Anthony Garçon.com Fashion Ecommerce Redesign UX/UI & SEO audit
UX Audit
UX/UI audit of the entire site, with delivery of operational recommendations structured according to a schedule and budget established with the client.
Wireframes
Delivery of mock-ups for the main pages, based on the brand's graphic charter.
Development
Integration of recommendations from our audit, through back-office configuration and development.
SEO
Complete SEO audit, with competitive analysis, and delivery of best practices to apply.
Training
Training on how to use the Shopify back office.
Anthony Garçon offers a men's wardrobe consisting mainly of suits, but also shirts, knitwear, and various accessories. With a strong in-store clientele, the brand wanted to assert its identity online through a refined design and a fluid user journey. Our agency was entrusted with leading these improvements, and we demonstrated versatility to successfully complete this project.
The visual redesign of the e-commerce site involved numerous development details: adding a colored background under associated product sections, adjusting typography sizes, displaying product information on hover, and adding decorative borders to homepage sections.
But we also developed new enriched pages, with image and text blocks arranged asymmetrically.
Product sheet information was optimally arranged, focusing on the essentials for greater efficiency.
Finally, we installed a stock alert app to address the client's logistical challenges.
Optimizing an E-commerce Fashion Site
The previous case study describes comprehensive support for optimizing website performance, using an audit methodology and operational recommendations.-
UX/UI Audit of the entire site: We perform a complete audit of the user experience and user interface of all site pages. We identify strengths and weaknesses and provide detailed recommendations to improve the user experience.
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Delivery of mock-ups for the main pages: We use the brand's graphic charter to create mock-ups for the main pages of the site, taking into account the results of the UX/UI audit. The mock-ups are designed to be ergonomic, aesthetic, and responsive.
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Implementation of our audit recommendations: We configure the back-office to optimize site performance and develop the necessary modifications to improve the user experience.
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Complete SEO audit: We perform a complete SEO audit to identify areas for improvement to enhance organic search ranking. We analyze competitor strategies to implement applicable best practices.
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Training on how to use the Shopify back-office: We train users on how to use the Shopify back-office to enable them to manage their site effectively.
Throughout this support, we commit to respecting the deadlines and budget established with the client. We commit to holding a weekly meeting in addition to daily exchanges on our task manager with the client to ensure that objectives are met.
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
