Summary (10 s): Wix → Shopify migration + loyalty (Smile, Loyoly) + reviews (Judge.me) = +18% conversion, 14,338 SEO visits/month, loading time -42%, budget €8000 ex. VAT.
Loicia.com Case study: Wix → Shopify Migration
◎ Context and Objectives
The French brand Loïcia called on LobsTTer to migrate its e-commerce site from Wix to Shopify. Its priority objectives:
- Improve SEO performance and mobile conversion.
- Integrate a high-value loyalty and customer review strategy.
- Ensure reliable product/order management and automate flows.
◈ Technical Migration and Project Management
A dedicated project manager led the complete migration:
- Import of products, customers, and orders from Wix.
- Setup of partner accounts and tracking via Trello to ensure transparency and traceability.
- 2 hours of recorded video training for Loïcia's internal team.
Migration and project management budget: €1,200 ex. VAT
⚙ Shopify Setup and Theme Selection
Our Shopify experts carried out:
- Comparative analysis and theme selection best suited to the brand.
- Installation of sections on all key pages (Home, PLP, PDP, Cart).
- Activation of native functionalities (payment methods, multi-tax management, optimized navigation).
- UX arbitrations: menu simplification and better product hierarchy.
Setup and training budget: €7,000 ex. VAT
★ Loyalty & Rewards: Smile & Loyoly
To increase customer lifetime value (CLV), Loïcia adopted:
- Smile.io: a points and rewards system triggered upon purchase, on the customer's birthday, or via referral.
- Loyoly: a social engagement program, allowing customers who share the brand on Instagram or TikTok to be rewarded.
Benefits: +20% re-purchase and better organic notoriety thanks to user shares.
✎ Review Collection: Judge.me
We deployed Judge.me, a reliable verified review solution:
- Automatic post-purchase collection.
- Rich display with Rich Snippets (SEO stars) on Google, improving CTR.
- Filtering and moderation to ensure authenticity and GDPR compliance.
SEO Impact: +14% clicks on product pages with stars.
◎ Measured Results
- Organic traffic stabilized at 14,338 visits/month post-migration.
- Loading time reduced by 42%.
- Conversion rate up +18% thanks to UX and loyalty programs.
- More than 250 reviews collected in 3 months, generating verifiable social proof.
◈ Invoicing and Transparency
| Description | Qty | Unit Price | VAT | Total ex. VAT |
|---|---|---|---|---|
| Project Manager – Wix Migration (products, customers, orders, Trello tracking) | 2 | €600 | 20% | €1,200 |
| Theme setup, sections, arbitrations, feature activation, 2h training | 1 | €7000 | 20% | €3,000 |
| Total ex. VAT | €8,200 | |||
✔ Conclusion
Thanks to the migration to Shopify and the integration of loyalty and customer review tools, Loïcia has strengthened its SEO, improved its conversion rate, and laid the foundations for sustainable growth.
FAQ — Wix → Shopify Migration, Loyalty & Reviews
Why migrate from Wix to Shopify for Loïcia?
Shopify offers a more powerful checkout, better scalability, and a mature app ecosystem (Smile, Loyoly, Judge.me) to boost conversion and retention.
What is the impact of Smile & Loyoly on loyalty?
Smile.io (points, tiers, referral) + Loyoly (social engagement/UGC) increase CLV and purchase frequency, while generating social signals useful for SEO.
How does Judge.me improve SEO and click-through rate (CTR)?
Automatic collection of verified reviews + structured data (stars) displayed on Google = higher CTR and strong social proof on product pages.
What budget and tasks were carried out?
Project Manager (product/customer/order migration, Trello tracking): €1,200 ex. VAT. Theme/section setup, UX arbitrations, feature activation, 2h training: €3,000 ex. VAT. Total: €4,200 ex. VAT.
What results can be expected after the migration?
Loïcia example: 14,338 organic visits/month, loading time -42%, conversion +18% thanks to UX, loyalty, and reviews.
Is training included for the internal team?
Yes, 2 hours of video training (recorded) to ensure the autonomy of the marketing and e-commerce teams.
👉 Do you want to migrate to Shopify and implement effective loyalty & review programs (Smile, Loyoly, Judge.me)?
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