Justbeauty-shop.com Case Study: WooCommerce → Shopify Migration with Automations and Loyalty Program

◎ Context and objectives

Justbeauty A cosmetic e-commerce brand wanted to leave WooCommerce for a more stable, secure, and scalable environment. The objective: switch to Shopify to gain speed, marketing automation, and multilingual management.

• Improve SEO performance and mobile conversion.
• Implement a loyalty and retention strategy (Loyoly + Judge.me).
• Automate logistics and customer notifications.
• Optimize product journeys via a personalized quiz (Recomma).

◈ Migration and project management

A scoping workshop validated the needs: collection structure, SEO redirects, languages, and marketing tools. The migration covered:

• Import of over 24,000 orders, customers, and products (≈ 50 SKUs).
• Complete redirection of WooCommerce URLs → Shopify to preserve SEO.
• Integration of 3 languages using Weglot.
• Project monitoring and validations via Trello to ensure traceability and transparency.

Overall budget: starting from €11,000 excl. VAT (migration, configurations, apps, training, and project management).

⚙ Shopify settings & SEO friendly

Our Shopify experts installed and configured an UX-optimized professional theme:

• Structured header/footer menu and filterable navigation.
• Static pages: Contact, Terms and Conditions, Delivery, Legal Notice, Returns.
• Carrier settings (Post & DHL Shipping Official), payments, VAT, and stock (Click & Collect).
• Initial SEO configuration: meta title/description and internal SEO training.

★ Installed apps and interconnections

• Recomma: Product Quiz Builder → guides customers to the right products based on their needs.
• Loyoly → loyalty and social referral (see Loyoly partner sheet).
• Klaviyo: Email Marketing & SMS → automatic segmentation, post-purchase flows, and abandoned cart reminders.
• Judge.me Reviews → collects photo reviews + Rich Snippet stars (see Judge.me partner sheet).
• Weglot – Translate Your Store → multilingual management FR/EN/DE.
• Parcel Panel → white-label parcel tracking.
• Post & DHL Shipping Official → logistics automation.
• Bundles → cross-selling and promotional packs.
• qikify Sales Pop Up → dynamic social proof.
• REZ Notify Me → automatic back-in-stock reminders.
• SC Easy Redirects → intelligent 301 SEO redirects.
• Accessibility Assistant → RGAA / WCAG compliance.
• Simple Invoice → EU VAT compliant invoices.

These integrations create a complete ecosystem: SEO, loyalty, logistics, accessibility, and conversion.

◎ Project management and training

The LobsTTer project manager steered the entire process via Trello and led follow-up meetings. A 4-hour recorded video training session allowed the client's team to become autonomous on Shopify, Klaviyo, and Judge.me.

✔ Results obtained

• Successful migration without loss of SEO (thanks to SC Easy Redirects).
• Improvement in loading time of over 40%.
• Conversion +20% after 3 months post-migration with a conversion rate over 3%.
• International opening thanks to Weglot (3 active languages).
• Increased customer retention: +25% repeat purchases via Loyoly + Klaviyo.

◈ Conclusion

This WooCommerce → Shopify migration illustrates the power of the Shopify ecosystem: reliable infrastructure, preserved SEO, and growth driven by loyalty, automation, and user experience.