Last updated: January 15, 2026 — Reviewed by: Marion, Shopify B2B & Wholesale Expert at LobsTTer since 2015
This page presents our approach to designing and operating a B2B / Wholesale channel on Shopify: professional portal, company accounts, dedicated catalogs and pricing, order rules, taxation, and integrations with your business tools.
What a true Shopify B2B project must cover
- Structured company accounts: roles (buyer, approver), access rights, customer segmentation.
- B2B catalogs and pricing: price lists by customer or group, tiers, MOQs, units of sale.
- Professional ordering process: quick orders, reordering, multi-item carts.
- VAT and tax rules: exemptions, country-specific rules, consistency with invoicing and accounting.
- Payment and terms: immediate or deferred payment, deposits, credit limits based on context.
- Business flows: synchronization with ERP, PIM, WMS, invoicing, logistics.
Why do many B2B projects on Shopify fail?
- Fake B2B: promo codes or hidden collections that don't scale.
- Two poorly managed stores: B2C / B2B duplication without clear product, stock, and pricing rules.
- ERP addressed too late: data inconsistencies, manual re-entries, and operational debt.
Our B2B approach
Each project is guided by Marion, Shopify B2B & Wholesale expert at LobsTTer. The work begins with an analysis of your sales model: customer typologies, pricing rules, tax constraints, logistics, and ERP dependencies.
Based on this, we design a robust Shopify architecture: dedicated catalogs, access rules, ordering workflows, and business connectors. The goal is a B2B channel that your teams can use daily, without technical debt or short-term re-building.
The case studies listed below (/products/ pages) illustrate real-world situations: structured Wholesale, ERP integrations, multi-catalogs, ordering rules, and industrialization.
Useful links: Connectors & business flows · Architecture & development · Our method
Client proof — Shopify B2B project
Enexo PRO — PrestaShop to Shopify Plus B2B redesign and migration
View full case study
★★★★★ — Quality of work: 5 / Communication: 5
"The LobsTTer agency successfully met our needs and challenges for the complete redesign of our B2B site on Shopify Plus. Very good communication with the whole team. We continue our collaboration by relying on their ongoing support to develop our site's performance."— Enexo PRO, June 2025
How to sell to businesses on Shopify?
A reliable B2B channel on Shopify is built around company accounts (roles, rights, validation), dedicated catalogs and prices (by group or customer), and a professional ordering process (quick order, MOQ, units of sale). The critical point is the consistency of data (products, prices, taxes, stocks) with your business tools to avoid re-entries and invoicing discrepancies.
What features are essential for a scalable Shopify B2B (Wholesale)?
Essential: professional customer segmentation, access rules, pricing by list or group, payment terms (immediate or deferred depending on the context), tax rules (VAT, exemptions, countries), and adapted ordering workflows (multi-item carts, reordering, quick order). Without framing these rules, you fall back into a "fake B2B" (hidden collections, promo codes) which breaks down as soon as the volume or number of customers increases.
What budget should be planned for a Shopify B2B project?
The budget primarily depends on the level of rules (pricing, taxes, deferred payment), catalog volume, and integration with tools (ERP/PIM/WMS/invoicing). In practice, a properly framed and deployed B2B foundation often starts around €10,000 ex. VAT when development and flows need to be reliably established, and can go beyond €30,000–€80,000 ex. VAT as soon as multiple catalogs, complex rules, and business connectors need to be industrialized.
What steps ensure the success of a Shopify B2B project?
Steps that prevent re-building: (1) frame the sales model (customer typologies, pricing rules, taxation, logistics, payment), (2) define the Shopify architecture (catalogs, access, workflows), (3) lock down the "single source of truth" for data (products/prices/stocks), (4) test in real conditions (orders, invoicing, returns/credits) before going live, then (5) document and train teams for daily operation.
What types of ERP and business tools are typically connected to Shopify B2B?
B2B projects typically connect Shopify to an ERP (commercial management + accounting), sometimes a PIM (product data), a WMS (logistics), and an invoicing tool. The key point is not "the connector," but the design of the flows: what data drives prices, stocks, VAT, company accounts, and how exceptions are managed (credits, backorders, delays, out-of-stock, multi-warehouses).
Objective: quickly validate if Shopify is the right foundation for your B2B and define the architecture to implement — or avoid.
