G-HEAT Shopify Plus e-commerce redesign
E-commerce Redesign on Shopify Plus: Improve Performance and UX
Improve user experience and boost sales with an optimized e-commerce redesign on Shopify Plus with increased performance.
Case Study: E-commerce Site Redesign for G-Heat
Project Context and Objectives
LobsTTer agency was commissioned to orchestrate the redesign of G-Heat's e-commerce site, specializing in heated and cooling clothing, to improve user experience and optimize content management.
Redesign Strategy
Theme Selection
- Selection of a theme adapted to G-Heat's specific needs.
- Migration of existing content to the new URL while preserving SEO integrity.
Responsive Optimization
Improved mobile experience through extensive optimization of the site's responsive format.
Functional Improvements
User Interface and Navigation
- Creation of an intuitive menu to facilitate user navigation.
- Implementation of fluid and logical navigation through different product categories.
Back-office and Features
- Configuration of a personalized back-office to allow the client to easily manage their product catalog.
- Activation of necessary native functionalities to support e-commerce operations.
Integration and Specific Development
Additional Pages and Features
- Configuration of an enriched 'pro' page with dynamic sections to present products in detail.
Personalization and Technical Adjustments
- CSS retouching and theme adjustments to meet brand requirements.
- Collaboration with the former developer to resume existing code and minimize SEO impacts.
Installation of Support Applications
- Installation and configuration of applications for translation into three languages, cookie management, and customer reviews.
- Integration of marketing features such as cross-sell, upsell, stock alerts, and product recommendations in the blog.
Conclusion
The redesign carried out by LobsTTer for G-Heat's e-commerce site has not only improved the site's visual and functional aspects but also strengthened its operational efficiency, allowing G-Heat to position itself advantageously in the competitive sector of innovative clothing.
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
