Evidence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClient review published on the Shopify Partners Directory (rating 5\/5).\u003c\/li\u003e\n\u003cli\u003eQuantified KPIs presented with the associated app stack (acquisition, orders, conversion, shipping, retention).\u003c\/li\u003e\n\u003cli\u003eShopify Plus B2B approach documented and linked to a post-launch operations method.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cp\u003e\u003ca title=\"Rendez-vous Shopify B2B Wholesale\" href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e Schedule an appointment \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"E-commerce project management","offer_id":40938629333086,"sku":null,"price":50000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-enexoprocom-refonte-migration-prestashop-shopify-plus-b2b-expert-shopify-931498.jpg?v=1735829758"},{"product_id":"migration-magento-vers-shopify-plus-pour-la-maison-lascours","title":"Maison-Lascours.fr Magento to Shopify Plus Migration","description":"\u003ch2\u003eBenefits of migrating from Magento to Shopify Plus for your e-commerce\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eExpert's opinion:\u003c\/strong\u003e \u003cem\u003eSwitch to Shopify Plus to benefit from a more intuitive platform, reduce maintenance costs, and improve the user experience of your online store. Our specialized agency will support you in this transition, ensuring a smooth migration and optimization of your e-commerce performance.\u003c\/em\u003e\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eMigration and Redesign Methodology for Maison Lascours\u003c\/h2\u003e\n\u003csection\u003e\n\u003ch3\u003eProject Context\u003c\/h3\u003e\n\u003cp\u003eLa Maison Lascours, an SME specializing in fresh product distribution, engaged LobsTTer agency to migrate its E-commerce system from Magento to Shopify Plus. This complex project included not only a complete site redesign to improve user experience and operational efficiency but also the integration of advanced features to effectively manage orders and inventory.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eInitial Planning and Strategy\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIn-depth analysis of the company's needs, particularly real-time order management and synchronization with logistics systems.\u003c\/li\u003e\n\u003cli\u003eWorkshops with La Maison Lascours teams to understand their internal processes and identify key migration points.\u003c\/li\u003e\n\u003cli\u003eDefinition of primary objectives, including the creation of a custom connector for Shopify Plus, integration with marketplaces, and development of a dynamic delivery calendar system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eData Migration and Initial Configuration\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSecure migration of 100,000 objects: products, customer data, and order history from Magento.\u003c\/li\u003e\n\u003cli\u003eSetup of the new theme on Shopify Plus, optimized for responsive design and mobile user experience.\u003c\/li\u003e\n\u003cli\u003eInstallation and configuration of native Shopify Plus features to support La Maison Lascours' E-commerce operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eDevelopment of Specific Features\u003c\/h3\u003e\n\u003csection\u003e\n\u003ch3\u003eConnector Development and Synchronization with the Logistics Provider\u003c\/h3\u003e\n\u003cp\u003eFor La Maison Lascours, efficient logistics management is crucial given the perishable nature of its products. The LobsTTer agency therefore developed a custom connector for Shopify Plus, enabling seamless integration with the logistics provider's system. This connector plays several key roles:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnection to the logistics provider:\u003c\/strong\u003e This connector ensures constant communication between the Shopify Plus platform and the logistics provider, allowing real-time order synchronization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlat file order flow:\u003c\/strong\u003e Every hour, a flat file is generated and sent to the logistics provider. This file contains all recent orders, enabling rapid preparation and dispatch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefund flow:\u003c\/strong\u003e In the event of a refund, a specific flat file is generated to inform the logistics provider of necessary adjustments to inventory or logistics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogistics flow:\u003c\/strong\u003e This flow contains continuous updates on logistics status, including inventory, shipping, and product receipt.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication creation:\u003c\/strong\u003e The dedicated application developed by LobsTTer facilitates these exchanges by automating processes and reducing the risk of human error.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis integration not only ensures efficient operations management but also helps optimize delivery times and customer satisfaction.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eDynamic Delivery Calendar and Quota Management\u003c\/h3\u003e\n\u003cp\u003eA unique aspect of the project for La Maison Lascours was the development of a dynamic delivery calendar integrated into Shopify Plus. This system allows the SME to efficiently manage delivery capacities based on daily preparation quotas and adapt to variables such as closing days and holidays:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation quotas:\u003c\/strong\u003e The system calculates daily preparation capacities and adjusts available delivery options for customers based on these quotas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosing days:\u003c\/strong\u003e Regular closing days are programmed into the system to prevent orders from being placed for those dates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional closures:\u003c\/strong\u003e In the event of unexpected closures or holidays, the system can quickly integrate this information and communicate it to customers via a pop-up before checkout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheckout integration:\u003c\/strong\u003e Using Shopify Functions, the system can offer or restrict specific delivery dates directly at checkout, based on current capacities and logistical constraints.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis feature not only improves the customer experience by providing transparent information on delivery dates but also helps La Maison Lascours optimize its operations and effectively manage customer expectations.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eIntegration with Marketplaces and AGI ERP\u003c\/h3\u003e\n\u003cp\u003eConnection with \u003cstrong\u003eVP\u003c\/strong\u003e and \u003cstrong\u003ePour de Bon\u003c\/strong\u003e Marketplaces via \u003cstrong\u003eMirakl\u003c\/strong\u003e was established to diversify sales channels and increase La Maison Lascours' market reach.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplication setup to facilitate product export and management on different marketplaces.\u003c\/li\u003e\n\u003cli\u003eContinuous integration to promote and sell products during flash sales events.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eMonitoring, Training, and Post-Launch Support\u003c\/h3\u003e\n\u003cp\u003eAfter the new Shopify Plus site went live, LobsTTer agency continued to offer its support to La Maison Lascours:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTraining of teams on managing the new system, including the Shopify back-office and the use of new functionalities.\u003c\/li\u003e\n\u003cli\u003eRegular follow-up to ensure a smooth transition and to quickly resolve any technical issues that may arise.\u003c\/li\u003e\n\u003cli\u003eOngoing maintenance and updates of the private application and connector to ensure their proper functioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003eThe migration from Magento to Shopify Plus orchestrated by LobsTTer for La Maison Lascours, in the food sector, not only transformed their e-commerce infrastructure but also significantly improved their ability to manage orders, synchronize with logistics systems, and interact with marketplaces. This project proved that customized adaptation and extensive integration are key to the successful deployment of advanced e-commerce solutions.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":41154611478622,"sku":"","price":40000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-maison-lascoursfr-migration-magento-vers-shopify-plus-371605.jpg?v=1743963781"},{"product_id":"migration-oxatis-vers-shopify","title":"The Coiffeur.com Platform Oxatis to Shopify Plus Migration","description":"  \u003ch2\u003eProject Migration Presentation\u003c\/h2\u003e\n  \u003cp\u003eLa Plateforme du Coiffeur, a leading distributor of professional hairdressing products, chose LobsTTer, an official Shopify Plus agency, to migrate its large product catalog from Oxatis to Shopify Plus. The challenge was to optimize the management of a large volume of references while improving website performance.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\n \n\n\n\n  \u003ch2\u003eStrategic Migration Objectives\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eOptimize the management of a large catalog\u003c\/li\u003e\n    \u003cli\u003eImprove user experience (UX\/UI)\u003c\/li\u003e\n    \u003cli\u003eAutomate operational and marketing flows\u003c\/li\u003e\n    \u003cli\u003eStrengthen customer loyalty and increase sales\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eKey Shopify Apps for a Successful Migration\u003c\/h2\u003e\n\n  \u003ch3\u003e1. Technical SEO Management and Redirections\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects:\u003c\/strong\u003e Efficient redirection management to fully preserve existing natural SEO.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e2. Optimized User Experience\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSearch \u0026amp; Discovery:\u003c\/strong\u003e Intuitive and fast navigation, improving product search and discovery.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFordeer Product Labels:\u003c\/strong\u003e Clear highlighting of product offers and promotions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDoran Back in Stock:\u003c\/strong\u003e Automatic customer notifications upon restock, limiting lost sales.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e3. Advanced Marketing Strategies and Loyalty\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSales Motiv. – Free Gifts:\u003c\/strong\u003e Creation of purchase incentives with targeted gifts and promotions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePareto – Volume Discount:\u003c\/strong\u003e Increase in average order value through progressive discounts based on purchase volume.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBundles:\u003c\/strong\u003e Strategic product grouping to boost cross-selling.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCollabs:\u003c\/strong\u003e Efficient management of influencer and affiliate partnerships.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLoyoly:\u003c\/strong\u003e Implementation of an attractive loyalty program increasing purchase frequency.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e4. Advanced Product and Logistics Flow Management\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShippingbo:\u003c\/strong\u003e Complete optimization of logistics processes and efficient shipping management.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAtlas Pickup Points:\u003c\/strong\u003e Simple and clear presentation of in-store pickup points.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFeedAPIs For Bing Shopping\/MS and Shopping Product Feed: Adcore:\u003c\/strong\u003e Automation and optimized distribution of product feeds on major advertising platforms.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e5. Operational Automation and Integrated Communication\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlow:\u003c\/strong\u003e Advanced automation of repetitive tasks for increased operational efficiency.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePushOwl\/Brevo:\u003c\/strong\u003e Powerful and targeted multichannel communication (email, push, SMS).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAircall:\u003c\/strong\u003e Seamless telephone integration for improved customer service.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eForms and Regulo:\u003c\/strong\u003e Simplified forms and customer interactions.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e6. Payment Security and GDPR Compliance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHidePay:\u003c\/strong\u003e Secure and simplified payment management.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAxeptio:\u003c\/strong\u003e Full compliance with GDPR requirements with transparent consent management.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e7. Dynamic Content Management and Commercial Launches\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLaunchpad:\u003c\/strong\u003e Efficient automation of promotional and commercial launches.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCheckout Blocks:\u003c\/strong\u003e Customization of the checkout funnel to improve final conversion.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eStrategic Results Achieved\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eFull maintenance of natural SEO.\u003c\/li\u003e\n    \u003cli\u003eSignificant increase in conversion rate thanks to optimized UX.\u003c\/li\u003e\n    \u003cli\u003eMore efficient and automated management of product flows and orders.\u003c\/li\u003e\n    \u003cli\u003eImproved customer loyalty through personalized and automated marketing campaigns.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eWhy LobsTTer for Your Shopify Migration?\u003c\/h2\u003e\n  \u003cp\u003eLobsTTer, an official Shopify Plus agency, provides its proven expertise in complex migrations, integrating the best solutions to ensure maximum commercial performance.\u003c\/p\u003e\n","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":41612805406814,"sku":null,"price":30000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-la-plateforme-du-coiffeurcom-migration-oxatis-vers-shopify-plus-950502.jpg?v=1774721886"},{"product_id":"connexion-erp-sage-100-shopify-plus","title":"An'ge Paris.com Migration + Sage 100 ERP Connection to Shopify Plus","description":" \u003ch2\u003eProject Context\u003c\/h2\u003e\n  \u003cp\u003eAn'ge, a ready-to-wear brand from the Dadier Group, chose LobsTTer, an official Shopify Plus agency, to migrate its e-commerce site from PrestaShop to Shopify Plus. The main challenge was to integrate unified B2C\/B2B management directly connected to the Sage 100 ERP, while improving the user experience.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\n \n \n\n \n\n  \u003ch2\u003eStrategic Migration Objectives\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eEfficiently migrate a complex multi-channel B2C and B2B site.\u003c\/li\u003e\n    \u003cli\u003eConnect Shopify Plus with Sage 100 ERP.\u003c\/li\u003e\n    \u003cli\u003eImprove the site's UX and commercial effectiveness.\u003c\/li\u003e\n    \u003cli\u003eAutomate marketing and logistics processes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eSolutions Implemented Using Shopify Apps\u003c\/h2\u003e\n\n  \u003ch3\u003e1. Technical Management and SEO Optimization\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects:\u003c\/strong\u003e Optimal redirection management to preserve acquired SEO.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e2. Enhanced Customer Experience and Navigation\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSearch \u0026amp; Discovery:\u003c\/strong\u003e Intuitive navigation and advanced search facilitating product access.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSort'd Merchandiser:\u003c\/strong\u003e Intelligent merchandising optimizing page commercial performance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMst: Wishlist + Marketing Flow:\u003c\/strong\u003e Customer loyalty through an enriched wishlist and automated reminders.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e3. Omnichannel and International Strategy\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeglot – Translate Your Store:\u003c\/strong\u003e Multilingual translation for successful international development.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShoppingfeed:\u003c\/strong\u003e Automated product feed distribution to major marketplaces.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e4. Marketing Automation and Customer Conversion\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlow:\u003c\/strong\u003e Automation of essential internal processes (marketing, logistics, customer relations).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSplio: Marketing Automation:\u003c\/strong\u003e Personalized automated marketing campaigns increasing customer engagement.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSales Genius:\u003c\/strong\u003e Proactive sales strategy effectively increasing conversions.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e5. Flexible Payment and Optimized Checkout\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAlma – Widget:\u003c\/strong\u003e Attractive split payment facilitating higher-value purchases.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCheckout Blocks:\u003c\/strong\u003e Advanced customization of the purchase funnel to maximize conversion rates.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e6. Shipping and Pickup Management\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSendcloud:\u003c\/strong\u003e Simplified shipping management and efficient order tracking.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAtlas Pickup Points:\u003c\/strong\u003e Easy selection of in-store or relay pickup points.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e7. Customer Communication and Enhanced Engagement\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMega Callback:\u003c\/strong\u003e Automatic customer callbacks to optimize customer relations.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNotify Me!™:\u003c\/strong\u003e Automatic restock alerts for products.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstafeed:\u003c\/strong\u003e Seamless integration of Instagram content strengthening social engagement.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e8. Efficient Invoicing Management\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSimple Invoice:\u003c\/strong\u003e Automation and simplification of customer invoicing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eResults Achieved with Shopify Plus and Sage 100 ERP\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eSeamless integration of B2B\/B2C sales with Sage 100 ERP.\u003c\/li\u003e\n    \u003cli\u003eSignificant increase in conversion rates.\u003c\/li\u003e\n    \u003cli\u003eOptimization of internal processes through advanced automation.\u003c\/li\u003e\n    \u003cli\u003eInternational development facilitated by efficient multilingual management.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003eWhy Choose LobsTTer for Your Shopify Project?\u003c\/h2\u003e\n  \u003cp\u003eLobsTTer agency, an official Shopify Plus partner, is an expert in complex migrations with integrated ERP, guaranteeing tangible and rapid commercial results.\u003c\/p\u003e\n\n  \u003cp\u003e\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Contact LobsTTer to succeed in your Prestashop to Shopify migration\"\u003e📅 \u003cstrong\u003eBook an appointment with a LobsTTer Shopify expert for your ERP migration\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Migration Redesign","offer_id":41792536412254,"sku":null,"price":30000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-ange-pariscom-migration-connexion-erp-sage-100-a-shopify-plus-519900.jpg?v=1774721887"},{"product_id":"etude-de-cas-st-dupont-shopify-plus","title":"S.T. Dupont.com How to automate Shopify Plus developments internationally?","description":"```html\n\n\n\u003cdiv class=\"encadre-info\"\u003e\n  Monthly support (TMA) by LobsTTer for S.T. Dupont and its subsidiaries on Shopify Plus: staging validation, industrialized production rollout, coordinated deployments across all countries, custom features (including personalized engraving), and managed app ecosystem.\n\u003c\/div\u003e\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Context \u0026amp; Objectives\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e S.T. Dupont \u0026amp; subsidiaries, international stores on \u003cstrong\u003eShopify Plus\u003c\/strong\u003e.\u003cbr\u003e\n\u003cstrong\u003eRecurring need:\u003c\/strong\u003e Continuously evolve the French website, validate in \u003cstrong\u003estaging\u003c\/strong\u003e, then deploy to \u003cstrong\u003eproduction\u003c\/strong\u003e and reliably replicate across all country sites.\u003cbr\u003e\n\u003cstrong\u003eKey challenges:\u003c\/strong\u003e Global UX consistency, short time-to-market for launches, adherence to local specificities (languages, currencies, taxes, catalogs), and performance maintenance.\u003c\/p\u003e\n\n\u003ch2\u003e◈ Prioritized Operational Objectives\u003c\/h2\u003e\n\u003cp\u003e\n1) \u003cstrong\u003eMonthly TMA Roadmap\u003c\/strong\u003e: Plan, prioritize, deliver without technical debt.\u003cbr\u003e\n2) \u003cstrong\u003eStaging → Production Industrialization\u003c\/strong\u003e: Reproducible process, QA controls, country-specific checklists.\u003cbr\u003e\n3) \u003cstrong\u003eInternational Deployments\u003c\/strong\u003e: Align the FR master, then adapt to global stores (content, prices, SEO, hreflang).\u003cbr\u003e\n4) \u003cstrong\u003eProduct Personalization\u003c\/strong\u003e: Create \u003cstrong\u003ecustom engraving\u003c\/strong\u003e (field, preview, validations) on selected product ranges.\u003cbr\u003e\n5) \u003cstrong\u003eManaged App Stack\u003c\/strong\u003e: Maintain\/optimize a robust ecosystem (search, CX, SEO, analytics, payments, feed, support).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e⚙ LobsTTer Methodology\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003e1. Scoping \u0026amp; Backlog (monthly)\u003c\/strong\u003e\u003cbr\u003e\n– Collection of market\/merch\/CRM requests and business\/technical arbitration.\u003cbr\u003e\n– Breakdown into \u003cstrong\u003euser stories\u003c\/strong\u003e, acceptance criteria, estimation.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e2. Environment \u0026amp; QA\u003c\/strong\u003e\u003cbr\u003e\n– Integration into \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme \/ sandbox stores).\u003cbr\u003e\n– Functional test scenarios (purchase, CX, SEO, tracking) + international non-regression.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e3. Production \u0026amp; Global Deployment\u003c\/strong\u003e\u003cbr\u003e\n– Go-live France (deployment window, rollback plan).\u003cbr\u003e\n– Controlled replication on international sites (content, media, prices, taxonomies, \u003cstrong\u003ehreflang\u003c\/strong\u003e).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e4. Run \u0026amp; Continuous Improvement\u003c\/strong\u003e\u003cbr\u003e\n– Monitoring analytics \u0026amp; CX, potential A\/B tests, UX iterations.\u003cbr\u003e\n– Monthly governance with reporting and N+1 roadmap.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Delivered Features (representative examples)\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003ePersonalized Engraving\u003c\/strong\u003e (eligible ranges):\u003cbr\u003e\n– Personalization fields (limited characters, font\/format, validation).\u003cbr\u003e\n– Preview\/visual logic (depending on range) + specific cart\/return rules.\u003cbr\u003e\n– Back-office traceability (order notes, workshop exports).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eInternationalization \u0026amp; SEO\u003c\/strong\u003e:\u003cbr\u003e\n– \"FR master → country variations\" model (content, sections, reused blocks).\u003cbr\u003e\n– Multi-site \u003cstrong\u003ehreflang\u003c\/strong\u003e tags, country redirects, local currency\/tax management.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDeployment Industrialization\u003c\/strong\u003e:\u003cbr\u003e\n– Pre-prod \/ post-prod checklists, release plan, multi-country retro-planning.\u003cbr\u003e\n– Assistance scripts (imports\/exports, controlled duplications, targeted automated QA).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e🎯 Partner Expertise (selection \u0026amp; roles)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Axes\u003c\/strong\u003e: 1) Discovery \u0026amp; Conversion, 2) CRM \u0026amp; Support, 3) SEO \u0026amp; International, 4) Data \u0026amp; Steering, 5) Operations \u0026amp; Payments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApp \u0026amp; Solution Ecosystem Implemented\/Maintained\u003c\/strong\u003e (examples):\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlgolia AI Search \u0026amp; Discovery\u003c\/strong\u003e — algorithmic search \u0026amp; merchandising, typo-tolerant queries, search analytics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNosto\u003c\/strong\u003e — onsite personalization, recommendations, UGC\/dynamic merchandising.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo: Email Marketing \u0026amp; SMS\u003c\/strong\u003e — segmentation, CRM scenarios, e-commerce integration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGorgias — Live Chat \u0026amp; Helpdesk\u003c\/strong\u003e — omnichannel support, macros\/automations, Shopify order links.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOmnishop | Country Redirect\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eWaitinglist\u003c\/strong\u003e — geo-redirection, product waiting lists.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDigital Darts: Hreflang Tags\u003c\/strong\u003e — multi-store hreflang mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChannable\u003c\/strong\u003e — marketplace\/ads feeds, transformation rules, catalog mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolar Analytics\u003c\/strong\u003e — e-commerce data hub, unified dashboards.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWorldline – Cards\u003c\/strong\u003e — card payments, compliance \u0026amp; reconciliation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIndexNow\u003c\/strong\u003e — URL signaling for accelerated indexing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eOther components used\u003c\/em\u003e: iWeb Order Printer, Translate \u0026amp; Adapt, Addingwell, Power+, “Dupont App”, AMP – Back in Stock, Onepilot, “Email”, Quick Social Login, Bonify Custom Fields, Matrixify, Launchpad, Flow, Script Editor (legacy), “stdupont – omnishop – prod”.\u003c\/p\u003e\n\n\u003ch2\u003e▸ Shopify Plus Governance \u0026amp; Tooling\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eShopify Flow\u003c\/strong\u003e: Automations (back-office, operations, CRM).\u003cbr\u003e\n\u003cstrong\u003eLaunchpad\u003c\/strong\u003e: Campaign scheduling (promotions, drops, traffic peaks).\u003cbr\u003e\n\u003cstrong\u003eMatrixify\u003c\/strong\u003e: Mass imports\/exports (products, meta fields, orders, content).\u003cbr\u003e\n\u003cstrong\u003eScript Editor (legacy)\u003c\/strong\u003e: Historical cart\/checkout rules (planned migration to Shopify Functions if necessary).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e◉ Pricing \u0026amp; Engagement Model\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eTMA Package (choice)\u003c\/strong\u003e:\u003cbr\u003e\n– 8h \/ month: \u003cstrong\u003e€750 excl. VAT\u003c\/strong\u003e (minimum billing of 4h per task family).\u003cbr\u003e\n– Higher packs available depending on roadmap (contact us).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eFixed-price projects\u003c\/strong\u003e (on request):\u003cbr\u003e\n– \u003cstrong\u003eCustom Pro Theme\u003c\/strong\u003e: 4–10 development days.\u003cbr\u003e\n– \u003cstrong\u003eFrom-scratch\u003c\/strong\u003e: 20 dev days, pixel-perfect, premium UX.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Results \u0026amp; Tracked Indicators\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eQuality \u0026amp; Delivery\u003c\/strong\u003e: Release success rate, post-production defects, resolution time, adherence to international time slots.\u003cbr\u003e\n\u003cstrong\u003eExperience \u0026amp; Conversion\u003c\/strong\u003e: Usage of personalized engraving, add-to-cart rate on eligible ranges, conversion by country, support NPS.\u003cbr\u003e\n\u003cstrong\u003eSEO \u0026amp; Visibility\u003c\/strong\u003e: Pages deployed per country, hreflang consistency, indexing time (IndexNow), non-brand traffic share per market.\u003cbr\u003e\n\u003cstrong\u003eOps \u0026amp; Data\u003c\/strong\u003e: Feed stability (Channable), search quality (Algolia), CRM responsiveness (Klaviyo\/Gorgias), Polar Analytics dashboards.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003eFAQ — S.T. Dupont on Shopify Plus\u003c\/h2\u003e\n\u003cdiv class=\"faq-visible\"\u003e\n  \u003cp\u003e\u003cstrong\u003e❓ How does LobsTTer deploy a French website update across all country sites?\u003c\/strong\u003e\u003cbr\u003e\n  We first integrate the new feature in \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme) with test sets. After validation, we move to \u003cstrong\u003eproduction\u003c\/strong\u003e (FR), then we replicate in a controlled manner across international sites (content, sections, prices, SEO\/hreflang), with checklists and monitoring.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Does personalized engraving impact the purchase journey and logistics?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. We add controlled fields (character count\/fonts), manage the preview\/visual, specific cart\/return rules, and track the instruction in the back-office (notes, workshop exports) for smooth execution.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Which Shopify Plus tools are used for industrialization?\u003c\/strong\u003e\u003cbr\u003e\n  \u003cstrong\u003eFlow\u003c\/strong\u003e (automations), \u003cstrong\u003eLaunchpad\u003c\/strong\u003e (campaign scheduling), \u003cstrong\u003eMatrixify\u003c\/strong\u003e (mass import\/export), and, if required, \u003cstrong\u003eScript Editor\u003c\/strong\u003e (legacy) for inherited rules.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ How do you manage multi-store international SEO?\u003c\/strong\u003e\u003cbr\u003e\n  Synchronized \u003cstrong\u003ehreflang\u003c\/strong\u003e tags (Digital Darts), country redirection (Omnishop), content translations\/variants (Translate \u0026amp; Adapt), and URL signaling (IndexNow) to accelerate indexing.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ What is the recommended engagement model?\u003c\/strong\u003e\u003cbr\u003e\n  A \u003cstrong\u003emonthly TMA\u003c\/strong\u003e (8h+) to handle evolutions, corrections, QA, and regular deployments, with fixed-price packages for structural projects (e.g., template redesign, migrations).\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Can you support partner relationships (Algolia, Nosto, Klaviyo, Gorgias, etc.)?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. LobsTTer manages coordination (contracts, settings, QA), optimizes integrations, and monitors usage KPIs per solution, in conjunction with your market\/CRM\/paid teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\n\n\u003ch2\u003eResources \u0026amp; Next Steps\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eExplore our Shopify Plus projects\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/collections\/shopify-plus\" title=\"References \u0026amp; Shopify Plus projects by LobsTTer\"\u003eShopify Plus Projects\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eMaintenance \u0026amp; Evolution Package\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/webmaster-shopify\" title=\"Shopify Webmaster (TMA) — maintenance \u0026amp; evolutions\"\u003eShopify Webmaster (TMA)\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eQuick Audit before starting work\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/faire-un-audit-de-son-site-shopify\" title=\"Shopify Site Audit — technical, UX, SEO\"\u003eShopify Site Audit\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eOur Key Partners\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\" title=\"Shopify Partner Ecosystem — LobsTTer selection\"\u003eOur Shopify Partners\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eSchedule an appointment\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Speak to a Shopify Plus Expert — book a slot\"\u003eBook an appointment with a Shopify Expert\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eHome\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\" title=\"Official Shopify Plus Partner Agency — LobsTTer\"\u003eOfficial Shopify Plus Partner Agency\u003c\/a\u003e\n\u003c\/p\u003e\n```","brand":"Shopify Plus","offers":[{"title":"Shopify Plus Support","offer_id":42005846884446,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-st-dupontcom-comment-automatiser-les-evolutions-shopify-plus-a-lechelle-internationale-865888.jpg?v=1769154867"},{"product_id":"etude-de-cas-topicrem-creation-sites-shopify-fr-be-es","title":"Topicrem.fr How to launch and operate three independent Shopify sites (FR\/BE\/ES)?","description":"\u003cdiv class=\"encadre-info\"\u003eLobsTTer, an \u003cstrong\u003eofficial Shopify Plus Partner agency\u003c\/strong\u003e and \u003cstrong\u003eShopify Expert\u003c\/strong\u003e, is assisting Topicrem with the \u003cstrong\u003ecreation of their French, Belgian, and Spanish websites\u003c\/strong\u003e — each \u003cstrong\u003eautonomous\u003c\/strong\u003e — with a \u003cstrong\u003estaging → production process per site\u003c\/strong\u003e, and comprehensive \u003cstrong\u003eapplication management\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003e◎ Context \u0026amp; Objectives\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Topicrem (dermocosmetics).\u003cbr\u003e\u003cstrong\u003eScope:\u003c\/strong\u003e three \u003cstrong\u003eautonomous\u003c\/strong\u003e e-commerce sites (FR, BE, ES) on Shopify.\u003cbr\u003e\u003cstrong\u003eObjectives:\u003c\/strong\u003e 1) create storefronts adapted to each market, 2) secure a \u003cstrong\u003estaging → production flow\u003c\/strong\u003e \u003cem\u003eper site\u003c\/em\u003e, 3) rapidly deliver evolutions (features \u0026amp; content), 4) build a healthy and measurable SEO\/Analytics foundation.\u003c\/p\u003e\n\u003ch2\u003e◈ Scope \u0026amp; Deliverables\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCreation of FR\/BE\/ES stores\u003c\/strong\u003e (theme, navigation, key pages, catalogs, local taxes\/regulations).\u003cbr\u003e\u003cstrong\u003eLanguages \u0026amp; content\u003c\/strong\u003e: local production\/editing on each site, structures adapted by market.\u003cbr\u003e\u003cstrong\u003eRelease process\u003c\/strong\u003e: dedicated \u003cstrong\u003estaging\u003c\/strong\u003e environment \u003cem\u003eper site\u003c\/em\u003e, QA, go-live, version log.\u003cbr\u003e\u003cstrong\u003eApplication integrations\u003c\/strong\u003e: installation, configuration, and governance of a \u003cstrong\u003estack of 13 apps\u003c\/strong\u003e (see below).\u003cbr\u003e\u003cstrong\u003eKnowledge transfer\u003c\/strong\u003e: editing documentation, checklists, quick back-office training.\u003c\/p\u003e\n\u003ch2\u003e⚙ LobsTTer Methodology\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. Framing\u003c\/strong\u003e: workshops per site (SEO, content, taxes, shipping), user story backlog and acceptance criteria.\u003cbr\u003e\u003cstrong\u003e2. Design \u0026amp; sections\u003c\/strong\u003e: modular construction of pages (home, PLP\/PDP, content), reusable blocks in compliance with local specificities.\u003cbr\u003e\u003cstrong\u003e3. Staging \u0026amp; QA\u003c\/strong\u003e: functional tests (purchase journey, accounts), template \u003cstrong\u003enon-regression\u003c\/strong\u003e, GDPR\/consent compliance.\u003cbr\u003e\u003cstrong\u003e4. Production launch\u003c\/strong\u003e: release windows per site, rollback plan, version traceability.\u003cbr\u003e\u003cstrong\u003e5. Run \u0026amp; TMA\u003c\/strong\u003e: monthly prioritization, minor evolutions, support, continuous optimization.\u003c\/p\u003e\n\u003ch2\u003e▸ Stack \u0026amp; Apps Deployed (13)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSkeepers — Verified Reviews\u003c\/strong\u003e: review collection \u0026amp; display, UGC, PDP\/PLP widgets.\u003cbr\u003e\u003cstrong\u003eRewind Backups\u003c\/strong\u003e: automated backups, granular restoration.\u003cbr\u003e\u003cstrong\u003eSarbacane — Email \u0026amp; SMS\u003c\/strong\u003e: newsletters, scenarios, CRM segmentation.\u003cbr\u003e\u003cstrong\u003eRedirectify\u003c\/strong\u003e: large-scale \u003cstrong\u003e301 redirection\u003c\/strong\u003e management.\u003cbr\u003e\u003cstrong\u003eEasy Tag — GTM \u0026amp; data layer\u003c\/strong\u003e: tag deployment via Google Tag Manager \u0026amp; e-commerce data layer.\u003cbr\u003e\u003cstrong\u003ePowerful Form Builder\u003c\/strong\u003e: forms (customer service, professional, retail), webhooks\/notifications.\u003cbr\u003e\u003cstrong\u003eStockist Store Locator\u003c\/strong\u003e: map of points of sale\/distributors.\u003cbr\u003e\u003cstrong\u003eCart2Cart — Magento Import\u003c\/strong\u003e: guided migration (if historical data), entity mapping.\u003cbr\u003e\u003cstrong\u003eSearch \u0026amp; Discovery (Shopify)\u003c\/strong\u003e: filters, search, basic recommendations.\u003cbr\u003e\u003cstrong\u003eMatrixify\u003c\/strong\u003e: mass imports\/exports (products, collections, content, meta fields).\u003cbr\u003e\u003cstrong\u003eInstafeed\u003c\/strong\u003e: integrated Instagram feed (social UGC).\u003cbr\u003e\u003cstrong\u003eTranslate \u0026amp; Adapt (Shopify)\u003c\/strong\u003e: language management within each site if necessary.\u003cbr\u003e\u003cstrong\u003eFlow (Shopify)\u003c\/strong\u003e: back-office automations (tagging, operations, auxiliary QA).\u003c\/p\u003e\n\u003ch2\u003e🎯 Partner Expertise (Roles \u0026amp; Focus Areas)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Focus Areas\u003c\/strong\u003e: 1) Discovery \u0026amp; conversion, 2) CRM \u0026amp; loyalty, 3) SEO \u0026amp; content, 4) Data \u0026amp; quality, 5) Operations \u0026amp; security.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImplemented Selection\u003c\/strong\u003e: Skeepers (reviews\/UGC), Sarbacane (email\/SMS), Stockist (retail), Search \u0026amp; Discovery (merch), Instafeed (social), Rewind (backup), Matrixify (ops data), Translate \u0026amp; Adapt (languages), Flow (automations), Easy Tag (GTM\/data layer).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGovernance\u003c\/em\u003e: framing of roles per app, settings, regular QA, usage monitoring (review rate, deliverability, search, filtered conversions), operational documentation.\u003c\/p\u003e\n\u003ch2\u003e◉ Pricing \u0026amp; Engagement Model\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMonthly TMA (Third-Party Application Maintenance)\u003c\/strong\u003e: starting from \u003cstrong\u003e€750 excl. VAT \/ 8h\u003c\/strong\u003e (minimum 4h per task family).\u003cbr\u003e\u003cstrong\u003eFixed-price packages\u003c\/strong\u003e (if needed): custom templates, section redesigns, SEO\/analytics projects, content migrations.\u003c\/p\u003e\n\u003ch2\u003e▸ Results \u0026amp; Monitored Indicators\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTime-to-market\u003c\/strong\u003e: release cadence per site, staging→prod delay.\u003cbr\u003e\u003cstrong\u003eQuality\u003c\/strong\u003e: post-release defect rate, QA coverage, rollback rate.\u003cbr\u003e\u003cstrong\u003eConversion\u003c\/strong\u003e: add-to-cart rate (Search \u0026amp; Discovery filters), UGC impact (Skeepers), email\/SMS performance (Sarbacane).\u003cbr\u003e\u003cstrong\u003eSEO \u0026amp; content\u003c\/strong\u003e: slug\/meta consistency, indexing time, quality of pillar pages.\u003cbr\u003e\u003cstrong\u003eOps\u003c\/strong\u003e: import stability (Matrixify), backups\/restorations (Rewind), Flow triggering.\u003c\/p\u003e\n\u003ch2\u003eFAQ — Topicrem on Shopify (FR\/BE\/ES)\u003c\/h2\u003e\n\u003cdiv class=\"faq-visible\"\u003e\n\u003cp\u003e\u003cstrong\u003e❓ How do you organize releases with three autonomous sites?\u003c\/strong\u003e\u003cbr\u003eEach site has its own \u003cstrong\u003ededicated staging\u003c\/strong\u003e, with its own QA and go-live; evolutions are planned by backlog and calendar per site.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓ Which apps form the core e-commerce foundation for Topicrem?\u003c\/strong\u003e\u003cbr\u003eSkeepers (reviews\/UGC), Rewind (backups), Sarbacane (email\/SMS), Search \u0026amp; Discovery (filters\/reco), Matrixify (data), Translate \u0026amp; Adapt (languages), Flow (automations), etc.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓ How do you manage analytics and tagging?\u003c\/strong\u003e\u003cbr\u003eVia \u003cstrong\u003eEasy Tag (GTM)\u003c\/strong\u003e and a proprietary \u003cstrong\u003ee-commerce data layer\u003c\/strong\u003e; measured, versioned tag deployment, with staging tests before production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓ What about SEO (URLs, metas, internal linking) on autonomous sites?\u003c\/strong\u003e\u003cbr\u003eWe define editorial and technical guidelines per site: slugs\/metadata, templates, adapted internal linking, and local pillar pages.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓ What engagement do you recommend to maintain the pace?\u003c\/strong\u003e\u003cbr\u003eA \u003cstrong\u003emonthly TMA\u003c\/strong\u003e (8h and more) for evolutionary changes, releases, QA, and continuous optimization; fixed-price packages for larger projects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓ Can you extend the scope to other countries or channels?\u003c\/strong\u003e\u003cbr\u003eYes. The process is industrialized site by site: creation\/deployment, local adaptation, and app\/SEO\/analytics orchestrations as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eResources \u0026amp; Next Steps\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLobsTTer Homepage\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\" title=\"Official Shopify Plus Partner Agency — LobsTTer\"\u003eOfficial Shopify Plus Partner Agency\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eQuick Audit\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/faire-un-audit-de-son-site-shopify\" title=\"Quick Shopify Audit — technical, UX, SEO\"\u003eShopify Site Audit\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eTMA \u0026amp; Evolutions\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/webmaster-shopify\" title=\"Shopify Webmaster (TMA) — maintenance \u0026amp; evolutions\"\u003eShopify Webmaster (TMA)\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eOur Partners\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\" title=\"Shopify Partner Ecosystem — LobsTTer Selection\"\u003eShopify Partner Selection\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003eReferences\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/collections\/exemple-de-sites-shopify-france\" title=\"Shopify Site Examples — LobsTTer Case Studies\"\u003eE-commerce Case Studies\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eBook an appointment\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Speak to a Shopify Expert — book a slot\"\u003eBook an appointment with a Shopify Expert\u003c\/a\u003e\n\u003c\/div\u003e","brand":"Agence lobsTTer","offers":[{"title":"Ecommerce Creation","offer_id":42005996929118,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-topicremfr-comment-lancer-et-operer-trois-sites-shopify-autonomes-frbees-358663.jpg?v=1774721887"},{"product_id":"mon-petit-leon-migration-woocommerce-shopify-plus-b2c-b2b","title":"Mon Petit Léon.com WooCommerce to Shopify Plus migration with B2C and B2B journeys","description":"  \u003cp\u003e\u003cstrong\u003eLast updated: January 06, 2026\u003c\/strong\u003e\u003cbr\u003e\n  \u003cstrong\u003eReviewed by: Marion Bourguignon, Shopify B2B \u0026amp; International Expert at LobsTTer\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\n  \u003cp\u003e\n    Mon Petit Léon (€1M turnover) needed to secure its 2026 growth by migrating from WooCommerce to a more reliable platform,\n    capable of accommodating both \u003cstrong\u003eB2C\u003c\/strong\u003e and \u003cstrong\u003eB2B\u003c\/strong\u003e purchasing journeys on a single foundation.\n  \u003c\/p\u003e\n  \u003cbr\u003e\u003cbr\u003e\n  \u003cdiv class=\"encadre-info\"\u003e\n    \u003cp\u003e\u003cstrong\u003e🎯 10-second summary\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp\u003e\n      WooCommerce → Shopify Plus migration, implementation of a B2C + B2B journey, integration of a product personalization app,\n      management of dual inventory, and catalog restructuring (color variants → distinct products) for improved readability and scalability.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\u003cbr\u003e\n\n  \u003c!-- split --\u003e\n\n  \u003ch2\u003e◎ Context and objectives\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReplatforming\u003c\/strong\u003e: Migrate from WooCommerce to Shopify Plus without disruption.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eB2C and B2B coexistence\u003c\/strong\u003e: A single site with adapted rules and journeys.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProduct personalization\u003c\/strong\u003e: Allow options on the product page.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOperational management\u003c\/strong\u003e: Organize dual inventory and prevent stock discrepancies.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMore maintainable catalog\u003c\/strong\u003e: Transform certain color variants into distinct products.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003e◎ Work carried out\u003c\/h2\u003e\n\n  \u003ch3\u003e◈ WooCommerce to Shopify Plus migration\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eRecovery of data necessary for operation (catalog, structure, rules, essential content).\u003c\/li\u003e\n    \u003cli\u003eConsistency checks before going live to limit regressions.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e◈ Hybrid B2C and B2B purchasing journey\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eConfiguration of a coherent operating model to serve two customer types.\u003c\/li\u003e\n    \u003cli\u003eManagement of B2B specificities (access, order logic, organization of visible information).\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e◈ Product personalization\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eInstallation and configuration of a product personalization app.\u003c\/li\u003e\n    \u003cli\u003eControl of rendering and generated data to maintain a fluid shopping experience.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e◈ Dual inventory and stock reliability\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eImplementation of a dual inventory logic adapted to the brand's operations.\u003c\/li\u003e\n    \u003cli\u003eChecks to limit the risks of overselling and availability discrepancies.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003e◈ Catalog restructuring\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eCatalog breakdown to transform certain color variants into \u003cstrong\u003edistinct products\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003eObjective: facilitate navigation, simplify maintenance, and make the offering more readable during purchase.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch2\u003e◎ Result and 2026 trajectory\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eA \u003cstrong\u003eShopify Plus\u003c\/strong\u003e foundation ready to evolve, with a more robust base than WooCommerce for the future.\u003c\/li\u003e\n    \u003cli\u003eA better-defined hybrid \u003cstrong\u003eB2C + B2B\u003c\/strong\u003e journey, without multiplying stores.\u003c\/li\u003e\n    \u003cli\u003eA clearer and easier-to-maintain catalog (fewer \"trap\" variants).\u003c\/li\u003e\n    \u003cli\u003eA more reliable operational base to support growth.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cbr\u003e\u003cbr\u003e\n  \u003cdiv class=\"encadre-info\"\u003e\n    \u003cp\u003e\u003cstrong\u003eOfficial Review – Shopify Partners Directory\u003c\/strong\u003e\u003c\/p\u003e\n\n    \u003cp\u003e\u003cstrong\u003eMon Petit Léon\u003c\/strong\u003e\u003cbr\u003e\n    \u003cem\u003eDecember 19, 2025\u003c\/em\u003e\u003c\/p\u003e\n\n    \u003cp\u003e\n      \u003cstrong\u003eQuality of work:\u003c\/strong\u003e 5\/5\u003cbr\u003e\n      \u003cstrong\u003eCommunication:\u003c\/strong\u003e 5\/5\n    \u003c\/p\u003e\n\n    \u003cp\u003e\n      \"We called upon the Lobstter agency for the migration of our WooCommerce site to Shopify.\n      We are very happy with our choice!\n      A big BRAVO to the Lobstter agency for their excellent work. A very serious, dedicated, and attentive agency.\n      We truly recommend them!\"\n    \u003c\/p\u003e\n\n    \u003cp\u003e\u003cem\u003eService reviewed: Store migration\u003c\/em\u003e\u003c\/p\u003e\n\n    \u003cp\u003e\n      \u003ca href=\"https:\/\/www.shopify.com\/partners\/directory\/partner\/matvestmoche\" target=\"_blank\" rel=\"noopener\"\u003e\n        View the official LobsTTer review and profile on the Shopify Partners Directory\n      \u003c\/a\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\u003cbr\u003e\n\n  \u003cdiv class=\"encadre-info\"\u003e\n    \u003cp\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/p\u003e\n\n    \u003cdetails\u003e\n      \u003csummary\u003eCan B2C and B2B be managed on the same Shopify Plus store?\u003c\/summary\u003e\n      \u003cp\u003e\n        Yes, if the architecture is designed from the outset: access rules, order logic, visible information, and catalog organization.\n        The goal is to avoid a \"patchwork\" of apps and maintain a simple operation for your teams.\n      \u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails\u003e\n      \u003csummary\u003eWhy transform variants (colors) into distinct products?\u003c\/summary\u003e\n      \u003cp\u003e\n        When variants become too numerous or impact readability, filters, and maintenance, turning them into distinct products\n        simplifies navigation, merchandising management, and understanding of the offer.\n      \u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails\u003e\n      \u003csummary\u003eDoes a personalization app slow down the purchasing journey?\u003c\/summary\u003e\n      \u003cp\u003e\n        It can, if poorly configured. The key is to define the need, limit complexity on the client side, and ensure that the generated data\n        remains compatible with order preparation and support.\n      \u003c\/p\u003e\n    \u003c\/details\u003e\n\n    \u003cdetails\u003e\n      \u003csummary\u003eWhat are the main risks of a WooCommerce to Shopify Plus migration?\u003c\/summary\u003e\n      \u003cp\u003e\n        Risks focus on operational continuity (catalog, orders, accounts), the quality of rules (taxes, shipping, payments),\n        and operational stability. A reliable migration relies on controls, clear framing, and structured testing.\n      \u003c\/p\u003e\n    \u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\u003cbr\u003e\n\n  \u003cdiv class=\"encadre-info\"\u003e\n    \u003cp\u003e\u003cstrong\u003eVerifiable Proofs\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLobsTTer\u003c\/strong\u003e is listed on the \u003cstrong\u003eShopify Partners Directory\u003c\/strong\u003e (public profile and official reviews).\u003c\/li\u003e\n      \u003cli\u003eProject illustrating the ability to perform a migration to \u003cstrong\u003eShopify Plus\u003c\/strong\u003e with \u003cstrong\u003eB2C + B2B\u003c\/strong\u003e coexistence.\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cp\u003e\n      \u003ca href=\"https:\/\/www.shopify.com\/partners\/directory\/partner\/matvestmoche\" target=\"_blank\" rel=\"noopener\"\u003e\n        Access the official LobsTTer profile (Shopify Partners Directory)\n      \u003c\/a\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\u003cbr\u003e\n\n  \u003cp\u003e\n    You have a WooCommerce site reaching its limits and a real need to structure B2C, B2B, and operations on a single foundation.\n    The issue lies in architecture, rules, and operational reliability, not just a simple \"theme.\"\n  \u003c\/p\u003e\n\n  \u003cbr\u003e\u003cbr\u003e\n  \u003cdiv class=\"encadre-info\"\u003e\n    \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Schedule an appointment for a reliable Shopify Plus migration\"\u003e\n      Schedule an appointment\n    \u003c\/a\u003e\n  \u003c\/div\u003e\n  \u003cbr\u003e\u003cbr\u003e","brand":"Shopify Plus","offers":[{"title":"WooCommerce Migration","offer_id":42326507323486,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-mon-petit-leoncom-migration-woocommerce-vers-shopify-plus-avec-parcours-b2c-et-b2b-164173.webp?v=1774721888"},{"product_id":"refonte-shopify-plus-mode-classy-mastour","title":"Made in france.fr Case Study: PrestaShop → Shopify Migration (Long Catalog + SEO 301\/404)","description":"\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eSummary (10 s):\u003c\/strong\u003e Case study — Made in France.fr: migration from PrestaShop to Shopify for a very large catalog, with SEO safeguarding (301 plan + 404 handling post-launch) and a navigation structure designed for long product ranges.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUpdated on:\u003c\/strong\u003e January 25, 2026\u003cbr\u003e\u003cstrong\u003eReviewed by Marion:\u003c\/strong\u003e a Shopify Migration Expert at LobsTTer\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eMigrating a PrestaShop site with a \u003cstrong\u003every wide product range\u003c\/strong\u003e is not just about \"importing products.\" The real risk is twofold: \u003cstrong\u003edisorganizing the catalog\u003c\/strong\u003e (navigation, filters, category pages) and \u003cstrong\u003ebreaking SEO\u003c\/strong\u003e (URLs, redirects, missing pages, 404s post-launch).\u003c\/p\u003e\n\u003cp\u003eFor Made in France.fr, the main challenge was to achieve a more user-friendly Shopify foundation while preserving existing value: historical category pages, product sheets, indexed content, and navigation habits.\u003c\/p\u003e\n\u003ch2\u003e◎ Context and Challenges\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOriginal platform:\u003c\/strong\u003e PrestaShop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e very large catalog (products, variants, categories, SEO pages)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMain risk:\u003c\/strong\u003e loss of traffic and conversions if SEO intentions are not maintained\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObjective:\u003c\/strong\u003e migrate to Shopify with a more stable catalog structure and smoother operation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Why do \"long product ranges\" require a different method?\u003c\/h2\u003e\n\u003cp\u003eAs the catalog grows, problems don't come from the theme. They come from the \u003cstrong\u003edata structure\u003c\/strong\u003e: inconsistent attributes, poorly standardized variants, excessively deep categories, unmanageable filters, and \"historical SEO\" pages that no longer correspond to a clear intent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eData:\u003c\/strong\u003e a raw import reproduces (and amplifies) defects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigation:\u003c\/strong\u003e without logic (collections, tags, meta fields, filters), the catalog becomes unreadable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEO:\u003c\/strong\u003e without a 301 plan + 404 monitoring, valuable pages are lost without even realizing it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Our LobsTTer approach (specialized in large catalogs)\u003c\/h2\u003e\n\u003ch3\u003e◈ 1) Framing: mapping before migrating\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003einventory of product types, variants, attributes, and content,\u003c\/li\u003e\n\u003cli\u003eidentification of truly useful pages (business + SEO),\u003c\/li\u003e\n\u003cli\u003edefinition of a launch MVP (what must be perfect on D-Day vs. what can evolve later).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 2) Shopify Architecture: making the range readable\u003c\/h3\u003e\n\u003cp\u003eThe goal is not \"to have all categories as before,\" but to have a usable catalog:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003estructured collections (clear navigation),\u003c\/li\u003e\n\u003cli\u003emeta fields to standardize product information (materials, uses, labels, etc.),\u003c\/li\u003e\n\u003cli\u003emaintainable filter logic (not an overcomplicated system),\u003c\/li\u003e\n\u003cli\u003equality controls on titles, variants, media, and information consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 3) Data migration: integrity checks (not just an import)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eproduct + variant + media recovery with systematic checks,\u003c\/li\u003e\n\u003cli\u003ecleaning\/standardization of attributes when necessary,\u003c\/li\u003e\n\u003cli\u003esample testing, then scaling up,\u003c\/li\u003e\n\u003cli\u003e\"long catalog\" oriented acceptance testing: search, filters, category pages, mobile performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Migration SEO: 301 plan + 404 management (the decisive point)\u003c\/h2\u003e\n\u003cp\u003eFor Made in France.fr, the SEO part was treated as a distinct project: preserving the existing, without perpetuating past errors.\u003c\/p\u003e\n\u003ch3\u003e◈ 1) Inventory of URLs and prioritization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eextraction of PrestaShop URLs (products, categories, content),\u003c\/li\u003e\n\u003cli\u003esorting \"to absolutely keep\" vs \"to consolidate\" vs \"to drop,\"\u003c\/li\u003e\n\u003cli\u003eidentification of sensitive pages: traffic, backlinks, historical category pages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 2) Clean mapping and 301 redirects\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 mapping when the intent is identical,\u003c\/li\u003e\n\u003cli\u003emapping to the best Shopify page when the structure evolves (without random redirects),\u003c\/li\u003e\n\u003cli\u003eavoiding loops and redirect chains,\u003c\/li\u003e\n\u003cli\u003evalidation of the redirection file before migration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e◈ 3) After launch: handling \"real\" 404s\u003c\/h3\u003e\n\u003cp\u003eEven with good mapping, 404s always appear after launch (external links, forgotten old pages, generated URLs, historical errors). The difference is in the management:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecollection of 404s (Search Console + field feedback),\u003c\/li\u003e\n\u003cli\u003ecreation of relevant 301s (to a page that matches the intent),\u003c\/li\u003e\n\u003cli\u003ecorrection of causes: broken internal linking, deleted pages without alternatives, filters generating useless URLs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ Results\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEO Continuity:\u003c\/strong\u003e +18% in the number of clicks before\/after migration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e404 Reduction:\u003c\/strong\u003e automatically managed by an App with rules\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCatalog Exploitation:\u003c\/strong\u003e simplified management with batch processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e◎ What this project shows (and why it's not \"a standard migration\")\u003c\/h2\u003e\n\u003cp\u003eWhen the range is very wide, the subject is not the platform: it's the \u003cstrong\u003emastery of the catalog structure\u003c\/strong\u003e and the \u003cstrong\u003emastery of post-migration SEO\u003c\/strong\u003e. Without a method, you end up with a Shopify \"in place\" but difficult to operate, and SEO that slowly degrades (404s, lost pages, broken intents).\u003c\/p\u003e\n\u003cp\u003eTo understand our complete framework (scope, deliverables, cost factors, risks), see: \u003ca title=\"See our complete approach: PrestaShop to Shopify migration (method, deliverables, risks)\" href=\"\/en\/collections\/migration-prestashop-vers-shopify\"\u003e See our complete approach: PrestaShop → Shopify Migration \u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eAnother comparable case study: \u003ca title=\"Another case study: PrestaShop to Shopify migration (Hindbag)\" href=\"https:\/\/lobstter.com\/products\/migration-du-site-hindbag-fr-de-prestashop-vers-shopify\"\u003e Another case study: PrestaShop → Shopify migration (Hindbag) \u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eKey takeaways (long catalogs):\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eValue lies in the catalog architecture (collections, meta fields, filters), not in \"the import.\"\u003c\/li\u003e\n\u003cli\u003eSEO is won through the 301 plan + 404 handling after launch.\u003c\/li\u003e\n\u003cli\u003eA successful migration is measured at D+30, not on D-Day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"site migration","offer_id":42590324555870,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-classy-mastour-refonte-shopify-plus-et-structuration-e-commerce-pour-une-marque-de-modest-fashion-ambitieuse-696005.webp?v=1774721886"},{"product_id":"etude-de-cas-adam-lippes-shopify-plus","title":"S.T. Dupont.com How to automate Shopify Plus developments internationally?","description":"```html\n\n\n\u003cdiv class=\"encadre-info\"\u003e\n  Monthly support (TMA) by LobsTTer for S.T. Dupont and its subsidiaries on Shopify Plus: staging validation, industrialized production rollout, coordinated deployments across all countries, custom features (including personalized engraving), and managed app ecosystem.\n\u003c\/div\u003e\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Context \u0026amp; Objectives\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e S.T. Dupont \u0026amp; subsidiaries, international stores on \u003cstrong\u003eShopify Plus\u003c\/strong\u003e.\u003cbr\u003e\n\u003cstrong\u003eRecurring need:\u003c\/strong\u003e Continuously evolve the French website, validate in \u003cstrong\u003estaging\u003c\/strong\u003e, then deploy to \u003cstrong\u003eproduction\u003c\/strong\u003e and reliably replicate across all country sites.\u003cbr\u003e\n\u003cstrong\u003eKey challenges:\u003c\/strong\u003e Global UX consistency, short time-to-market for launches, adherence to local specificities (languages, currencies, taxes, catalogs), and performance maintenance.\u003c\/p\u003e\n\n\u003ch2\u003e◈ Prioritized Operational Objectives\u003c\/h2\u003e\n\u003cp\u003e\n1) \u003cstrong\u003eMonthly TMA Roadmap\u003c\/strong\u003e: Plan, prioritize, deliver without technical debt.\u003cbr\u003e\n2) \u003cstrong\u003eStaging → Production Industrialization\u003c\/strong\u003e: Reproducible process, QA controls, country-specific checklists.\u003cbr\u003e\n3) \u003cstrong\u003eInternational Deployments\u003c\/strong\u003e: Align the FR master, then adapt to global stores (content, prices, SEO, hreflang).\u003cbr\u003e\n4) \u003cstrong\u003eProduct Personalization\u003c\/strong\u003e: Create \u003cstrong\u003ecustom engraving\u003c\/strong\u003e (field, preview, validations) on selected product ranges.\u003cbr\u003e\n5) \u003cstrong\u003eManaged App Stack\u003c\/strong\u003e: Maintain\/optimize a robust ecosystem (search, CX, SEO, analytics, payments, feed, support).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e⚙ LobsTTer Methodology\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003e1. Scoping \u0026amp; Backlog (monthly)\u003c\/strong\u003e\u003cbr\u003e\n– Collection of market\/merch\/CRM requests and business\/technical arbitration.\u003cbr\u003e\n– Breakdown into \u003cstrong\u003euser stories\u003c\/strong\u003e, acceptance criteria, estimation.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e2. Environment \u0026amp; QA\u003c\/strong\u003e\u003cbr\u003e\n– Integration into \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme \/ sandbox stores).\u003cbr\u003e\n– Functional test scenarios (purchase, CX, SEO, tracking) + international non-regression.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e3. Production \u0026amp; Global Deployment\u003c\/strong\u003e\u003cbr\u003e\n– Go-live France (deployment window, rollback plan).\u003cbr\u003e\n– Controlled replication on international sites (content, media, prices, taxonomies, \u003cstrong\u003ehreflang\u003c\/strong\u003e).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e4. Run \u0026amp; Continuous Improvement\u003c\/strong\u003e\u003cbr\u003e\n– Monitoring analytics \u0026amp; CX, potential A\/B tests, UX iterations.\u003cbr\u003e\n– Monthly governance with reporting and N+1 roadmap.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Delivered Features (representative examples)\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003ePersonalized Engraving\u003c\/strong\u003e (eligible ranges):\u003cbr\u003e\n– Personalization fields (limited characters, font\/format, validation).\u003cbr\u003e\n– Preview\/visual logic (depending on range) + specific cart\/return rules.\u003cbr\u003e\n– Back-office traceability (order notes, workshop exports).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eInternationalization \u0026amp; SEO\u003c\/strong\u003e:\u003cbr\u003e\n– \"FR master → country variations\" model (content, sections, reused blocks).\u003cbr\u003e\n– Multi-site \u003cstrong\u003ehreflang\u003c\/strong\u003e tags, country redirects, local currency\/tax management.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDeployment Industrialization\u003c\/strong\u003e:\u003cbr\u003e\n– Pre-prod \/ post-prod checklists, release plan, multi-country retro-planning.\u003cbr\u003e\n– Assistance scripts (imports\/exports, controlled duplications, targeted automated QA).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e🎯 Partner Expertise (selection \u0026amp; roles)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Axes\u003c\/strong\u003e: 1) Discovery \u0026amp; Conversion, 2) CRM \u0026amp; Support, 3) SEO \u0026amp; International, 4) Data \u0026amp; Steering, 5) Operations \u0026amp; Payments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApp \u0026amp; Solution Ecosystem Implemented\/Maintained\u003c\/strong\u003e (examples):\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlgolia AI Search \u0026amp; Discovery\u003c\/strong\u003e — algorithmic search \u0026amp; merchandising, typo-tolerant queries, search analytics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNosto\u003c\/strong\u003e — onsite personalization, recommendations, UGC\/dynamic merchandising.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo: Email Marketing \u0026amp; SMS\u003c\/strong\u003e — segmentation, CRM scenarios, e-commerce integration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGorgias — Live Chat \u0026amp; Helpdesk\u003c\/strong\u003e — omnichannel support, macros\/automations, Shopify order links.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOmnishop | Country Redirect\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eWaitinglist\u003c\/strong\u003e — geo-redirection, product waiting lists.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDigital Darts: Hreflang Tags\u003c\/strong\u003e — multi-store hreflang mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChannable\u003c\/strong\u003e — marketplace\/ads feeds, transformation rules, catalog mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolar Analytics\u003c\/strong\u003e — e-commerce data hub, unified dashboards.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWorldline – Cards\u003c\/strong\u003e — card payments, compliance \u0026amp; reconciliation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIndexNow\u003c\/strong\u003e — URL signaling for accelerated indexing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eOther components used\u003c\/em\u003e: iWeb Order Printer, Translate \u0026amp; Adapt, Addingwell, Power+, “Dupont App”, AMP – Back in Stock, Onepilot, “Email”, Quick Social Login, Bonify Custom Fields, Matrixify, Launchpad, Flow, Script Editor (legacy), “stdupont – omnishop – prod”.\u003c\/p\u003e\n\n\u003ch2\u003e▸ Shopify Plus Governance \u0026amp; Tooling\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eShopify Flow\u003c\/strong\u003e: Automations (back-office, operations, CRM).\u003cbr\u003e\n\u003cstrong\u003eLaunchpad\u003c\/strong\u003e: Campaign scheduling (promotions, drops, traffic peaks).\u003cbr\u003e\n\u003cstrong\u003eMatrixify\u003c\/strong\u003e: Mass imports\/exports (products, meta fields, orders, content).\u003cbr\u003e\n\u003cstrong\u003eScript Editor (legacy)\u003c\/strong\u003e: Historical cart\/checkout rules (planned migration to Shopify Functions if necessary).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e◉ Pricing \u0026amp; Engagement Model\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eTMA Package (choice)\u003c\/strong\u003e:\u003cbr\u003e\n– 8h \/ month: \u003cstrong\u003e€750 excl. VAT\u003c\/strong\u003e (minimum billing of 4h per task family).\u003cbr\u003e\n– Higher packs available depending on roadmap (contact us).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eFixed-price projects\u003c\/strong\u003e (on request):\u003cbr\u003e\n– \u003cstrong\u003eCustom Pro Theme\u003c\/strong\u003e: 4–10 development days.\u003cbr\u003e\n– \u003cstrong\u003eFrom-scratch\u003c\/strong\u003e: 20 dev days, pixel-perfect, premium UX.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Results \u0026amp; Tracked Indicators\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eQuality \u0026amp; Delivery\u003c\/strong\u003e: Release success rate, post-production defects, resolution time, adherence to international time slots.\u003cbr\u003e\n\u003cstrong\u003eExperience \u0026amp; Conversion\u003c\/strong\u003e: Usage of personalized engraving, add-to-cart rate on eligible ranges, conversion by country, support NPS.\u003cbr\u003e\n\u003cstrong\u003eSEO \u0026amp; Visibility\u003c\/strong\u003e: Pages deployed per country, hreflang consistency, indexing time (IndexNow), non-brand traffic share per market.\u003cbr\u003e\n\u003cstrong\u003eOps \u0026amp; Data\u003c\/strong\u003e: Feed stability (Channable), search quality (Algolia), CRM responsiveness (Klaviyo\/Gorgias), Polar Analytics dashboards.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003eFAQ — S.T. Dupont on Shopify Plus\u003c\/h2\u003e\n\u003cdiv class=\"faq-visible\"\u003e\n  \u003cp\u003e\u003cstrong\u003e❓ How does LobsTTer deploy a French website update across all country sites?\u003c\/strong\u003e\u003cbr\u003e\n  We first integrate the new feature in \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme) with test sets. After validation, we move to \u003cstrong\u003eproduction\u003c\/strong\u003e (FR), then we replicate in a controlled manner across international sites (content, sections, prices, SEO\/hreflang), with checklists and monitoring.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Does personalized engraving impact the purchase journey and logistics?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. We add controlled fields (character count\/fonts), manage the preview\/visual, specific cart\/return rules, and track the instruction in the back-office (notes, workshop exports) for smooth execution.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Which Shopify Plus tools are used for industrialization?\u003c\/strong\u003e\u003cbr\u003e\n  \u003cstrong\u003eFlow\u003c\/strong\u003e (automations), \u003cstrong\u003eLaunchpad\u003c\/strong\u003e (campaign scheduling), \u003cstrong\u003eMatrixify\u003c\/strong\u003e (mass import\/export), and, if required, \u003cstrong\u003eScript Editor\u003c\/strong\u003e (legacy) for inherited rules.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ How do you manage multi-store international SEO?\u003c\/strong\u003e\u003cbr\u003e\n  Synchronized \u003cstrong\u003ehreflang\u003c\/strong\u003e tags (Digital Darts), country redirection (Omnishop), content translations\/variants (Translate \u0026amp; Adapt), and URL signaling (IndexNow) to accelerate indexing.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ What is the recommended engagement model?\u003c\/strong\u003e\u003cbr\u003e\n  A \u003cstrong\u003emonthly TMA\u003c\/strong\u003e (8h+) to handle evolutions, corrections, QA, and regular deployments, with fixed-price packages for structural projects (e.g., template redesign, migrations).\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Can you support partner relationships (Algolia, Nosto, Klaviyo, Gorgias, etc.)?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. LobsTTer manages coordination (contracts, settings, QA), optimizes integrations, and monitors usage KPIs per solution, in conjunction with your market\/CRM\/paid teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\n\n\u003ch2\u003eResources \u0026amp; Next Steps\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eExplore our Shopify Plus projects\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/collections\/shopify-plus\" title=\"References \u0026amp; Shopify Plus projects by LobsTTer\"\u003eShopify Plus Projects\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eMaintenance \u0026amp; Evolution Package\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/webmaster-shopify\" title=\"Shopify Webmaster (TMA) — maintenance \u0026amp; evolutions\"\u003eShopify Webmaster (TMA)\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eQuick Audit before starting work\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/faire-un-audit-de-son-site-shopify\" title=\"Shopify Site Audit — technical, UX, SEO\"\u003eShopify Site Audit\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eOur Key Partners\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\" title=\"Shopify Partner Ecosystem — LobsTTer selection\"\u003eOur Shopify Partners\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eSchedule an appointment\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Speak to a Shopify Plus Expert — book a slot\"\u003eBook an appointment with a Shopify Expert\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eHome\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\" title=\"Official Shopify Plus Partner Agency — LobsTTer\"\u003eOfficial Shopify Plus Partner Agency\u003c\/a\u003e\n\u003c\/p\u003e\n```","brand":"LobsTTer","offers":[{"title":"Shopify Plus Support","offer_id":42606483275870,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-agence-shopify-paris-shopify-plus-projets-e-commerce-exigeants-723714.png?v=1775219164"},{"product_id":"site-ecommerce-luxe-shopify-stephane-rolland","title":"S.T. Dupont.com How to automate Shopify Plus developments internationally?","description":"```html\n\n\n\u003cdiv class=\"encadre-info\"\u003e\n  Monthly support (TMA) by LobsTTer for S.T. Dupont and its subsidiaries on Shopify Plus: staging validation, industrialized production rollout, coordinated deployments across all countries, custom features (including personalized engraving), and managed app ecosystem.\n\u003c\/div\u003e\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Context \u0026amp; Objectives\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e S.T. Dupont \u0026amp; subsidiaries, international stores on \u003cstrong\u003eShopify Plus\u003c\/strong\u003e.\u003cbr\u003e\n\u003cstrong\u003eRecurring need:\u003c\/strong\u003e Continuously evolve the French website, validate in \u003cstrong\u003estaging\u003c\/strong\u003e, then deploy to \u003cstrong\u003eproduction\u003c\/strong\u003e and reliably replicate across all country sites.\u003cbr\u003e\n\u003cstrong\u003eKey challenges:\u003c\/strong\u003e Global UX consistency, short time-to-market for launches, adherence to local specificities (languages, currencies, taxes, catalogs), and performance maintenance.\u003c\/p\u003e\n\n\u003ch2\u003e◈ Prioritized Operational Objectives\u003c\/h2\u003e\n\u003cp\u003e\n1) \u003cstrong\u003eMonthly TMA Roadmap\u003c\/strong\u003e: Plan, prioritize, deliver without technical debt.\u003cbr\u003e\n2) \u003cstrong\u003eStaging → Production Industrialization\u003c\/strong\u003e: Reproducible process, QA controls, country-specific checklists.\u003cbr\u003e\n3) \u003cstrong\u003eInternational Deployments\u003c\/strong\u003e: Align the FR master, then adapt to global stores (content, prices, SEO, hreflang).\u003cbr\u003e\n4) \u003cstrong\u003eProduct Personalization\u003c\/strong\u003e: Create \u003cstrong\u003ecustom engraving\u003c\/strong\u003e (field, preview, validations) on selected product ranges.\u003cbr\u003e\n5) \u003cstrong\u003eManaged App Stack\u003c\/strong\u003e: Maintain\/optimize a robust ecosystem (search, CX, SEO, analytics, payments, feed, support).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e⚙ LobsTTer Methodology\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003e1. Scoping \u0026amp; Backlog (monthly)\u003c\/strong\u003e\u003cbr\u003e\n– Collection of market\/merch\/CRM requests and business\/technical arbitration.\u003cbr\u003e\n– Breakdown into \u003cstrong\u003euser stories\u003c\/strong\u003e, acceptance criteria, estimation.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e2. Environment \u0026amp; QA\u003c\/strong\u003e\u003cbr\u003e\n– Integration into \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme \/ sandbox stores).\u003cbr\u003e\n– Functional test scenarios (purchase, CX, SEO, tracking) + international non-regression.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e3. Production \u0026amp; Global Deployment\u003c\/strong\u003e\u003cbr\u003e\n– Go-live France (deployment window, rollback plan).\u003cbr\u003e\n– Controlled replication on international sites (content, media, prices, taxonomies, \u003cstrong\u003ehreflang\u003c\/strong\u003e).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003e4. Run \u0026amp; Continuous Improvement\u003c\/strong\u003e\u003cbr\u003e\n– Monitoring analytics \u0026amp; CX, potential A\/B tests, UX iterations.\u003cbr\u003e\n– Monthly governance with reporting and N+1 roadmap.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Delivered Features (representative examples)\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003ePersonalized Engraving\u003c\/strong\u003e (eligible ranges):\u003cbr\u003e\n– Personalization fields (limited characters, font\/format, validation).\u003cbr\u003e\n– Preview\/visual logic (depending on range) + specific cart\/return rules.\u003cbr\u003e\n– Back-office traceability (order notes, workshop exports).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eInternationalization \u0026amp; SEO\u003c\/strong\u003e:\u003cbr\u003e\n– \"FR master → country variations\" model (content, sections, reused blocks).\u003cbr\u003e\n– Multi-site \u003cstrong\u003ehreflang\u003c\/strong\u003e tags, country redirects, local currency\/tax management.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDeployment Industrialization\u003c\/strong\u003e:\u003cbr\u003e\n– Pre-prod \/ post-prod checklists, release plan, multi-country retro-planning.\u003cbr\u003e\n– Assistance scripts (imports\/exports, controlled duplications, targeted automated QA).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e🎯 Partner Expertise (selection \u0026amp; roles)\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStrategic Axes\u003c\/strong\u003e: 1) Discovery \u0026amp; Conversion, 2) CRM \u0026amp; Support, 3) SEO \u0026amp; International, 4) Data \u0026amp; Steering, 5) Operations \u0026amp; Payments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApp \u0026amp; Solution Ecosystem Implemented\/Maintained\u003c\/strong\u003e (examples):\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAlgolia AI Search \u0026amp; Discovery\u003c\/strong\u003e — algorithmic search \u0026amp; merchandising, typo-tolerant queries, search analytics.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNosto\u003c\/strong\u003e — onsite personalization, recommendations, UGC\/dynamic merchandising.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo: Email Marketing \u0026amp; SMS\u003c\/strong\u003e — segmentation, CRM scenarios, e-commerce integration.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGorgias — Live Chat \u0026amp; Helpdesk\u003c\/strong\u003e — omnichannel support, macros\/automations, Shopify order links.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOmnishop | Country Redirect\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eWaitinglist\u003c\/strong\u003e — geo-redirection, product waiting lists.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDigital Darts: Hreflang Tags\u003c\/strong\u003e — multi-store hreflang mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChannable\u003c\/strong\u003e — marketplace\/ads feeds, transformation rules, catalog mapping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePolar Analytics\u003c\/strong\u003e — e-commerce data hub, unified dashboards.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWorldline – Cards\u003c\/strong\u003e — card payments, compliance \u0026amp; reconciliation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIndexNow\u003c\/strong\u003e — URL signaling for accelerated indexing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eOther components used\u003c\/em\u003e: iWeb Order Printer, Translate \u0026amp; Adapt, Addingwell, Power+, “Dupont App”, AMP – Back in Stock, Onepilot, “Email”, Quick Social Login, Bonify Custom Fields, Matrixify, Launchpad, Flow, Script Editor (legacy), “stdupont – omnishop – prod”.\u003c\/p\u003e\n\n\u003ch2\u003e▸ Shopify Plus Governance \u0026amp; Tooling\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eShopify Flow\u003c\/strong\u003e: Automations (back-office, operations, CRM).\u003cbr\u003e\n\u003cstrong\u003eLaunchpad\u003c\/strong\u003e: Campaign scheduling (promotions, drops, traffic peaks).\u003cbr\u003e\n\u003cstrong\u003eMatrixify\u003c\/strong\u003e: Mass imports\/exports (products, meta fields, orders, content).\u003cbr\u003e\n\u003cstrong\u003eScript Editor (legacy)\u003c\/strong\u003e: Historical cart\/checkout rules (planned migration to Shopify Functions if necessary).\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e◉ Pricing \u0026amp; Engagement Model\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eTMA Package (choice)\u003c\/strong\u003e:\u003cbr\u003e\n– 8h \/ month: \u003cstrong\u003e€750 excl. VAT\u003c\/strong\u003e (minimum billing of 4h per task family).\u003cbr\u003e\n– Higher packs available depending on roadmap (contact us).\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eFixed-price projects\u003c\/strong\u003e (on request):\u003cbr\u003e\n– \u003cstrong\u003eCustom Pro Theme\u003c\/strong\u003e: 4–10 development days.\u003cbr\u003e\n– \u003cstrong\u003eFrom-scratch\u003c\/strong\u003e: 20 dev days, pixel-perfect, premium UX.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003e▸ Results \u0026amp; Tracked Indicators\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eQuality \u0026amp; Delivery\u003c\/strong\u003e: Release success rate, post-production defects, resolution time, adherence to international time slots.\u003cbr\u003e\n\u003cstrong\u003eExperience \u0026amp; Conversion\u003c\/strong\u003e: Usage of personalized engraving, add-to-cart rate on eligible ranges, conversion by country, support NPS.\u003cbr\u003e\n\u003cstrong\u003eSEO \u0026amp; Visibility\u003c\/strong\u003e: Pages deployed per country, hreflang consistency, indexing time (IndexNow), non-brand traffic share per market.\u003cbr\u003e\n\u003cstrong\u003eOps \u0026amp; Data\u003c\/strong\u003e: Feed stability (Channable), search quality (Algolia), CRM responsiveness (Klaviyo\/Gorgias), Polar Analytics dashboards.\u003cbr\u003e\n\u003c\/p\u003e\n\n\u003ch2\u003eFAQ — S.T. Dupont on Shopify Plus\u003c\/h2\u003e\n\u003cdiv class=\"faq-visible\"\u003e\n  \u003cp\u003e\u003cstrong\u003e❓ How does LobsTTer deploy a French website update across all country sites?\u003c\/strong\u003e\u003cbr\u003e\n  We first integrate the new feature in \u003cstrong\u003estaging\u003c\/strong\u003e (pre-prod theme) with test sets. After validation, we move to \u003cstrong\u003eproduction\u003c\/strong\u003e (FR), then we replicate in a controlled manner across international sites (content, sections, prices, SEO\/hreflang), with checklists and monitoring.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Does personalized engraving impact the purchase journey and logistics?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. We add controlled fields (character count\/fonts), manage the preview\/visual, specific cart\/return rules, and track the instruction in the back-office (notes, workshop exports) for smooth execution.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Which Shopify Plus tools are used for industrialization?\u003c\/strong\u003e\u003cbr\u003e\n  \u003cstrong\u003eFlow\u003c\/strong\u003e (automations), \u003cstrong\u003eLaunchpad\u003c\/strong\u003e (campaign scheduling), \u003cstrong\u003eMatrixify\u003c\/strong\u003e (mass import\/export), and, if required, \u003cstrong\u003eScript Editor\u003c\/strong\u003e (legacy) for inherited rules.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ How do you manage multi-store international SEO?\u003c\/strong\u003e\u003cbr\u003e\n  Synchronized \u003cstrong\u003ehreflang\u003c\/strong\u003e tags (Digital Darts), country redirection (Omnishop), content translations\/variants (Translate \u0026amp; Adapt), and URL signaling (IndexNow) to accelerate indexing.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ What is the recommended engagement model?\u003c\/strong\u003e\u003cbr\u003e\n  A \u003cstrong\u003emonthly TMA\u003c\/strong\u003e (8h+) to handle evolutions, corrections, QA, and regular deployments, with fixed-price packages for structural projects (e.g., template redesign, migrations).\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003e❓ Can you support partner relationships (Algolia, Nosto, Klaviyo, Gorgias, etc.)?\u003c\/strong\u003e\u003cbr\u003e\n  Yes. LobsTTer manages coordination (contracts, settings, QA), optimizes integrations, and monitors usage KPIs per solution, in conjunction with your market\/CRM\/paid teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\n\n\u003ch2\u003eResources \u0026amp; Next Steps\u003c\/h2\u003e\n\u003cp\u003e\n\u003cstrong\u003eExplore our Shopify Plus projects\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/collections\/shopify-plus\" title=\"References \u0026amp; Shopify Plus projects by LobsTTer\"\u003eShopify Plus Projects\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eMaintenance \u0026amp; Evolution Package\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/webmaster-shopify\" title=\"Shopify Webmaster (TMA) — maintenance \u0026amp; evolutions\"\u003eShopify Webmaster (TMA)\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eQuick Audit before starting work\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/products\/faire-un-audit-de-son-site-shopify\" title=\"Shopify Site Audit — technical, UX, SEO\"\u003eShopify Site Audit\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eOur Key Partners\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\" title=\"Shopify Partner Ecosystem — LobsTTer selection\"\u003eOur Shopify Partners\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eSchedule an appointment\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Speak to a Shopify Plus Expert — book a slot\"\u003eBook an appointment with a Shopify Expert\u003c\/a\u003e\u003cbr\u003e\n\u003cstrong\u003eHome\u003c\/strong\u003e: \u003ca href=\"https:\/\/lobstter.com\" title=\"Official Shopify Plus Partner Agency — LobsTTer\"\u003eOfficial Shopify Plus Partner Agency\u003c\/a\u003e\n\u003c\/p\u003e\n```","brand":"LobsTTer","offers":[{"title":"Shopify Plus Support","offer_id":42620922691678,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/stephane-rolland-construire-un-site-e-commerce-pixel-perfect-pour-preserver-ladn-du-createur-8775384.png?v=1775467688"},{"product_id":"makershop-fr-migration-prestashop-shopify-plus-b2b","title":"MakerShop — Migration PrestaShop vers Shopify Plus | B2B Impression 3D","description":"\u003cp\u003e\u003cstrong\u003eRésumé (10 s) :\u003c\/strong\u003e MakerShop, revendeur officiel d'équipements d'impression 3D (imprimantes, scanners, filaments, résines) depuis 2013, a confié à LobsTTer la migration complète de son site PrestaShop vers Shopify Plus — avec une architecture B2B native pensée pour ses clients professionnels, industriels, administratifs et éducatifs. LobsTTer a livré une plateforme Shopify Plus avec devis natifs, gestion multi-contacts d'entreprise, affichage HT\/TTC automatique par segment et validation SIRET en temps réel. Premier déploiement Shopify Plus B2B de cette amplitude dans le secteur impression 3D en France.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMis à jour le :\u003c\/strong\u003e 4 mai 2026\u003cbr\u003e\u003cstrong\u003eRevu par Marion :\u003c\/strong\u003e Chef·fe de Projet Migration B2B chez LobsTTer.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eMakerShop : expert impression 3D en France depuis 2013\u003c\/h2\u003e\n\u003cp\u003eMakerShop est l'un des acteurs de référence de la distribution d'équipements d'impression 3D en France. Basé au Mans (Sarthe), l'enseigne est revendeur officiel des grandes marques du marché : \u003cstrong\u003eBambu Lab, UltiMaker, Formlabs, Raise3D, Creality, Flashforge\u003c\/strong\u003e côté imprimantes et scanners, et distribue des consommables des marques \u003cstrong\u003ePolyMaker, Kimya, Neofil3D, eSun, BASF, Markforged, Colorifabb et Ecofil\u003c\/strong\u003e côté filaments, résines et poudres.\u003c\/p\u003e\n\u003cp\u003eFondée en 2013, l'entreprise s'adresse à une clientèle mixte B2B \/ B2C : professionnels de la fabrication, secteur industriel, administrations, établissements d'enseignement, professions médicales et makers individuels. La partie B2B représente une part significative de l'activité — avec des exigences opérationnelles spécifiques (devis PDF, paiement en compte, gestion multi-contacts, affichage HT) que l'ancienne plateforme PrestaShop ne couvrait plus de façon satisfaisante.\u003c\/p\u003e\n\u003ch2\u003ePourquoi migrer de PrestaShop vers Shopify Plus ?\u003c\/h2\u003e\n\u003cp\u003eLe site PrestaShop de MakerShop avait atteint ses limites sur trois axes :\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpérience B2B incomplète\u003c\/strong\u003e — pas de gestion native des comptes entreprise multi-contacts, pas d'affichage HT automatique, pas de circuit devis intégré au parcours d'achat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance et évolutivité\u003c\/strong\u003e — stack PrestaShop vieillissante, coûts de maintenance élevés, extensions incompatibles entre elles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSynchronisation ERP absente\u003c\/strong\u003e — les commandes et les statuts devaient être ressaisis manuellement côté Sage 100C, générant des erreurs et une charge opérationnelle importante.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShopify Plus a été retenu pour sa \u003cstrong\u003esuite B2B native\u003c\/strong\u003e (sans surcoût licence additionnel) et pour la robustesse de son écosystème d'apps partenaires. LobsTTer, agence Premier Partner Shopify avec plusieurs références PrestaShop → Shopify Plus B2B livrées (Enexo Pro, Shilton), a piloté la migration de A à Z.\u003c\/p\u003e\n\u003ch2\u003eCe que LobsTTer a livré\u003c\/h2\u003e\n\u003cp\u003eLa mission couvre l'intégralité du périmètre fonctionnel et technique :\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMigration du catalogue PrestaShop\u003c\/strong\u003e — transfert des produits, variantes, stocks, clients et historique de commandes vers Shopify Plus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThème Shopify sur-mesure\u003c\/strong\u003e — design adapté à la charte MakerShop, navigation par catégories (imprimantes, filaments, résines, accessoires), fiches produit optimisées pour le B2B.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComptes professionnels avec formulaire Liquid custom\u003c\/strong\u003e — à la création de compte, collecte automatique du SIRET (validé via API), du numéro de TVA, du métier et des contacts rattachés à l'entreprise. Création automatique d'un Company Profile Shopify B2B.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffichage HT \/ TTC automatique\u003c\/strong\u003e — les clients B2B voient les prix HT, les B2C voient le TTC. Basculement natif Shopify Plus, zéro développement custom.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCatalogues et tarifs par segment\u003c\/strong\u003e — grilles tarifaires différenciées par profil client (revendeur, éducation, administrations), gérées nativement dans Shopify Plus B2B (Catalog Pricing).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModule devis avancé\u003c\/strong\u003e — Draft Orders Shopify natifs enrichis d'une extension custom : devis PDF avec note commerciale, moyen de paiement intégré (lien de paiement sécurisé), signatures électroniques, renouvellement automatique à expiration, prise en charge des produits hors catalogue. Conversion devis → commande en un clic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRègles de livraison conditionnelles\u003c\/strong\u003e — Checkout Extensibility (anciennement Shopify Scripts) : affichage ou masquage des transporteurs selon le groupe client, le poids, le volume et la zone géographique. Règles spécifiques pour les comptes commerciaux et les administrations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRègles de paiement avancées\u003c\/strong\u003e — paiement en 3× dès 150 € (Stripe), paiement en compte pour clients commerciaux (virement différé), mandat administratif pour les établissements publics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eConnecteur ERP Sage 100C — synchronisation bidirectionnelle\u003c\/h2\u003e\n\u003cp\u003eL'un des enjeux critiques du projet était la connexion entre Shopify Plus et le système de gestion \u003cstrong\u003eSage 100C\u003c\/strong\u003e de MakerShop. LobsTTer a livré un connecteur bidirectionnel couvrant :\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSynchronisation des commandes Shopify → Sage (création automatique des pièces de vente)\u003c\/li\u003e\n\u003cli\u003eRemontée des statuts de livraison (partielle ou totale) depuis Sage → Shopify\u003c\/li\u003e\n\u003cli\u003eGénération et envoi automatiques des factures PDF depuis Sage\u003c\/li\u003e\n\u003cli\u003eGestion des livraisons partielles et des retours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCe type de connecteur est au cœur de l'expertise LobsTTer sur les projets B2B à forte volumétrie — avec des références comme An'ge Paris (ERP Sage 100) et Enexo Pro (B2B +284 % commandes post-migration).\u003c\/p\u003e\n\u003ch2\u003eCe projet est fait pour vous si…\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVous êtes un distributeur ou revendeur B2B avec un site PrestaShop ou Magento qui ne répond plus à vos besoins commerciaux\u003c\/li\u003e\n\u003cli\u003eVous avez une clientèle mixte B2B \/ B2C et souhaitez gérer les deux segments sur une seule plateforme Shopify\u003c\/li\u003e\n\u003cli\u003eVous utilisez un ERP (Sage, Cegid, Fastmag, Effitrace) et cherchez une synchronisation fiable avec votre boutique en ligne\u003c\/li\u003e\n\u003cli\u003eVous avez besoin d'un circuit devis intégré au parcours d'achat (devis PDF, signatures, paiement en ligne)\u003c\/li\u003e\n\u003cli\u003eVotre catalogue comporte plusieurs milliers de références avec des prix différenciés par segment client\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInvestissement :\u003c\/strong\u003e à partir de \u003cstrong\u003e30 000 € HT\u003c\/strong\u003e — migration PrestaShop vers Shopify Plus B2B, module devis natif et connecteur ERP Sage 100C.\u003c\/p\u003e\n\u003ch2\u003ePrendre rendez-vous\u003c\/h2\u003e\n\u003cp\u003eVotre projet B2B a ses propres contraintes — ERP, catalogue, segments clients, règles de prix. Parlons-en 30 minutes avant tout chiffrage.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Réserver un rendez-vous avec un expert Shopify LobsTTer\"\u003eRéserver un appel avec un expert LobsTTer\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eCas client réalisé par \u003ca href=\"https:\/\/lobstter.com\" title=\"agence Shopify Plus migration PrestaShop B2B\"\u003el'agence Shopify Plus migration PrestaShop B2B\u003c\/a\u003e LobsTTer.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eArticle supervisé par Marion, Cheffe de Projet Migration \u0026amp; B2B chez LobsTTer. Mise à jour : 4 mai 2026.\u003c\/em\u003e\u003c\/p\u003e","brand":"Shopify Plus","offers":[{"title":"Default Title","offer_id":42736411541598,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/makershop-migration-prestashop-vers-shopify-plus-b2b-impression-3d-7989969.jpg?v=1777927505"},{"product_id":"vitry-refonte-shopify-beaute-accessoires-manucure","title":"Vitry — Migration + Refonte Shopify + ERP + International | Beauté \u0026 Accessoires Made in France depuis 1795","description":"\u003cp\u003e\u003cstrong\u003eRésumé (10 s) :\u003c\/strong\u003e Vitry, maison française d'accessoires beauté \u0026amp; manucure fondée en 1795, a confié à LobsTTer une mission complète : migration de sa plateforme vers Shopify, refonte du site avec un thème sur-mesure « LobsTTer live », connecteur ERP et déploiement international. En avril 2026, Vitry dispose d'une boutique Shopify qui réconcilie 230 ans de savoir-faire artisanal et les standards du commerce moderne.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMis à jour le :\u003c\/strong\u003e 15 Avril 2026\u003cbr\u003e\u003cstrong\u003eRevu par Marion :\u003c\/strong\u003e Cheffe de Projet Migration \u0026amp; Refonte chez LobsTTer.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003eVitry : deux siècles de savoir-faire beauté Made in France\u003c\/h2\u003e\n\u003cp\u003eFondée en \u003cstrong\u003e1795\u003c\/strong\u003e, Vitry est l'une des maisons françaises les plus anciennes spécialisées dans les accessoires de beauté de précision. Ses ateliers, près de \u003cstrong\u003eNantes\u003c\/strong\u003e, emploient des artisans passionnés qui contrôlent chaque pièce manuellement — pinces à épiler, ciseaux, limes, coupe-ongles. Une tradition transmise de génération en génération.\u003c\/p\u003e\n\u003cp\u003eAujourd'hui, Vitry couvre l'ensemble de la routine beauté : \u003cstrong\u003eaccessoires manucure \u0026amp; pédicure\u003c\/strong\u003e (109+ références garanties à vie), \u003cstrong\u003esoins des ongles\u003c\/strong\u003e vegan Made in France (gamme Pro'Expert, Boost Sérum, huiles cuticules), \u003cstrong\u003evernis Be Green\u003c\/strong\u003e (120 teintes), \u003cstrong\u003esoins visage\u003c\/strong\u003e, \u003cstrong\u003eeaux de toilette\u003c\/strong\u003e, et \u003cstrong\u003emaquillage Longcils Boncza\u003c\/strong\u003e — marque emblématique créée en 1950 pour les maquilleurs du cinéma. La marque a vendu \u003cstrong\u003e4 millions de flacons\u003c\/strong\u003e de sa gamme soins réparateurs, soit un flacon toutes les trois minutes dans le monde.\u003c\/p\u003e\n\u003ch2\u003eLe défi : migration, modernisation et ouverture à l'international\u003c\/h2\u003e\n\u003cp\u003eVitry avait besoin d'une refondation digitale complète couvrant trois enjeux simultanés :\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMigration\u003c\/strong\u003e — transférer le catalogue, les clients et l'historique de données vers Shopify de façon fiable et sans rupture de service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpérience de marque\u003c\/strong\u003e — créer un site à la hauteur des 230 ans d'histoire Vitry : héritage artisanal, garantie à vie, Made in France, catalogue large avec 120 teintes de vernis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpérations \u0026amp; international\u003c\/strong\u003e — connecter le site au système ERP et déployer une architecture multi-pays pour accompagner l'ambition internationale de la marque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCe que LobsTTer a livré\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMigration complète\u003c\/strong\u003e — transfert du catalogue, clients et données vers Shopify.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThème Shopify custom « LobsTTer live »\u003c\/strong\u003e — design exclusif, charte Vitry intégrée, expérience fluide desktop \u0026amp; mobile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchitecture de collections éditoriale\u003c\/strong\u003e — navigation par gamme (Accessoires, Soins Ongles, Vernis, Visage, Homme, Fragrances, Maquillage) et par usage (Construire ma routine manucure en 3 étapes : Préparer → Réparer → Maquiller).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHomepage immersive\u003c\/strong\u003e — slideshow, Tab Collections, section presse, routines guidées, Shop the Look avec hotspots, blog, FAQ accordion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVariantes couleurs visuelles\u003c\/strong\u003e — swatchs sur toutes les gammes déclinées, affichage dans les listings. Quick Buy intégré.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnecteur ERP\u003c\/strong\u003e — synchronisation bidirectionnelle entre Shopify et le système de gestion Vitry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDéploiement international\u003c\/strong\u003e — architecture multi-pays \/ multi-langue pour accompagner la croissance internationale de la marque.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntégration Yotpo\u003c\/strong\u003e — avis vérifiés, carousel reviews homepage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntégration Join Stories\u003c\/strong\u003e — stories vidéo shoppables sur la homepage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMécanique promotionnelle 2+1\u003c\/strong\u003e — « 2 vernis achetés = 1 offert » via bundle app, intégrée sur listings et fiches produit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCe projet est fait pour vous si…\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVous êtes une marque beauté, cosmétique ou accessoires avec un historique de données à migrer vers Shopify\u003c\/li\u003e\n\u003cli\u003eVotre site ne reflète pas la qualité et l'histoire de votre marque\u003c\/li\u003e\n\u003cli\u003eVous avez un ERP à connecter à votre boutique en ligne\u003c\/li\u003e\n\u003cli\u003eVous souhaitez déployer votre marque à l'international sur Shopify\u003c\/li\u003e\n\u003cli\u003eVous avez un catalogue large avec des gammes déclinées en nombreuses couleurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInvestissement :\u003c\/strong\u003e à partir de \u003cstrong\u003e40 000 € HT\u003c\/strong\u003e — migration Shopify, thème custom, connecteur ERP et déploiement international.\u003c\/p\u003e\n\u003ch2\u003ePrendre rendez-vous\u003c\/h2\u003e\n\u003cp\u003eVotre projet a ses propres contraintes — plateforme actuelle, ERP, marchés cibles. Parlons-en 30 minutes avant tout chiffrage.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Réserver un rendez-vous avec un expert Shopify LobsTTer\"\u003eRéserver un appel avec un expert LobsTTer\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eCas client réalisé par \u003ca href=\"https:\/\/lobstter.com\" title=\"agence Shopify migration refonte ERP international beauté\"\u003el'agence Shopify migration \u0026amp; refonte beauté\u003c\/a\u003e LobsTTer.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eArticle supervisé par Marion, Cheffe de Projet Migration \u0026amp; Refonte chez LobsTTer. Mise à jour : avril 2026.\u003c\/em\u003e\u003c\/p\u003e","brand":"LobsTTer","offers":[{"title":"Default","offer_id":42736425795678,"sku":null,"price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/vitry-migration-refonte-shopify-erp-international-beaute-accessoires-made-in-france-depuis-1795-5766835.jpg?v=1777927505"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/collections\/agence-shopify-agence-shopify-plus-officielle-premier-partners-649171.jpg?v=1783562625","url":"https:\/\/lobstter.com\/en\/collections\/shopify-plus.oembed?page=3","provider":"Agence lobsTTer","version":"1.0","type":"link"}