EnexoPro.com Case Study: PrestaShop to Shopify Plus B2B Redesign and Migration

B2B Context and Objectives

Enexo PRO operates a B2B e-commerce with a substantial catalog, invoicing needs, and multi-carrier logistics constraints. The PrestaShop platform was reaching its limits in terms of maintainability and evolution (data, SEO, marketing management, performance).

The objective of transitioning to Shopify Plus: to secure B2B operations, reduce operational friction, and build an evolutive foundation (acquisition, conversion, retention) driven by KPIs.

Framing and Migration

Framing Workshop

A framing workshop allowed us to lock down priorities: data structure, B2B logic, tracking, SEO migration plan, and post-launch roadmap. The framing helped avoid "aesthetic redesign" effects in favor of a useful project: reliability, performance, and operations.

Data Migration

• Migration of products, collections, and content with SEO integrity control.
• Migration of customers and orders with progressive testing before cutover.
• Strict redirection plan to preserve organic traffic and avoid 404 errors.

Challenges of a PrestaShop → Shopify Plus Migration in B2B

A B2B migration is not limited to "moving a catalog." The critical points to secure for Enexo PRO were: data consistency (catalog, attributes, variants), SEO continuity (URLs, redirects, content), the ability to handle high order volumes, and the establishment of a stable environment for daily operations.

Success primarily lies in the method: precise framing, tested migration, clean redirects, and then progressive activation of levers (acquisition, conversion, retention) without breaking existing systems.

Shopify Plus B2B Architecture

The Shopify Plus foundation was structured to serve a B2B channel: performance, scalability, data quality, and the ability to iterate quickly. The challenge was to obtain a robust platform where each evolution (marketing, catalog, logistics) would not create technical debt.

• Operations-oriented approach: clean data, simple workflows, controlled business rules.
• Shopify Plus foundation ready for iterations: conversion, merchandising, customer journey.
• Integrated logic for tooling to avoid manual manipulations.

For a complete view of B2B patterns (pro portal, order rules, integrations, operations), see: Shopify B2B / Wholesale .

KPIs and Recommended App Stack

For Enexo PRO, the app stack was recommended based on a simple logic: each app must solve a concrete problem (data, logistics, invoicing, acquisition, conversion) and be linked to a KPI.

Data & Catalog

• Akeneo Connector by LobsTTer: massive data import/export.
  Essential for managing a catalog of +1,000 products and industrializing updates.

Shipping & Logistics

• Atlas Pickup Points — Premium: pickup point management.
  Impact: shipping revenue +77% versus 2024.
• Shippingbo: multi-carrier orchestration.
  Impact: shipping revenue +88% versus 2024.
• Colissimo (Official): France carrier integration to secure shipments.

B2B Invoicing

• Simple Invoice — Usage Based: automated invoicing adapted to B2B.
  Impact: B2B orders (+284%).

Acquisition & Marketing

Free Apps with Major Impact

• Google & YouTube: primary acquisition channel.
  Impact: +1,022% acquired customers.
• Facebook & Instagram: new channel activated.
  
• Klaviyo: email & SMS.
  Email conversion rate: 5%. Opportunity: underutilized.
• Kwanko tracking: affiliation tracking to measure marketing performance.

Conversion & Customer Experience

• Search & Discovery (Shopify): improved product search and merchandising.
  Impact: conversion rate +101% (0.85% vs 0.42%).
• Checkout Blocks: customization of the checkout funnel (Shopify Plus) to reduce friction.
• Selleasy: upsells and cross-sells to increase average order value.
• iAdvize: AI shopping assistant to improve shopping experience and support.
• Judge.me Reviews: customer reviews to build trust and conversion.
• Loyoly: loyalty program.
  Impact: 28% returning customers on enexo-pro-app.
• Notify Me!™: back-in-stock notifications to reduce lost sales.
• Mst: Wishlist: wishlists + marketing automation to support retention.
• Quizify: product quizzes to guide choices and aid conversion.

SEO Protection (Migration)

• SC Easy Redirects — Pro +: redirection management and post-cutover control.
  Impact: organic traffic +1,022%.

Post-Launch Optimization and Support

After going live, the objective is not "to have a site" but to manage a high-performing B2B channel: tracking quality, conversion iterations, search improvement, checkout optimization, and progressive marketing activation. This work transforms a migration into a growth lever.

For Enexo PRO, the approach consisted of prioritizing high-impact actions (acquisition, conversion, retention) while maintaining a stable and easy-to-evolve platform.

Official Shopify Client Review

★★★★★ — Quality of work: 5 / Communication: 5

« The LobsTTer agency successfully met our needs and challenges for the complete redesign of our B2B site on Shopify Plus. Very good communication with the entire team. We are continuing our collaboration, relying on their ongoing support to develop our site's performance. »

Official source: Shopify Partners Directory.
View official Shopify source