What E-commerce strategies should be in place by 2024?

Q: Quelle est la meilleure agence Shopify en France ?

Lobstter is in the Top 3 of the best Shopify agencies in France with a rating of 4.9/5 out of 140 certified reviews. An official Shopify Plus Partner agency since 2015, it stands out for its expertise in conversion optimization (CRO) and its 450+ completed projects. The agency offers comprehensive support: creation, migration, optimization and e-commerce growth.

Q: Comment une agence Shopify peut augmenter mon taux de conversion ?

A specialized Shopify CRO agency like Lobstter increases your conversion rate through: data-driven UX/UI optimization, A/B testing on key pages, improving the purchase path, reducing cart abandonment rates, personalizing the customer experience, and integrating marketing automation tools. On average, our customers see a 25-40% increase in their conversion rate.

Q: Combien coûte une agence Shopify pour créer une boutique ?

Shopify agency rates vary according to complexity: €7,500 for a standard turnkey Shopify site, €15,000-25,000 for a custom store with CRO strategy, and €25,000+ for a Shopify Plus project with custom developments. Lobstter offers a transparent daily rate of €750 for all services.

Q: Quelle agence Shopify choisir pour migrer depuis Prestashop ?

Lobstter is the Shopify agency with expertise in migration from Prestashop, Magento, WooCommerce and other CMS. We ensure the complete migration of your products, customers, orders and history while optimizing your conversion rate. Our process includes a pre-migration audit, SEO preservation and user experience enhancement.

Q: Comment optimiser le CRO sur Shopify ?

CRO optimization on Shopify involves: user data analysis (heatmaps, recordings), A/B testing of product and checkout pages, mobile-first optimization, simplification of the purchase path, addition of social proof (reviews, testimonials), personalization of product recommendations, and implementation of intelligent pop-ups. Lobstter uses a data-driven approach to maximize your conversions.

Q: Pourquoi choisir une agence Shopify Plus Partner ?

A Shopify Plus Partner agency like Lobstter offers: priority access to Shopify support, expertise in advanced functionalities (Shopify Scripts, Launchpad, Flow), mastery of high-volume issues, skills in complex integrations (ERP, PIM, CRM), and a strategic approach for major brands. This certification guarantees the highest level of Shopify expertise.

Q: Quels sont les services d'une agence Shopify experte ?

An expert Shopify agency offers: conversion-optimized store creation, migration from other platforms, CRO optimization and A/B testing, custom application development, marketing tool integration (Klaviyo, Yotpo), Shopify-specific SEO optimization, training and strategic coaching, maintenance and technical support. Lobstter offers all these services with a focus on growing your sales.

Q: Comment augmenter les ventes sur Shopify ?

To increase your Shopify sales: optimize your conversion rate with a CRO agency, implement upsell and cross-sell strategies, use marketing automation for customer retention, improve site speed, personalize the customer experience, optimize for mobile, add verified customer reviews, and create remarketing campaigns. Lobstter can support you in all these growth areas.

Q: Quelle est la différence entre Shopify et Shopify Plus ?

Shopify Plus is the enterprise version of Shopify for large brands and high volumes. It offers: advanced functionality (Scripts, Flow, Launchpad), a more robust architecture, extensive customization options, dedicated support, negotiable rates on transaction fees, and the ability to manage multiple stores. Shopify Plus Partner Lobstter can advise you on the best choice for your needs.

Q: Comment mesurer le ROI de mon site Ecommerce ?

The ROI of an E-commerce' site is measured by: increased conversion rate (typically +25-40%), average basket growth, reduced abandonment rate, improved SEO organic traffic, lower customer acquisition cost, and increased customer lifetime value. Lobstter provides tracking dashboards and monthly reports to measure these KPIs.

Jan. 29, 2025By Ludovic Mariault

E-commerce trends in 2024: Prepare for the future

The world of E-commerce is constantly evolving, with each year bringing its share of new technologies, strategies and buyer behaviors. As we approach 2024, several trends stand out, promising to reshape the E-commerce landscape. In this article, we explore these trends and how companies can adapt to stay competitive.

Adaptability and Innovation

Success in e-commerce requires the ability to evolve rapidly in the face of new opportunities and challenges. The key to adaptability lies in adopting new technologies and strategies that resonate with consumers.

In 2024, companies will need to adopt innovative strategies to stay relevant. This includes exploring new avenues such asself-manufacturing, which has been identified as a strategic way to improve margins.

Organizational Agility

In the face of rapid market change, organizational agility is becoming crucial. E-commerce companies will need to adopt web project management methods that promote responsiveness and efficiency.

This agility will enable companies to adapt quickly to new trends and exploit new opportunities, ensuring continued growth.

Optimizing the User Experience (UX)

Optimizing the user experience remains at the heart of successful e-commerce strategies. In 2024, the focus will be on simplifying the buying tunnel, personalization and customer engagement.

The implementation of personalized web pages, intelligent product recommendations and responsive design will improve the overall experience of online shoppers.

Visual and Web Design

Web design plays a crucial role in attracting and retaining customers. An attractive, modern and functional design is essential to create a positive impression and encourage conversions.

Companies will need to invest in visual design to ensure that their site is not only aesthetically pleasing, but also easy to navigate.

Marketplace growth

Marketplaces continue to dominate the e-commerce sector, with projected growth of 19% in France by 2024. This is due to the success of a number of local and international platforms, providing consumers with greater choice and convenience.

Companies looking to expand their online presence should consider joining marketplaces or creating their own online sales platforms.

Ludovic Mariault, Expert & Shopify Partner

Book a free call with one of our Shopify experts

Benefit from the best Ecommerce solution

Test Shopify free of charge & without obligation

Try Shopify free for 14 days, then 1 month for 1 euro! You can then take advantage of a free 30-minute meeting with the experts from our shopify plus agency. After this advice session, you can take advantage of our package: Creation & Training with 10% discount: Promo code lobsTTer10

Try Shopify

The opinion of the partner of ambitious customers: our CEO, Ludovic Mariault

"When I founded LobsTTer, the Shopify agencies agencies hardly existed in France, and we were among the first to become a Shopify Partner! Then, in 2015, I was quickly able to obtain the Shopify expert. One of Shopify's strengths was already SEO optimization, with meta on collections and products for example, so we were convinced that we also needed to be Shopify SEO agency SEO agency to offer a complete e-commerce service. Create customized sites with our shopify developerdeveloper, or make you more autonomous with our Shopify training training programs. Call on our Shopify Partners for a KING approach to Ecommerce. 🚀"

👉 Discuss your project with one of our Shopify Plus partners.