Biolane.fr Shopify Plus Redesign & UX User Journey
🎯 10-Second Summary:
The Biolane redesign by LobsTTer increased the conversion rate by 30% through optimizing the subscription journey on Shopify Plus. Budget: from €30,000.
🔍 What was the Biolane redesign project?
Biolane.fr is the French leader in baby diaper subscriptions. The LobsTTer agency carried out a complete redesign of their e-commerce site on Shopify Plus to optimize the user experience and subscription journey. Discover our other e-commerce projects and services as well.
Platform: Shopify Plus
Duration: 3-6 months
Budget: From €30,000
🎯 What were the objectives of the Biolane redesign?
Main objectives:
- Optimize the customer journey to reduce friction
- Improve the conversion rate from visitors to subscribers
- Completely revamp the site's graphic charter
- Optimize UX Design in the subscription steps
- Highlight the Biolane brand identity
Expected results:
| Metric | Objective |
|---|---|
| Conversion rate | +30% minimum |
| Cart abandonment rate | -25% |
| Journey time | -40% |
⚙️ How to conduct an e-commerce UX redesign?
LobsTTer's 6-step methodology:
1️⃣ Audit & Needs Validation
Competitive analysis, market study, technical and financial feasibility to define project requirements.
2️⃣ Mockup Creation
- Graphic intention board
- Responsive homepage
- CMS page template
- Collection page and product sheet
- Optimized subscription journey
3️⃣ Project Management
Personalized Trello dashboard, front/back office testing, 4H video training, 15-day after-sales support.
4️⃣ Mockup Integration
Integration in HTML, CSS, and JavaScript for a fluid and pleasant user experience.
5️⃣ Custom Developments
Technical functionalities developed from scratch to optimize the subscription page.
6️⃣ Final Optimization
Simplification of subscription steps with intuitive forms and reduced information.
💰 How much does a Shopify Plus redesign like Biolane cost?
Biolane project pricing:
From €30,000
This rate includes:
- Complete UX audit and competitive analysis
- Creation of desktop and mobile mockups
- Custom Shopify Plus developments
- Integration of the new graphic charter
- 4H training and 15-day support
Other available packages:
| Package | Duration | Price |
|---|---|---|
| Boost | 1 day | €750 |
| Intense | 2 days | €1,500 |
| Monthly Application Maintenance | 8H/month | €750/month |
📊 What results can be expected from a UX redesign?
Measurable performance indicators:
- Conversion rate: Average increase of 25-40%
- Cart abandonment rate: Reduction of 20-35%
- Journey time: Decrease of 30-50%
- Customer Satisfaction (NPS): Improvement of 15-25 points
- Retention rate: Increase of 20-30%
❓ E-commerce UX Redesign FAQ
How long does a Shopify Plus redesign take?
Generally between 3 to 6 months depending on the project's complexity, the number of custom functionalities, and client feedback rounds.
How to measure the ROI of a UX redesign?
Through KPI analysis: conversion rate, average order value, retention rate, customer satisfaction (NPS), and revenue generated over 12 months post-launch.
Which businesses can benefit from a redesign like Biolane?
- Fast-growing e-commerce brands
- Sites with a subscription model
- Companies looking to optimize their conversion
- Brands requiring a premium experience
- Sites with high traffic requiring scalability
What if my site is not on Shopify?
LobsTTer performs migrations from Prestashop, WooCommerce, Magento to Shopify/Shopify Plus while preserving SEO and data.
Ready to optimize your user journey?
Let's discuss your e-commerce redesign project with our certified Shopify Plus experts.
✅ Free 30-minute consultation
✅ Quick audit of your current site
✅ Personalized recommendations
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
