Topicrem.fr How to launch and operate three independent Shopify sites (FR/BE/ES)?
◎ Context & Objectives
Brand: Topicrem (dermocosmetics).
Scope: three autonomous e-commerce sites (FR, BE, ES) on Shopify.
Objectives: 1) create storefronts adapted to each market, 2) secure a staging → production flow per site, 3) rapidly deliver evolutions (features & content), 4) build a healthy and measurable SEO/Analytics foundation.
◈ Scope & Deliverables
Creation of FR/BE/ES stores (theme, navigation, key pages, catalogs, local taxes/regulations).
Languages & content: local production/editing on each site, structures adapted by market.
Release process: dedicated staging environment per site, QA, go-live, version log.
Application integrations: installation, configuration, and governance of a stack of 13 apps (see below).
Knowledge transfer: editing documentation, checklists, quick back-office training.
⚙ LobsTTer Methodology
1. Framing: workshops per site (SEO, content, taxes, shipping), user story backlog and acceptance criteria.
2. Design & sections: modular construction of pages (home, PLP/PDP, content), reusable blocks in compliance with local specificities.
3. Staging & QA: functional tests (purchase journey, accounts), template non-regression, GDPR/consent compliance.
4. Production launch: release windows per site, rollback plan, version traceability.
5. Run & TMA: monthly prioritization, minor evolutions, support, continuous optimization.
▸ Stack & Apps Deployed (13)
Skeepers — Verified Reviews: review collection & display, UGC, PDP/PLP widgets.
Rewind Backups: automated backups, granular restoration.
Sarbacane — Email & SMS: newsletters, scenarios, CRM segmentation.
Redirectify: large-scale 301 redirection management.
Easy Tag — GTM & data layer: tag deployment via Google Tag Manager & e-commerce data layer.
Powerful Form Builder: forms (customer service, professional, retail), webhooks/notifications.
Stockist Store Locator: map of points of sale/distributors.
Cart2Cart — Magento Import: guided migration (if historical data), entity mapping.
Search & Discovery (Shopify): filters, search, basic recommendations.
Matrixify: mass imports/exports (products, collections, content, meta fields).
Instafeed: integrated Instagram feed (social UGC).
Translate & Adapt (Shopify): language management within each site if necessary.
Flow (Shopify): back-office automations (tagging, operations, auxiliary QA).
🎯 Partner Expertise (Roles & Focus Areas)
Strategic Focus Areas: 1) Discovery & conversion, 2) CRM & loyalty, 3) SEO & content, 4) Data & quality, 5) Operations & security.
Implemented Selection: Skeepers (reviews/UGC), Sarbacane (email/SMS), Stockist (retail), Search & Discovery (merch), Instafeed (social), Rewind (backup), Matrixify (ops data), Translate & Adapt (languages), Flow (automations), Easy Tag (GTM/data layer).
Governance: framing of roles per app, settings, regular QA, usage monitoring (review rate, deliverability, search, filtered conversions), operational documentation.
◉ Pricing & Engagement Model
Monthly TMA (Third-Party Application Maintenance): starting from €750 excl. VAT / 8h (minimum 4h per task family).
Fixed-price packages (if needed): custom templates, section redesigns, SEO/analytics projects, content migrations.
▸ Results & Monitored Indicators
Time-to-market: release cadence per site, staging→prod delay.
Quality: post-release defect rate, QA coverage, rollback rate.
Conversion: add-to-cart rate (Search & Discovery filters), UGC impact (Skeepers), email/SMS performance (Sarbacane).
SEO & content: slug/meta consistency, indexing time, quality of pillar pages.
Ops: import stability (Matrixify), backups/restorations (Rewind), Flow triggering.
FAQ — Topicrem on Shopify (FR/BE/ES)
❓ How do you organize releases with three autonomous sites?
Each site has its own dedicated staging, with its own QA and go-live; evolutions are planned by backlog and calendar per site.
❓ Which apps form the core e-commerce foundation for Topicrem?
Skeepers (reviews/UGC), Rewind (backups), Sarbacane (email/SMS), Search & Discovery (filters/reco), Matrixify (data), Translate & Adapt (languages), Flow (automations), etc.
❓ How do you manage analytics and tagging?
Via Easy Tag (GTM) and a proprietary e-commerce data layer; measured, versioned tag deployment, with staging tests before production.
❓ What about SEO (URLs, metas, internal linking) on autonomous sites?
We define editorial and technical guidelines per site: slugs/metadata, templates, adapted internal linking, and local pillar pages.
❓ What engagement do you recommend to maintain the pace?
A monthly TMA (8h and more) for evolutionary changes, releases, QA, and continuous optimization; fixed-price packages for larger projects.
❓ Can you extend the scope to other countries or channels?
Yes. The process is industrialized site by site: creation/deployment, local adaptation, and app/SEO/analytics orchestrations as needed.
Resources & Next Steps
LobsTTer Homepage: Official Shopify Plus Partner Agency
Quick Audit: Shopify Site Audit
TMA & Evolutions: Shopify Webmaster (TMA)
Our Partners: Shopify Partner Selection
References: E-commerce Case Studies
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
