{"product_id":"ateliers-auguste-fr-eshop-maroquinerie-sur-shopify-migration-depuis-prestashop","title":"Ateliers-Auguste.fr Ecommerce Leather goods on Shopify - Migration from Prestashop","description":"\u003ch2\u003e◎ Project Objectives\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eMigrate from PrestaShop to Shopify Advanced without data loss\u003c\/li\u003e\n  \u003cli\u003eSecure existing SEO (URLs, content, structure)\u003c\/li\u003e\n  \u003cli\u003eImprove conversion rate for a premium catalog\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ PrestaShop → Shopify Advanced Migration\u003c\/h2\u003e\n\n\u003ch3\u003e◈ Migration Scope\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eProducts with SEO URL redirects\u003c\/li\u003e\n  \u003cli\u003eOrders and customer histories\u003c\/li\u003e\n  \u003cli\u003eCatalog structuring by color via metafields\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ Challenges Addressed\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eZero SEO disruption during platform change\u003c\/li\u003e\n  \u003cli\u003eClean data recovery without duplicates\u003c\/li\u003e\n  \u003cli\u003eScalable technical foundation for growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Semantic SEO \u0026 Content Structuring\u003c\/h2\u003e\n\n\u003cp\u003e\nThe SEO work was not treated as a promise of positioning, but as a \u003cstrong\u003efoundation for readability and consistency\u003c\/strong\u003e:\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInitial semantic audit (structure, strong pages, competition)\u003c\/li\u003e\n  \u003cli\u003eReview and optimization of META tags according to actual intentions\u003c\/li\u003e\n  \u003cli\u003eClear structuring of H1 \/ H2 \/ H3\u003c\/li\u003e\n  \u003cli\u003eOptimization of existing product and collection pages\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nOptimizations were carried out \u003cstrong\u003ewith the Ateliers Auguste team\u003c\/strong\u003e, in shared and recorded sessions, to ensure autonomy post-launch.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Custom Developments\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIntelligent linking of color variants via metafields\u003c\/li\u003e\n  \u003cli\u003eCreation of dedicated collections to improve navigation\u003c\/li\u003e\n  \u003cli\u003eFront-end adaptations for a premium rendering consistent with the brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Support \u0026 Training\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdvice and app selection (GDPR, invoicing, newsletter, multi-currency)\u003c\/li\u003e\n  \u003cli\u003eShopify back-office training: 2 sessions of 2 hours (recorded)\u003c\/li\u003e\n  \u003cli\u003eTransfer of best practices for daily management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ The Brand\u003c\/h2\u003e\n\n\u003cp\u003e\n\u003cstrong\u003e\n\u003ca href=\"https:\/\/ateliers-auguste.fr\/\" target=\"_blank\" rel=\"noopener\"\u003e\nAteliers Auguste\n\u003c\/a\u003e\n\u003c\/strong\u003e\nis a premium French leather goods brand, with a physical presence in the Marais in Paris.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003ch2\u003e◎ Official Customer Review\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eMerchant's review:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n  \u003cem\u003e\n  “Great job. We are delighted with our collaboration with Ludovic's team at Lobstter.\n  We were able to configure and customize the Shopify that suits us.\n  We hope it will significantly increase our turnover.”\n  \u003c\/em\u003e\n\u003c\/blockquote\u003e\n\n\u003cp\u003e\nService: Store build or redesign\u003cbr\u003e\nRating: 5\/5 – Quality of work \u0026 communication\u003cbr\u003e\nDate: October 2022\n\u003c\/p\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n  \u003cp\u003e\n  This project illustrates our approach: a reliable Shopify migration, a clean SEO foundation,\n  and support designed to last.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n  \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\"\u003e\n    \u003cstrong\u003eMake an appointment\u003c\/strong\u003e\n  \u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e","brand":"Shopify Advanced","offers":[{"title":"Migration Dev Support","offer_id":39838377738334,"sku":"","price":10000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-ateliers-augustefr-ecommerce-maroquinerie-sur-shopify-migration-depuis-prestashop-expert-shopify-965713.jpg?v=1743584898","url":"https:\/\/lobstter.com\/en\/products\/ateliers-auguste-fr-eshop-maroquinerie-sur-shopify-migration-depuis-prestashop","provider":"Agence lobsTTer","version":"1.0","type":"link"}