{"product_id":"etudes-de-cas-migration-woocommerce-vers-shopify","title":"Justbeauty-shop.com Case Study: WooCommerce → Shopify Migration with Automations and Loyalty Program","description":"\u003carticle\u003e\n\u003cdiv class=\"encadre-info\"\u003e\n\u003cstrong\u003eSummary (10 s):\u003c\/strong\u003e WooCommerce → Shopify migration with Klaviyo, Loyoly, Judge.me, Weglot, and Recomma integration to boost SEO, loyalty, and conversion. Result: a faster, multilingual site, +20% conversion, project starting from €11,000 excl. VAT.\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c!-- split --\u003e\n\u003csection\u003e\n\u003ch2\u003e◎ Context and objectives\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/justbeauty-germany.myshopify.com\/\" title=\"Example of a cosmetic brand on Shopify\"\u003e\u003cstrong\u003eJustbeauty\u003c\/strong\u003e\u003c\/a\u003e A cosmetic e-commerce brand wanted to leave WooCommerce for a more stable, secure, and scalable environment. The objective: switch to \u003cstrong\u003eShopify\u003c\/strong\u003e to gain speed, marketing automation, and multilingual management.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImprove SEO performance and mobile conversion.\u003c\/li\u003e\n\u003cli\u003eImplement a loyalty and retention strategy (Loyoly + Judge.me).\u003c\/li\u003e\n\u003cli\u003eAutomate logistics and customer notifications.\u003c\/li\u003e\n\u003cli\u003eOptimize product journeys via a personalized quiz (Recomma).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e◈ Migration and project management\u003c\/h2\u003e\n\u003cp\u003eA \u003cstrong\u003escoping workshop\u003c\/strong\u003e validated the needs: collection structure, SEO redirects, languages, and marketing tools. The migration covered:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImport of over 24,000 orders, customers, and products (≈ 50 SKUs).\u003c\/li\u003e\n\u003cli\u003eComplete redirection of WooCommerce URLs → Shopify to preserve SEO.\u003c\/li\u003e\n\u003cli\u003eIntegration of 3 languages using \u003cstrong\u003eWeglot\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eProject monitoring and validations via \u003cstrong\u003eTrello\u003c\/strong\u003e to ensure traceability and transparency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOverall budget:\u003c\/strong\u003e starting from €11,000 excl. VAT (migration, configurations, apps, training, and project management).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e⚙ Shopify settings \u0026amp; SEO friendly\u003c\/h2\u003e\n\u003cp\u003eOur Shopify experts installed and configured an \u003cstrong\u003eUX-optimized professional theme\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructured header\/footer menu and filterable navigation.\u003c\/li\u003e\n\u003cli\u003eStatic pages: Contact, Terms and Conditions, Delivery, Legal Notice, Returns.\u003c\/li\u003e\n\u003cli\u003eCarrier settings (\u003cstrong\u003ePost \u0026amp; DHL Shipping Official\u003c\/strong\u003e), payments, VAT, and stock (Click \u0026amp; Collect).\u003c\/li\u003e\n\u003cli\u003eInitial SEO configuration: meta title\/description and internal SEO training.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e★ Installed apps and interconnections\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecomma: Product Quiz Builder\u003c\/strong\u003e → guides customers to the right products based on their needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLoyoly\u003c\/strong\u003e → loyalty and social referral (see \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/comment-fideliser-vos-clients-sur-shopify-avec-loyoly\" title=\"Retain your Shopify customers with Loyoly\"\u003eLoyoly partner sheet\u003c\/a\u003e).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKlaviyo: Email Marketing \u0026amp; SMS\u003c\/strong\u003e → automatic segmentation, post-purchase flows, and abandoned cart reminders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJudge.me Reviews\u003c\/strong\u003e → collects photo reviews + Rich Snippet stars (see \u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/judge-me-avis-clients-shopify\" title=\"Judge.me Shopify Reviews\"\u003eJudge.me partner sheet\u003c\/a\u003e).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeglot – Translate Your Store\u003c\/strong\u003e → multilingual management FR\/EN\/DE.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParcel Panel\u003c\/strong\u003e → white-label parcel tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost \u0026amp; DHL Shipping Official\u003c\/strong\u003e → logistics automation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBundles\u003c\/strong\u003e → cross-selling and promotional packs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eqikify Sales Pop Up\u003c\/strong\u003e → dynamic social proof.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREZ Notify Me\u003c\/strong\u003e → automatic back-in-stock reminders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSC Easy Redirects\u003c\/strong\u003e → intelligent 301 SEO redirects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessibility Assistant\u003c\/strong\u003e → RGAA \/ WCAG compliance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple Invoice\u003c\/strong\u003e → EU VAT compliant invoices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese integrations create a complete ecosystem: SEO, loyalty, logistics, accessibility, and conversion.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e◎ Project management and training\u003c\/h2\u003e\n\u003cp\u003eThe LobsTTer project manager steered the entire process via Trello and led follow-up meetings. A \u003cstrong\u003e4-hour recorded video training session\u003c\/strong\u003e allowed the client's team to become autonomous on Shopify, Klaviyo, and Judge.me.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e✔ Results obtained\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSuccessful migration without loss of SEO (thanks to SC Easy Redirects).\u003c\/li\u003e\n\u003cli\u003eImprovement in \u003cstrong\u003eloading time\u003c\/strong\u003e of over 40%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion +20%\u003c\/strong\u003e after 3 months post-migration with a conversion rate over 3%.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternational opening\u003c\/strong\u003e thanks to Weglot (3 active languages).\u003c\/li\u003e\n\u003cli\u003eIncreased customer retention: +25% repeat purchases via Loyoly + Klaviyo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003e◈ Conclusion\u003c\/h2\u003e\n\u003cp\u003eThis WooCommerce → Shopify migration illustrates the power of the Shopify ecosystem: reliable infrastructure, preserved SEO, and growth driven by loyalty, automation, and user experience.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"encadre-info\"\u003e👉 Do you want to migrate your WooCommerce store to Shopify and automate your sales? \u003ca href=\"https:\/\/lobstter.com\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Book an appointment with a LobsTTer Shopify Expert\"\u003eBook an appointment\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/article\u003e","brand":"Agence lobsTTer","offers":[{"title":"Migration Redesign","offer_id":42157244874846,"sku":null,"price":11000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-justbeauty-shopcom-etude-de-cas-migration-woocommerce-shopify-avec-automatisations-et-fidelite-128174.jpg?v=1774721885","url":"https:\/\/lobstter.com\/en\/products\/etudes-de-cas-migration-woocommerce-vers-shopify","provider":"Agence lobsTTer","version":"1.0","type":"link"}