Mon Petit Léon.com WooCommerce to Shopify Plus migration with B2C and B2B journeys
Last updated: January 06, 2026
Reviewed by: Marion Bourguignon, Shopify B2B & International Expert at LobsTTer
Mon Petit Léon (€1M turnover) needed to secure its 2026 growth by migrating from WooCommerce to a more reliable platform, capable of accommodating both B2C and B2B purchasing journeys on a single foundation.
🎯 10-second summary
WooCommerce → Shopify Plus migration, implementation of a B2C + B2B journey, integration of a product personalization app, management of dual inventory, and catalog restructuring (color variants → distinct products) for improved readability and scalability.
◎ Context and objectives
- Replatforming: Migrate from WooCommerce to Shopify Plus without disruption.
- B2C and B2B coexistence: A single site with adapted rules and journeys.
- Product personalization: Allow options on the product page.
- Operational management: Organize dual inventory and prevent stock discrepancies.
- More maintainable catalog: Transform certain color variants into distinct products.
◎ Work carried out
◈ WooCommerce to Shopify Plus migration
- Recovery of data necessary for operation (catalog, structure, rules, essential content).
- Consistency checks before going live to limit regressions.
◈ Hybrid B2C and B2B purchasing journey
- Configuration of a coherent operating model to serve two customer types.
- Management of B2B specificities (access, order logic, organization of visible information).
◈ Product personalization
- Installation and configuration of a product personalization app.
- Control of rendering and generated data to maintain a fluid shopping experience.
◈ Dual inventory and stock reliability
- Implementation of a dual inventory logic adapted to the brand's operations.
- Checks to limit the risks of overselling and availability discrepancies.
◈ Catalog restructuring
- Catalog breakdown to transform certain color variants into distinct products.
- Objective: facilitate navigation, simplify maintenance, and make the offering more readable during purchase.
◎ Result and 2026 trajectory
- A Shopify Plus foundation ready to evolve, with a more robust base than WooCommerce for the future.
- A better-defined hybrid B2C + B2B journey, without multiplying stores.
- A clearer and easier-to-maintain catalog (fewer "trap" variants).
- A more reliable operational base to support growth.
Official Review – Shopify Partners Directory
Mon Petit Léon
December 19, 2025
Quality of work: 5/5
Communication: 5/5
"We called upon the Lobstter agency for the migration of our WooCommerce site to Shopify. We are very happy with our choice! A big BRAVO to the Lobstter agency for their excellent work. A very serious, dedicated, and attentive agency. We truly recommend them!"
Service reviewed: Store migration
View the official LobsTTer review and profile on the Shopify Partners Directory
Frequently Asked Questions
Can B2C and B2B be managed on the same Shopify Plus store?
Yes, if the architecture is designed from the outset: access rules, order logic, visible information, and catalog organization. The goal is to avoid a "patchwork" of apps and maintain a simple operation for your teams.
Why transform variants (colors) into distinct products?
When variants become too numerous or impact readability, filters, and maintenance, turning them into distinct products simplifies navigation, merchandising management, and understanding of the offer.
Does a personalization app slow down the purchasing journey?
It can, if poorly configured. The key is to define the need, limit complexity on the client side, and ensure that the generated data remains compatible with order preparation and support.
What are the main risks of a WooCommerce to Shopify Plus migration?
Risks focus on operational continuity (catalog, orders, accounts), the quality of rules (taxes, shipping, payments), and operational stability. A reliable migration relies on controls, clear framing, and structured testing.
Verifiable Proofs
- LobsTTer is listed on the Shopify Partners Directory (public profile and official reviews).
- Project illustrating the ability to perform a migration to Shopify Plus with B2C + B2B coexistence.
Access the official LobsTTer profile (Shopify Partners Directory)
You have a WooCommerce site reaching its limits and a real need to structure B2C, B2B, and operations on a single foundation. The issue lies in architecture, rules, and operational reliability, not just a simple "theme."
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
