◎ Why talk about AEO now?
SEO has built organic acquisition for the past 20 years. But AEO (Answer Engine Optimization) is now emerging with the rise of answer engines (SGE, Copilot, ChatGPT, voice assistants) that deliver a unique answer without a click. Your challenge is no longer just to be ranked in a SERP, but to be cited as the source by these AIs.
◈ ChatGPT–Shopify Agreement: commerce enters the conversation
On September 29, 2025, OpenAI and Shopify announced the arrival of "instant" checkout in ChatGPT. Concretely, users will be able to purchase within the conversation, without links or redirects — first in the United States, then expanding. For Shopify merchants, this opens up a channel for native conversational commerce where your content and structured data can trigger sales directly in the chat.
Implication: AEO no longer serves only information — it serves conversion. Your pages that provide precise answers, your structured FAQs, and your proofs (prices, stock, product benefits) become transactional assets.
👉 LobsTTer is already applying this strategy on its pages, and that's probably why you contacted LobsTTer!
⚙ Concrete AEO benefits for a Shopify e-commerce site
- AI-native visibility: chance to be the answer cited by SGE/Copilot/ChatGPT.
- Useful traffic: fewer steps, more intent (questions → answers → action).
- Conversational conversion: the answer can become a purchase in the chat.
- Accelerated ROI: targeted FAQs, structured data, price transparency = effects in weeks.
◎ What LobsTTer will do for you
- AEO audit & question mapping (by high-potential page: categories, PDPs, service pages, blog). Extraction of "real" customer questions (searches, support, sales) and prioritization by value.
-
AEO writing (concise Q&A, proofs, figures) + front-end FAQ integrated into each strategic page (
<details>structure, clear tone, no jargon). - Schemas (FAQPage, Product, HowTo, Organization, Article) to be "readable" by AIs and Google.
- Conversion UX: pricing transparency, benefits, visual proofs, "why us" blocks.
- Shopify enrichment: alignment with Shopify Magic/Sidekick, compatible AI assistant apps, and preparation of pages for the ChatGPT–Shopify ecosystem (labels, variants, cart constraints, returns/FAQ).
- Measurement & iterations: citability/CTR tracking, phrasing tests, continuous updates.
◈ LobsTTer offers and costs (transparency)
| Package | Main Content | Deliverables | Indicative Budget |
|---|---|---|---|
| AEO Starter | Express audit + 8 strategic pages | Front-end FAQ per page, schema recommendations, UX checklist | from €1,500 excl. tax |
| AEO Custom | Complete mapping + 20 pages | AEO writing, front-end FAQ integration, JSON-LD, experimentation plan | from €3,000 excl. tax |
| AEO Scratch | AEO redesign of the e-commerce funnel | AEO templates, Product/HowTo/FAQPage, 8-week measurement & iterations | from €10,000 excl. tax |
| AEO Complex+ | Complex sites / multi-catalogs / APIs | Advanced schemas, dynamic FAQs, app & data alignment | €20,000 excl. tax + |
LobsTTer daily rate: €750 excl. tax (8h). Application/Maintenance/Evolution from 4h per task family, or 8h/month.
