POS Shopify: A revolution for French merchants
Shopify POS now includes integrated payments and adapted hardware for even smoother management of online and in-store activities. French retailers will benefit from a truly unified solution from 2025. This update strengthens retailers' ability to efficiently manage inventory, orders and customers through a single interface.
1. What Shopify POS offers merchants
1.1 Centralized inventory management
With Shopify POS, retailers can manage online and in-store inventory from a single interface. Example: A ready-to-wear boutique can synchronize products available in-store and on its e-commerce site in real time, thus avoiding inventory errors.
1.2 Improving logistics
Online orders and in-store sales are now integrated into a single system, simplifying logistics. Example: A food company can easily manage in-store withdrawals and online deliveries without double entry.
1.3 Simplified performance monitoring
Retailers benefit from unified analyses to evaluate their online and in-store sales. Example: A jewelry store can identify its best-performing products and adjust its sales strategies.
1.4 Reducing operating costs
By unifying payment and management systems, merchants save on multiple subscriptions. Example: A cosmetics boutique can use a single software package to manage everything, reducing overall costs.
1.5 Customer loyalty management
Shopify POS allows you to centralize customer information for optimal loyalty management. Example: A café can track the preferences of regular customers and offer targeted promotions.
1.6 Improving cross-selling
Combined online and in-store sales data offer cross-selling opportunities. Example: An interior design company can offer in-store items to complement online purchases.
1.7 Adaptability to local events
Retailers can adjust their strategy to meet the specific needs of local events. Example: A bookstore can highlight specific books at a local fair using real-time POS data.
1.8 Managing discounts and promotions
Promotions can be synchronized between online and in-store sales. Example: A sports company can offer synchronized discounts during seasonal sales.
1.9 Easier international expansion
Shopify POS simplifies currency management and international payments. Example: A French luxury brand can easily sell abroad by adapting local payment methods.
1.10 Increase in average basket
By integrating recommendation and upsell tools, Shopify POS helps retailers increase their average basket. Example: A wine company can suggest accessories (such as corkscrews) during in-store purchases.
2. What Shopify POS offers customers
2.1 Smooth purchasing experience
Customers can buy online and pick up their products in-store without any hassle. Example: A toy retailer offers "Click and Collect" for the festive season.
2.2 Diversified payments
Shopify POS accepts a variety of payment methods, offering greater flexibility. Example: A bakery can accept payment by credit card, PayPal and other modern methods.
2.3 Reducing waiting times
Fast checkout tools reduce in-store waiting times. Example: A clothing store can quickly manage queues during sales periods.
2.4 Access to real-time product information
Customers can check stock availability before visiting the store. Example: A hardware store allows customers to check tool availability on its website before visiting the store.
2.5 Personalizing the experience
Customers benefit from personalized offers thanks to centralized purchasing data. Example: A fashion boutique sends promotions tailored to customer preferences.
2.6 Simplified returns and exchanges
Shopify POS facilitates returns or exchanges, whether initiated online or in-store. Example: A shoe brand allows customers to return items in-store, even if the purchase was made online.
2.7 Transparency on promotions
Customers can clearly see the discounts applicable to all channels. Example: A high-tech company offers the same promotional offers both online and in-store.
2.8 Improving loyalty
Customers earn loyalty points both in-store and online. Example: A pharmacy offers loyalty points for every purchase, regardless of the channel used.
2.9 Facilities for international customers
Shopify POS allows you to pay in local currencies. Example: A restaurant accepts payments in euros, dollars and pounds sterling for tourists.
2.10 More confidence in transactions
Integrated payment security reassures customers. Example: A jewelry store guarantees secure transactions for high-value purchases.
3. Conclusion
Shopify POS represents a major step forward for merchants and their customers, offering unified management and seamless shopping experiences. This solution is particularly well-suited to businesses looking to optimize their operations while meeting the growing expectations of consumers. Book an appointment with a Shopify Expert today to explore all the possibilities Shopify POS has to offer and grow your business.
