{"product_id":"exemple-cro-seo-shopify","title":"Case Study Alba Café: CRO and SEO by LobsTTer Agency","description":"\u003cp\u003eHow LobsTTer optimized traffic, conversion rate, and natural referencing to boost its sales?\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch2\u003e1. Presentation of the Alba Café Project\u003c\/h2\u003e\n\u003cp\u003eAlba Café, a food brand specializing in high-end coffee and coffee machines, called on the LobsTTer agency to improve its conversion rate optimization (CRO) and natural referencing (SEO). Alba Café has exclusive products, particularly ESE pods in France, and also offers a range of classic coffee machines.\u003c\/p\u003e\n\u003ch2\u003e2. Objectives of LobsTTer Agency's Intervention\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIncrease organic traffic and SEO visibility.\u003c\/li\u003e\n\u003cli\u003eSignificantly improve the conversion rate.\u003c\/li\u003e\n\u003cli\u003eImplement an effective loyalty program.\u003c\/li\u003e\n\u003cli\u003eHighlight product exclusives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e3. Methodology: Actions Implemented by LobsTTer\u003c\/h2\u003e\n\u003ch3\u003e3.1. Complete Redesign of the Shopify Site\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClarification and simplification of the main menu.\u003c\/li\u003e\n\u003cli\u003eMain focus on strategic products: ESE pods and compatible machines.\u003c\/li\u003e\n\u003cli\u003eIntegration of an improved customer area for subscriptions and loyalty points.\u003c\/li\u003e\n\u003cli\u003eHighlighting clear sales arguments directly on the homepage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e3.2. Advanced SEO Optimization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRigorous content structuring with optimized H1, H2, and H3 tags.\u003c\/li\u003e\n\u003cli\u003eSystematic addition of relevant keywords like \"ESE pods\" on all relevant product pages.\u003c\/li\u003e\n\u003cli\u003eCreation of dedicated pages for each roaster, thereby optimizing internal linking and internal backlinks.\u003c\/li\u003e\n\u003cli\u003eAddition of an SEO-optimized FAQ on collection pages with questions and answers based on in-depth analysis via SEMrush.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e3.3. User Experience and CRO Optimization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntegration of an intuitive interface with easy access to loyalty points and subscriptions.\u003c\/li\u003e\n\u003cli\u003eImplementation of a live chat to offer personalized support.\u003c\/li\u003e\n\u003cli\u003eClear display of customer reviews using the Judge.me application.\u003c\/li\u003e\n\u003cli\u003eInclusion of split payment in partnership with Scalapay.\u003c\/li\u003e\n\u003cli\u003eCross-promotion between machines and coffees to encourage complementary purchases.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e3.4. Loyalty Program Development\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImplementation of the program via Loyoly to generate customer loyalty.\u003c\/li\u003e\n\u003cli\u003eIncentivization to join the program through regular communications.\u003c\/li\u003e\n\u003cli\u003eEngagement of an active community around the brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4. Results Obtained After One Year\u003c\/h2\u003e\n\u003ch3\u003e4.1. Significant Increase in Traffic\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e140% increase in the number of visitors\u003c\/strong\u003e over a comparable period.\u003c\/li\u003e\n\u003cli\u003e3750 visits recorded over 90 days, a direct result of SEO optimizations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e4.2. Exceptional SEO Performance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAchieved remarkable positions on the first page of Google:\u003c\/li\u003e\n\u003cli\u003eExample: Keyword \"High-end Italian espresso machine\" positioned between ranks 1 and 2.\u003c\/li\u003e\n\u003cli\u003eAverage click-through rate (\u003cstrong\u003eCTR\u003c\/strong\u003e) on certain keywords greater than 9% with \u003cstrong\u003e829 clicks over 90 days\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e4.3. Conversion Rate Optimization\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSignificant improvement in conversion thanks to better UX\/UI and deployed CRO actions.\u003c\/li\u003e\n\u003cli\u003eHighlighting loyalty points, reviews, and split payment having a significant impact on the purchase decision.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e4.4. Growth of Social Communities and Customer Loyalty\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDevelopment of the social community to over 1000 active followers.\u003c\/li\u003e\n\u003cli\u003eIncreased customer engagement thanks to the loyalty program and direct interaction via chat and social networks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e5. Shopify Apps Used\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/comment-fideliser-vos-clients-sur-shopify-avec-loyoly\" title=\"Efficient management of the loyalty program and marketing campaigns\"\u003eLoyoly\u003c\/a\u003e:\u003c\/strong\u003e Efficient management of the loyalty program and marketing campaigns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/judge-me-avis-clients-shopify\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/judge-me-avis-clients-shopify\" title=\"Optimized display and management of customer reviews\"\u003eJudge.me\u003c\/a\u003e:\u003c\/strong\u003e Optimized display and management of customer reviews.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca title=\"Split payment in 3 interest-free installments to facilitate purchases\" href=\"https:\/\/lobstter.com\/blogs\/nos-partenaires-shopify\/scalapay-le-paiement-fractionne-moteur-de-croissance\"\u003eScalapay\u003c\/a\u003e:\u003c\/strong\u003e Split payment in 3 interest-free installments to facilitate purchases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSEMrush:\u003c\/strong\u003e Advanced keyword analysis and SEO strategies for optimized FAQ.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e6. Conclusion and Future Prospects\u003c\/h2\u003e\n\u003cp\u003eLobsTTer's support enabled Alba Café to achieve impressive results in terms of traffic, SEO visibility, and conversion. By combining a complete redesign, a precise SEO strategy, and well-executed CRO, Alba Café significantly increased its profitability in just one year. Building on these results, the brand is now considering new optimizations and expanding its offering with the opening of \u003cstrong\u003ephysical\u003c\/strong\u003e tasting shops...\u003c\/p\u003e","brand":"Shopify","offers":[{"title":"16 hours of support \/ Quarter","offer_id":41590983917662,"sku":"","price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-etude-de-cas-alba-cafe-cro-et-seo-par-lagence-lobstter-495465.png?v=1743584790","url":"https:\/\/lobstter.com\/en\/products\/exemple-cro-seo-shopify","provider":"Agence lobsTTer","version":"1.0","type":"link"}