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Post-launch support for Shopify: TMA and continuous development

After going live, the real risk isn't "having a bug": it's letting the store drift (technical debt, stacked apps, slowness, stagnant SEO, deteriorating shopping experience, broken ERP feeds). Our post-launch support is designed to secure, evolve, and optimize your Shopify store when complexity begins.

LobsTTer acts as an e-commerce architecture agency: scoping, prioritization, delivery in cycles, and continuous improvement. The goal is simple: to deliver useful upgrades without compromising performance or losing control of your Shopify stack.

Who is post-launch support intended for?

  • You want a recurring framework to develop the store without launching another "big project."
  • You need technical guidance: performance, theme, apps, tracking, stability.
  • You have functional developments: templates, navigation, business rules, B2B, merchandising.
  • You have integrations (ERP, PIM, WMS, accounting, logistics) and you need to make your data flows more reliable.
  • You want a rhythm: prioritized backlog, releases, QA, tracking, and documentation.

What TMA (progressive time credit) covers

TMA is a scalable time credit that can be used to handle all post-launch tasks: SEO, updates, functional upgrades, app settings, marketing adjustments, support, or maintenance.

  • Functional developments: sections, templates, product page, collection page, business rules, B2B.
  • Performance optimizations: speed, scripts, apps, stability, theme best practices.
  • Technical SEO: corrections, structure, consolidation, contextual linking.
  • AEO: content clarifications, consistency of information, more explicit transactional pages.
  • Apps & settings: configuration, testing, cleaning, performance impact.
  • Support/maintenance: fixes, incidents, compatibility issues, adjustments.

Format: TMA is offered in blocks of minimum 24 hours over 1 year and clearly identified as a post-launch option, to ensure useful monitoring and a genuine cycle of improvement.

Conversion: journey-oriented developments (without any magic promises)

Some changes are directly aimed at improving conversion: clarifying the user journey, optimizing key pages (products, collections, checkout), and reducing identified friction points. Here, we are talking about pragmatic execution (continuous improvements), not "grand speeches."

How do we work?

  1. Single backlog: all requests in one place (upgrades, fixes, emergencies).
  2. Triage & prioritization: business impact, technical risk, effort, dependencies.
  3. Delivery in cycles: regular releases, changelog, QA, production launch.
  4. Measurement: performance and stability, using your tools (depending on what is in place).
  5. Documentation: decisions, settings, impacts, to prevent loss of information.

Typical cases handled after launch

  • Cleaning up a theme that has become bloated (scripts, sections, apps, tracking).
  • Improvement of product/collection pages (filters, sorting, merchandising, performance).
  • Stabilization of an ERP/logistics connection (inventory, orders, returns).
  • Technical and structural SEO optimization after redesign or migration.
  • B2B developments: pricing rules, business accounts, segmented catalogs.

Useful links according to your needs

What we don't promise

  • No “unlimited support”: we work within a framework and according to priorities.
  • No SEO miracles: we focus on realistic and measurable improvements.
  • No app stacking: we aim for the most stable and efficient solution.



Objective: to frame your TMA (minimum 3 days), prioritize your backlog, and deliver useful changes without compromising performance.

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