Shopify is a must-have platform for creating and managing an online store. However, choosing the right plan for your needs can be a challenge. In this article, we'll explore the different Shopify options - Basic, Shopify, Advanced and Plus - to help you determine which plan best suits your business goals.
1. Shopify Basic package: Ideal for beginners
The Shopify Basic plan is perfect for sole traders or small businesses looking to get started in online business. Priced at €27 per month (annual fee), this plan offers essential features for starting an online store.
Key features
- 10 stock locations to manage your products and warehouses.
- International sales in 3 localized markets.
- Access to Shopify POS Lite to sell in person.
- 24/7 chat support.
Concrete examples for retailers
- Artisan Boutiques: Artisans can manage their inventory from several workshops or local sales outlets.
- Small fashion boutiques: Start-up designers can sell their creations internationally.
- Food shops: An online store for regional products, such as home-made jams.
Examples for customers
- Simplified navigation: Customers can easily purchase local or customized products.
- Better visibility: Customers can easily find stores offering niche products.
- Delivery options: International customers can benefit from localized markets.
2. Shopify package: Perfect for small teams
Priced at €79 per month (annual fee), the Shopify package is designed for small businesses that need additional functionality, such as team management or more advanced data analysis.
Key features
- 5 additional employee accounts to distribute tasks.
- International sales in 3 markets with advanced tools.
- Optimization of bankcard rates(1.3% + €0.25 online).
Concrete examples for retailers
- Home decoration stores: Teams can manage multiple collections and organize marketing campaigns.
- Cosmetics brands: A marketing team can customize offers for specific markets.
- Technology resellers: Optimized customer support thanks to 5 employee accounts.
Examples for customers
- Better user experience: Customers benefit from smooth order management and localized discounts.
- Customer contact options: Customers can easily ask questions thanks to an available team.
- Customized promotions: Offers tailored to each region or time of year.
3. Shopify Advanced package: For growing businesses
The Advanced package, priced at €289 per month, is designed for fast-growing companies. This plan integrates powerful tools to analyze performance and improve sales strategy.
Key features
- 15 additional employee accounts.
- Customized data analysis to track your performance.
- Customized pricing for each regional market.
- 10x payment capacity to handle sales peaks.
Concrete examples for retailers
- Sports brands: Targeted marketing campaigns in specific markets.
- Industrial sales: Analysis of margins in different product segments.
- Organic stores: Managing order peaks during sales periods or events.
Examples for customers
- Fast transactions: Secure payments without delays.
- Special offers: Prices tailored to each region or type of customer.
- Advanced user interface: Navigation optimized for local markets.
4. Shopify Plus package: For large businesses
The Shopify Plus package is designed for larger businesses or complex brands. Starting at $2300 per month, this plan offers customized solutions for high-volume businesses.
Key features
- 200 stock locations.
- International sales in 50 markets.
- Unlimited employee accounts.
- Advanced customization through dedicated APIs.
Concrete examples for retailers
- Luxury brands: Global inventory and sales management with detailed reporting.
- Furniture manufacturers: Coordination between physical stores and online sales.
- Technology industries: Advanced database synchronization thanks to APIs.
Examples for customers
- Diversified payment options: Local currencies available.
- Dedicated customer service: Fast assistance for high-end customers.
- Ultra-personalized experience: Recommendations based on buying habits.
Conclusion: Which package is right for you?
In summary, choosing a Shopify package depends on the size of your business, your feature requirements and your business strategy. For small businesses, the Basic plan is ideal, while Shopify and Advanced are better suited to growing businesses. Finally, Shopify Plus is for larger brands with complex needs.
Make an appointment with a Shopify Expert to discuss your project and find the plan that perfectly meets your expectations.
