June 2025 was a particularly eventful month for Shopify, with significant improvements in analytics, payments, order management and customer experience. Let's find out more about these 12 major updates and their concrete impact on your e-commerce business.
📊 Revolution Analytics: A new default experience
June 11: The new Analytics experience becomes the norm
What's changing: Shopify has officially switched all stores to the new, faster, more flexible and intuitive Analytics experience.
Benefits for merchants: ✅ Improved performance: Reports load up to 3x faster
✅ Intuitive interface: Simplified navigation and modern visualizations
✅ Increased flexibility: Customize dashboards to your needs
✅ Real-time data: Instantly track performance
June 11: ShopifyQL accessible from all reports
Major innovation: Introduction of an integrated ShopifyQL query editor, enabling you to analyze your store data directly from any report.
Impact business :
- Tailor-made analyses: Create your own customized metrics
- In-depth Insights: Access to granular business data
- Greater autonomy: no need for external tools for advanced analysis
- Informed decision-making: Real-time, actionable data
June 27: Live View, benchmarks and cohort analysis available
New analytics features :
- Live View: Live monitoring of your store's activity
- Sector benchmarks: Comparison with your industry's performance
- Customer cohort analysis: Understanding purchasing behavior over time
Concrete benefits: 🎯 Continuous optimization: Real-time adjustments based on live data
📈 Competitive positioning: Knowing where you stand in relation to the market
👥 Customer loyalty: Identifying the most profitable segments
💳 Innovations Paiements : Crypto and mobile at the heart of the strategy
June 12: USDC on Base integrated with Shopify Payments
Crypto revolution: Shopify becomes the first major e-commerce platform to accept USDC (stablecoin) on the Base blockchain, available in guest checkout and Shop Pay.
Merchant benefits :
- New customer segment: Access to the growing crypto ecosystem
- Fast transactions: instant settlement without banking intermediaries
- Low fees: Competitive transaction costs compared with cards
- Monetary stability: USDC indexed to the US dollar
Sector opportunities :
- Tech & Gaming: Native crypto communities
- Art & Collectibles: NFTs and digital artworks
- International services: Simplified cross-border payments
June 26: Google Pay in Checkout Kit
Mobile news: Integration of Google Pay into Checkout Kit for mobile applications, offering a seamless payment experience.
Impact on conversion: ⚡ Accelerated checkout: One-click payment from the mobile app
📱 Native experience: Seamless integration with the Android ecosystem
🔒 Enhanced security: Tokenization and biometric authentication
💰 Increased sales: Reduced mobile shopping cart abandonment
🛒 Order and Inventory Optimization
June 23: Intelligent oversale prevention
Improved draft orders: the system now automatically alerts you when you try to add more items than available stock.
Operational benefits :
- Error prevention: Prevents accidental over-selling
- Optimized inventory management: real-time visibility of availability
- Preserved customer experience: No impossible-to-fulfill orders
- Reduced disputes: Fewer break-up claims
June 2: Advanced variant customization
POS innovation: Multiple versions of the same product with different customizations can be sold in a single transaction.
Case studies :
- Textile: Custom embroidery on several items
- Gifts: different engravings on a grouped order
- Restoration: Product-specific modifications
- Handicrafts: Unique bulk customizations
Business benefits: 📦 Increased average basket: Simplified multiple ordering
⚡ Checkout efficiency: One transaction for multiple customizations
😊 Customer satisfaction: Maximum flexibility in choice
📈 Performance monitoring: Bundles and advanced metrics
June 26: Key metrics in Shopify Bundles
New metrics: The Shopify Bundles application now displays key metrics for evaluating the performance of your product bundles.
Available metrics :
- Conversion rates for bundles vs. individual products
- Revenue by bundle type
- Popularity of combinations: Which products work together
- Impact on average basket: Measurable increase
Optimization strategies: 🎯 Data-driven bundles: Creation based on actual performance
💡 Easy A/B testing: Testing different compositions
📊 Measurable ROI: Clear profitability of bundling strategy
🔧 Technical and Operational Improvements
June 26: Flow migrates to GraphQL 2024-10 API
Technical update: Shopify Flow now uses version 2024-10 of the GraphQL Admin API, with improvements to product queries and gift card endpoints.
Technical benefits :
- Enhanced performance: faster, more efficient queries
- New possibilities: Advanced functionalities available
- Enhanced stability: a more robust and reliable PLC
- Scalability: Technical basis for future innovations
June 10: Simplified menu duplication
Productivity enhancement: A "duplicate" button is now available on menu detail pages, creating exact copies with all links intact.
Operational gains: ⏰ Time saved: No more manual recreation of complex menus
🎯 Consistency maintained: Identical structure for different sections
🌐 Multi-language deployment: Basis for localized versions
🔄 Testing made easy: Duplication for experimentation
June 12: Direct response to Shopify forms
Improved customer communication: email notifications for form submissions now contain the customer's email address as the reply address.
Relationship impact: 💬 Easier dialogue: One-click response from notification email
⚡ Increased responsiveness: Reduced customer response time
📧 Simplified workflow: No more copying and pasting email addresses
🤝 Enhanced customer relations: Smoother, more natural communication.
June 9: Mandatory zip code for Malta
Compliance: Shipments to Malta now require a zip code.
Logistical impact: 📦 More reliable deliveries: Reduction of addressing errors
🌐 Postal compliance: Compliance with Maltese requirements
✅ Automatic validation: Control at the time of ordering
🎯 Sector-specific opportunities
E-commerce Fashion & Lifestyle
- Metric bundles: Optimizing complete looks
- POS customization: Embroidery and engraving in store
- Advanced analytics: real-time trend monitoring
B2B Trade
- Secure draft orders: Prevent stock errors
- Menu duplication: Catalogs by customer segment
- ShopifyQL: Customized analyses of customer accounts
Retail Omnichannel
- Google Pay mobile: Conversion maximized on app
- POS customization: Flexibility at the point of sale
- Live View: Multi-channel real-time monitoring
Export International
- USDC payments: Opening to crypto markets
- Postal compliance: Reliable international deliveries
- Analytics benchmarks: Performance comparison by region
💡 Recommended actions for June-July 2025
Immediate (This week)
- Explore the new Analytics: Familiarize yourself with the interface
- Test ShopifyQL: Create your first custom queries
- Activate USDC: If relevant to your customers
- Configure Google Pay: For your mobile apps
Short-term (This month)
- Audit your bundles: Use the new metrics
- Optimize your forms: Take advantage of direct response
- Duplicate your menus: For tests and alternative versions
- Train your teams: On new POS functionalities
Medium-term (July-August)
- Data-driven strategy: Leverage industry benchmarks
- Cohort analysis: Segment your customer base and build loyalty
- Advanced customization: Develop a made-to-measure offer
- Conversion optimization: Based on new analytics
📞 Need help implementing these new features?
These June 2025 updates offer concrete opportunities to improve your performance, but their optimal implementation requires a structured, expert approach.
The LobsTTer agency can help you :
- Audit analytics: Making the most of new tools
- Payment integration: USDC and Google Pay configuration
- Bundle optimization: Metrics-based strategy
- Team training: Mastering new functionalities
- POS customization: Setting up custom variants
Conclusion: June 2025, a decisive month for the evolution of Shopify
The June 2025 updates confirm Shopify's trajectory towards an ever smarter, more flexible and data-driven platform. With enhanced analytics, innovative new payment methods and more precise optimization tools, merchants now have a complete arsenal to maximize their performance.
The three priorities for French merchants :
- Master the new Analytics: an essential basis for future optimization
- Explore new payments: USDC and Google Pay open up new segments
- Optimize with data: Bundle metrics and cohort analysis for growth
The time to act is now: these tools are available now and can significantly transform your results in the coming weeks.
Make an appointment with a LobsTTer expert to draw up your implementation strategy and maximize the impact of these new features on your growth.
Article written in July 2025 - Based on official Shopify updates from June 2025
