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Shopify Ecommerce news from the experts at lobsTTer

AEO in e-commerce: why adopt it now?

◎ Why talk about AEO now? SEO has built organic acquisition for the past 20 years. But AEO (Answer Engine Optimization) is taking hold today with the rise of answer engines (SGE, Copilot, ChatGPT, voice assistants) that deliver a single answer without clicking....

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Shopify news: August 2025: focus on conversion and execution

August 2025 is not a "cosmetic" month. Shopify is pushing levers that really count for a French merchant: reduced checkout friction (Storefront API with registered cards, Apple Pay B2B, post-shipment discounts), post-purchase engagement (ad bar), logistics...

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Shopify News - July 2025

Shopify Collective: extension to 36 new countries Shopify Collective available in 36 additional countries Shopify Collective opens up to 36 new markets. This feature enables retailers to expand their stockless catalogs through direct connections with partner brands,...

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