L'appartement235th.com Creation of a website to store: Concept store and Parisian barber

Our Shopify expert created and then configured the online store, from customer account creation to check-out, including delivery configuration and payment methods. On the design side, we personalized the template so that it best transcribes the world of the concept store. The result: a unique and immersive website, fully responsive, offering a satisfactory customer experience.

Appartement 235th is a concept store located in the Châtelet district, in the heart of Paris. Its creator needed a website that would showcase this unique place of life. He chose our Shopify agency to carry out the digital strategy of his entrepreneurial project.

We also built the e-commerce store for Appartement 235th, and integrated the product sheets for luxury clothing and accessories. We set up the blog and its articles, and installed an online reservation functionality for barber and hairdressing services.

I. Introduction to e-commerce and concept stores

The online concept store is a modern development in the world of e-commerce, offering a unique and personalized experience to customers. This involves a mix of diverse products and careful presentation to create a strong and attractive brand identity.

II. How to open an online concept store?

To open an online concept store, it is recommended to collaborate with a specialized agency, such as Lobstter, which offers expertise in setting up such stores.

A. Choice of agency

• The Lobstter agency offers complete services for the creation and management of online concept stores.

B. Arguments for choosing an agency

• Technical and design expertise.
• In-depth knowledge of the e-commerce market.
• Personalized support for the project.

III. Budget needed to open a concept store

The cost of launching a concept store varies depending on the complexity and desired functionalities. Here are some examples of budgets:

A. Starter at €6,700

This option offers an accessible start for the creation of an online concept store with a budget of €6,700, including a turnkey Shopify site and various services to ensure an efficient launch.

• Turnkey Shopify site: A complete package for quickly setting up an online store.
• Scoping meeting: First step to define the objectives and requirements of the project.
• Validation of the expression of needs: Ensure that all specific requests and needs are understood and taken into account.
• Setup:
  • Analyzes and research to choose the most suitable theme.
  • Strategic arbitrations.
  • Enabling Shopify native features.
  • Installing the theme sections on each page.
  • Optimization of images and Alt text with a paid application.
• Settings:
  • Configuration of the header and footer menu, and customer navigation.
  • Creation of the home page with native sections.
  • Importation of product sheets according to the Shopify matrix and/or creation of 8 “Example” product pages. Training included.
  • Creation of 2 “Example” collections with filters. Training included.
  • Additional pages such as Contact, General Terms and Conditions, Deliveries, Legal Notices, Return Conditions.
  • A dedicated “about”, “concept”, “Brand” page.
• Other settings:
  • Configuration of carriers and native payment methods.
  • Setting up VAT rates, stocks and locations (e.g. Click&Collect).
  • Domain name registration and SSL certificate installation.
  • Integration of Pixels FB & FB Boutique, Google Analytics, Google Shopping.
  • SEO Friendly methodology for creating meta descriptions.
• Applications: Installation of 4 essential applications for the operation of the site.
• Project management: Monitoring and regular updating of the project via a personalized Trello dashboard.

B. Personalized ecommerce concept store with models from €16,000 excluding tax

This high-level option offers full customization with professional mockups included, suitable for those seeking a unique brand identity and optimized user experience.

• Mockups included: Professional design of the visual appearance of the site for desktop and mobile.
• Workshop:
  • Framing meeting to define precise objectives.
  • Validation of the expression of needs to identify customer expectations.
• Modeling:
  • Creation of models for desktop and mobile with two revisions per batch.
  • A graphic intention board to define the visual style.
  • Creation of key pages such as the Homepage, an “about us” CMS page, collection page, and product sheet.
• Setup:
  • Analyzes and research to choose the theme best suited to the concept.
  • Strategic arbitrations and activation of Shopify's native functionalities.
  • Installing and customizing theme sections on each page.
  • Optimization of images and Alt text with a paid application.
• Settings:
  • Configuration of the header and footer menu, customer navigation.
  • Creation of the Home page with native sections.
  • Importation of product sheets according to the Shopify matrix and creation of 20 “Example” product pages. Training included.
  • Creation of 5 “Example” collections with filters. Training included.
  • Additional pages such as Contact, T&Cs, Deliveries, Legal Notices, Return conditions.
  • Two pages “about”, “concept”, “Brand” and a blog.
• Other settings:
  • Configuration of carriers and native payment methods.
  • Setting up VAT rates, stocks and locations.
  • Domain name registration and SSL certificate installation.
  • Integration of Pixels FB, Google Analytics, FB Shop, and Google Shopping.
• Brand Identity: Development of a strong and coherent visual identity.
• Applications: Installation of 6 essential applications for the site.
• Project management :
  • Creation of a personalized Trello dashboard for project monitoring.
  • Regular updates, verification of developers' work, and front and back office testing.
  • Personalized advice, back office training, and 15-day after-sales service.
• Developments: Customization of the theme and integration of models for an optimized user experience.
• SEO optimizations: Training in good SEO practices with site audit, creation of meta-descriptions, improvement of keywords, and optimized re-writing of content.
• Post-launch support: Continuous support for updates, developments, and advice at a rate of €700 excluding tax for 8 hours.