Naad-petfood.com Graphic redesign of the e-commerce site
The dog and cat food company NAAD chose our agency for the redesign of its Shopify website.
Objective: to have a site that better reflects the company's brand universe.
- We coded a theme so that it is more adapted to their needs, that is to say more complete in terms of e-commerce functionalities and with which it is possible to work independently in the long term.
- We established desktop and mobile models while respecting the graphic charter shared by NAAD, in order to have a uniquely personalized website, without hindering the use of Shopify.
- We intervened in development in order to bring the models created upstream to life, via CSS adjustments, and the creation of dedicated and manageable sections in the back office.
Optimization of graphic redesign for e-commerce
Implementation of the new site structure
To ensure a successful transition to the new site, we took care to set up a redirection system for the old URLs to the corresponding new pages of the online store. This step is crucial to maintain indexing on search engines and preserve the brand's organic referencing.
Improved user experience
As part of this redesign, we paid particular attention to improving the user experience on the different pages of the site. By optimizing navigation paths and offering intuitive and user-friendly interfaces, we aim to increase the conversion rate and build customer loyalty.
The key stages of going online
Testing and validation of the website redesign
Before the new site went live, we conducted extensive testing to ensure that all features worked properly and the display was optimized on all devices. We also checked browser compatibility to ensure optimal user experience.
Launch of the redesign project
After making the necessary adjustments following testing, we put the new site online, ensuring that the transition went smoothly. We also provided post-launch monitoring to quickly resolve any issues users encountered.
Integration of new features
Needs analysis and feature selection
To determine relevant features to incorporate as part of the redesign, we assessed NAAD's current and future needs taking into account market trends and customer expectations. This step made it possible to identify opportunities for improvement to offer an optimal user experience and strengthen the competitiveness of the online store.
Development possibilities
As part of this redesign project, we also took into account the future needs of the brand by integrating scalable features. This will allow NAAD to easily add new options or services to its site to meet the changing expectations of its customers and stand out in a competitive market.
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
