Brut-clothing.com Migration E-shop Redesign Fashion
LobsTTer created the Brut Clothing e-commerce site: a high-performing streetwear fashion e-shop on Shopify. The result: a strong visual identity that converts and engages the fashion community.
◎ How to Create a High-Performing Fashion E-shop on Shopify? Brut Clothing Case Study
Brut Clothing is a French streetwear fashion brand offering urban and trendy collections. The LobsTTer agency carried out the complete creation of their e-shop on Shopify to develop their online sales and highlight their fashion universe. Discover also our other e-commerce achievements.
Platform: Shopify
Duration: 3-4 months
Budget: Starting from €16,000
◈ What were the objectives of Brut Clothing's creation?
Main objectives:
- Create a strong visual identity reflecting the streetwear universe
- Optimize the mobile experience for a young and connected target audience
- Develop online sales and diversify channels
- Highlight fashion collections with impactful visuals
- Facilitate stock management and orders
Expected results:
| Metric | Objective |
|---|---|
| Mobile conversion rate | +40% |
| Time on site | +35% |
| Average order value | +25% |
⚙ How to create a fashion e-shop?
LobsTTer methodology in 6 steps:
◉ Fashion Audit & Strategy
Analysis of fashion competition, study of streetwear trends and definition of visual identity.
◎ Creation of fashion mock-ups
- Streetwear graphic intention board
- Modern and impactful homepage
- Optimized collections template
- Fashion product pages
- Mobile-first buying journey
▣ Agile project management
Dynamic monitoring, A/B testing, 4-hour video training, 15-day support.
⚡ High-performance integration
Mobile-first integration with fluid animations and engaging interactions for the fashion experience.
◆ Fashion developments
Specialized features: size guide, advanced filters, wishlist, and stock notifications.
▲ Conversion optimization
User experience testing, performance optimization, and buying journey validation.
⚪ How much does it cost to create a fashion e-shop like Brut Clothing?
Brut Clothing project pricing:
Starting from €16,000
This price includes:
- Strategy and fashion positioning
- Creation of personalized desktop and mobile mock-ups
- Specialized Shopify fashion developments
- Integration of the streetwear visual identity
- 4-hour training and 15-day support
Other packages available:
| Package | Duration | Price |
|---|---|---|
| Boost | 1 day | Starting from €750 |
| Marketing Strategy | 2 days/month | Starting from €1,500/month |
| Monthly AMA | 8H/month | €750/month |
▸ Why choose Shopify for a fashion e-shop?
Key advantages of Shopify for fashion:
◆ Customizable design
Custom creation to reflect your fashion brand's unique identity
⚡ Mobile performance
Optimized mobile experience for a young and connected clientele
⬢ Fashion functionalities
Size, color, stock management, and specialized fashion applications
▣ Easy management
Intuitive interface for easily managing collections, orders, and marketing
▲ What results can be expected from a fashion e-shop creation?
Performance indicators specific to fashion:
- Mobile conversion rate: Increase of 30-50%
- Time on site: Increase of 25-40%
- Average order value: Improvement of 20-35%
- Customer return rate: Improvement of 15-25%
- Social engagement: Boost in shares and mentions
⚠️ Important: Results depend on product quality, brand positioning, and the implementation of best fashion practices.
◉ Fashion E-shop Creation FAQ
How long does it take to create a fashion e-shop?
Generally between 3 to 4 months depending on the project's complexity, the number of collections, and specialized fashion functionalities.
How to optimize a fashion site for mobile?
Through a mobile-first design, optimized product visuals, simplified checkout, and fluid touch interactions for intuitive navigation.
Which brands can benefit from a creation like Brut Clothing?
- Emerging fashion brands
- Streetwear and urban designers
- Ready-to-wear brands
- Companies targeting a young audience
- Brands looking to digitalize their sales
How to manage the specificities of fashion e-commerce?
LobsTTer integrates specialized functionalities: size guide, color/material filters, wishlist, and back-in-stock notifications.
⬢ Additional resources
Get a personalized quote for your fashion e-shop project in 24 hours.
Discover our fashion e-commerce achievements and the techniques that convert.
Fully customized e-commerce sites according to your fashion universe.
Popular services:
Ready to create your high-performing fashion e-shop?
Let's discuss your fashion e-commerce project with our certified Shopify experts.
◎ Free 30-minute consultation
⚙ Analysis of your fashion positioning
▲ Personalized recommendations
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
