Creating an ecommerce site is a crucial step for any entrepreneur wishing to launch an e-commerce business. An agency can help you through the various steps required to create an online store with Shopify, while optimizing your site to maximize your online sales.
Steps to create your ecommerce site
The creation of your ecommerce site takes place in several stages, from the initial design to the online launch of your store.
1. Choosing a Shopify theme
The first step is to choose a theme for your store. Shopify offers a variety of free and paid themes. Select a theme that matches your brand identity and offers a good user experience on mobile and desktop. This is crucial to improving your site's conversion rate.
2. Setting up the back office
The back office is where you manage your store. You need to configure the general settings, including your company information, payment parameters and delivery options. Setting up a well-structured back office is essential to managing your online sales effectively.
3. Create essential pages
Your e-commerce site must include several essential pages:
- Home page
- Product pages (at least 8 examples)
- Collection pages (at least 2 examples)
- About page
- Contact, General Terms and Conditions, Shipping, Legal Notice, and Returns pages
These pages will help give your site a clear structure and improve the user experience, which can increase the conversion rate.
4. Add product descriptions
Product descriptions play a crucial role in converting visitors into customers. Make sure you write detailed descriptions, highlighting the features and benefits of your products. This helps to sell your products more effectively and improve online sales.
5. Customize your store
Customizing your store is essential to reflect your brand identity. This includes CSS and HTML tweaks to adjust the theme to your specific needs. Customization allows you to create a unique store that stands out from the competition.
6. Install and configure applications
Shopify offers an extensive library of apps to add functionality to your store. You can install up to 4 apps to enhance the user experience and optimize your conversion rate.
Ecommerce site settings
Once you've created your site, it's important to set it up correctly and learn how to use it.
1. Setting up payment methods
Choosing and configuring payment methods is essential to facilitating transactions on your site. Shopify offers native payment options that you can configure via a conference call. These payment methods must be adapted to your customers' preferences to maximize your online sales.
2. Carrier settings
Configuring delivery options is also crucial. Integrate carriers via the apps available on the Shopify Store. This ensures that your customers benefit from reliable and varied delivery options, which can influence their purchasing decision.
3. Back office training
Training is recommended to master the use of Shopify's back office. A 2-hour screen-sharing session with video recording is an excellent way to familiarize yourself with the interface. This training will enable you to manage your store independently and efficiently.
Project management steps for a successful creation
Project management is key to the success of your Shopify website. Rigorous follow-up and effective communication are essential.
1. Scoping meeting
A 2-4 hour scoping meeting validates the specifications and explains the specific needs of the project. This step is crucial to ensure that all expectations are clear and that the project is well defined from the outset.
2. Using Trello for tracking
Creating a customized dashboard on Trello allows you to track project progress and manage individual tasks. Regular updates ensure that everyone is kept informed of progress. Using Trello allows you to centralize all information and ensure smooth project management.
3. Testing and verification
Before delivery, it's crucial to test the site in front and back office, on desktop and mobile. It's often necessary to go back and forth to adjust according to customer feedback. These tests ensure that the site functions correctly and offers a good user experience on all devices.
Request a quote for your Shopify website
To get a personalized quote for the creation of your Shopify website, please contact us. We'll provide you with an accurate estimate based on your specific needs and goals. Creating a Shopify site is an important step in launching your online business, and we're here to support you every step of the way.
Conclusion
Creating a Shopify site may seem complex, but with the right planning and resources, you can create an e-commerce site optimized for your online sales. Whether you choose to hire a professional or do it yourself, remember the importance of customization and optimization to deliver the best possible user experience.
For customized support and professional implementation of your Shopify website, trust LobsTTer. Our team of experts is here to help you every step of the way, from design to launch.
