{"product_id":"etude-de-cas-kookai-shopify-plus","title":"Kookai.fr Case Study: Shopify Plus Architecture \u0026 Growth-Driven Approach","description":"\u003cp\u003e\n\u003cstrong\u003eUpdated on:\u003c\/strong\u003e December 24, 2025\u003cbr\u003e\n\u003cstrong\u003eReviewed by:\u003c\/strong\u003e a Shopify Expert at LobsTTer\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis case study shows how \u003cstrong\u003eLobsTTer, a Shopify Plus agency\u003c\/strong\u003e, helped Kookaï structure a\n\u003cstrong\u003eperformance-oriented e-commerce architecture\u003c\/strong\u003e, capable of absorbing load while maintaining reliable execution.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe objective was not only to increase sales, but to implement a \u003cstrong\u003esustainable e-commerce growth strategy\u003c\/strong\u003e,\nbased on measurable levers: multi-channel acquisition, data-driven merchandising, customer loyalty, and operations automation.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe results obtained in 2025 (+56.8% of revenue vs 2024) are the fruit of joint work between the Kookaï and LobsTTer teams,\ncombining technological choices, advanced Shopify application configuration, and rigorous monitoring of business KPIs.\n\u003c\/p\u003e\n\n\u003c!-- split --\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"#contexte\" title=\"Go to Context and objectives section\"\u003eContext \u0026amp; objectives\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#resultats\" title=\"Go to 2025 vs 2024 Results section\"\u003e2025 vs 2024 Results\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#strategies\" title=\"Go to Strategies and solutions section\"\u003eStrategies, solutions \u0026amp; KPIs\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#bestpractices\" title=\"Go to Best practices section\"\u003eBest practices to remember\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"#serp\" title=\"Go to 2026 Positioning section\"\u003eWhat this case demonstrates for LobsTTer in 2026\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003ch2 id=\"contexte\"\u003e◎ Context \u0026amp; objectives\u003c\/h2\u003e\n\n\u003cp\u003e\nBefore LobsTTer's intervention, Kookaï faced typical challenges for a fashion brand in an acceleration phase:\npronounced seasonality, sales peaks, omnichannel complexity (stores + online), and the need to better monitor performance by channel.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Kookaï (fashion, strong seasonality, omnichannel)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Shopify Plus + ERP \/ POS integrations + automations\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eObjective:\u003c\/strong\u003e accelerate growth without compromising operations or degrading customer experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"resultats\"\u003e◎ Overall results 2025 vs 2024 (01\/01 → 24\/12)\u003c\/h2\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRevenue:\u003c\/strong\u003e €1,666,370 → \u003cstrong\u003e+56.8%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNumber of orders:\u003c\/strong\u003e 20,093 → \u003cstrong\u003e+39.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAverage order value:\u003c\/strong\u003e €93.44 → \u003cstrong\u003e+11.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNew customers:\u003c\/strong\u003e 10,302 → \u003cstrong\u003e+27.7%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRepeat customers:\u003c\/strong\u003e 5,726 → \u003cstrong\u003e+44.0%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRepeat customer revenue:\u003c\/strong\u003e €819,027 → \u003cstrong\u003e+67.9%\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\nThese figures reflect growth that is not based solely on acquisition:\nperformance also comes from an improvement in average order value, better conversion, and an increase in the proportion of repeat customers.\n\u003c\/p\u003e\n\n\u003ch2 id=\"strategies\"\u003e◎ Strategies, solutions \u0026amp; monitored KPIs\u003c\/h2\u003e\n\n\u003ch3\u003e◈ 1) Multi-channel acquisition \u0026amp; activation\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: diversify channels, measure the actual contribution of each lever, increase the volume of new customers while keeping CAC under control.\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eSolutions\u003c\/strong\u003e: LobsTTer structured a multi-channel approach with a simple logic: each tool is linked to a KPI.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo (Email \u0026amp; SMS)\u003c\/strong\u003e: flows (welcome, abandoned cart, post-purchase, reactivation) + new vs. repeat customer segmentation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMeta Ads \u0026amp; TikTok Ads\u003c\/strong\u003e: dynamic retargeting oriented towards high-performing categories\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGoogle + Bing (Search \/ Shopping)\u003c\/strong\u003e: campaigns structured by product type + remarketing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWisepops\u003c\/strong\u003e: contextual email capture to feed Klaviyo scenarios\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNew customer rate: \u003cstrong\u003e+27.7%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRevenue by channel: \u003cstrong\u003eSearch +71%\u003c\/strong\u003e, \u003cstrong\u003eSocial +280%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eCAC by source\u003c\/li\u003e\n  \u003cli\u003eContribution of flows and campaigns to revenue (incremental)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 2) Merchandising \u0026amp; conversion\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: large catalog, heterogeneous performance, need to increase average order value without trivializing discounts.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCategory prioritization\u003c\/strong\u003e: SWEATER, CARDIGAN, COAT, T-SHIRT\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLably\u003c\/strong\u003e: new arrivals \/ best-sellers \/ last pieces badges\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSort’d \u0026amp; Depict\u003c\/strong\u003e: collection sorting, discovery, more relevant internal search\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiscount Ninja\u003c\/strong\u003e: progressive mechanics and bundles focused on cart value\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAverage order value: \u003cstrong\u003e+11.6%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eConversion by category\u003c\/li\u003e\n  \u003cli\u003eStar categories: \u003cstrong\u003eSWEATER +227%\u003c\/strong\u003e, \u003cstrong\u003eCARDIGAN +245%\u003c\/strong\u003e, \u003cstrong\u003eCOAT +209%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eCatalog renewal: \u003cstrong\u003e18 of the top 20 products\u003c\/strong\u003e are new for 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 3) Loyalty \u0026amp; customer value (LTV)\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: structure repeat purchases, better exploit purchase intent, strengthen customer relationships in a highly competitive fashion market.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKlaviyo\u003c\/strong\u003e: repurchase and dormant customer reactivation scenarios\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWishlist Hero\u003c\/strong\u003e: capture purchase intent + targeted reminders\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAMP Back-in-Stock\u003c\/strong\u003e: sales recovery on out-of-stock items\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMakappi (mobile application)\u003c\/strong\u003e: proprietary channel (push, new arrivals access, engagement)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRepeat customers: \u003cstrong\u003e+44%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRepeat customer revenue: \u003cstrong\u003e+67.9%\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eOrders per customer\u003c\/li\u003e\n  \u003cli\u003eShare of revenue via mobile app: \u003cstrong\u003e3.9%\u003c\/strong\u003e (+124%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 4) Operations \u0026amp; scalability\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eChallenges\u003c\/strong\u003e: absorb increased volume, limit omnichannel friction, avoid degradation of customer support.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCustom ERP \/ POS connectors\u003c\/strong\u003e (e.g., Fastmag): stock, order, and omnichannel constraint synchronization\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShopify Flow\u003c\/strong\u003e: fulfillment and business rule automation\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatrixify\u003c\/strong\u003e: bulk operations on the catalog (prices, stock, metadata)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGorgias\u003c\/strong\u003e: centralized support, macros, and quality monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAbility to absorb \u003cstrong\u003e+39.6%\u003c\/strong\u003e of orders without disruption\u003c\/li\u003e\n  \u003cli\u003eOrder processing time\u003c\/li\u003e\n  \u003cli\u003eVolume of tickets per order\u003c\/li\u003e\n  \u003cli\u003eCSAT (customer satisfaction) and response time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e◈ 5) AEO \u0026amp; content readability (complementary lever)\u003c\/h3\u003e\n\n\u003cp\u003e\nSince 2024, LobsTTer has integrated AEO as a complementary lever to SEO and CRO:\nmaking product content and FAQs more exploitable by Google, Bing, and AI engines.\n\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStructuring of FAQs oriented towards real purchase questions\u003c\/li\u003e\n  \u003cli\u003eIndexing validation via Google Search Console and Bing Webmaster Tools\u003c\/li\u003e\n  \u003cli\u003eIndustrialization via the LobsTTer App (consistency and large-scale deployment)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eMonitored KPIs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIndexing coverage of enriched pages\u003c\/li\u003e\n  \u003cli\u003eReduction of informational friction (repetitive support questions)\u003c\/li\u003e\n  \u003cli\u003eLong-term stability of visibility for product-related queries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"bestpractices\"\u003e◎ Best practices to remember\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLink each tool to a measurable KPI (otherwise it's just noise)\u003c\/li\u003e\n  \u003cli\u003eStabilize operations before accelerating acquisition\u003c\/li\u003e\n  \u003cli\u003ePrioritize categories and new arrivals: growth comes from the product, not just the channel\u003c\/li\u003e\n  \u003cli\u003eStructure retention (flows, wishlist, back-in-stock) to increase customer value\u003c\/li\u003e\n  \u003cli\u003eImplement catalog governance and automations for clean scaling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 id=\"serp\"\u003e◎ What this case demonstrates for LobsTTer in 2026\u003c\/h2\u003e\n\n\u003cp\u003e\nThis project illustrates LobsTTer's value proposition in 2026:\na \u003cstrong\u003eShopify agency focused on architecture, performance, and evolutions\u003c\/strong\u003e,\ncapable of managing complex Shopify Plus projects and activating sustainable growth after launch.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe difference is not \"having apps\", but \u003cstrong\u003eknowing how to configure them, make them work together\u003c\/strong\u003e,\nand measure the real impact on the business.\n\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cdiv class=\"encadre-info\"\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat explains Kookaï's growth in 2025 (vs 2024)?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      An orchestration of KPI-driven levers: multi-channel acquisition (Search, Social, Email), data-driven merchandising, retention (flows, wishlist, back-in-stock), and operations automation to absorb +39.6% orders.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhy Shopify Plus for this project?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Because the complexity was real: omnichannel, business integrations (ERP\/POS), automations, scaling up. Shopify Plus serves here as a reliable foundation for evolving the ecosystem without technical debt or operational fragility.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhich KPIs does LobsTTer prioritize for this type of support?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Revenue, orders, average order value, share of repeat customers, repeat customer revenue, channel performance (Search\/Social\/Email), category performance, volume of support tickets per order, and operational scalability indicators.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eHow are apps chosen and configured without unnecessary stacking?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      By starting with KPIs and business constraints: each app must have a clear role (acquisition, conversion, retention, ops), measurable parameters (e.g., flows, segments, merchandising rules, bundles), and consistency with the core system (ERP\/POS, logistics, support).\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat is the benefit of an ERP\/POS connector for an omnichannel brand?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      Ensuring reliable synchronization of stock and statuses, managing preparation priorities, reducing errors, and maintaining customer experience when volume increases. It is a scalability lever, not a \"nice to have.\"\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails\u003e\n    \u003csummary\u003e\u003cstrong\u003eWhat is the role of AEO (FAQ, AI engines) in LobsTTer's approach?\u003c\/strong\u003e\u003c\/summary\u003e\n    \u003cp\u003e\n      A complementary lever since 2024: structuring useful FAQs (real purchase questions), validating their proper consideration in Google Search Console and Bing, and enhancing content readability for AI engines, without promising ranking.\n    \u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eAre you looking for a Shopify agency capable of driving growth with clear KPIs?\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Schedule an appointment with a LobsTTer Shopify expert\"\u003eSchedule an appointment\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003e","brand":"Shopify Plus","offers":[{"title":"API","offer_id":39661720600670,"sku":"","price":30000.0,"currency_code":"EUR","in_stock":true},{"title":"Specifications","offer_id":39661720633438,"sku":"","price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-kookaifr-mode-application-connecteur-erp-shopify-plus-expert-shopify-541929.jpg?v=1743584896","url":"https:\/\/lobstter.com\/en\/products\/etude-de-cas-kookai-shopify-plus","provider":"Agence lobsTTer","version":"1.0","type":"link"}