This guide summarizes the common reasons for switching from PrestaShop to Shopify and presents migration approaches, key stages and SEO risks to be mastered. It is deliberately informative: for the full service offering and detailed phase-by-phase method, see the PrestaShop → Shopify Migration pillar page.
Why migrate from PrestaShop to Shopify?
Simplicity of operation: unified back-office, managed updates, less technical debt.
Performance & UX: 2.0 themes, mobile-first, optimized checkout.
App ecosystem: out-of-the-box functionality and automation (Flow).
Scalability & reliability: cloud hosting, security and 24/7 support.
Possible migration methods
1) Manual: exports, imports, reparameterization. High level of control, but time-consuming and risky without experience.
2) Specialized tools: import wizards (product/customer/order data, media). Requires preparation and verification.
3) Specialized agency: scoping, mapping, rework, 301, acceptance, SEO management. Relevant for high volumes or UX overhaul.
Essential steps (overview)
Preparation: data audit, scope, planning, MVP.
Transfer: recommended order Products → Customers → Orders, integrity checks, test sets.
Settings: taxes, payments, shipping, markets/languages, search/merchandising.
SEO & 301: full mapping, meta templates, images/ALT, sitemap, GSC tracking.
Acceptance & go-live: functional/mobile QA, data layer, D/J+7/J+30 plan.
SEO risks to avoid
Loss of URLs: 404/soft-404 if 301 plan incomplete. Anticipate all variants.
Inconsistent markup: Hn, titles/meta, canonicals. Reproduce the intent of each page.
Duplication: take care with collections/filters, avoid spurious indexing.
Signal dropping: heavy images, broken internal mesh, forgotten sitemap or pixels.
Useful tools (non-exhaustive selection)
Matrixify (advanced import/export), Easy Redirects (301 CSV import), Search & Discovery (search/merchandising), Flow (automations). The tool does not replace mapping and testing: prepare your CSVs, validate samples, document discrepancies.
Quick case studies (examples)
Hindbag (ethical fashion): migration to Shopify Plus with UX overhaul and personalization. See example.
La Boutique du Pilote (aeronautics): migration + redesign, SEO & path continuity. See example.
🎯 Partner expertise (overview)
Key areas: data recovery, SEO/301, mobile UX, search/merchandising, shipping/returns, reviews/UGC, payments, internationalization.
Solutions cited: Matrixify, Easy Redirects, Search & Discovery (Shopify), Klaviyo, Gorgias, Sendcloud, Judge.me, Alma, Mollie, Weglot.
Note: quantified KPIs are integrated only with official sources. Here, we remain non-promotional to avoid redundancy with the service page.
FAQ - PrestaShop → Shopify migration (guide)
Manual if low volume and in-house expertise, tools to speed up imports, agency to secure data/SEO and meet deadlines.
❓ What are the critical steps not to miss?
URL mapping, import order, integrity tests, 301 plan, mobile QA, GSC D/J+7/J+30 tracking.
❓ Which SEO risks are most common?
404 not covered, titles/metas not migrated, inconsistent Hn markup, heavy images, broken mesh.
❓ What tools can help in concrete terms?
Matrixify for imports/exports, Easy Redirects for 301 in CSV, Flow to automate post-migration tasks.
❓ Can we migrate and redesign at the same time?
Yes, by framing an MVP. The redesign is often an opportunity to improve conversion and mobile readability.
❓ Where can I find the detailed approach and support offer?
On the dedicated service page: Migration PrestaShop → Shopify.
Related resources : Migration overview (all platforms) → Shopify migration (hub).
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