Happy-desk.fr Prestashop to Shopify Migration and Redesign

Case Study: Happy Desk Migration and Redesign

Happy Desk, a renowned SME in the professional office furniture sector, enlisted LobsTTer for a complete migration of their e-commerce platform from Prestashop and Wordpress to Shopify. This ambitious project aimed not only to improve the company's e-commerce infrastructure but also to enhance the user experience through an aesthetic and functional redesign of the website.

Project Strategy and Planning

1. Initial Workshop and Needs Assessment

• Precise identification of Happy Desk's requirements in terms of functionality and aesthetics.
• Discussion of best practices for a smooth transition to Shopify.

2. Data and Content Migration

The migration involved the secure transfer of product data, collections, customer information, and historical orders. A specific Excel template was used to facilitate this process.

Development and Implementation

3. Mock-up and Responsive Design

Mock-ups for desktop and mobile versions were developed, focusing on intuitive navigation and an engaging layout that highlights Happy Desk's products.

4. Shopify Theme Selection and Configuration

A theme tailored to Happy Desk's specific needs was selected and customized to align the site's aesthetics with the company's brand image.

Optimization and Settings

5. Native Feature and SEO Configuration

The site was optimized for SEO, with particular attention paid to metadata and the hierarchical structure of titles across all main pages.

6. Installation and Configuration of Shopify Apps

Several applications were selected and installed to extend the site's functionalities:

1. Translate & Adapt: To offer a multilingual version of the site.
2. Order Printer Pro: To facilitate order printing and optimize logistics management.
3. Guaranteed Reviews Company: To collect and display authentic customer reviews.
4. Omnisend Email Marketing & SMS: For targeted and effective marketing campaigns.
5. Search & Discovery: To improve the site's search capabilities.
6. Email: Integration of an emailing system for fluid communication with customers.
7. Zepto Product Personalizer: Allows customers to personalize ordered products.
8. Flow: Used to automate internal tasks and improve operational efficiency.

Conclusion

The migration and redesign of the Happy Desk website by LobsTTer transformed the company's e-commerce approach, making their platform more robust, aesthetically pleasing, and functionally rich. This project not only improved internal efficiency but also significantly enriched the user experience, thereby laying the groundwork for continued growth in the professional furniture sector.