{"product_id":"g-heat-refonte-ecommerce-shopify-plus","title":"G-HEAT Shopify Plus e-commerce redesign","description":"\u003ch2\u003eE-commerce Redesign on Shopify Plus: Improve Performance and UX\u003c\/h2\u003e\n\u003cp\u003eImprove user experience and boost sales with an optimized e-commerce redesign on Shopify Plus with increased performance.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003ch3\u003eCase Study: E-commerce Site Redesign for G-Heat\u003c\/h3\u003e\n\u003csection\u003e\n\u003ch4\u003eProject Context and Objectives\u003c\/h4\u003e\n\u003cp\u003eLobsTTer agency was commissioned to orchestrate the redesign of G-Heat's e-commerce site, specializing in heated and cooling clothing, to improve user experience and optimize content management.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch2\u003eRedesign Strategy\u003c\/h2\u003e\n\u003ch3\u003eTheme Selection\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelection of a theme adapted to G-Heat's specific needs.\u003c\/li\u003e\n\u003cli\u003eMigration of existing content to the new URL while preserving SEO integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eResponsive Optimization\u003c\/h3\u003e\n\u003cp\u003eImproved mobile experience through extensive optimization of the site's responsive format.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eFunctional Improvements\u003c\/h3\u003e\n\u003ch4\u003eUser Interface and Navigation\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreation of an intuitive menu to facilitate user navigation.\u003c\/li\u003e\n\u003cli\u003eImplementation of fluid and logical navigation through different product categories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eBack-office and Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConfiguration of a personalized back-office to allow the client to easily manage their product catalog.\u003c\/li\u003e\n\u003cli\u003eActivation of necessary native functionalities to support e-commerce operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eIntegration and Specific Development\u003c\/h3\u003e\n\u003ch4\u003eAdditional Pages and Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConfiguration of an enriched 'pro' page with dynamic sections to present products in detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePersonalization and Technical Adjustments\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCSS retouching and theme adjustments to meet brand requirements.\u003c\/li\u003e\n\u003cli\u003eCollaboration with the former developer to resume existing code and minimize SEO impacts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eInstallation of Support Applications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstallation and configuration of applications for translation into three languages, cookie management, and customer reviews.\u003c\/li\u003e\n\u003cli\u003eIntegration of marketing features such as cross-sell, upsell, stock alerts, and product recommendations in the blog.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003eThe redesign carried out by LobsTTer for G-Heat's e-commerce site has not only improved the site's visual and functional aspects but also strengthened its operational efficiency, allowing G-Heat to position itself advantageously in the competitive sector of innovative clothing.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"Shopify Plus","offers":[{"title":"E-commerce project management","offer_id":40728994119774,"sku":null,"price":20000.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-g-heat-refonte-ecommerce-shopify-plus-expert-shopify-474956.jpg?v=1735829750","url":"https:\/\/lobstter.com\/en\/products\/g-heat-refonte-ecommerce-shopify-plus","provider":"Agence lobsTTer","version":"1.0","type":"link"}