{"product_id":"faire-un-audit-de-son-site-shopify","title":"Conduct an audit of your Shopify site","description":"\u003ch2\u003eBoost Your Shopify Marketing Strategy\u003c\/h2\u003e\n\u003cp\u003eA comprehensive audit of your Shopify site strengthens your marketing strategy by identifying areas for improvement to increase traffic and sales.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003eOur web agency specializes in Audits, SEO, and strategic consulting. Guided by our Project Manager, you will learn best practices for optimizing your online store. \u003cstrong\u003eAnd most importantly, we audit and analyze your site together!\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHow to build a marketing strategy for your Shopify site?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFirst, we'll check together if your site uses a marketing strategy built for the medium and long term.\u003c\/span\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eOnline Marketing \/ E-commerce Marketing\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eHave your e-commerce site audited by one of our certified experts.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDespite all your efforts, your e-commerce store might not be achieving a sufficient conversion rate. The best way to identify the obstacles preventing your visitors from making a purchase is to call on a certified Shopify expert. Our team is available to perform a UX, UI, SEO, and technical analysis of your website, with the aim of offering you concrete recommendations for improvement. We study your sales statistics to highlight the necessary optimizations to achieve your sales goals. If you are just launching your online business, you can apply our advice while enjoying an \u003cspan style=\"color: #ff2a00;\"\u003e\u003ca style=\"color: #ff2a00;\" title=\"Test Shopify unlimited!\" href=\"https:\/\/lobstter.com\/pages\/essai-illimite-pour-creer-un-site-avec-aide-expert-shopify\"\u003e\u003cstrong\u003eunlimited trial on Shopify\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSecure your online sales with our expert advice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf your request concerns a particular issue, we can focus on it to address it precisely: SEO problems, interfacing with your third-party software, bugs in your code, high bounce rate... All these subjects and many more have already been addressed by our web team through our clients in various sectors. We will be delighted to share our experience to optimize the profitability of your Shopify store.\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eContent Marketing\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWe advise you on product selection and the strategy to implement.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBefore creating a Shopify store, the product must be at the heart of your brand strategy: it is the essential point that will bring potential customers to you. It must be meticulously thought out to meet the needs of your target audience and achieve a high level of customer satisfaction. If you haven't yet chosen the product you want to sell online, or if you're hesitating between several product types, we can help you find the most relevant offer to generate sales. If your product is already defined, we can help you refine the details, or improve it so that it meets the requirements of the internet users you want to reach. Thanks to the diversity of our clientele, we have keen knowledge in many areas: from ready-to-wear, to luxury, including decoration, food, and cosmetics. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe can optimize blog articles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur agency is made up of expert SEO writers who are true content optimization enthusiasts. Our skills range from complete article writing to improving existing texts, as well as technical SEO optimization. A blog is a key asset for ensuring good visibility at a lower cost, but its content needs to be almost daily. This is a time-consuming task for which it is always beneficial to get help from professionals. If used well, a blog offers significant SEO advantages: the extensive production of quality content, netlinking optimization, and regular updating of your website. A showcase site or an e-commerce store with frequently renewed content is appreciated by search engines, including Google. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe can optimize Facebook posts to generate traffic.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImplementing a social media strategy must often include Facebook to gain recognition. It is a very popular social network among advertisers, thanks to its precise algorithms that allow reaching a relevant target when advertising settings are done correctly. Our SEA expertise for numerous e-merchants on Shopify allows us to create your advertisements with precision, respecting your budget and your objectives. \u003c\/p\u003e\n\u003cp\u003eBut first, it is necessary to build a Facebook page rich in organic content to best represent your company. Our community managers are then present to offer you an editorial plan to implement, write your posts, and moderate your community to gain more engagement. This will ensure a strong presence on Facebook.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003eKlaviyo Certification:\u003c\/h3\u003e\n\u003cp\u003eWe are also proud to have obtained the label \u003cstrong\u003e\u003ca title=\"KLAVIYO: E-commerce Email Marketing \u0026 SMS\" href=\"https:\/\/www.lobstter.com\/blogs\/nos-partenaires-shopify\/klaviyo-marketing-e-commerce-email-marketing-sms\"\u003eGold PARTNER KLAVIYO\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.lobstter.com\/blogs\/nos-partenaires-shopify\/klaviyo-marketing-e-commerce-email-marketing-sms\"\u003e\u003cimg alt=\"KLAVIYO: E-commerce Email Marketing \u0026 SMS\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/Klaviyo-partner-program-logo-singular-03182019-final_480x480.png?v=1630314665\" style=\"float: none;\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDo you have questions about the marketing and sales strategy to adopt for your Shopify store?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWe provide concrete and personalized answers through an analysis of your website.\u003c\/li\u003e\n\u003cli\u003eWe support you in implementing an action plan for your online store.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOur 8-hour Audit package includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e2 hours of analysis via Semrush with settings and studies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e6 x 1 hour with you to optimize your action plan according to your challenges and the current situation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eExamples of SEO Audit Referencing that we perform:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e- Total score\u003cbr\u003eThe site's total score is based on the ratio of problems encountered to the number of analyses performed. SEO Explorability Performance Internal Links\u003cbr\u003e- Errors \/ Warnings\u003cbr\u003eThe number of problems detected on your site.\u003cbr\u003e- Objective \/ Financial effort rate versus potential sales\u003cbr\u003e- Position tracking\u003cbr\u003eVisibility trend \/ Traffic estimate \/ Average position\u003c\/p\u003e\n\u003cp\u003eImprove your strategy and user experience (UX) with a Shopify-certified Expert for your online store during our workshop. We support you in optimizing your site by executing with you the checklist of essential points to ensure the success of your activity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe optimize your SEO and Semantics.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSERP Strategy \/ Suggestions with effort rates \/ Backlinks \/ Content Semantics \/ User Experience\u003c\/p\u003e\n\u003cp\u003eFor this, we will rewrite pages together live. Different formulas depending on the choice of strategic pages: Homepage, collection page, product page, or concept\/About Us page?\u003cbr\u003e4H = 4 strategic pages: 380 HT\u003cbr\u003e8H = 8 strategic pages: 750 HT\u003cbr\u003e2 days = 16 strategic pages: 1500 HT\u003cbr\u003e3 days = 24 strategic pages: 2250 HT\u003c\/p\u003e\n\u003cp\u003eAll missions are carried out within the \u003ca href=\"https:\/\/lobstter.com\/collections\/shopify-plus\" title=\"Shopify Plus certified integrator agency\"\u003eShopify Plus agency\u003c\/a\u003e by our Shopify-certified experts\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003ca href=\"\/en\/pages\/agenda-avec-un-expert-de-notre-agence\" title=\"Book an appointment with an Expert\" style=\"color: #ff2a00; text-decoration: underline;\"\u003eContact us!\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eSteps of an E-commerce Site Audit\u003c\/h2\u003e\n\u003cp\u003eAuditing an e-commerce site is an essential process for evaluating the performance of an online sales website. It is a comprehensive analysis of your site that encompasses SEO, traffic, conversions, and user experience. This process allows for identifying the strengths and weaknesses of the site, thus providing a complete overview of your site and offering recommendations for improvement.\u003c\/p\u003e\n\u003ch3\u003e1. Traffic Analysis\u003c\/h3\u003e\n\u003cp\u003eA crucial step in an e-commerce site audit is traffic analysis. The agency examines how visitors arrive at the website, which pages they visit, the loading time of these pages, how long they spend on them, and the number of pages they consult. This step allows for a precise audit of how visitors navigate the site. Tools like Google Analytics are implemented to perform this task. The data collected can show which traffic sources are most effective, whether through search engines, social networks, or others. This information is essential for determining the most effective pages, those needing updating, and those with a high shopping cart abandonment rate. By understanding these elements, a strategy can be put in place to optimize the customer journey, making site navigation simpler and faster, and ultimately increasing the conversion rate.\u003c\/p\u003e\n\u003ch3\u003e2. SEO Analysis\u003c\/h3\u003e\n\u003cp\u003eSEO analysis is a crucial step for any \u003cstrong\u003ewebsite\u003c\/strong\u003e. It helps identify how your online store is perceived by search engines and what areas need improvement to increase its visibility. To do this, the agency must \u003cstrong\u003eperform an SEO audit\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eDuring this SEO audit, the agency will evaluate page \u003cstrong\u003eloading time\u003c\/strong\u003e, content \u003cstrong\u003eupdates\u003c\/strong\u003e, and \u003cstrong\u003esearch engine rankings\u003c\/strong\u003e. It will also look at potential issues that could lead to \u003cstrong\u003ecart abandonment\u003c\/strong\u003e by potential customers. \u003cstrong\u003eSocial networks\u003c\/strong\u003e should not be overlooked as they play a significant role in SEO today. It is therefore crucial to understand how your online store is mentioned and shared on these platforms.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eaudit of your site\u003c\/strong\u003e will also focus on the \u003cstrong\u003enumber of indexed pages\u003c\/strong\u003e, backlinks, URL structure, and other technical factors that can influence the \u003cstrong\u003econversion rate\u003c\/strong\u003e and \u003cstrong\u003eonline sales volume\u003c\/strong\u003e. The goal is to provide a \u003cstrong\u003ecomplete picture of your site\u003c\/strong\u003e, with recommendations to optimize its performance and visibility in search results.\u003c\/p\u003e\n\u003cp\u003eUltimately, the objective of this analysis is simple and quick: to increase the \u003cstrong\u003eperformance of your e-commerce site\u003c\/strong\u003e to attract more potential customers, improve their \u003cstrong\u003ecustomer journey\u003c\/strong\u003e, and ultimately increase sales.\u003c\/p\u003e\n\u003ch3\u003e3. Conversion Analysis\u003c\/h3\u003e\n\u003cp\u003eUnderstanding how visitors become customers is vital for any \u003cstrong\u003eonline store\u003c\/strong\u003e. Conversion analysis examines this process, identifying the steps where users might decide to purchase or \u003cstrong\u003eabandon their cart\u003c\/strong\u003e. A specialized agency will deduce the possible causes of these abandonments and propose solutions to improve the \u003cstrong\u003econversion rate\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIn this step, the agency focuses on the \u003cstrong\u003ecustomer journey\u003c\/strong\u003e by observing user interactions with the site. It generally uses conversion analysis tools to track user movements, record their sessions, and see exactly where they encounter problems. This information is crucial for proposing specific improvements.\u003c\/p\u003e\n\u003ch3\u003e4. User Experience Analysis\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003euser experience\u003c\/strong\u003e, often referred to as \"UX,\" is crucial for the success of a \u003cstrong\u003ewebsite\u003c\/strong\u003e. It relates to how a visitor perceives and interacts with your \u003cstrong\u003eonline store\u003c\/strong\u003e, from navigation to finalizing the sale. A poor user experience can deter potential customers and harm your \u003cstrong\u003econversion rate\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eTo \u003cstrong\u003eperform a UX audit\u003c\/strong\u003e, the agency begins by examining the overall design of the site, evaluating whether it is intuitive and adapted to the target demographic. It considers the number of clicks required to reach a specific page, the \u003cstrong\u003enumber of pages\u003c\/strong\u003e visited per session, and the effectiveness of calls to action.\u003c\/p\u003e\n\u003cp\u003eFurthermore, the agency will examine the site's ergonomics, including UX\/UI. This includes aspects such as button size and color, ease of navigation, and clarity of information presented. The integration of \u003cstrong\u003esocial networks\u003c\/strong\u003e and their influence on user experience are also taken into account, as they can play a major role in customer engagement.\u003c\/p\u003e\n\u003cp\u003eThe final step in this analysis is the performance of the \u003cstrong\u003ee-commerce site\u003c\/strong\u003e. The agency examines \u003cstrong\u003eloading time\u003c\/strong\u003e, mobile compatibility, and other technical factors that could affect the user experience. If problems are identified, recommendations are made to resolve them and improve the \u003cstrong\u003eperformance of your e-commerce site\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eIn conclusion, a \u003cstrong\u003ecomplete audit of your site\u003c\/strong\u003e ensures that it offers an optimal user experience, thus maximizing the chances of converting visitors into loyal customers.\u003c\/p\u003e\n\u003cp\u003eIn addition, the process of content \u003cstrong\u003eupdates\u003c\/strong\u003e, the integration of \u003cstrong\u003esocial networks\u003c\/strong\u003e to facilitate sharing, or the implementation of recommendations based on user behavior can all influence the conversion rate. Particular attention is paid to pages with a high abandonment rate, to identify the reasons why users leave the site without making a purchase.\u003c\/p\u003e\n\u003cp\u003eFinally, an often overlooked but essential aspect is page loading time. A slow \u003cstrong\u003eloading time\u003c\/strong\u003e can lead to a frustrating user experience, which could explain a high abandonment rate. The agency must therefore ensure that the site is fast and responsive, guaranteeing \u003cstrong\u003esimple and quick\u003c\/strong\u003e navigation for all users.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Opinion:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\"A \u003cstrong\u003ethorough Shopify audit\u003c\/strong\u003e helps identify \u003cstrong\u003ekey areas for improvement\u003c\/strong\u003e, optimize your \u003cstrong\u003eSEO\u003c\/strong\u003e, and enhance your \u003cstrong\u003euser experience\u003c\/strong\u003e to \u003cstrong\u003emaximize your conversions\u003c\/strong\u003e. Discover how \u003ca href=\"https:\/\/lobstter.com\" rel=\"noopener\" title=\"Shopify agency specializing in analysis, performance, and redesign of online stores\"\u003eour expert Shopify agency specializing in optimization\u003c\/a\u003e can support you in the success of your store.\"\u003c\/em\u003e\u003c\/p\u003e","brand":"Prestataire Shopify","offers":[{"title":"2 hours in workshop or Conf call","offer_id":31060294139998,"sku":"","price":160.0,"currency_code":"EUR","in_stock":true},{"title":"8H global audit","offer_id":39562582261854,"sku":"","price":650.0,"currency_code":"EUR","in_stock":true},{"title":"SEO 1\/2 day 4H 4 pages","offer_id":31060294172766,"sku":"","price":325.0,"currency_code":"EUR","in_stock":true},{"title":"SEO + semantics 1 day 8 pages","offer_id":31060294205534,"sku":"","price":650.0,"currency_code":"EUR","in_stock":true},{"title":"SEO + semantics 2 days 16 pages","offer_id":31060294238302,"sku":"","price":1300.0,"currency_code":"EUR","in_stock":true},{"title":"SEO + semantics 3 days 24 pages","offer_id":31060294271070,"sku":"","price":1950.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-faire-un-audit-de-son-site-shopify-expert-shopify-465736.jpg?v=1735828581","url":"https:\/\/lobstter.com\/en\/products\/faire-un-audit-de-son-site-shopify","provider":"Agence lobsTTer","version":"1.0","type":"link"}