Perouse.paris online jewelry store. Redesign of the E-commerce site on Shopify
LobsTTer has revamped Pérouse Paris on Shopify: 20 pages redesigned, 100 jewelry products optimized, and a luxury user experience for this Parisian jeweler.
🔍 What was the Pérouse Paris redesign project?
Pérouse.paris is a Parisian jeweler specializing in designer jewelry. The agency LobsTTer carried out a complete redesign of their e-commerce site on Shopify to create a luxury shopping experience. Also discover our other Shopify redesigns and site creations.
Platform: Shopify
Scope: 20 pages + 100 products
Budget: Starting from 12,000€
🎯 What were the objectives of the Pérouse Paris redesign?
Main objectives:
- Create a luxury user experience adapted to high-end jewelry
- Optimize the catalog of 100 products with similar and recently viewed products
- Redesign 20 strategic pages including dynamic FAQ and navigation
- Develop multi-collections with banners and advanced filters
- Ensure a perfect mobile experience for jewelry purchases
Services provided:
| Element | Completion |
|---|---|
| Home page | Complete creation |
| Internal pages | 20 pages redesigned |
| Product catalog | 100 products optimized |
⚙️ How to carry out a jewelry redesign on Shopify?
LobsTTer methodology in 6 steps:
1️⃣ Audit and analysis of the jewelry sector
Competitive study, analysis of luxury buying behaviors, and definition of the high-end user experience.
2️⃣ Design and artistic direction
- Creation of a luxury visual identity
- Premium desktop and mobile mock-ups
- Highlighting jewelry and materials
- Intuitive and elegant navigation
3️⃣ Product catalog optimization
Product sheets with high-quality photos, detailed descriptions, similar products, and recommendation system.
4️⃣ Feature development
Multi-collections with filters, dynamic FAQ, personalized menu and footer, advanced search system.
5️⃣ Mobile and performance optimization
Optimized responsive design, loading speed, and fluid shopping experience on all devices.
6️⃣ Training and support
Back-office management training, SEO optimization, and online sales strategies specific to jewelry.
💰 How much does a jewelry redesign on Shopify cost?
Pérouse Paris project pricing:
Starting from 12,000€
Complete jewelry redesign:
- Home page creation and 20 internal pages
- Optimization of 100 jewelry product sheets
- Luxury design and premium user experience
- Multi-collections with advanced filters
- E-commerce training and support
Our consulting and optimization packages:
| Package | Duration | Price |
|---|---|---|
| All tasks | 1 day | Starting from 750€ |
| Marketing Strategy | 2 days/month | Starting from 1,500€/month |
Strategic marketing support for jewelers:
🎯 Luxury Marketing & CRO
- Jewelry purchase journey optimization
- A/B testing in the luxury sector
- Experience personalization
- Analytics and performance
⭐ Jeweler Social Proof
- Premium customer review management
- Worn product photos (UGC)
- Authentic testimonials
- Certifications and guarantees
💬 Personalized Advice
- Live jewelry expert chat
- Size and material guide
- Personalized recommendations
- Premium customer service
🔄 Luxury Loyalty
- VIP customer program
- Segmented email marketing
- Exclusive member offers
- Personalized post-purchase follow-up
🚀 Why choose Shopify for an online jewelry store?
Key advantages of Shopify for jewelry:
Highly customizable designs to create a unique store that reflects the jewelry brand image.
🛡️ SSL Security
Payment and customer data protection with SSL certification to build trust.
Mobile-optimized sites to allow customers to buy jewelry anywhere, anytime.
Intuitive interface to manage orders, jewelry stock, and deliveries in real time.
📊 What results can be expected from a jewelry redesign?
Common improvements observed after redesign:
- Conversion: Improved conversion rate of 15-30% thanks to luxury UX
- Average basket: Increase of 20-40% with product recommendations
- Mobile: Optimized jewelry shopping experience on smartphones
- Management: Catalog management time reduced by 40-60%
- SEO: Improved visibility on jewelry-related queries
❓ FAQ Jewelry Redesign Shopify
How long does a Shopify jewelry redesign take?
Generally between 2 to 4 months depending on the number of products, design complexity, and specific jewelry features.
How to optimize jewelry photos on Shopify?
High-resolution photos on a white background, multiple views, advanced zoom, worn product staging, and technical optimization for the web.
What specific features for a jewelry store?
- Size and material guide
- Filters by metal, stone, price
- High-definition zoom
- Engraving customization
- Certificates of authenticity
How to manage jewelry returns and warranties?
Clear return policy, certificates of authenticity, manufacturer warranties, and specialized jewelry customer service.
🔗 Additional resources
Free evaluation of your jewelry project with our specialized Shopify experts.
Discover our other e-commerce redesign projects and their sectoral results.
Expertise in premium user experience for high-end brands.
Creation of strong visual identities for jewelry and luxury brands.
Other popular services:
Ready to create your online jewelry store?
Let's discuss your jewelry project with our specialized Shopify experts in the luxury sector.
✅ Free 30-minute consultation
✅ Audit of your jewelry project
✅ Personalized recommendations for the luxury sector
Tarifs de nos prestations
Audit Shopify (1h)
Un échange structuré avec un expert LobsTTer pour analyser votre site et identifier vos priorités business.
- Analyse rapide de votre architecture (technique, UX, performance)
- Identification des points de friction (conversion, parcours, mobile)
- Lecture de votre stack (apps, dépendances, complexité)
- Premières recommandations concrètes et priorisées
- Évaluation des gains potentiels (conversion, exploitation, ROI)
👉 Vous repartez avec une vision claire des actions à mener, même sans engagement.
Fondations & Traction
Lancer une boutique Shopify fiable, performante et exploitable rapidement, sans créer de dette technique.
Idéal pour un chifrre d'affaire entre 0 → 500K€
- Parcours optimisés pour convertir dès le lancement
- Stack d’apps maîtrisée (pas d’empilement inutile)
- Mise en ligne sécurisée (paiement, TVA, tracking, SEO défensif)
- Formation pour autonomie immédiate de vos équipes
Croissance Pilotée
Structurer votre croissance avec un site capable d’évoluer en continu, sans perte de performance.
Idéal pour un chifrre d'affaire entre 500K€ → 10M€
- Optimisation du taux de conversion (CRO) sur les pages clés
- Amélioration des parcours (mobile, catalogue, panier)
- Pilotage des apps et des leviers marketing orientés ROI
- Mise en place d’une roadmap claire (priorisation business)
- Accompagnement sur tous vos besoins (évolutions, optimisation continue)
Scale & Performance
Migrer, construire ou faire évoluer votre écosystème sur Shopify pour gérer la complexité : B2B, international, ERP, volumétrie. • Architecture robuste pour supporter volume et multi-entités • Intégration ERP / PIM / flux métiers (fiabilité des données) • Déploiement multi-marchés (Shopify Markets, multi-stores) • Gestion avancée des catalogues, stocks et logistique • Accompagnement stratégique long terme (performance & ROI)
