Hindbag.fr PrestaShop to Shopify Plus Migration

Sector: ethical fashion & accessories.
Mission: replatforming PrestaShop → Shopify Plus, UX redesign, product customization.
LobsTTer Role: Shopify Plus Partner Agency — design, recovery, integration, go-live support.

Context & Challenges

Hindbag was operating on PrestaShop with increasing technical constraints and imperfect mobile journeys. The objective: gain implementation speed, simplify daily management, and offer a clear customization experience for the user.

Project Objectives

1. Replatform to Shopify Plus without service interruption.
2. UX & mobile-first design redesign aligned with Hindbag's identity.
3. Develop an accessory customization module that is easy to configure on the back-office side and fluid on the front-end.

Scope & Deliverables

Theme 2.0 & UX: unified templates, clarified purchasing journey, highlighting customization options.
Customization: dedicated interface (front) + pricing rules and controls (back).
Content & media: block rationalization, editorial hierarchy, and consistent iconography.
Quality & Recipe: functional and mobile testing, framed switchover plan.

Key Results

Mobile experience: more direct navigation, reduced decision time.
Operations: simplified back-office for the team, faster daily operations.
Customization: clear option configuration, reduced product friction.

Stack & Integrations (selection)

Shopify Plus (theme 2.0, optimized checkout),
Customization apps (visual rules, variations),
Analytics (journey monitoring),
Support & Emailing (customer service & marketing CRM tools).

Lessons Learned

Centralizing the customization logic into a readable UX flow improves understanding of the offer and limits errors. Anticipating the structure of templates and media before integration speeds up the recipe and secures the go-live.

Go further

For details on the migration process (phases, SEO, 301 redirects) and offers, consult our pillar page: PrestaShop → Shopify Migration.