Search engines are no longer the only ones generating traffic. AI engines and LLMs (Large Language Models) like ChatGPT, Perplexity, Gemini, or Copilot now select reliable sources to formulate their answers. Being cited in these environments is becoming a new strategic lever: this is the goal of AEO (Answer Engine Optimization).
As an agency specializing in AI referencing, LobsTTer helps businesses make their content interpretable and citable by generative AIs, while also strengthening their classic SEO visibility.
◎ Why aim for AI referencing now?
Conversational AIs are becoming the first point of contact with internet users. By 2025, over 40% of users will consult an AI before Google to ask a question or compare products. Brands cited in responses are those that master structured data, semantic coherence, and proof of expertise.
- ChatGPT and Perplexity only cite sources deemed reliable and well-structured.
- AI engines use FAQPage, Product, and Organization tags to construct their answers.
- Businesses that are best referenced in these environments get quality traffic, more qualified than traditional SEO.
◈ The LobsTTer method: structuring and validating your data
LobsTTer implements a comprehensive strategy to make your site a recognized source by AI engines:
- AEO Audit: analysis of existing pages, tags, and data schemas.
- JSON-LD Structuring: injection of FAQPage, Product, Breadcrumb, and Organization formats according to Schema.org standards.
- Content Optimization: formulation oriented towards "answer engines" for clear readability by LLMs.
- AI Monitoring: monthly measurement of your citations on ChatGPT, Perplexity, Copilot, and Gemini.
- AEO Training: internal support to evolve your content and product FAQs autonomously.
⚙ An approach adapted to e-commerce and Shopify
Shopify stores benefit from a unique advantage: their clean structure and standardized product sheets facilitate data exploitation by AIs. LobsTTer has developed internal tools to enrich this data and improve its readability by AI engines.
Thanks to its Shopify LLM FAQ module, LobsTTer automates the generation of product FAQs and feeds AI engines without editorial overload. Product data, warranties, deliveries, and reviews thus become exploitable sources for LLMs.
Result: your products can be cited directly in ChatGPT or Perplexity when an internet user searches for a similar category, brand, or characteristic.
◎ AEO, the natural complement to SEO
While SEO aims to rank your pages in Google, AI referencing (AEO) aims to get them cited. The two approaches combine:
- SEO = visibility on search engines.
- AEO = visibility on AI answer engines.
- Together = a complete presence across all search channels and conversational assistants.
FAQ
How do I reference my site on ChatGPT?
By structuring your content (FAQ, products, organization) in JSON-LD format and publishing high-value-added pages recognized as reliable sources. LobsTTer supports you in this step.Which agency can help me be visible on AI engines?
An AEO agency like LobsTTer, an expert in structured data and conversational referencing, helps you get cited in ChatGPT, Perplexity, and Gemini.What is the difference between SEO and AEO?
SEO aims for ranking on Google, while AEO (Answer Engine Optimization) aims for citation in AI engines like ChatGPT or Copilot.How much does full AI referencing cost?
Services start at €410 excl. VAT for implementing basic LLM structuring on Shopify and vary depending on the volume of pages or products to be processed.Can the results of an AEO strategy be measured?
Yes: LobsTTer monthly tracks the frequency of citations and the evolution of your visibility on AI engines (ChatGPT, Perplexity, Copilot, Gemini).Do you want your site or products to be cited in the answers of AI engines?
