Migrating to Shopify / Shopify Plus: Securing Data, SEO, and Launch

Who is this migration for?

• SMEs / growing brands looking for a more reliable foundation (performance, checkout, operations).
• Shopify Plus merchants (often > €1M revenue) with international, B2B, ERP, tax rule, and large catalog challenges.
• SEO-sensitive replatforming: traffic history, indexed pages, netlinking, facets, templates, editorial content.

The 7 deliverables that make for a truly reliable migration

1. Existing system audit: data, sitemap, templates, apps, checkout, performance, SEO, tracking.
2. Data recovery plan: products, collections, customers, orders, content, media, reviews.
3. 301 redirect plan: URL → URL mapping and rules for facets/parameters.
4. Tagging plan: GA4, pixels, consent, e-commerce events, end-to-end tests.
5. SEO import / recovery: meta title, meta description, Hn, critical internal linking, key pages.
6. Recipe (testing): payments, taxes, shipping, transactional emails, search, filters, mobile, speed.
7. Managed go-live: cutover window, rollback plan, 48–72 hr monitoring.

How much does a migration to Shopify cost?

A serious quote distinguishes between licenses, apps, agency services, specific developments, and SEO risks. Costs vary depending on data volume, catalog complexity, business rules, B2B, multi-country, integrations (ERP/WMS), UX/UI redesign, and SEO requirements.

◈ Migration without redesign: starting from €10,000 (excl. VAT)

A migration without redesign involves switching to Shopify (or Shopify Plus) while maintaining a design similar to the existing one. The goal is to reduce risk (SEO, conversion, QA) and focus the budget on reliability: data, redirects, tracking, testing, and launch.

◈ A clear quote: 5 items to distinguish (otherwise you'll compare poorly)

• Shopify Licenses: your Shopify / Shopify Plus plan (excluding agency services).
• Apps & subscriptions: €50–200/month depending on scope (search & filters, reviews, B2B, export, marketplaces, etc.).
• Agency services: scoping, data recovery, 301 plan, tracking, testing, managed go-live.
• Specific developments: business rules, templates, automations, connectors (ERP/WMS), advanced B2B.
• SEO Risk: budget dedicated to SEO recovery + post-cutover monitoring (this prevents a lasting drop).

◈ Price benchmarks from case studies already shown on this page

Here are some order of magnitude prices based on the case studies listed further down this page (scopes differ: redesign, B2B, ERP, multi-stores, etc.).

• "Migration" entry: €10,000 (e.g., Made in France: quote starting from €10,750 excl. VAT, displayed "starting from €10,000").
• Migration + catalog / e-commerce setup: €13,000 (e.g., Albert Socks: WooCommerce → Shopify, displayed "starting from €13,000").
• Migration + redesign (intermediate scope): €16,000 (e.g., Socup, Train Sweat Eat, Gula, Berteil: displayed "starting from €16,000").
• Migration + UX redesign / functionalities: €20,000 (e.g., Hindbag: redesign + customization, displayed "starting from €20,000").
• Migration + ERP integration (B2C + B2B): €30,000 (e.g., An’ge Paris: Sage 100 ERP, displayed "starting from €30,000").
• Complex migration / advanced flows: €40,000 (e.g., Diouda, Perrotin, Shilton: displayed "starting from €40,000").
• Large redesign migration / multi-block scope: €50,000 (e.g., Fempo, Cache Coeur: displayed "starting from €50,000").

◈ What makes the budget vary (the real drivers)

• Data volume: number of products, variants, media, collections, editorial content, history.
• Catalog complexity: pricing rules, bundles, metafields, facets, specific templates.
• B2B: conditions, accounts, pricing, restricted access, workflows.
• Multi-country: domains/languages, taxes, prices, shipping, local constraints.
• Integrations: ERP/WMS/marketplaces/BI, and especially the quality of existing flows.
• UX/UI redesign: the more you change, the higher the QA/SEO risk.
• SEO requirement level: 301 plan, prioritization of key pages, monitoring, and corrections.

Key takeaway: if your goal is a migration without redesign but secure (data + SEO + tracking + testing), the realistic entry point starts at €10,000 (excl. VAT). Beyond that, the budget primarily increases when you add redesign, B2B, or integrations.

Common migration challenges (and how we anticipate them)

• Data loss: strict mapping, iterative imports, integrity checks.
• SEO drop: exhaustive redirects, meta data recovery, limiting unnecessary changes, monitoring.
• App compatibility: audit of dependencies and Shopify-native alternatives.
• Downtime: managed cutover, checklists, and rollback plan.
• Broken tracking: tagging plan and e-commerce event tests.

Security and compliance: what Shopify covers, and what still needs configuring

• Payment: Shopify is PCI DSS Level 1 certified.
• Secure connection: TLS certificates provided free by Shopify.
• GDPR: tools provided, compliance depends on your configuration.

Post-migration optimization: where the value is created after the switch

• Performance: Core Web Vitals, images, scripts, apps, critical templates.
• SEO: content consolidation, internal linking, cannibalization, logs.
• CRO: checkout, cart friction, search & filters, A/B tests.
• Marketing: emails, segmentation, consent, attribution.

Who manages your migration at LobsTTer?

At LobsTTer, migration is managed by a senior team (project manager, development, QA). Marion has been supporting Shopify projects since 2015. Our internal history includes over 200 migrations supported.