Conduct an audit of your Shopify site

Our web agency specializes in Audits, SEO, and strategic consulting. Guided by our Project Manager, you will learn best practices for optimizing your online store. And most importantly, we audit and analyze your site together!

How to build a marketing strategy for your Shopify site?

First, we'll check together if your site uses a marketing strategy built for the medium and long term. 

Online Marketing / E-commerce Marketing

Have your e-commerce site audited by one of our certified experts.

Despite all your efforts, your e-commerce store might not be achieving a sufficient conversion rate. The best way to identify the obstacles preventing your visitors from making a purchase is to call on a certified Shopify expert. Our team is available to perform a UX, UI, SEO, and technical analysis of your website, with the aim of offering you concrete recommendations for improvement. We study your sales statistics to highlight the necessary optimizations to achieve your sales goals. If you are just launching your online business, you can apply our advice while enjoying an unlimited trial on Shopify.

Secure your online sales with our expert advice.

If your request concerns a particular issue, we can focus on it to address it precisely: SEO problems, interfacing with your third-party software, bugs in your code, high bounce rate... All these subjects and many more have already been addressed by our web team through our clients in various sectors. We will be delighted to share our experience to optimize the profitability of your Shopify store.

Content Marketing

We advise you on product selection and the strategy to implement.

Before creating a Shopify store, the product must be at the heart of your brand strategy: it is the essential point that will bring potential customers to you. It must be meticulously thought out to meet the needs of your target audience and achieve a high level of customer satisfaction. If you haven't yet chosen the product you want to sell online, or if you're hesitating between several product types, we can help you find the most relevant offer to generate sales. If your product is already defined, we can help you refine the details, or improve it so that it meets the requirements of the internet users you want to reach. Thanks to the diversity of our clientele, we have keen knowledge in many areas: from ready-to-wear, to luxury, including decoration, food, and cosmetics. 

We can optimize blog articles.

Our agency is made up of expert SEO writers who are true content optimization enthusiasts. Our skills range from complete article writing to improving existing texts, as well as technical SEO optimization. A blog is a key asset for ensuring good visibility at a lower cost, but its content needs to be almost daily. This is a time-consuming task for which it is always beneficial to get help from professionals. If used well, a blog offers significant SEO advantages: the extensive production of quality content, netlinking optimization, and regular updating of your website. A showcase site or an e-commerce store with frequently renewed content is appreciated by search engines, including Google. 

We can optimize Facebook posts to generate traffic.

Implementing a social media strategy must often include Facebook to gain recognition. It is a very popular social network among advertisers, thanks to its precise algorithms that allow reaching a relevant target when advertising settings are done correctly. Our SEA expertise for numerous e-merchants on Shopify allows us to create your advertisements with precision, respecting your budget and your objectives. 

But first, it is necessary to build a Facebook page rich in organic content to best represent your company. Our community managers are then present to offer you an editorial plan to implement, write your posts, and moderate your community to gain more engagement. This will ensure a strong presence on Facebook.

Klaviyo Certification:

We are also proud to have obtained the label Gold PARTNER KLAVIYO

Do you have questions about the marketing and sales strategy to adopt for your Shopify store?

• We provide concrete and personalized answers through an analysis of your website.
• We support you in implementing an action plan for your online store.

Our 8-hour Audit package includes:

• 2 hours of analysis via Semrush with settings and studies

• 6 x 1 hour with you to optimize your action plan according to your challenges and the current situation

Examples of SEO Audit Referencing that we perform:

- Total score
The site's total score is based on the ratio of problems encountered to the number of analyses performed. SEO Explorability Performance Internal Links
- Errors / Warnings
The number of problems detected on your site.
- Objective / Financial effort rate versus potential sales
- Position tracking
Visibility trend / Traffic estimate / Average position

Improve your strategy and user experience (UX) with a Shopify-certified Expert for your online store during our workshop. We support you in optimizing your site by executing with you the checklist of essential points to ensure the success of your activity.

We optimize your SEO and Semantics.

SERP Strategy / Suggestions with effort rates / Backlinks / Content Semantics / User Experience

For this, we will rewrite pages together live. Different formulas depending on the choice of strategic pages: Homepage, collection page, product page, or concept/About Us page?
4H = 4 strategic pages: 380 HT
8H = 8 strategic pages: 750 HT
2 days = 16 strategic pages: 1500 HT
3 days = 24 strategic pages: 2250 HT

All missions are carried out within the Shopify Plus agency by our Shopify-certified experts
Contact us!

Steps of an E-commerce Site Audit

Auditing an e-commerce site is an essential process for evaluating the performance of an online sales website. It is a comprehensive analysis of your site that encompasses SEO, traffic, conversions, and user experience. This process allows for identifying the strengths and weaknesses of the site, thus providing a complete overview of your site and offering recommendations for improvement.

1. Traffic Analysis

A crucial step in an e-commerce site audit is traffic analysis. The agency examines how visitors arrive at the website, which pages they visit, the loading time of these pages, how long they spend on them, and the number of pages they consult. This step allows for a precise audit of how visitors navigate the site. Tools like Google Analytics are implemented to perform this task. The data collected can show which traffic sources are most effective, whether through search engines, social networks, or others. This information is essential for determining the most effective pages, those needing updating, and those with a high shopping cart abandonment rate. By understanding these elements, a strategy can be put in place to optimize the customer journey, making site navigation simpler and faster, and ultimately increasing the conversion rate.

2. SEO Analysis

SEO analysis is a crucial step for any website. It helps identify how your online store is perceived by search engines and what areas need improvement to increase its visibility. To do this, the agency must perform an SEO audit.

During this SEO audit, the agency will evaluate page loading time, content updates, and search engine rankings. It will also look at potential issues that could lead to cart abandonment by potential customers. Social networks should not be overlooked as they play a significant role in SEO today. It is therefore crucial to understand how your online store is mentioned and shared on these platforms.

The audit of your site will also focus on the number of indexed pages, backlinks, URL structure, and other technical factors that can influence the conversion rate and online sales volume. The goal is to provide a complete picture of your site, with recommendations to optimize its performance and visibility in search results.

Ultimately, the objective of this analysis is simple and quick: to increase the performance of your e-commerce site to attract more potential customers, improve their customer journey, and ultimately increase sales.

3. Conversion Analysis

Understanding how visitors become customers is vital for any online store. Conversion analysis examines this process, identifying the steps where users might decide to purchase or abandon their cart. A specialized agency will deduce the possible causes of these abandonments and propose solutions to improve the conversion rate.

In this step, the agency focuses on the customer journey by observing user interactions with the site. It generally uses conversion analysis tools to track user movements, record their sessions, and see exactly where they encounter problems. This information is crucial for proposing specific improvements.

4. User Experience Analysis

The user experience, often referred to as "UX," is crucial for the success of a website. It relates to how a visitor perceives and interacts with your online store, from navigation to finalizing the sale. A poor user experience can deter potential customers and harm your conversion rate.

To perform a UX audit, the agency begins by examining the overall design of the site, evaluating whether it is intuitive and adapted to the target demographic. It considers the number of clicks required to reach a specific page, the number of pages visited per session, and the effectiveness of calls to action.

Furthermore, the agency will examine the site's ergonomics, including UX/UI. This includes aspects such as button size and color, ease of navigation, and clarity of information presented. The integration of social networks and their influence on user experience are also taken into account, as they can play a major role in customer engagement.

The final step in this analysis is the performance of the e-commerce site. The agency examines loading time, mobile compatibility, and other technical factors that could affect the user experience. If problems are identified, recommendations are made to resolve them and improve the performance of your e-commerce site.

In conclusion, a complete audit of your site ensures that it offers an optimal user experience, thus maximizing the chances of converting visitors into loyal customers.

In addition, the process of content updates, the integration of social networks to facilitate sharing, or the implementation of recommendations based on user behavior can all influence the conversion rate. Particular attention is paid to pages with a high abandonment rate, to identify the reasons why users leave the site without making a purchase.

Finally, an often overlooked but essential aspect is page loading time. A slow loading time can lead to a frustrating user experience, which could explain a high abandonment rate. The agency must therefore ensure that the site is fast and responsive, guaranteeing simple and quick navigation for all users.

Expert Opinion:

"A thorough Shopify audit helps identify key areas for improvement, optimize your SEO, and enhance your user experience to maximize your conversions. Discover how our expert Shopify agency specializing in optimization can support you in the success of your store."