The best e-commerce solutions can be counted on one hand: why is Shopify the best CMS for online sales?
The Prestashop CMS is similar to Shopify in a number of respects: an intuitive platform, operation via themes and added applications, and a high-performance e-commerce structure. However, Shopify stands out for its ease of use, always accessible customer service and simplified customization.
The decision to migrate from Prestashop to Shopify should not be taken lightly. It's crucial to choose a trusted partner, such as an experienced Prestashop Shopify migration agency, to guide you through every step of the process. Their expertise will ensure that the transition goes smoothly and without data loss.
Many e-merchants therefore call on us to migrate their Prestashop version 1.6 or 1.7 site to Shopify, in order to have fewer technical constraints and be more autonomous in the day-to-day management of their online store or showcase site. Here's an overview of the important steps to keep in mind when preparing this type of migration. Don't hesitate to call on our services to migrate your site with ease. It's also an opportunity to redesign your site if necessary.
Once the migration is complete, the main objective becomes optimizing the performance of your new Shopify store. The Optimization Workshop is an excellent way to learn the best practices for ensuring your site's fluidity and responsiveness. Improved loading speed, intuitive navigation and SEO optimization are key factors not to be overlooked.
Migrating your store is one thing; knowing how to manage your new platform effectively is quite another. It's essential to train your team to understand all aspects of Shopify. A Training Workshop can be the ideal solution for this. What's more, accessing your store with the right knowledge will boost your operational efficiency.
Generally speaking, all subscriptions offer the migration of customer, order and product files, as well as customer reviews and the various pages of your initial site. It's up to you to choose the method that suits you best: manual integration, .csv import (for customers and products), or API import.
It's important to note that not all Shopify subscriptions offer the same features when it comes to migrating to your Shopify store. While it's perfectly possible to complete a migration with a Basic subscription, the Shopify Plus subscription is worth considering for websites with large volumes of data to migrate. This package unlocks the use of specific applications that speed up the transfer of certain data.
Shopify offers a number of free themes that are ideal for integrating your old Prestashop pages. However, paid themes with included updates are often more powerful and meet the requirements of more elaborate websites. You may need to adjust the design or certain functionalities of your old website to match your Shopify theme, so don't hesitate to test several themes to make sure you find the one that perfectly meets your expectations. You can list in advance the components of your site you want to keep unchanged, and those you're willing to modify for the sake of the migration.
There's no reason for you to lose certain data, if you prepare well in advance how you're going to import each piece of information. Note, of course, that passwords are not exportable (RGPD). We suggest a promotional mailing to re-engage your customers. Depending on your Shopify subscription and Prestashop website configuration, manual addition may be the only option for some of your data. There's also an order to follow when importing your customers, products and orders. Here it is: Products then Customers then Orders
In some cases, you'll need to allow some maintenance time to freeze your e-commerce site's activity during migration, to avoid losing an order for example.
When migrating your Prestashop website to other e-commerce platforms, it's very likely that you won't be able to keep the same url structure for some of your pages, even if you keep the same domain name. For example, the url structure of collections pages on Shopify always begins as follows: "monsite.com/collections/", which is not necessarily the case on Prestashop.
As a result, links relating to your old platform will be broken, and redirected to a 404 page. This can be problematic on a number of levels, particularly for visitors to your Prestashop site who may have saved certain urls to return to on a regular basis.
301 redirection allows you to replace your old Prestashop urls with the corresponding Shopify urls. It's the best way to avoid 404 pages, which are very bad for an e-commerce site's SEO. Shopify's native interface makes creating 301 redirects simple and intuitive. However, this task can be time-consuming if you have a lot of urls to redirect, as you have to fill them in manually one by one.
If you need to redirect a large number of urls from your old platform to Shopify, we recommend using the Easy Redirects by ESC app, which works by importing a .csv file. Once you've downloaded the free version, you can export the integration .csv template and fill in the corresponding fields. As with any .csv import, make sure you respect the column order defined in the template, and save your file in comma-separated, UTF8 encoded .csv format. If you need help, we can redirect your URLs for you. Please contact us to discuss your requirements.
Save time and avoid errors, thanks to our extensive experience of complex migrations, which are both secure and cost-effective.
The expert's opinion: "A much simpler back office. Prestashop modules are far more expensive than Shopify modules. The process of migrating from Prestashop 1.6 to Prestashop 1.7 is more expensive than migrating plus redesigning on Shopify. A prestashop to shopify migration is a good choice. Migrating your prestashop site to shopify is a strategic decision that I recommend. Migrating to Shopify is just the first step: maximizing your store's profitability requires a strategic approach, ongoing optimization and expert support. Discover how to boost your business on Shopify with proven expertise and tailored solutions."
Looking to migrate? For more information about our migration services, click here.
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