L'Epicurien.com Magento Shopify redesign and migration

Key Migration Objectives:

• Increase site speed to improve user experience.
• Optimize natural search engine optimization (SEO).
• Simplify daily management with an intuitive interface.
• Significantly increase the conversion rate.

2. LobsTTer Agency's Methodology for a Successful Migration

Step 1: Scoping Workshop

An initial workshop was organized to:

• Precisely define functional and technical requirements.
• Identify key functionalities to preserve during the migration.
• Plan the exact steps of the migration process to Shopify.

Step 2: Data Migration from Magento to Shopify

The migration covered:

• Migration of detailed product pages with images and SEO-optimized descriptions.
• Secure transfer of order history and customer accounts.
• Implementation of automatic and manual URL redirects to preserve SEO.

Step 3: Graphic Design and Optimized UX/UI

UX/UI mockups were created with a mobile-first approach for:

• Fluid and intuitive navigation on all pages (homepage, categories, product pages).
• An optimized user experience to maximize conversions.

Step 4: Technical Development on Shopify

Pixel Perfect integration was carried out with:

• Strict adherence to validated mockups.
• Optimization of technical performance (loading times, mobile-friendly).
• Implementation of customizable sections allowing L'Epicurien.com to easily manage content.

Step 5: Post-Migration SEO and Natural Referencing

To ensure maintenance or improvement of SEO:

• Advanced optimization of Meta titles and descriptions on all strategic pages.
• Complete restructuring of H1, H2, H3 to improve natural referencing.
• Regular SEO audit and monitoring with implementation of new keyword strategies.

Step 6: Installation of Essential Shopify Applications

Key applications implemented:

• Matrixify for efficient data import/export.
• Judge.me for customer reviews.
• Upsell & Cross Sell to increase average order value.
• Loyalty Lion for the loyalty program.

3. Results Obtained After Migration

After the migration, L'Epicurien.com observed:

• An average site speed improvement of 60%.
• A conversion rate increase of almost 40%.
• Maintenance and progression of SEO traffic with a gain in strategic positions.
• A significant reduction in maintenance and daily management costs.

4. Why Choose LobsTTer to Migrate from Magento to Shopify?

• Recognized expertise in migrating complex E-commerce sites.
• Confirmed experience with prestigious brands.
• Clear, structured, and results-oriented methodology.
• Comprehensive support, from initial workshop to post-launch follow-up.

5. Conclusion: A Successful Migration, A Promising Future

Thanks to this successful migration to Shopify, L'Epicurien.com now benefits from a robust, scalable platform perfectly optimized for SEO and user experience. This project clearly demonstrates the added value of a professional migration to Shopify, supported by the technical and strategic expertise of the LobsTTer agency.

L'épicurien.com is a brand and a label of quality with delicious products for aperitifs, breakfast, and many other moments to share...
Our mission: Migrate and modernize the site. Make the user experience smoother.