The Coiffeur.com Platform Oxatis to Shopify Plus Migration
Project Migration Presentation
La Plateforme du Coiffeur, a leading distributor of professional hairdressing products, chose LobsTTer, an official Shopify Plus agency, to migrate its large product catalog from Oxatis to Shopify Plus. The challenge was to optimize the management of a large volume of references while improving website performance.
Strategic Migration Objectives
- Optimize the management of a large catalog
- Improve user experience (UX/UI)
- Automate operational and marketing flows
- Strengthen customer loyalty and increase sales
Key Shopify Apps for a Successful Migration
1. Technical SEO Management and Redirections
- SC Easy Redirects: Efficient redirection management to fully preserve existing natural SEO.
2. Optimized User Experience
- Search & Discovery: Intuitive and fast navigation, improving product search and discovery.
- Fordeer Product Labels: Clear highlighting of product offers and promotions.
- Doran Back in Stock: Automatic customer notifications upon restock, limiting lost sales.
3. Advanced Marketing Strategies and Loyalty
- Sales Motiv. – Free Gifts: Creation of purchase incentives with targeted gifts and promotions.
- Pareto – Volume Discount: Increase in average order value through progressive discounts based on purchase volume.
- Bundles: Strategic product grouping to boost cross-selling.
- Collabs: Efficient management of influencer and affiliate partnerships.
- Loyoly: Implementation of an attractive loyalty program increasing purchase frequency.
4. Advanced Product and Logistics Flow Management
- Shippingbo: Complete optimization of logistics processes and efficient shipping management.
- Atlas Pickup Points: Simple and clear presentation of in-store pickup points.
- FeedAPIs For Bing Shopping/MS and Shopping Product Feed: Adcore: Automation and optimized distribution of product feeds on major advertising platforms.
5. Operational Automation and Integrated Communication
- Flow: Advanced automation of repetitive tasks for increased operational efficiency.
- PushOwl/Brevo: Powerful and targeted multichannel communication (email, push, SMS).
- Aircall: Seamless telephone integration for improved customer service.
- Forms and Regulo: Simplified forms and customer interactions.
6. Payment Security and GDPR Compliance
- HidePay: Secure and simplified payment management.
- Axeptio: Full compliance with GDPR requirements with transparent consent management.
7. Dynamic Content Management and Commercial Launches
- Launchpad: Efficient automation of promotional and commercial launches.
- Checkout Blocks: Customization of the checkout funnel to improve final conversion.
Strategic Results Achieved
- Full maintenance of natural SEO.
- Significant increase in conversion rate thanks to optimized UX.
- More efficient and automated management of product flows and orders.
- Improved customer loyalty through personalized and automated marketing campaigns.
Why LobsTTer for Your Shopify Migration?
LobsTTer, an official Shopify Plus agency, provides its proven expertise in complex migrations, integrating the best solutions to ensure maximum commercial performance.
