{"product_id":"refonte-graphique-du-site-e-commerce-naad","title":"Naad-petfood.com Graphic redesign of the e-commerce site","description":"\u003cp\u003e The dog and cat food company NAAD chose our agency for the redesign of its Shopify website.\u003c\/p\u003e\n\n\u003ch2\u003e Objective: to have a site that better reflects the company's brand universe.\u003c\/h2\u003e\n\n\u003c!-- split --\u003e\n\u003cul\u003e\n\n\u003cli\u003e We coded a theme so that it is more adapted to their needs, that is to say more complete in terms of e-commerce functionalities and with which it is possible to work independently in the long term.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\n\n \u003cli\u003eWe established desktop and mobile \u003ca href=\"\/en\/collections\/maquette\" title=\"Creation of models for Ecommerce site\"\u003e\u003cstrong\u003emodels\u003c\/strong\u003e\u003c\/a\u003e while respecting the graphic charter shared by NAAD, in order to have a uniquely personalized website, without hindering the use of Shopify.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e We intervened in \u003ca href=\"\/en\/collections\/creer-un-theme-personnalise-sur-mesure-et-custom\" title=\"Creation of a Custom or From Scratch site\"\u003e\u003cstrong\u003edevelopment\u003c\/strong\u003e\u003c\/a\u003e in order to bring the models created upstream to life, via CSS adjustments, and the creation of dedicated and manageable sections in the back office.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e Optimization of graphic redesign for e-commerce\u003c\/h2\u003e\n\n\u003ch3\u003e Implementation of the new site structure\u003c\/h3\u003e\n\n \u003cp\u003eTo ensure a successful transition to the new site, we took care to set up a redirection system for the old URLs to the corresponding new pages of the online store. This step is crucial to maintain indexing on search engines and preserve the brand's organic referencing.\u003c\/p\u003e\n\n\u003ch3\u003e Improved user experience\u003c\/h3\u003e\n\n\u003cp\u003e As part of this redesign, we paid particular attention to improving the user experience on the different pages of the site. By optimizing navigation paths and offering intuitive and user-friendly interfaces, we aim to increase the conversion rate and build customer loyalty.\u003c\/p\u003e\n\n\u003ch2\u003e The key stages of going online\u003c\/h2\u003e\n\n\u003ch3\u003e Testing and validation of the website redesign\u003c\/h3\u003e\n\n \u003cp\u003eBefore the new site went live, we conducted extensive testing to ensure that all features worked properly and the display was optimized on all devices. We also checked browser compatibility to ensure optimal user experience.\u003c\/p\u003e\n\n\u003ch3\u003e Launch of the redesign project\u003c\/h3\u003e\n\n\u003cp\u003e After making the necessary adjustments following testing, we put the new site online, ensuring that the transition went smoothly. We also provided post-launch monitoring to quickly resolve any issues users encountered.\u003c\/p\u003e\n\u003ch2\u003e Integration of new features\u003c\/h2\u003e\n\n\u003ch3\u003e Needs analysis and feature selection\u003c\/h3\u003e\n\n \u003cp\u003eTo determine relevant features to incorporate as part of the redesign, we assessed NAAD's current and future needs taking into account market trends and customer expectations. This step made it possible to identify opportunities for improvement to offer an optimal user experience and strengthen the competitiveness of the online store.\u003c\/p\u003e\n\n\u003ch3\u003e Development possibilities\u003c\/h3\u003e\n\n\u003cp\u003e As part of this redesign project, we also took into account the future needs of the brand by integrating scalable features. This will allow NAAD to easily add new options or services to its site to meet the changing expectations of its customers and stand out in a competitive market.\u003c\/p\u003e","brand":"Agence lobsTTer","offers":[{"title":"Creation of models","offer_id":39535822700638,"sku":"","price":1800.0,"currency_code":"EUR","in_stock":true},{"title":"Integration of models","offer_id":39535822733406,"sku":"","price":1800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/0953\/files\/agence-shopify-plus-naad-petfoodcom-refonte-graphique-du-site-e-commerce-expert-shopify-893916.jpg?v=1735828593","url":"https:\/\/lobstter.com\/en\/products\/refonte-graphique-du-site-e-commerce-naad","provider":"Agence lobsTTer","version":"1.0","type":"link"}