{"product_id":"creation-dun-concept-store-barber-shop-x-mode","title":"L'appartement235th.com Creation of a website to store: Concept store and Parisian barber","description":"\u003ch2\u003e e-commerce\u003c\/h2\u003e\n\n\u003ch2\u003e creation\u003c\/h2\u003e\n\n\u003ch2\u003e concept store\u003c\/h2\u003e\n\n \u003c!-- split --\u003eOur Shopify expert created and then configured the online store, from customer account creation to check-out, including delivery configuration and payment methods. On the design side, we personalized the template so that it best transcribes the world of the concept store. The result: a unique and immersive website, fully responsive, offering a satisfactory customer experience.\n\u003cp\u003e \u003cstrong\u003e\u003ca title=\"Concept store on Shopify\" href=\"https:\/\/appartement235th.com\/\"\u003eAppartement 235th\u003c\/a\u003e\u003c\/strong\u003e is a concept store located in the Châtelet district, in the heart of Paris. Its creator needed a website that would showcase this unique place of life. He chose our Shopify agency to carry out the digital strategy of his entrepreneurial project.\u003c\/p\u003e\n\n \u003cp\u003eWe also built the e-commerce store for Appartement 235th, and integrated the product sheets for luxury clothing and accessories. We set up the blog and its articles, and installed an online reservation functionality for barber and hairdressing services.\u003c\/p\u003e\n\n\u003ch2\u003e I. Introduction to e-commerce and concept stores\u003c\/h2\u003e\n\n\u003cp\u003e The online concept store is a modern development in the world of e-commerce, offering a unique and personalized experience to customers. This involves a mix of diverse products and careful presentation to create a strong and attractive brand identity.\u003c\/p\u003e\n\n\u003ch2\u003e II. How to open an online concept store?\u003c\/h2\u003e\n\n\u003cp\u003e To open an online concept store, it is recommended to collaborate with a specialized agency, such as Lobstter, which offers expertise in setting up such stores.\u003c\/p\u003e\n\n\u003ch3\u003e A. Choice of agency\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The Lobstter agency offers complete services for the creation and management of online concept stores.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003ch3\u003eB. Arguments for choosing an agency\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Technical and design expertise.\u003c\/li\u003e\n\n\u003cli\u003e In-depth knowledge of the e-commerce market.\u003c\/li\u003e\n\n\u003cli\u003e Personalized support for the project.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003e III. Budget needed to open a concept store\u003c\/h2\u003e\n\n\u003cp\u003e The cost of launching a concept store varies depending on the complexity and desired functionalities. Here are some examples of budgets:\u003c\/p\u003e\n\n\u003ch3\u003e A. Starter at €6,700\u003c\/h3\u003e\n\n\u003cp\u003e This option offers an accessible start for the creation of an online concept store with a budget of €6,700, including a turnkey Shopify site and various services to ensure an efficient launch.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eTurnkey Shopify site:\u003c\/strong\u003e A complete package for quickly setting up an online store.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eScoping meeting:\u003c\/strong\u003e First step to define the objectives and requirements of the project.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eValidation of the expression of needs:\u003c\/strong\u003e Ensure that all specific requests and needs are understood and taken into account.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSetup:\u003c\/strong\u003e\n\u003cul\u003e\n\n \u003cli\u003eAnalyzes and research to choose the most suitable theme.\u003c\/li\u003e\n\n\u003cli\u003e Strategic arbitrations.\u003c\/li\u003e\n\n\u003cli\u003e Enabling Shopify native features.\u003c\/li\u003e\n\n\u003cli\u003e Installing the theme sections on each page.\u003c\/li\u003e\n\n\u003cli\u003e Optimization of images and Alt text with a paid application.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSettings:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Configuration of the header and footer menu, and customer navigation.\u003c\/li\u003e\n\n\u003cli\u003e Creation of the home page with native sections.\u003c\/li\u003e\n\n\u003cli\u003e Importation of product sheets according to the Shopify matrix and\/or creation of 8 “Example” product pages. Training included.\u003c\/li\u003e\n\n\u003cli\u003e Creation of 2 “Example” collections with filters. Training included.\u003c\/li\u003e\n\n\u003cli\u003e Additional pages such as Contact, General Terms and Conditions, Deliveries, Legal Notices, Return Conditions.\u003c\/li\u003e\n\n\u003cli\u003e A dedicated “about”, “concept”, “Brand” page.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eOther settings:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Configuration of carriers and native payment methods.\u003c\/li\u003e\n\n\u003cli\u003e Setting up VAT rates, stocks and locations (e.g. Click\u0026amp;Collect).\u003c\/li\u003e\n\n\u003cli\u003e Domain name registration and SSL certificate installation.\u003c\/li\u003e\n\n \u003cli\u003eIntegration of Pixels FB \u0026amp; FB Boutique, Google Analytics, Google Shopping.\u003c\/li\u003e\n\n\u003cli\u003e SEO Friendly methodology for creating meta descriptions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eApplications:\u003c\/strong\u003e Installation of 4 essential applications for the operation of the site.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProject management:\u003c\/strong\u003e Monitoring and regular updating of the project via a personalized Trello dashboard.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003e B. Personalized ecommerce concept store with models from €16,000 excluding tax\u003c\/h3\u003e\n\n\u003cp\u003e This high-level option offers full customization with professional mockups included, suitable for those seeking a unique brand identity and optimized user experience.\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eMockups included:\u003c\/strong\u003e Professional design of the visual appearance of the site for desktop and mobile.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eWorkshop:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Framing meeting to define precise objectives.\u003c\/li\u003e\n\n\u003cli\u003e Validation of the expression of needs to identify customer expectations.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eModeling:\u003c\/strong\u003e\n\u003cul\u003e\n\n \u003cli\u003eCreation of models for desktop and mobile with two revisions per batch.\u003c\/li\u003e\n\n\u003cli\u003e A graphic intention board to define the visual style.\u003c\/li\u003e\n\n\u003cli\u003e Creation of key pages such as the Homepage, an “about us” CMS page, collection page, and product sheet.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSetup:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Analyzes and research to choose the theme best suited to the concept.\u003c\/li\u003e\n\n\u003cli\u003e Strategic arbitrations and activation of Shopify's native functionalities.\u003c\/li\u003e\n\n\u003cli\u003e Installing and customizing theme sections on each page.\u003c\/li\u003e\n\n\u003cli\u003e Optimization of images and Alt text with a paid application.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eSettings:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Configuration of the header and footer menu, customer navigation.\u003c\/li\u003e\n\n\u003cli\u003e Creation of the Home page with native sections.\u003c\/li\u003e\n\n\u003cli\u003e Importation of product sheets according to the Shopify matrix and creation of 20 “Example” product pages. Training included.\u003c\/li\u003e\n\n\u003cli\u003e Creation of 5 “Example” collections with filters. Training included.\u003c\/li\u003e\n\n\u003cli\u003e Additional pages such as Contact, T\u0026amp;Cs, Deliveries, Legal Notices, Return conditions.\u003c\/li\u003e\n\n \u003cli\u003eTwo pages “about”, “concept”, “Brand” and a blog.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eOther settings:\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Configuration of carriers and native payment methods.\u003c\/li\u003e\n\n\u003cli\u003e Setting up VAT rates, stocks and locations.\u003c\/li\u003e\n\n\u003cli\u003e Domain name registration and SSL certificate installation.\u003c\/li\u003e\n\n\u003cli\u003e Integration of Pixels FB, Google Analytics, FB Shop, and Google Shopping.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eBrand Identity:\u003c\/strong\u003e Development of a strong and coherent visual identity.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eApplications:\u003c\/strong\u003e Installation of 6 essential applications for the site.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eProject management :\u003c\/strong\u003e\n\u003cul\u003e\n\n\u003cli\u003e Creation of a personalized Trello dashboard for project monitoring.\u003c\/li\u003e\n\n\u003cli\u003e Regular updates, verification of developers' work, and front and back office testing.\u003c\/li\u003e\n\n\u003cli\u003e Personalized advice, back office training, and 15-day after-sales service.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003eDevelopments:\u003c\/strong\u003e Customization of the theme and integration of models for an optimized user experience.\u003c\/li\u003e\n\n\u003cli\u003e \n\u003cstrong\u003eSEO optimizations:\u003c\/strong\u003e Training in good SEO practices with site audit, creation of meta-descriptions, improvement of keywords, and optimized re-writing of content.\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cstrong\u003ePost-launch support:\u003c\/strong\u003e Continuous support for updates, developments, and advice at a rate of €700 excluding tax for 8 hours.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Agence Ecommerce Shopify","offers":[{"title":"Budget","offer_id":16037491998814,"sku":"","price":7500.0,"currency_code":"EUR","in_stock":true},{"title":"Framing meeting 20 min","offer_id":29370887536734,"sku":"","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-lappartement235thcom-creation-dun-site-web-to-store-concept-store-et-barbier-parisien-expert-shopify-642428.png?v=1743584902","url":"https:\/\/lobstter.com\/en\/products\/creation-dun-concept-store-barber-shop-x-mode","provider":"Agence lobsTTer","version":"1.0","type":"link"}